{"id":17635,"date":"2024-11-07T17:48:33","date_gmt":"2024-11-07T15:48:33","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=17635"},"modified":"2024-11-21T17:52:22","modified_gmt":"2024-11-21T15:52:22","slug":"ka-reiskia-isitraukimas-el-pasto-rinkodaroje-ir-kodel-jis-svarbus","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/que-significa-el-compromiso-en-email-marketing-y-por-que-es-importante\/masterbase\/","title":{"rendered":"K\u0105 rei\u0161kia \u012fsitraukimas el. pa\u0161to rinkodaroje ir kod\u0117l jis svarbus"},"content":{"rendered":"

Labai svarbu, kad gav\u0117jai s\u0105veikaut\u0173 su j\u016bs\u0173 \u017einut\u0117mis, nes tai rodo, kad jie vertina bendravim\u0105 su j\u016bs\u0173 prek\u0117s \u017eenklu ir juo pasitiki.<\/h2>\n

Be to, \u012fsitraukimas turi tiesiogin\u0117s \u012ftakos el. lai\u0161k\u0173 pristatomumui. Kuo daugiau \u012fsitraukimo, tuo didesn\u0117 tikimyb\u0117, kad interneto paslaug\u0173 teik\u0117jai pasitik\u0117s j\u016bs\u0173 lai\u0161kais: tai rei\u0161kia, kad jie priims daugiau j\u016bs\u0173 \u012fmon\u0117s prane\u0161im\u0173 ir grei\u010diau bei veiksmingiau pasieks j\u016bs\u0173 kontaktus.<\/p>\n

\u0160iandien tai dar svarbesnis aspektas, nes daugelis naudotoj\u0173 naudojasi paskyromis i\u0161 toki\u0173 paslaug\u0173 kaip \"Gmail\", \"Yahoo\" ir \"Outlook\", kurios atid\u017eiai stebi kiekvieno el. pa\u0161to aktyvum\u0105, kad nustatyt\u0173 s\u0105veikos lyg\u012f.<\/p>\n

Kiekvienas siun\u010diamas el. lai\u0161kas - tai galimyb\u0117 sustiprinti ry\u0161\u012f ir santykius su prenumeratoriais. S\u0117kmingos strategijos pagrindas - i\u0161laikyti auk\u0161t\u0105 \u012fsitraukimo lyg\u012f.<\/p>\n

Veiksmai, turintys \u012ftakos \u012fsitraukimui \u012f el. pa\u0161to rinkodar\u0105<\/strong><\/h3>\n

Veiksmai, rodantys teigiam\u0105 \u012fsitraukim\u0105, yra atidarymai, paspaudimai ant nuorod\u0173 ir tai, kad gav\u0117jai j\u016bs\u0173 prane\u0161imus \u012fsideda \u012f asmeninius aplankus, nes tai rodo, kad j\u016bs\u0173 prane\u0161imai yra naudingi ir pageidaujami.<\/p>\n

Ta\u010diau yra ir neigiam\u0173 veiksm\u0173, tarp kuri\u0173 - atsisakymas prenumeruoti, \u017eym\u0117jimas kaip \u0161lam\u0161tas arba kai gav\u0117jai tiesiog i\u0161trina \u017einut\u0119 jos neatidar\u0119.<\/p>\n

Tokie veiksmai rodo, kad jumis nesidomima, ir gali tur\u0117ti \u012ftakos j\u016bs\u0173 pristatymo galimyb\u0117ms.<\/p>\n

Tikslin\u0117s auditorijos \u012fsitraukimo didinimo strategijos<\/strong><\/h3>\n

Pateikiame kelet\u0105 strategij\u0173, kaip pagerinti \u012fsitraukim\u0105 \u012f el. lai\u0161kus ir optimizuoti kampanij\u0173 veiksmingum\u0105.<\/p>\n

    \n
  1. \n

    Optimizuoti temos eilutes <\/strong><\/h3>\n<\/li>\n<\/ol>\n

    Temos eilut\u0117s yra j\u016bs\u0173 vizitin\u0117 kortel\u0117. Jei gav\u0117jai i\u0161trina \u017einut\u0119 jos neatidar\u0119 arba i\u0161siun\u010dia \u012f \u0161iuk\u0161li\u0173 aplank\u0105, tai grei\u010diausiai d\u0117l to, kad temos eilut\u0117 jiems neatrod\u0117 svarbi.<\/p>\n

    Investuokite laiko \u012f ai\u0161ki\u0173, intriguojan\u010di\u0173 temos eilu\u010di\u0173, suderint\u0173 su turiniu, k\u016brim\u0105, kad pritrauktum\u0117te d\u0117mes\u012f ir padidintum\u0117te atidarym\u0173 skai\u010di\u0173.<\/p>\n

      \n
    1. \n

      Si\u0173skite atitinkam\u0105 turin\u012f ir pasi\u016blymus <\/strong><\/h3>\n<\/li>\n<\/ol>\n

      \u012esitikinkite, kad turinys yra prasmingas gav\u0117jams ir atitinka j\u0173 santykius su jumis.<\/p>\n

      Lai\u0161kais galite pasidalyti naujausiu tinklara\u0161\u010dio \u012fra\u0161u arba atkreipti d\u0117mes\u012f \u012f juos dominan\u010dius produktus ir asmeninius pasi\u016blymus.<\/p>\n

      Veiksmingiausios kampanijos yra tos, kuriose si\u016blomas suasmenintas turinys ir pasi\u016blymai, pagr\u012fsti pirkim\u0173 istorija, apsilankymais j\u016bs\u0173 svetain\u0117je arba kontakt\u0173 kontakt\u0173 deklaruojamais interesais.<\/p>\n

      Jei pasteb\u0117jote, kad ma\u017e\u0117ja atidaryt\u0173 \u017einu\u010di\u0173 skai\u010dius, tai gali b\u016bti \u017eenklas, kad j\u016bs\u0173 turinys nebeatitinka prenumeratori\u0173 l\u016bkes\u010di\u0173. Norint u\u017etikrinti ilgalaik\u012f \u012fsitraukim\u0105, svarbiausia, kad j\u016bs\u0173 turinys b\u016bt\u0173 aktualus.<\/p>\n

        \n
      1. \n

        Naudokite i\u0161man\u0173j\u012f personalizavim\u0105<\/strong><\/h3>\n<\/li>\n<\/ol>\n

        Personalizavimas yra viena i\u0161 veiksmingiausi\u0173 strategij\u0173, padedan\u010di\u0173 didinti \u012fsitraukim\u0105. Kuo daugiau informacijos turite apie savo kontaktus, tuo geriau galite juos suskirstyti \u012f segmentus ir si\u0173sti jiems tinkamus prane\u0161imus.<\/p>\n

        Apsvarstykite galimyb\u0119 naudoti tokius duomenis, kaip vieta, pageidavimai, pirkimo istorija ir kt., kad kampanijas suasmenintum\u0117te ir kiekvien\u0105 \u017einut\u0119 padarytum\u0117te gav\u0117jui artimesn\u0119 ir vertingesn\u0119.<\/p>\n

        Tiesiogin\u0117s rinkodaros asociacijos atliktas tyrimas rodo, kad i\u0161 asmenini\u0173 kampanij\u0173 gaunama iki 760% daugiau pajam\u0173 nei i\u0161 bendr\u0173 kampanij\u0173. Tai rodo, kad personalizavimas yra s\u0117kmingos el. pa\u0161to rinkodaros strategijos pagrindas.<\/p>\n

          \n
        1. \n

          Palaikykite savo kontakt\u0173 s\u0105ra\u0161o higien\u0105 <\/strong><\/h3>\n<\/li>\n<\/ol>\n

          Norint u\u017etikrinti auk\u0161t\u0105 \u012fsitraukimo lyg\u012f, b\u016btina valyti s\u0105ra\u0161us. Po kiekvieno siuntimo per\u017ei\u016br\u0117kite savo s\u0105ra\u0161\u0105 ir pa\u0161alinkite kontaktus, kurie ilg\u0105 laik\u0105 neatsako \u012f j\u016bs\u0173 prane\u0161imus, nes tokie adresai neigiamai veikia pristatymo galimybes.<\/p>\n

          S\u0105ra\u0161\u0173 higiena yra ypa\u010d svarbi, kad interneto paslaug\u0173 teik\u0117jai nepa\u017eym\u0117t\u0173 j\u016bs\u0173 lai\u0161k\u0173 kaip nepageidaujam\u0173 lai\u0161k\u0173. Atminkite, kad aktyvus, gerai pri\u017ei\u016brimas s\u0105ra\u0161as yra daug vertingesnis nei ilgas, pasen\u0119s s\u0105ra\u0161as.<\/p>\n

            \n
          1. \n

            Optimizuokite prane\u0161imus mobiliesiems \u012frenginiams <\/strong><\/h3>\n<\/li>\n<\/ol>\n

            Dauguma naudotoj\u0173 el. lai\u0161kus tikrina mobiliuosiuose \u012frenginiuose, tod\u0117l labai svarbu, kad j\u016bs\u0173 prane\u0161imai b\u016bt\u0173 sukurti taip, kad gerai atrodyt\u0173 ma\u017euose ekranuose.<\/p>\n

            \u012esitikinkite, kad naudojate prisitaikant\u012f dizain\u0105, kuris leid\u017eia gav\u0117jams lengvai per\u017ei\u016br\u0117ti ir nar\u0161yti turin\u012f. Optimizuotas dizainas padidina tikimyb\u0119, kad gav\u0117jai s\u0105veikaus su j\u016bs\u0173 prane\u0161imu, spustel\u0117dami nuorodas arba tyrin\u0117dami turin\u012f.<\/p>\n

              \n
            1. \n

              Nustatykite tinkam\u0105 siuntimo da\u017en\u012f <\/strong><\/h3>\n<\/li>\n<\/ol>\n

              Labai svarbu subalansuoti siuntimo da\u017en\u012f. Jei siun\u010diate per daug prane\u0161im\u0173, rizikuojate erzinti savo prenumeratorius ir d\u0117l to jie gali atsisakyti prenumeratos arba sulaukti skund\u0173. Jei si\u0173site per ma\u017eai, galite prarasti aktualum\u0105.<\/p>\n

              I\u0161analizuokite kampanijos duomenis, kad nustatytum\u0117te, koks da\u017enumas geriausiai tinka j\u016bs\u0173 auditorijai, ir sudarykite tvarkara\u0161t\u012f, atsi\u017evelgdami \u012f susidom\u0117jim\u0105 ir \u012fsitraukim\u0105.<\/p>\n

              Kod\u0117l el. pa\u0161to rinkodaroje svarbus \u012fsitraukimas?<\/strong><\/h3>\n

              Didelis \u012fsitraukimas ne tik pagerina prenumeratori\u0173 patirt\u012f ir sustiprina j\u0173 ry\u0161\u012f su j\u016bs\u0173 prek\u0117s \u017eenklu, bet ir yra naudingas j\u016bs\u0173, kaip siunt\u0117jo, reputacijai.<\/p>\n

              Interneto paslaug\u0173 teik\u0117jai, vertindami \u012fsitraukim\u0105, sprend\u017eia, kurie prane\u0161imai patenka \u012f gaunam\u0173j\u0173 lai\u0161k\u0173 d\u0117\u017eut\u0119, o kurie - \u012f nepageidaujam\u0173 lai\u0161k\u0173 aplank\u0105. Taigi kuo didesnis j\u016bs\u0173 \u012fsitraukimo rodiklis, tuo geresni pristatymo rezultatai.<\/p>\n

              Norint u\u017etikrinti tvirt\u0105 ir tvar\u0173 \u012fsitraukim\u0105, labai svarbu tur\u0117ti patikim\u0105 ir pa\u017eangi\u0105 el. pa\u0161to rinkodaros platform\u0105. MasterBase\u00ae yra puikus pasirinkimas el. pa\u0161to rinkodaros siunt\u0173 valdymui.<\/p>\n

              Tur\u0117dama daugiau nei 20 met\u0173 patirt\u012f keliose \u0161alyse, MasterBase\u00ae si\u016blo visas priemones, kuri\u0173 reikia kampanijoms optimizuoti, \u0161variam s\u0105ra\u0161ui i\u0161laikyti ir tvirtiems santykiams su prenumeratoriais u\u017emegzti.<\/p>\n

               <\/p>\n

              \"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

              El. pa\u0161to rinkodaros srityje \u012fsitraukimas - tai gav\u0117j\u0173 s\u0105veik\u0173 su j\u016bs\u0173 siun\u010diamais prane\u0161imais visuma: ar jie atidaro prane\u0161im\u0105, spusteli nuorodas, i\u0161saugo j\u012f ir atlieka kitus veiksmus.<\/p>","protected":false},"author":239642484,"featured_media":17636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-17635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nQu\u00e9 significa el compromiso en email marketing y por qu\u00e9 es importante - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/lt\/ka-reiskia-isitraukimas-el-pasto-rinkodaroje-ir-kodel-jis-svarbus\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 significa el compromiso en email marketing y por qu\u00e9 es importante - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En email marketing, por compromiso se entiende la suma de interacciones que tus destinatarios tienen con los mensajes que les env\u00edas: si abren el mensaje, si hacen clic en los enlaces, si lo guardan, entre otras acciones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/lt\/ka-reiskia-isitraukimas-el-pasto-rinkodaroje-ir-kodel-jis-svarbus\/pagrindine-duomenu-baze\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-07T15:48:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T15:52:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/01.png?fit=612%2C408&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-does-email-marketing-engagement-mean-and-why-is-it-important\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-does-email-marketing-engagement-mean-and-why-is-it-important\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Qu\u00e9 significa el compromiso en email marketing y por qu\u00e9 es importante\",\"datePublished\":\"2024-11-07T15:48:33+00:00\",\"dateModified\":\"2024-11-21T15:52:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-does-email-marketing-engagement-mean-and-why-is-it-important\\\/masterbase\\\/\"},\"wordCount\":983,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-does-email-marketing-engagement-mean-and-why-is-it-important\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/01.png?fit=612%2C408&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/what-does-email-marketing-engagement-mean-and-why-is-it-important\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-does-email-marketing-engagement-mean-and-why-is-it-important\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-does-email-marketing-engagement-mean-and-why-is-it-important\\\/masterbase\\\/\",\"name\":\"Qu\u00e9 significa el compromiso en email marketing y por qu\u00e9 es importante - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-does-email-marketing-engagement-mean-and-why-is-it-important\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-does-email-marketing-engagement-mean-and-why-is-it-important\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/01.png?fit=612%2C408&ssl=1\",\"datePublished\":\"2024-11-07T15:48:33+00:00\",\"dateModified\":\"2024-11-21T15:52:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-does-email-marketing-engagement-mean-and-why-is-it-important\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/what-does-email-marketing-engagement-mean-and-why-is-it-important\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-does-email-marketing-engagement-mean-and-why-is-it-important\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/01.png?fit=612%2C408&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/01.png?fit=612%2C408&ssl=1\",\"width\":612,\"height\":408,\"caption\":\"compromiso en email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/what-does-email-marketing-engagement-mean-and-why-is-it-important\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu\u00e9 significa el compromiso en email marketing y por qu\u00e9 es importante\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lt-LT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"K\u0105 rei\u0161kia \u012fsitraukimas el. pa\u0161to rinkodaroje ir kod\u0117l jis svarbus - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/lt\/ka-reiskia-isitraukimas-el-pasto-rinkodaroje-ir-kodel-jis-svarbus\/pagrindine-duomenu-baze\/","og_locale":"lt_LT","og_type":"article","og_title":"Qu\u00e9 significa el compromiso en email marketing y por qu\u00e9 es importante - MasterBase\u00ae","og_description":"En email marketing, por compromiso se entiende la suma de interacciones que tus destinatarios tienen con los mensajes que les env\u00edas: si abren el mensaje, si hacen clic en los enlaces, si lo guardan, entre otras acciones.","og_url":"https:\/\/masterbase.com\/lt\/ka-reiskia-isitraukimas-el-pasto-rinkodaroje-ir-kodel-jis-svarbus\/pagrindine-duomenu-baze\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-11-07T15:48:33+00:00","article_modified_time":"2024-11-21T15:52:22+00:00","og_image":[{"width":612,"height":408,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/01.png?fit=612%2C408&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alejandro Dur\u00e1n","Est. reading time":"5 minut\u0117s"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/en\/what-does-email-marketing-engagement-mean-and-why-is-it-important\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/what-does-email-marketing-engagement-mean-and-why-is-it-important\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Qu\u00e9 significa el compromiso en email marketing y por qu\u00e9 es importante","datePublished":"2024-11-07T15:48:33+00:00","dateModified":"2024-11-21T15:52:22+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/en\/what-does-email-marketing-engagement-mean-and-why-is-it-important\/masterbase\/"},"wordCount":983,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/en\/what-does-email-marketing-engagement-mean-and-why-is-it-important\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/01.png?fit=612%2C408&ssl=1","articleSection":["Email Marketing"],"inLanguage":"lt-LT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/en\/what-does-email-marketing-engagement-mean-and-why-is-it-important\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/en\/what-does-email-marketing-engagement-mean-and-why-is-it-important\/masterbase\/","url":"https:\/\/masterbase.com\/en\/what-does-email-marketing-engagement-mean-and-why-is-it-important\/masterbase\/","name":"K\u0105 rei\u0161kia \u012fsitraukimas el. pa\u0161to rinkodaroje ir kod\u0117l jis svarbus - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/en\/what-does-email-marketing-engagement-mean-and-why-is-it-important\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/en\/what-does-email-marketing-engagement-mean-and-why-is-it-important\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/01.png?fit=612%2C408&ssl=1","datePublished":"2024-11-07T15:48:33+00:00","dateModified":"2024-11-21T15:52:22+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/en\/what-does-email-marketing-engagement-mean-and-why-is-it-important\/masterbase\/#breadcrumb"},"inLanguage":"lt-LT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/en\/what-does-email-marketing-engagement-mean-and-why-is-it-important\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/masterbase.com\/en\/what-does-email-marketing-engagement-mean-and-why-is-it-important\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/01.png?fit=612%2C408&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/01.png?fit=612%2C408&ssl=1","width":612,"height":408,"caption":"compromiso en email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/en\/what-does-email-marketing-engagement-mean-and-why-is-it-important\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"Qu\u00e9 significa el compromiso en email marketing y por qu\u00e9 es importante"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/en\/#website","url":"https:\/\/masterbase.com\/en\/","name":"MasterBase\u00ae","description":"Automatai, kurie dirba jums","publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lt-LT"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/en\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Vyriausiasis rinkodaros specialistas","url":"https:\/\/masterbase.com\/lt\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/01.png?fit=612%2C408&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-4Ar","_links":{"self":[{"href":"https:\/\/masterbase.com\/lt\/wp-json\/wp\/v2\/posts\/17635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/lt\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/lt\/wp-json\/wp\/v2\/comments?post=17635"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/lt\/wp-json\/wp\/v2\/posts\/17635\/revisions"}],"predecessor-version":[{"id":17638,"href":"https:\/\/masterbase.com\/lt\/wp-json\/wp\/v2\/posts\/17635\/revisions\/17638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/lt\/wp-json\/wp\/v2\/media\/17636"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/lt\/wp-json\/wp\/v2\/media?parent=17635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/lt\/wp-json\/wp\/v2\/categories?post=17635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/lt\/wp-json\/wp\/v2\/tags?post=17635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}