{"id":21651,"date":"2025-03-12T22:19:42","date_gmt":"2025-03-12T20:19:42","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=21651"},"modified":"2025-03-18T16:15:48","modified_gmt":"2025-03-18T14:15:48","slug":"10-taktiku-kaip-pagerinti-el-pasto-rinkodaros-kampaniju-tinkamuma","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/10-tacticas-para-mejorar-la-relevancia-de-tus-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"10 taktik\u0173, kaip pagerinti el. pa\u0161to rinkodaros kampanij\u0173 aktualum\u0105"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ta\u010diau s\u0117km\u0119 lemia ne siun\u010diam\u0173 el. lai\u0161k\u0173 skai\u010dius, o j\u0173 aktualumas. S\u0117km\u0119 lemia tinkamos \u017einut\u0117s siuntimas tinkamam asmeniui tinkamu laiku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toliau pateikiame <strong>10 pagrindini\u0173 taktik\u0173<\/strong> pagerinti el. pa\u0161to rinkodaros kampanij\u0173 aktualum\u0105 ir padidinti auditorijos \u012fsitraukim\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Segmentuokite savo duomen\u0173 baz\u0119, kad suasmenintum\u0117te lai\u0161kus<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne visi j\u016bs\u0173 prenumeratoriai turi vienodus interesus ar poreikius. Segmentavimas leid\u017eia sugrupuoti auditorij\u0105 pagal tokius kriterijus, kaip vieta, pirkimo istorija ar bendravimo lygis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Pavyzdys:<\/strong> Internetin\u0117 technologij\u0173 ma\u017emeninink\u0117 suskirst\u0117 savo s\u0105ra\u0161\u0105 \u012f \"iPhone\" ir \"Android\" naudotojus. Tuomet kiekvienai grupei ji siunt\u0117 asmeninius pasi\u016blymus, kurie padidino paspaudim\u0173 skai\u010di\u0173. <strong>20%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Rekomendacija:<\/strong> Naudokite dinamines \u017eymas ir s\u0105ra\u0161us, kad tikslin\u0117s grup\u0117s b\u016bt\u0173 atnaujinamos realiuoju laiku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Optimizuokite temos eilut\u0119, kad padidintum\u0117te atidaryt\u0173 puslapi\u0173 skai\u010di\u0173<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El. lai\u0161ko temos eilut\u0117 yra pirmas dalykas, kur\u012f pamatys j\u016bs\u0173 auditorija, tod\u0117l ji tur\u0117t\u0173 b\u016bti ai\u0161ki, \u012ftraukianti ir kelianti smalsum\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Pavyzdys:<\/strong> Elektronin\u0117 parduotuv\u0117 i\u0161band\u0117 du reklamin\u0117s akcijos klausimus:<br>\ud83d\udd34 \"I\u0161skirtinis pasi\u016blymas jums!\" \u2192 12% atidarymas<br>\ud83d\udfe2 \"50% nuolaida kitam u\u017esakymui, galioja tik \u0161iandien\" \u2192 25% atidarymas<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Rekomendacija:<\/strong> Atlikite A\/B testavim\u0105, kad nustatytum\u0117te, kokios temos labiausiai skatina auditorijos s\u0105veik\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Naudokite gav\u0117jo vard\u0105, kad \u017einut\u0119 suasmenintum\u0117te.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u017dinut\u0117s, kuri\u0173 sveikinime ar turinyje yra asmenini\u0173 duomen\u0173, atveriamos iki <strong>26% pagrindinis<\/strong> nei bendriniai lai\u0161kai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Pavyzdys:<\/strong> Restoranas i\u0161siunt\u0117 el. lai\u0161k\u0105 su fraze \"D\u017eonai, turime jums staigmen\u0105\" ir padidino konversijos rodikl\u012f <strong>30%<\/strong> palyginti su \"Turime jums staigmen\u0105\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Rekomendacija:<\/strong> Pritaikykite ne tik gav\u0117jo vard\u0105 ir pavard\u0119, bet ir rekomenduojamus produktus, remdamiesi jo pirkimo istorija.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Nustatykite tinkam\u0105 siuntimo da\u017en\u012f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siun\u010diant per daug \u017einu\u010di\u0173, vartotojai gali persisotinti ir atsisakyti prenumeratos, o siun\u010diant per ma\u017eai \u017einu\u010di\u0173, jie gali jus pamir\u0161ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Pavyzdys:<\/strong> Vienoje turgaviet\u0117je suma\u017eintas siuntimo da\u017enumas nuo 5 iki 3 el. lai\u0161k\u0173 per savait\u0119 ir pasteb\u0117ta, kad siun\u010diam\u0173 el. lai\u0161k\u0173 skai\u010dius suma\u017e\u0117jo nuo 5 iki 3 per savait\u0119. <strong>40% prenumeratos atsisakym\u0173 srityje<\/strong>Konversijos rodiklis i\u0161lieka stabilus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Rekomendacija:<\/strong> Reguliuokite da\u017en\u012f pagal kiekvieno naudotojo s\u0105veik\u0105. Naudokite automatizavim\u0105, kad nustatytum\u0117te, kam reikia daugiau ar ma\u017eiau prane\u0161im\u0173.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Kurkite savo auditorijai aktual\u0173 ir verting\u0105 turin\u012f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u016bs\u0173 el. lai\u0161kuose tur\u0117t\u0173 b\u016bti ne tik reklaminiai prane\u0161imai. Dalinkit\u0117s naudingu turiniu, pavyzd\u017eiui, vadovais, patarimais ar naujienomis, aktualiomis j\u016bs\u0173 auditorijai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Pavyzdys:<\/strong> Vienas ekologi\u0161kas ma\u017emenininkas i\u0161siunt\u0117 el. lai\u0161k\u0105 \"5 patarimai, kaip suma\u017einti plastiko naudojim\u0105 namuose\" ir pasteb\u0117jo, kad namuose plastiko naudojimas i\u0161augo. <strong>35% pagal paspaudim\u0173 skai\u010di\u0173<\/strong> palyginti su reklaminiais el. lai\u0161kais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Rekomendacija:<\/strong> Keiskite mokom\u0105j\u012f ir reklamin\u012f turin\u012f, kad prenumeratoriai b\u016bt\u0173 susidom\u0117j\u0119.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Optimizuoti el. lai\u0161ko dizain\u0105 ir strukt\u016br\u0105<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerai suprojektuotas el. lai\u0161kas pagerina naudotojo patirt\u012f ir padidina konversijos tikimyb\u0119.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Pavyzdys:<\/strong> Mados elektronin\u0117s prekybos bendrov\u0117 pakeit\u0117 savo el. lai\u0161k\u0173 dizain\u0105, \u012ftraukdama didesnius, pla\u010diau i\u0161d\u0117stytus kasos mygtukus, ir taip padidino konversijos rodikl\u012f. <strong>18%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Rekomendacija:<\/strong> Naudokite prisitaikant\u012f dizain\u0105, kuris gerai prisitaiko prie mobili\u0173j\u0173 \u012frengini\u0173, ir pasir\u016bpinkite, kad CTA b\u016bt\u0173 ai\u0161k\u016bs ir matomi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7. \u012etraukite ai\u0161kius ir patrauklius raginimus imtis veiksm\u0173 (CTA).<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CTA turi b\u016bti konkret\u016bs ir \u012ftikinantys, kad nukreipt\u0173 naudotoj\u0105 \u012f veiksm\u0105, kurio norite, kad jis imt\u0173si.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Pavyzdys:<\/strong> Valdymo programin\u0117 \u012franga i\u0161band\u0117 dvi CTA:<br>\ud83d\udd34 \"Daugiau informacijos\" \u2192 5% konversija<br>\ud83d\udfe2 \"Prad\u0117kite nemokam\u0105 bandym\u0105 dabar\" \u2192 15% konversijos rodiklis<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Rekomendacija:<\/strong> Naudokite veiksmo veiksma\u017eod\u017eius ir sukurkite skubos jausm\u0105, pavyzd\u017eiui, fraz\u0117mis \"Paskutin\u0117 galimyb\u0117\" arba \"Pasi\u016blymas galioja 24 valandas\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8. I\u0161bandykite skirtingus pristatymo terminus<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u016bs\u0173 prane\u0161im\u0173 laikas daro \u012ftak\u0105 j\u0173 atv\u0117rimo ir konversijos rodikliams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Pavyzdys:<\/strong> Viena prenumeratos paslauga i\u0161analizavo savo duomenis ir nustat\u0117, kad antradieniais 10 val. ryto siun\u010diam\u0173 el. lai\u0161k\u0173 atvertim\u0173 da\u017enis buvo didesnis nei antradieniais 10 val. ryto siun\u010diam\u0173 el. lai\u0161k\u0173. <strong>30% didesnis<\/strong> nei tie, kurie siun\u010diami penktadienio popiet\u0119.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Rekomendacija:<\/strong> Eksperimentuokite su skirtingomis dienomis ir laiku, kad rastum\u0117te savo auditorijai tinkamiausi\u0105 laik\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>9. I\u0161 naujo aktyvuokite neaktyvius abonentus, naudodami tikslines kampanijas.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne visi prenumeratoriai s\u0105veikauja su j\u016bs\u0173 el. lai\u0161kais. Svarbu aptikti neaktyvius prenumeratorius ir si\u0173sti jiems aktyvinimo kampanijas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Pavyzdys:<\/strong> Drabu\u017ei\u0173 ma\u017emenininkas neaktyviems prenumeratoriams i\u0161siunt\u0117 el. lai\u0161k\u0105 su tema \"Mes j\u016bs\u0173 pasiilgome, \u010dia 10% off\" ir sugeb\u0117jo i\u0161 naujo aktyvuoti <strong>12% i\u0161 j\u0173<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Rekomendacija:<\/strong> \u012ediekite automatines priemones, kad aptiktum\u0117te neaktyvius naudotojus ir si\u0173skite jiems paskatas, kad v\u0117l \u012fsitraukt\u0173.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10. Nuolat matuoti, analizuoti ir optimizuoti<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rinkodara el. pa\u0161tu leid\u017eia realiuoju laiku \u012fvertinti rezultatus, o tai padeda nuolat tobulinti kampanijas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Pavyzdys:<\/strong> SaaS bendrov\u0117 per\u017ei\u016br\u0117jo savo rodiklius ir nustat\u0117, kad lai\u0161k\u0173 su animuotais GIF failais <strong>25% daugiau paspaudim\u0173<\/strong>Jie jas \u012fgyvendino visose savo kampanijose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Rekomendacija:<\/strong> Naudokite platformas, pvz. <strong>MasterBase\u00ae<\/strong> analizuoti atidarymo, paspaudim\u0173 ir konversij\u0173 rodiklius ir optimizuoti kiekvien\u0105 kampanij\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I\u0161vada: svarbiausia el. pa\u0161to rinkodaros srityje - aktualumas<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taikydami \u0161i\u0105 taktik\u0105 galite padidinti kampanij\u0173 veiksmingum\u0105, padidinti auditorijos \u012fsitraukim\u0105 ir optimizuoti konversij\u0173 rodikl\u012f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nor\u0117dami pasiekti geriausi\u0173 rezultat\u0173, rekomenduojame naudoti <strong>MasterBase\u00ae<\/strong>pirmaujanti el. pa\u0161to rinkodaros platforma, turinti daugiau nei 20 met\u0173 patirt\u012f. Naudodami pa\u017eangias segmentavimo, automatizavimo ir analiz\u0117s priemones galite pakelti savo kampanijas \u012f kit\u0105 lyg\u012f ir pagerinti investicij\u0173 gr\u0105\u017e\u0105.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=relevancia-critica-para-el-exito-de-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"371\" height=\"240\" data-attachment-id=\"15744\" data-permalink=\"https:\/\/masterbase.com\/lt\/como-escribir-mensajes-de-seguimiento-eficaces\/masterbase\/captura-de-pantalla-2024-08-12-182107\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?fit=371%2C240&amp;ssl=1\" data-orig-size=\"371,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook: Relevancia: Cr\u00edtica para el \u00e9xito de email marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?fit=371%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?resize=371%2C240&#038;ssl=1\" alt=\"elektronin\u0117 knyga: aktualumas - esminis el. pa\u0161to rinkodaros s\u0117km\u0117s veiksnys\" class=\"wp-image-15744\" style=\"width:557px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?w=371&amp;ssl=1 371w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Rinkodara el. pa\u0161tu i\u0161lieka viena veiksmingiausi\u0173 strategij\u0173, padedan\u010di\u0173 u\u017emegzti ry\u0161\u012f su auditorija ir pasiekti konversij\u0173.<\/p>","protected":false},"author":239642484,"featured_media":21653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-21651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is 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