{"id":21331,"date":"2025-02-10T22:01:45","date_gmt":"2025-02-10T20:01:45","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=21331"},"modified":"2025-02-12T13:33:53","modified_gmt":"2025-02-12T11:33:53","slug":"kaip-rasyti-pavadinimus-kurie-padidina-atviru-laisku-skaiciu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/","title":{"rendered":"Neatremiamos el. lai\u0161ko temos eilut\u0117s: kaip ra\u0161yti pavadinimus, kurie padidina atvir\u0173 lai\u0161k\u0173 skai\u010di\u0173"},"content":{"rendered":"

\u012evaldyti \u012fdomi\u0173 tem\u0173 eilu\u010di\u0173 ra\u0161ymo men\u0105 - tai ne tik k\u016brybi\u0161kumo, bet ir strategijos klausimas. Pateikiame kelet\u0105 veiksming\u0173 ir realiais atvejais pagr\u012fst\u0173 metod\u0173, kurie pad\u0117s gerokai padidinti atvir\u0173 lai\u0161k\u0173 skai\u010di\u0173.<\/p>\n\n\n\n

1. Naudokite galingus \u017eod\u017eius, kad sukeltum\u0117te smalsum\u0105.<\/strong><\/strong><\/p>\n\n\n\n

Stipr\u016bs, \u012ftaig\u016bs i\u0161sirei\u0161kimai sukelia emocijas ir \u017eadina skaitytoj\u0173 smalsum\u0105. Tokie i\u0161sirei\u0161kimai kaip \"i\u0161skirtinis\", \"slaptas\", \"paskutinis \u0161ansas\" ar \"nemokamas\" idealiai tinka d\u0117mesiui patraukti.<\/p>\n\n\n\n

S\u0117km\u0117s istorija:<\/em><\/strong> Internetin\u0117 drabu\u017ei\u0173 ma\u017emeninink\u0117 i\u0161band\u0117 dvi leidinio versijas, kad reklamuot\u0173 special\u0173 pasi\u016blym\u0105:<\/p>\n\n\n\n

A versija: \"Atraskite m\u016bs\u0173 naujus pasi\u016blymus\".<\/p>\n\n\n\n

B versija: \"Atskleista paslaptis: 40% nuolaida tik \u0161iandien\".<\/p>\n\n\n\n

D\u0117l intrigos efekto, kur\u012f suk\u0117l\u0117 \u017eodis \"paslaptis\", tema \"Paslaptis atskleista\" padidino atvertim\u0173 skai\u010di\u0173 22%.<\/p>\n\n\n\n

Taryba<\/em><\/strong>\u012etraukite \u017eod\u017eius, kurie suteikia skubumo ar i\u0161skirtinumo, ta\u010diau nepiktnaud\u017eiaukite jais, nes jie gali b\u016bti suvokiami kaip \u0161lam\u0161tas.<\/p>\n\n\n\n

2. Individualizuokite savo versl\u0105: j\u016bs\u0173 vardo galia<\/strong><\/strong><\/p>\n\n\n\n

Asmeni\u0161kumas yra svarbiausias veiksnys siekiant u\u017emegzti tiesiogin\u012f ry\u0161\u012f. \u012e temos eilut\u0119 \u012ftraukus gav\u0117jo vard\u0105 ir pavard\u0119, galima padidinti atidaryt\u0173 lai\u0161k\u0173 skai\u010di\u0173, ta\u010diau geriausi\u0173 rezultat\u0173 pasieksite derindami j\u012f su konkre\u010diais pasi\u016blymais ar privalumais.<\/p>\n\n\n\n

S\u0117km\u0117s istorija:<\/em><\/strong> Technologij\u0173 bendrov\u0117 i\u0161siunt\u0117 dvi reklaminio el. lai\u0161ko versijas:<\/p>\n\n\n\n

A versija: \"Naujienos jums\".<\/p>\n\n\n\n

B versija: \"Marija, \u0161is pasi\u016blymas puikiai atitinka j\u016bs\u0173 poreikius\".<\/p>\n\n\n\n

Asmenin\u0117 versija buvo 15% daugiau atversta. Tai \u012frod\u0117, kad j\u016bs\u0173 vardas ir pavard\u0117 kartu su atitinkama \u017einute gali tur\u0117ti \u012ftakos.<\/p>\n\n\n\n

Taryba<\/em><\/strong>Pritaikykite ne tik vard\u0105, bet ir \u017einut\u0119 pagal gav\u0117jo pom\u0117gius ar ankstesn\u012f elges\u012f.<\/p>\n\n\n\n

Tinkamu metu sukuria skubos ir tr\u016bkumo jausm\u0105.<\/strong><\/strong><\/p>\n\n\n\n

Temos, kuriomis i\u0161rei\u0161kiama skuba, da\u017enai yra labai veiksmingos, ta\u010diau jas reikia naudoti tinkamu metu. Jei j\u0173 naudosite per daug, j\u016bs\u0173 prenumeratoriai gali prarasti susidom\u0117jim\u0105.<\/p>\n\n\n\n

Gerai veikian\u010dios fraz\u0117s:<\/strong><\/strong><\/p>\n\n\n\n

\"Paskutin\u0117 galimyb\u0117 pasinaudoti \u0161iuo pasi\u016blymu\".<\/p>\n\n\n\n

\"Liko tik kelios valandos, per kurias galima gauti 50% nuolaid\u0105\".<\/p>\n\n\n\n

S\u0117km\u0117s istorija:<\/em><\/strong> Elektronin\u0117 elektronin\u0117 prekyba elektronikos prek\u0117mis \u012fgyvendino 48 valand\u0173 greit\u0173j\u0173 i\u0161pardavim\u0173 kampanij\u0105. Si\u0173sdami prane\u0161imus su temos eilute: \"Tik \u0161iandien: 30% nuolaida j\u016bs\u0173 m\u0117gstamiausiems prietaisams\", jie pasiek\u0117 30% auk\u0161tesn\u012f nei \u012fprastas vidurkis atidaryt\u0173 prane\u0161im\u0173 skai\u010di\u0173.<\/p>\n\n\n\n

Taryba<\/em><\/strong>Skubum\u0105 vartokite taupiai. Derinkite j\u012f su tikrais faktais, kad \u012fgytum\u0117te pasitik\u0117jim\u0105 ir neatrodytum\u0117te klaidinantys.<\/p>\n\n\n\n

4. Stenkit\u0117s kalb\u0117ti trumpai ir dalyki\u0161kai<\/strong><\/strong><\/p>\n\n\n\n

Pasaulyje, kuriame naudotojai per dien\u0105 gauna \u0161imtus prane\u0161im\u0173, trumpos ir ai\u0161kios temos eilut\u0117s paprastai i\u0161siskiria i\u0161 kit\u0173. Mobiliuosiuose \u012frenginiuose \u0161is poreikis dar labiau i\u0161ry\u0161k\u0117jo, nes ilgos temos ekrane lengvai nutr\u016bksta.<\/p>\n\n\n\n

Rekomendacija<\/strong>Tem\u0105 ra\u0161ykite nuo 5 iki 7 \u017eod\u017ei\u0173 (arba ma\u017eiau nei 50 simboli\u0173).<\/p>\n\n\n\n

S\u0117km\u0117s istorija<\/em><\/strong>: Maisto prenumeratos paslauga i\u0161siunt\u0117 lai\u0161kus su \u0161iais dviem elementais:<\/p>\n\n\n\n

A versija: \"Nauji receptai jums\".<\/p>\n\n\n\n

B versija: \"Skani vakarien\u0117 per 20 minu\u010di\u0173\".<\/p>\n\n\n\n

B versija buvo 18% da\u017eniau atversta, nes joje ai\u0161kiai ir greitai buvo prane\u0161ta apie \u017einut\u0117s naud\u0105.<\/p>\n\n\n\n

Taryba:<\/em><\/strong> Pasinaudokite ai\u0161kumu savo naudai. Ai\u0161ki \u017einut\u0117 visada pritrauks daugiau d\u0117mesio nei dviprasmi\u0161ka.<\/p>\n\n\n\n

5. Temos eilut\u0117je u\u017eduokite klausimus arba naudokite skai\u010dius<\/strong><\/strong><\/p>\n\n\n\n

Klausimai \u017eadina smalsum\u0105, o skai\u010diai suteikia ai\u0161kumo ir strukt\u016bros. Klausimai, kuriuose derinami abu elementai, paprastai duoda geresni\u0173 rezultat\u0173.<\/p>\n\n\n\n

Pavyzdys<\/strong>:<\/p>\n\n\n\n

\"Ar \u017einojote, kad galite sutaupyti iki 50%?\"<\/p>\n\n\n\n

\"5 trumpi patarimai, kaip pagerinti el. pa\u0161to rinkodar\u0105\".<\/p>\n\n\n\n

S\u0117km\u0117s istorija:<\/em><\/strong> Rinkodaros konsultacij\u0173 bendrov\u0117 i\u0161siunt\u0117 informacin\u0119 kampanij\u0105 su dviem skirtingomis temos eilut\u0117mis. Versija, kurioje buvo nurodytas skai\u010dius \"3 raktai, pad\u0117siantys padidinti j\u016bs\u0173 \u012fsitraukim\u0105\", sulauk\u0117 12% daugiau atidarym\u0173 nei bendra tema \"Pagerinkite savo \u012fsitraukim\u0105\".<\/p>\n\n\n\n

Taryba<\/em><\/strong>Naudokite atvirus klausimus arba patrauklius skai\u010dius, kad su\u017eadintum\u0117te skaitytoj\u0173 smalsum\u0105.<\/p>\n\n\n\n

6. Nuolatinis A\/B testavimas: stebuklingos formul\u0117s n\u0117ra.<\/strong><\/strong><\/p>\n\n\n\n

Geriausias klausimas ne visada bus k\u016brybi\u0161kiausias. Tai, kas pasiteisina vienoje kampanijoje, gali nepasiteisinti kitoje. \u0160tai kod\u0117l A\/B testavimas yra labai svarbus, kad suprastum\u0117te, kam j\u016bs\u0173 prenumeratoriai teikia pirmenyb\u0119.<\/p>\n\n\n\n

S\u0117km\u0117s istorija:<\/em><\/strong> Kelioni\u0173 bendrov\u0117 i\u0161siunt\u0117 dvi leidinio versijas, kad reklamuot\u0173 savo atostog\u0173 paketus:<\/p>\n\n\n\n

A versija: \"Su \u0161iuo pasi\u016blymu pab\u0117gkite \u012f papl\u016bdim\u012f\".<\/p>\n\n\n\n

B versija: \"Tik 48 valandoms: 2\u00d71 papl\u016bdimio paketai\".<\/p>\n\n\n\n

Atlik\u0119 A\/B testavim\u0105, jie nustat\u0117, kad B versijos numeris padvigubino atidarym\u0173 skai\u010di\u0173. \u0160i patirtis leido jiems pakartoti pana\u0161ias strategijas b\u016bsimose kampanijose.<\/p>\n\n\n\n

Taryba<\/em><\/strong>Prie\u0161 prad\u0117dami pagrindin\u0119 kampanij\u0105, i\u0161bandykite su ma\u017eomis grup\u0117mis ir \u012fvertinkite rezultatus.<\/p>\n\n\n\n

I\u0161vada: klausimas yra pirmoji galimyb\u0117 atkreipti \u012f save d\u0117mes\u012f.<\/strong><\/strong><\/p>\n\n\n\n

Kampanijos s\u0117km\u0117 labai priklauso nuo keli\u0173 pirm\u0173j\u0173 sekund\u017ei\u0173, per kurias naudotojas pamato j\u016bs\u0173 el. lai\u0161k\u0105. Gera temos eilut\u0117 gali b\u016bti skirtumas tarp to, ar pavyks patraukti j\u0173 d\u0117mes\u012f, ar j\u012f prarasti. Eksperimentuokite su galingais \u017eod\u017eiais, personalizavimu, klausimais ir skubos jausmu, kad su\u017einotum\u0117te, kas geriausiai sujungs j\u016bs\u0173 auditorij\u0105.<\/p>\n\n\n\n

Jei norite optimizuoti el. lai\u0161ko temos eilutes ir lengvai atlikti A\/B testus, pasitik\u0117kite MasterBase\u00ae. Daugiau nei 20 met\u0173 patirt\u012f rinkoje turinti \"MasterBase\u00ae\" suteikia jums \u012frankius, kuri\u0173 reikia kiekvienai kampanij\u0173 detalei suasmeninti, segmentuoti ir testuoti, u\u017etikrinant veiksmingus ir i\u0161matuojamus rezultatus.<\/p>\n\n\n\n

\"el.<\/a><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Elektroninio lai\u0161ko temos eilut\u0117 yra pirmasis j\u016bs\u0173 kontaktas su auditorija ir nuo jos did\u017ei\u0105ja dalimi priklauso, ar j\u016bs\u0173 \u017einut\u0117 bus perskaityta, ar ignoruota.<\/p>","protected":false},"author":239642484,"featured_media":21365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-21331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nAsuntos 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