{"id":9748,"date":"2024-02-12T12:17:13","date_gmt":"2024-02-12T10:17:13","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=9748"},"modified":"2024-02-16T16:00:22","modified_gmt":"2024-02-16T14:00:22","slug":"%ec%a0%9c%eb%a1%9c-%ed%8c%8c%ed%8b%b0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b8%b0%eb%b3%b8-%ec%82%ac%ed%95%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/fundamentos-de-zero-party-data-lo-que-necesitas-saber\/masterbase\/","title":{"rendered":"\uc81c\ub85c \ud30c\ud2f0 \ub370\uc774\ud130 \uae30\ubcf8 \uc0ac\ud56d: \uc54c\uc544\uc57c \ud560 \uc0ac\ud56d"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub7ec\ud55c \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud574 \ube0c\ub79c\ub4dc\ub294 \uc62c\ubc14\ub978 \uc885\ub958\uc758 \ub370\uc774\ud130, \uc989 \uc62c\ubc14\ub978 \uc885\ub958\uc758 \ub370\uc774\ud130\ub85c \uac1c\uc778\ud654\ub97c \ucd94\uc9c4\ud574\uc57c \ud569\ub2c8\ub2e4. <strong>\uc81c\ub85c \ud30c\ud2f0 \ub370\uc774\ud130<\/strong> (\uccab \ubc88\uc9f8 \uc18c\uc2a4 \ub370\uc774\ud130).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ubb34\uc5c7 <\/strong><a><strong>\uc81c\ub85c \ud30c\ud2f0 \ub370\uc774\ud130<\/strong><\/a><strong>?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc81c\ub85c \ud30c\ud2f0 \ub370\uc774\ud130\ub294 \uace0\uac1d\uc774 \uc790\ubc1c\uc801\uc73c\ub85c \uace0\uc758\ub85c \uc81c\uacf5\ud55c \ub370\uc774\ud130\ub85c \uc815\uc758\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \ub370\uc774\ud130\ub294 \uad6c\ub9e4 \uc758\ub3c4, \uac1c\uc778\uc801 \ub9e5\ub77d \ub610\ub294 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc778\uc2dd\ub418\uae30\ub97c \uc6d0\ud558\ub294\uc9c0\uc640 \uad00\ub828\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790\uc640 \uc9c1\uc811\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \ub9c8\ucf00\ud305 \ud65c\ub3d9, \uc11c\ube44\uc2a4, \uc624\ud37c \ubc0f \uc81c\ud488 \ucd94\ucc9c\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uac1c\uc778\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucd94\ub860\uacfc \uac00\uc815\uc774 \uc544\ub2cc \uc18c\ube44\uc790\uc640 \uc9c1\uc811 \uc18c\ud1b5\ud568\uc73c\ub85c\uc368 \ub2e8\uc21c\ud788 \uc9c8\ubb38\ud558\ub294 \uac83\ub9cc\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc640\uc758 \uc0c1\ud638 \uc791\uc6a9\uc744 \uc2e0\ub8b0\ud558\uace0 \uc18c\uc911\ud788 \uc5ec\uae34\ub2e4\uba74 \uc801\uadf9\uc801\uc73c\ub85c \uc758\ub3c4\uc801\uc73c\ub85c \ub370\uc774\ud130\ub97c \uacf5\uc720\ud560 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d\uc774 \uc81c\uacf5\ud55c \ub370\uc774\ud130, \uc778\uc0ac\uc774\ud2b8 \ubc0f \uad8c\ud55c\uc744 \uc0ac\uc6a9\ud558\uc5ec \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305\uc744 \uad6c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ub370\uc774\ud130\uc758 \ucd9c\ucc98\uc5d0 \ub530\ub978 \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc720\ud615<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc81c\ub85c \ud30c\ud2f0 \ub370\uc774\ud130<\/strong><strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ube0c\ub79c\ub4dc\ub294 \ubcf4\ud1b5 \ud310\ub9e4 \uc911 \ub610\ub294 \uc591\uc2dd\uc744 \uc791\uc131\ud558\uc5ec \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \uc9c1\uc811 1\ucc28 \uc18c\uc2a4 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uba70, \uc774\ub7ec\ud55c \ub370\uc774\ud130\uc5d0\ub294 \uacfc\uac70 \uad6c\ub9e4, \uc6b0\ud3b8 \uc8fc\uc18c, \uc81c\ud488 \uc120\ud638\ub3c4, \uc0dd\ub144\uc6d4\uc77c \ub4f1\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc18c\uc2a4\uc5d0\uc11c \uc9c1\uc811 \uc81c\uacf5\ub418\ubbc0\ub85c \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ubc29\uc2dd\uacfc \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uace0\uac1d\uc758 \ud589\ub3d9\uc774 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud0c0\uc0ac \ub370\uc774\ud130<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uac83\uc740 \ub2e4\ub978 \uc870\uc9c1\uc758 \uccab \ubc88\uc9f8 \uc18c\uc2a4 \ub370\uc774\ud130\uc785\ub2c8\ub2e4. \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub450 \ud68c\uc0ac \uac04\uc5d0 \ud310\ub9e4\ud558\uc9c0 \uc54a\uace0 \uacf5\uc720\ud55c \ub2e4\uc74c, \uccab \ubc88\uc9f8 \uc18c\uc2a4 \ub370\uc774\ud130\uc640 \uacb0\ud569\ud558\uc5ec \uc54c\ub824\uc9c4 \uc7a0\uc7ac\uace0\uac1d\uacfc \uc54c\ub824\uc9c0\uc9c0 \uc54a\uc740 \uc7a0\uc7ac\uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud0c0\uc0ac \ub370\uc774\ud130<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub294 \ub2e4\uc591\ud55c \uacf5\uae09\uc5c5\uccb4\uc5d0\uc11c \uc218\uc9d1\ud55c \ub370\uc774\ud130\ub97c \ube0c\ub79c\ub4dc\uc5d0\uc11c \uad6c\ub9e4\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub7ec\ud55c \uc720\ud615\uc758 \ub370\uc774\ud130\uc5d0\ub294 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc0ac\uc640 \uc120\ud638\ub3c4\ub97c \uc720\ucd94\ud560 \uc218 \uc788\ub294 \uc778\uad6c \ud1b5\uacc4 \ubc0f \uc628\ub77c\uc778 \ud65c\ub3d9 \uc815\ubcf4\uc640 \uac19\uc740 \uc218\ub9ce\uc740 \uac1c\uc778 \ub370\uc774\ud130 \ub610\ub294 \uc775\uba85\ud654\ub41c \ub370\uc774\ud130\uac00 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud0c0\uc0ac \ub370\uc774\ud130\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc5b4\ub290 \uc815\ub3c4 \uac00\uce58\uac00 \uc788\uc9c0\ub9cc \uc0c1\ub2f9\ud55c \uc704\ud5d8\uc744 \uc218\ubc18\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc81c\ub85c \ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub7ec\ud55c \uc720\ud615\uc758 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub824\uba74 \uc2e0\uc911\ud558\uace0 \uc804\ub7b5\uc801\uc778 \uc811\uadfc\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \uc27d\uace0 \ud22c\uba85\ud558\uba70 \uac00\uce58 \uc788\ub294 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud574\uc57c \ud558\uba70, \ub370\uc774\ud130\uac00 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ub420\uc9c0, \uadf8\ub9ac\uace0 \uc774\ub97c \ud1b5\ud574 \uc5b4\ub5a4 \uc774\uc810\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294\uc9c0 \uc774\ud574\ud558\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ube0c\ub79c\ub4dc\ub294 \uac00\uce58 \uc788\ub294 \uac00\uce58 \uad50\ud658\uc744 \uc81c\uc548\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub098 \uace0\uac1d\uc758 \uad00\uc810\uc5d0\uc11c \ubcfc \ub54c \uc774\ub7ec\ud55c \uac00\uce58 \uad50\ud658\uc740 \ubb3b\uace0, \uc5bb\uace0, \uc8fc\uace0, \ubc18\ubcf5\ud558\ub294 \uac04\ub2e8\ud55c \uacfc\uc815\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc124\ubb38\uc870\uc0ac, \uc124\ubb38\uc870\uc0ac, \uacbd\ud488 \ud589\uc0ac, \ud310\ub9e4 \uc2dc\uc810\uc758 QR\ucf54\ub4dc, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc0ac\uc6a9 \ud6c4\uae30 \ub4f1 \uc18c\ube44\uc790\uac00 \ucc38\uc5ec\ud558\uace0 \ub370\uc774\ud130\ub97c \uc81c\ucd9c\ud574\uc57c \ud558\ub294 \uc9c4\uc815\ud55c \uc774\uc720\ub97c \uc81c\uacf5\ud558\ub294 \ubcf4\uc0c1 \uba54\ucee4\ub2c8\uc998\uc744 \ud1b5\ud569\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uac1c\uc778\ud654\uc758 \uc774\uc810<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc18c\ube44\uc790\ub294 1\ucc28 \uc18c\uc2a4 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \uac1c\uc778\ud654\ub97c \uc88b\uc544\ud569\ub2c8\ub2e4. \ud575\uc2ec\uc740 '\ubaa8\ub450\uc5d0\uac8c \ubcf4\ub0b4\uae30' \ub610\ub294 \ub2e8\uc21c\ud788 \uc81c\ubaa9\uc5d0 \uc774\ub984\uc744 \ub123\ub294 \uac1c\uc778\ud654\ub97c \ub118\uc5b4\uc11c\ub294 \uc2a4\ub9c8\ud2b8 \uba54\uc2dc\uc9d5 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uba54\uc2dc\uc9c0\ub294 \uace0\uac1d\uc774 \uad00\uc2ec\uc744 \ud45c\uba85\ud558\uace0 \uba85\uc2dc\ub41c \uc608\uc0b0\uc5d0 \ub9de\ub294 \uc81c\ud488\uc744 \uc81c\uc548\ud574\uc57c \ud558\uba70, \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uac83\uc73c\ub85c \uc54c\ub824\uc9c4 \ud0a4\uc6cc\ub4dc\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub3d9\uc801 \ucf58\ud150\uce20\ub97c \ud3ec\ud568\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uace0\uac1d \uad00\uacc4 \uad6c\ucd95<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc81c\ub85c \ud30c\ud2f0 \ub370\uc774\ud130\ub294 \uad00\uacc4 \ub9c8\ucf00\ud305\uc758 \ubbf8\ub798\uc774\uba70 \uace0\uac1d \ud655\ubcf4 \ubc0f \uc720\uc9c0\uc5d0\uc11c \ucda9\uc131\ub3c4\uc5d0 \uc774\ub974\ub294 \uc804\uccb4 \uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc9c0\uae08 \ubc14\ub85c \uace0\uac1d\uacfc \uc9c0\uc18d\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uc5ec \uace0\uac1d\uc758 \uc5ec\uc815\uc744 \ubc1c\uc804\uc2dc\ud0ac \uc218 \uc788\ub294 \ub9e4\ub825\uc801\uc778 \uac00\uce58 \uad50\ud658\uc744 \uc81c\uacf5\ud558\uc138\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub610\ud55c, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \uac1c\uc778\ud654\uac00 \uc18c\ube44\uc790\uc758 \ucd5c\uc6b0\uc120 \uc21c\uc704\uc778 \uc2dc\ub300\uc5d0\ub294 \ud37c\uc2a4\ud2b8 \uc18c\uc2a4 \ub370\uc774\ud130\uac00 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">76%\uc758 \uc18c\ube44\uc790\uac00 \uae30\uc5c5\uc774 \uc790\uc2e0\uc758 \uc694\uad6c\uc640 \uae30\ub300\ub97c \uc774\ud574\ud558\uae30\ub97c \uae30\ub300\ud55c\ub2e4\ub294 Salesforce\uc5d0\uc11c \uc2e4\uc2dc\ud55c \uc5f0\uad6c\uc640 \uac19\uc740 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\uc790\uc758 \uc694\uad6c\uc640 \uae30\ub300\uc5d0 \ub300\ud55c \uc815\ubcf4 \uc218\uc9d1\uc740 \uc131\uacf5\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc758 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4. <strong>\uc81c\ub85c \ud30c\ud2f0 \ub370\uc774\ud130 <\/strong>\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc778\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ube0c\ub79c\ub4dc\uc640 \uc18c\ube44\uc790 \uac04\uc758 \uacac\uace0\ud55c \uc2e0\ub8b0 \uae30\ubc18\uc744 \uad6c\ucd95\ud558\ub294 \ub370\ub3c4 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub370\uc774\ud130 \uc218\uc9d1\uc5d0 \ub300\ud55c \uc774\ub7ec\ud55c \uc9c1\uc811\uc801\uc774\uace0 \ud569\uc758\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790\uac00 \uc790\uc2e0\uc758 \ub370\uc774\ud130\ub97c \ud1b5\uc81c\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 GDPR \ubc0f CCPA\uc640 \uac19\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \uae30\uc5c5\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ud1b5\ud569\ud558\uba74 \uc18c\ube44\uc790\uc758 \ud544\uc694\uc640 \uc695\uad6c\ub97c \uc2ec\uce35\uc801\uc73c\ub85c \uac1c\uc778\ud654\ud558\uace0 \uc608\uce21\ud558\uc5ec \ub354 \uac15\ub825\ud558\uace0 \uc624\ub798 \uc9c0\uc18d\ub418\ub294 \uad00\uacc4\ub97c \uad6c\ucd95\ud568\uc73c\ub85c\uc368 \uc0c1\ub2f9\ud55c \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/masterbase.com\/ko\/es\/es\/es\/es\/%eb%aa%a8%eb%93%a0-%ec%9c%a0%ed%98%95%ec%9d%98-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ed%99%95%eb%b3%b4-%eb%b0%8f-%ec%a4%91%ec%95%99-%ec%a7%91%ec%a4%91%ed%99%94\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"10229\" 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