{"id":2712,"date":"2023-09-14T19:30:00","date_gmt":"2023-09-14T16:30:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2712"},"modified":"2024-01-09T16:37:25","modified_gmt":"2024-01-09T14:37:25","slug":"5-budai-kaip-naudoti-personalizavima-kitoje-el-pasto-rinkodaros-kampanijoje","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/5-formas-de-usar-la-personalizacion-en-tus-proximas-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"5 b\u016bdai, kaip panaudoti personalizavim\u0105 kitai el. pa\u0161to rinkodaros kampanijai"},"content":{"rendered":"

Personalizavimas leid\u017eia pasiekti kiekvien\u0105 j\u016bs\u0173 prenumeratori\u0173 taip, tarsi jis b\u016bt\u0173 j\u016bs\u0173 pa\u017e\u012fstamas, patikimas draugas.<\/p>\n

D\u0117l personalizavimo klientai pam\u0117gs j\u016bs\u0173 prane\u0161imus, nes pateiksite turin\u012f, kuris puikiai atitiks j\u0173 poreikius. Tod\u0117l j\u016bs\u0173 abonentai laukia prane\u0161im\u0173 i\u0161 j\u016bs\u0173 prek\u0117s \u017eenklo.<\/p>\n

\u012era\u0161ydami informacij\u0105 apie savo prenumeratorius ir segmentuodami auditorij\u0105, galite kurti asmenines kampanijas, kurios d\u017eiugins j\u016bs\u0173 auditorij\u0105.<\/p>\n

Personalizuota el. pa\u0161to rinkodara yra puikus b\u016bdas individualiai pasiekti kiekvien\u0105 unikal\u0173 prenumeratori\u0173. Personalizuotos kampanijos generuoja 18 kart\u0173 daugiau pajam\u0173 nei masin\u0117 el. pa\u0161to rinkodara arba visai be personalizavimo.<\/p>\n

Norite, kad personalizavimas tapt\u0173 j\u016bs\u0173 prek\u0117s \u017eenklo realybe? Dalijam\u0117s 6 b\u016bdais, kaip panaudoti personalizavim\u0105 kitoje el. pa\u0161to rinkodaros kampanijoje.<\/p>\n

    \n
  1. Pritaikykite savo \u017einut\u0119<\/strong>Daug geriau, kai senas draugas prieina prie tav\u0119s ir pradeda pokalb\u012f sakydamas tavo vard\u0105, o ne \"Gerbiamasis pone\". Tai labai kei\u010dia pokalbio ton\u0105.\n

    Tas pats pasakytina ir apie el. pa\u0161to prane\u0161imus. Prenumeratoriai nori, kad juos asmeni\u0161kai pasveikintum\u0117te, ir jiems patinka gird\u0117ti savo vard\u0105. \u0160tai kod\u0117l prane\u0161imai su asmenin\u0117mis temos eilut\u0117mis 26% da\u017eniau atidaromi.<\/li>\n

  2. Pritaikykite vaizdus asmeniniams poreikiams<\/strong>Kitas puikus b\u016bdas padidinti paspaudim\u0173 skai\u010di\u0173 - suasmeninti paveiksl\u0117lius. Paveiksl\u0117lius galite pritaikyti pagal \u012fvairius duomenis ir klient\u0173 profilius.\n

    Pavyzd\u017eiui, jei turite buvimo vietos duomenis, galite pritaikyti vaizdus pagal buvimo viet\u0105.<\/p>\n

    Taip pat galite dinami\u0161kai keisti vaizdus pagal kitus surinktus duomenis. Tai gali b\u016bti lytis, lojalumo programos statusas, oro s\u0105lygos, asmeniniai pageidavimai ir kt.<\/li>\n

  3. Pritaikykite savo pasi\u016blymus asmeniniams poreikiams<\/strong>Suasmeninti prane\u0161imai gali padidinti paspaudim\u0173 skai\u010di\u0173 vidutini\u0161kai 14%, o konversij\u0173 skai\u010di\u0173 - 10%.\n

    Asmeni\u0161kai pritaikydami savo pasi\u016blymus galite padidinti paspaudim\u0173 skai\u010di\u0173 ir konversij\u0173 skai\u010di\u0173. Rinkodaros specialistai, naudodamiesi duomenimis, sukurs klient\u0173 profilius, o tada sukurs skirtingo turinio pasi\u016blymus skirtingiems prenumeratori\u0173 tipams.<\/p>\n

    Asmenini\u0173 pasi\u016blym\u0173 pritaikymo galimyb\u0117s yra labai pla\u010dios ir neribotos, ta\u010diau \u0161tai keletas preki\u0173 \u017eenkl\u0173, kurie i\u0161 ties\u0173 puikiai sugeba pritaikyti asmeninius pasi\u016blymus.<\/p>\n

    \"Uber\" pritaiko asmeninius duomenis pagal buvimo viet\u0105<\/p>\n

    \"Uber\" - dar vienas prek\u0117s \u017eenklas, kuris savo pasi\u016blymus pritaiko pagal savo buvimo viet\u0105. Jie \u017eino, kur gyvena j\u0173 abonentai arba bent jau kur jie da\u017eniausiai keliauja, ir siun\u010dia pasi\u016blymus pagal j\u0173 buvimo viet\u0105.<\/p>\n

    \"Uber\": asmenin\u0117 el. pa\u0161to rinkodara pagal buvimo viet\u0105<\/p>\n

    Galite tur\u0117ti geriausi\u0105 pasaulyje pasi\u016blym\u0105, bet jei jis nebus aktualus j\u016bs\u0173 klientams, jie juo nesidom\u0117s. Naudokit\u0117s duomenimis, kad suasmenintum\u0117te pasi\u016blymus kiekvienam savo prenumeratoriui.<\/li>\n

  4. Asmeni\u0161kai pritaikykite produkt\u0173 rekomendacijas<\/strong>Teori\u0161kai b\u016bt\u0173 nuostabu, jei vartotojai pirkt\u0173 tai, kas jiems rekomenduojama. Praktikoje prenumeratoriai pirks rekomendacijas tik tuo atveju, jei jos bus svarbios, atsi\u017evelgiant \u012f ankstesnius pirkinius ar asmeninius pageidavimus.\n

    \u0160iandienin\u0117s technologijos leid\u017eia integruoti naujausius kliento pirkinius, nar\u0161ymo internete istorij\u0105 ar net elektronin\u012f pa\u0161t\u0105. Rinkodaros specialistai gali naudoti klient\u0173 elgsenos duomenis, kad sukurt\u0173 tinkamesnes el. pa\u0161to kampanijas. Kai aktualumas did\u0117ja, kry\u017eminis ir auk\u0161tesnis pardavimas tampa perspektyvesnis.<\/p>\n

    Konkre\u010di\u0173 ir aktuali\u0173 produkt\u0173 rekomendacij\u0173 teikimas el. pa\u0161to rinkodaros priemon\u0117mis padeda puosel\u0117ti ilgalaikius santykius ir didina kliento gyvavimo trukm\u0117s vert\u0119.<\/li>\n

  5. Pritaikykite asmeniniams poreikiams pagal elgsen\u0105<\/strong>Sud\u0117tingesn\u0117, bet ne\u012ftik\u0117tinai naudinga el. pa\u0161to rinkodaros taktika - personalizuoti pagal klient\u0173 elgsen\u0105.\n

    Duomenis galima rinkti i\u0161 socialin\u0117s \u017einiasklaidos, \u012fmon\u0117s vidaus sistem\u0173 (ERP, CRM), svetain\u0117s ir el. pa\u0161to rinkodaros, kad b\u016bt\u0173 galima si\u0173sti tinkamesnius pasi\u016blymus. \u0160ie labai tikslingi segmentai yra pagr\u012fsti klient\u0173 susidom\u0117jimu, elgsena ir \u012fsitraukimu. Kai s\u0105ra\u0161ai segmentuojami, rinkodaros specialistai gali inicijuoti automatines klient\u0173 keliones su asmeniniais pasi\u016blymais.<\/p>\n

    Yra keli skirtingi b\u016bdai, kaip suasmeninti prane\u0161imus, automatizuoti turin\u012f ir segmentuoti s\u0105ra\u0161us pagal elgsen\u0105.<\/p>\n

    Geriausia tai daryti naudojant \u017eymas, kad personalizavimas b\u016bt\u0173 kuriamas individualiai, kad kiekvien\u0105 kart\u0105, kai kas nors k\u0105 nors padaro, jam b\u016bt\u0173 siun\u010diama individualiai, o ne per segment\u0173 grupes per kampanijas.<\/p>\n

    Tai, k\u0105 mes, \"MasterBase\u00ae\", vadiname individualiu pritaikymu per automat\u0105.<\/p>\n

    Tai, kaip galiausiai taikysite \u0161i\u0105 praktik\u0105, priklausys nuo j\u016bs\u0173 verslo, surinkt\u0173 duomen\u0173 ir to, kas geriausiai tinka j\u016bs\u0173 prek\u0117s \u017eenklui.<\/p>\n

    \u0160iais rinkodaros laikais duomen\u0173 naudojimas klient\u0173 patir\u010diai gerinti yra ne tik puikus b\u016bdas pritraukti klientus, bet ir b\u016btinyb\u0117 norint i\u0161likti konkurencingiems.<\/li>\n<\/ol>\n

    Trumpai tariant<\/h4>\n

    Elektroninio pa\u0161to rinkodaros turinio suasmeninimas yra puikus b\u016bdas pasiekti prenumeratorius, i\u0161laikyti prane\u0161im\u0173 aktualum\u0105 ir padidinti konversijos rodiklius.<\/p>\n

    Naudodamiesi pirmaujan\u010dio el. pa\u0161to rinkodaros paslaug\u0173 teik\u0117jo paslaugomis, prane\u0161imus galite pritaikyti asmeniniams poreikiams naudodami duomenis, dinamin\u012f turin\u012f, segmentavim\u0105 ir kt.<\/p>\n

    <\/a><\/p>","protected":false},"excerpt":{"rendered":"

    Personalizavimas leid\u017eia pasiekti kiekvien\u0105 j\u016bs\u0173 prenumeratori\u0173 taip, tarsi jis b\u016bt\u0173 j\u016bs\u0173 pa\u017e\u012fstamas, patikimas draugas.<\/p>","protected":false},"author":239642484,"featured_media":2714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n5 formas de usar la 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