{"id":13068,"date":"2024-04-11T18:58:24","date_gmt":"2024-04-11T15:58:24","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=13068"},"modified":"2024-04-11T19:53:46","modified_gmt":"2024-04-11T16:53:46","slug":"beyond-the-click-is-esmes-keicia-el-pasto-rinkodara-suteikdama-interaktyvia-patirti","status":"publish","type":"post","link":"https:\/\/masterbase.com\/lt\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/","title":{"rendered":"Daugiau nei tik paspaudimas: interaktyvioji patirtis pad\u0117s i\u0161 esm\u0117s pakeisti el. pa\u0161to rinkodar\u0105"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Prad\u0117kime nuo ma\u017emenin\u0117s prekybos sektoriaus. Internetin\u0117 mados aksesuar\u0173 parduotuv\u0117 pristat\u0117 el. lai\u0161kus su paveiksl\u0117li\u0173 karusel\u0117mis ir galimybe \"\u012fbr\u0117\u017ek ir laim\u0117k\", kur klientai gal\u0117jo rasti \u012fdomi\u0173 nuolaid\u0173. Rezultatas? Stulbinantis 40% paspaudim\u0173 skai\u010diaus padid\u0117jimas ir 15% tiesiogini\u0173 pardavim\u0173 padid\u0117jimas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kitas atvejis - programin\u0117s \u012frangos bendrov\u0117 savo naujienlai\u0161k\u012f pavert\u0117 mini \u017eaidimais, kuriuose linksmai ai\u0161kinamos jos paslaugos. Ji ne tik supa\u017eindino savo prenumeratorius su sud\u0117tingais produktais, bet ir pasiek\u0117 50% daugiau el. lai\u0161k\u0173 atidarym\u0173 ir 22% daugiau paspaudim\u0173 kainodaros puslapyje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neaplenkime ir paslaug\u0173 sektoriaus. Viena kelioni\u0173 bendrov\u0117 prad\u0117jo si\u0173sti apklausos el. lai\u0161kus, kuriuose naudotojai gal\u0117jo sukurti ideal\u0173 atostog\u0173 paket\u0105, o mainais u\u017e tai surinko verting\u0173 duomen\u0173 ir padidino u\u017esakym\u0173 skai\u010di\u0173 20%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ta\u010diau interaktyvumas neapsiriboja B2C. B2B srityje skaitmenin\u0117s rinkodaros agent\u016bra \u012fdieg\u0117 interaktyvias ataskaitas, kurios leido klientams matyti savo investicij\u0173 gr\u0105\u017e\u0105 realiuoju laiku. Tai, viena vertus, skatino skaidrum\u0105, kita vertus, stiprino j\u0173 santykius su klientais, tod\u0117l 30% padid\u0117jo klient\u0173 i\u0161laikymas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kita tendencija - \u012fterptieji vaizdo \u012fra\u0161ai. Vienas sporto \u012frangos gamintojas i\u0161siunt\u0117 el. lai\u0161kus su vaizdo pamokomis, kaip naudotis jo gaminiais. \u0160i\u0173 el. lai\u0161k\u0173 \u012fsitraukimo lygis buvo 35% didesnis nei standartini\u0173 el. lai\u0161k\u0173, o apsilankym\u0173 produkto puslapyje padaug\u0117jo 25%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Viena kosmetikos \u012fmon\u0117, pristatydama savo produkt\u0105, naudojo \u0161\u012f metod\u0105, kai GIF'uose buvo rodomi vaizdai prie\u0161 ir po produkto naudojimo, tod\u0117l per pristatymo savait\u0119 \u012fsitraukimas padid\u0117jo 30%, o pardavimai - 20%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interaktyvi patirtis taip pat pasirod\u0117 esanti vertinga NVO. Vienoje aukojimo kampanijoje buvo \u012fdiegtas realiuoju laiku veikiantis \u012fna\u0161\u0173 skaitiklis, kuris suk\u0117l\u0117 skubos ir bendruomeni\u0161kumo jausm\u0105, tod\u0117l, palyginti su ankstesn\u0117mis el. pa\u0161to kampanijomis, auk\u0173 padaug\u0117jo 45%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kaip galite pasekti \u0161iais pavyzd\u017eiais ir patobulinti savo strategij\u0105? Prad\u0117kite nuo savo auditorijos pa\u017einimo. I\u0161analizuokite duomenis ir supraskite, kas juos jaudina. Tada \u012fgyvendinkite interaktyv\u0173 el. lai\u0161k\u0173 dizain\u0105, kad sukurtum\u0117te turin\u012f, kuris ne tik informuoja, bet ir skatina veikti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atminkite, kad svarbiausia yra eksperimentuoti. I\u0161bandykite \u012fvairius interaktyvumo tipus, kad su\u017einotum\u0117te, kurie i\u0161 j\u0173 labiausiai patinka j\u016bs\u0173 auditorijai. Ir, \u017einoma, \u012fsitikinkite, kad visi interaktyv\u016bs elementai puikiai veikia mobiliuosiuose \u012frenginiuose, nes juose vyksta daugiausia s\u0105veik\u0173.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jei svarstote, kokiu \u012frankiu galite tai \u012fgyvendinti, atsakymas - MasterBase\u00ae. Daugiau nei du de\u0161imtme\u010dius rinkoje veikian\u010dios \u012fmon\u0117s, teikian\u010dios pa\u017eangius el. pa\u0161to rinkodaros sprendimus keliose regiono \u0161alyse, reputacija kalba pati u\u017e save.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesvarbu, ar ie\u0161kote naujovi\u0173 interaktyvumo srityje, ar norite pagerinti investicij\u0173 gr\u0105\u017e\u0105, MasterBase\u00ae turi \u012frankius ir pagalb\u0105, kuri\u0173 reikia, kad j\u016bs\u0173 kampanijos b\u016bt\u0173 kito lygio. Naudodami MasterBase\u00ae, j\u016bs\u0173 el. lai\u0161kai tampa vartais \u012f pasaul\u012f, kuriame kiekvienas paspaudimas atveria nauj\u0105 ry\u0161io ir konversijos galimyb\u0119. Tai ne tik el. pa\u0161to rinkodara - tai evoliucija \u012f bendravim\u0105, kuris patraukia ir i\u0161laiko d\u0117mes\u012f pasaulyje, kupiname i\u0161sibla\u0161kymo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-armar-campanas-de-email-marketing-exitosas\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"517\" data-attachment-id=\"13073\" data-permalink=\"https:\/\/masterbase.com\/lt\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/captura-de-pantalla-2024-04-11-175728\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=872%2C563&amp;ssl=1\" data-orig-size=\"872,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  C\u00f3mo armar campa\u00f1as de Email Marketing exitosas\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=800%2C517&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=800%2C517&#038;ssl=1\" alt=\"\" class=\"wp-image-13073\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=768%2C496&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Leiskite mums pakeliauti po dinami\u0161k\u0105 interaktyviosios el. pa\u0161to rinkodaros patirties pasaul\u012f, kuriame preki\u0173 \u017eenklai ple\u010dia k\u016brybi\u0161kumo ir technologij\u0173 ribas, kad u\u017emegzt\u0173 ry\u0161\u012f su savo auditorijomis taip, kaip anks\u010diau nebuvo \u012fmanoma.<\/p>","protected":false},"author":239642484,"featured_media":13091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-13068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with 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