{"id":8172,"date":"2024-01-15T17:57:15","date_gmt":"2024-01-15T15:57:15","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=8172"},"modified":"2024-01-16T20:50:24","modified_gmt":"2024-01-16T18:50:24","slug":"%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%80-2024%eb%85%84%ec%97%90%eb%8f%84-%ec%9c%a0%ed%9a%a8%ed%95%a0%ea%b9%8c%ec%9a%94","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/es-eficaz-el-email-marketing-en-2024\/masterbase\/","title":{"rendered":"2024\ub144\uc5d0\ub3c4 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc774 \ud6a8\uacfc\uc801\uc77c\uae4c\uc694?"},"content":{"rendered":"

\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \ud6a8\uacfc\uc801\uc77c\uae4c\uc694? \ubb3c\ub860 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uc774 \ubd84\uc57c\uc5d0\uc11c \uae30\uc5c5\uc758 \uc704\uc0c1\uc744 \ub192\uc778 \uba87 \uac00\uc9c0 \ud1b5\uacc4\uc640 \ub9c8\ucf00\ud305 \ub178\ub825\uc740 \uc774\ub7ec\ud55c \ub300\ub2f5\uc744 \ub4b7\ubc1b\uce68\ud569\ub2c8\ub2e4.<\/p>\n

\uae30\ubcf8 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ud1b5\uacc4 <\/strong><\/h3>\n

\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uc5ec\uc804\ud788 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \uac00\uc7a5 \ube44\uc6a9 \ud6a8\uc728\uc801\uc778 \ubc29\ubc95 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uac00\uc7a5 \ub192\uc740 \ucd94\uc815\uce58\uc5d0 \ub530\ub974\uba74 1\ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud560 \ub54c\ub9c8\ub2e4 42\ub2ec\ub7ec\ub97c \ubc8c\uc5b4\ub4e4\uc77c \uc218 \uc788\uc73c\uba70, \uc774 \ub9c8\ucf00\ud305 \ucc44\ub110\uc758 \uc7a0\uc7ac\uc801 ROI\ub294 4.200%\uc785\ub2c8\ub2e4. \uc774\ubcf4\ub2e4 \ub0ae\uc740 \uc218\uce58\uc5d0\uc11c\ub3c4 \ub2e4\ub978 \ub9c8\ucf00\ud305 \ucc44\ub110\uc744 \ub2a5\uac00\ud558\ub294 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc73c\uba70, Forbes\uc758 \ubcf4\ub2e4 \uc2e4\uc6a9\uc801\uc778 \uad00\uc810\uc5d0\uc11c\ub294 \uc5ec\uc804\ud788 3.600%\uc758 ROI\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\uc5d0 \ube44\ud574 \uac80\uc0c9 \uc5d4\uc9c4 \ucd5c\uc801\ud654(SEO)\uc758 ROI\ub294 700%\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc5c4\uccad\ub09c \ud6a8\uc728\uc131 \ub355\ubd84\uc5d0 2023\ub144\uc5d0 \uc911\uc18c\uae30\uc5c5\uc758 3\ubd84\uc758 1 \uc774\uc0c1(381\uac1c\uc0ac)\uc774 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ub298\ub9b0 \ubc18\uba74, 101\uac1c\uc0ac\ub9cc\uc774 \uc9c0\ucd9c\uc744 \uc904\uc778 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub2e4\ub978 \ube0c\ub79c\ub4dc\uac00 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uac1c\uc120\ud558\ub294 \ubc29\ubc95<\/strong><\/h3>\n

\ubaa8\ub4e0 \ud6cc\ub96d\ud55c \uad11\uace0 \ucea0\ud398\uc778\uc740 \ubaa9\ud45c\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4.<\/p>\n

\uc5b4\ub5a4 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \ud310\ub9e4 \ub2ec\uc131\uc744 \ubaa9\ud45c\ub85c \ud558\uace0, \uc5b4\ub5a4 \ucea0\ud398\uc778\uc740 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\uc5d0 \ub300\ud55c \ud1b5\uc81c\ub825\uc744 \uac15\ud654\ud558\uace0\uc790 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uacbd\uc6b0\ub4e0 \uc774\ub7ec\ud55c \ubaa9\ud45c\uac00 \uac01 \ucea0\ud398\uc778\uc758 \uae30\ubcf8\uc774 \ub429\ub2c8\ub2e4.<\/p>\n

\ub300\ubd80\ubd84\uc758 \uacbd\uc6b0 \ub9c8\ucf00\ud130\ub294 \ud074\ub9ad\ub960\uc774\ub098 \uc804\ud658\uc728\uacfc \uac19\uc740 \uc9c0\ud45c\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud574 \ub178\ub825\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc5d0\ub294 \ub354 \ub9ce\uc740 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub354 \uc911\uc694\ud55c \uac83\uc740 \uc774 \ub9e4\uccb4\uc5d0 \ub300\ud574 \ubc30\uc6cc\uc57c \ud560 \uac83\uc774 \ub9ce\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. 2023\ub144 5\uc6d4 Statista\uc758 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ub9c8\ucf00\ud130\uc758 \ub300\ub2e4\uc218(551\uba85)\uac00 \uac1c\uc778\ud654 \uae30\ub2a5\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc5f0\ub9d0\uc5d0 \uac1c\uc120\uc774 \ud544\uc694\ud558\ub2e4\uace0 \ud3c9\uac00\ub41c \ub2e4\ub978 \uc601\uc5ed\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

    \n
  • \ubc30\uc1a1 \uc6a9\ub7c9<\/li>\n
  • \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654<\/li>\n
  • \uc7ac\ubb34 \uc131\uacfc \ucd5c\uc801\ud654<\/li>\n
  • \ud14c\uc2a4\ud2b8 \ubc0f \uc131\ub2a5 \ucd5c\uc801\ud654<\/li>\n<\/ul>\n

    <\/h3>\n

    2024\ub144 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \ubc30\uc6cc\uc57c \ud560 \uc0ac\ud56d<\/strong><\/h3>\n
      \n
    1. \uc0ac\uc6a9\uc790 \uc9c0\uc815 \ubc0f \uc790\ub3d9\ud654<\/strong>\uac1c\uc778\ud654\ub294 \ub2e8\uc21c\ud788 \uc774\uba54\uc77c\uc5d0 \uc218\uc2e0\uc790\uc758 \uc774\ub984\uc744 \ud3ec\ud568\uc2dc\ud0a4\ub294 \uac83 \uc774\uc0c1\uc73c\ub85c \ubc1c\uc804\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uae30\uc5c5\ub4e4\uc740 \uace0\uae09 \ub370\uc774\ud130\uc640 \uc778\uacf5 \uc9c0\ub2a5 \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud2b9\uc815 \uace0\uac1d\uc758 \uad00\uc2ec\uc0ac\ub97c \ubc18\uc601\ud558\ub294 \uba54\uc2dc\uc9c0\ub97c \uc791\uc131\ud558\uc5ec \uc5f4\ub78c\ub960\uacfc \ucc38\uc5ec\uc728\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/li>\n
    2. \ub2e4\ub978 \ud50c\ub7ab\ud3fc\uacfc\uc758 \ud1b5\ud569<\/strong>\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubc0f \uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM) \uc2dc\uc2a4\ud15c\uacfc \uac19\uc740 \ub2e4\ub978 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uacfc \ud1b5\ud569\ud558\uba74 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ubcf4\ub2e4 \uc885\ud569\uc801\uc73c\ub85c \ud30c\uc545\ud558\uace0 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uc138\ubd84\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n
    3. \ubc18\uc751\ud615 \ub514\uc790\uc778 \ubc0f \ub300\ud654\ud615 \ucf58\ud150\uce20<\/strong>\ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4 \uc0ac\uc6a9\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub294 \uc2dc\uac01\uc801\uc73c\ub85c \ub9e4\ub825\uc801\uc774\uace0 \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc27d\uac8c \ud0d0\uc0c9\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \uc124\ubb38\uc870\uc0ac, \ud034\uc988, GIF\uc640 \uac19\uc740 \ub300\ud654\ud615 \ucf58\ud150\uce20\ub294 \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc785\ub2c8\ub2e4.<\/li>\n
    4. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815 \uc900\uc218<\/strong>GDPR\uacfc \uac19\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95\uc744 \uc900\uc218\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uad00\ud589\uc774 \ud22c\uba85\ud558\uace0 \uc0ac\uc6a9\uc790\uac00 \uc790\uc2e0\uc758 \ub370\uc774\ud130\ub97c \uc81c\uc5b4\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n
    5. \uacb0\uacfc \uce21\uc815 \ubc0f \ubd84\uc11d<\/strong>\uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc131\uacf5 \uc5ec\ubd80\ub97c \uce21\uc815\ud558\ub294 \ubc29\ubc95\uc740 \ub354\uc6b1 \uc815\uad50\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uce21\uc815 \uc9c0\ud45c\ub294 \uc5f4\ub78c\ub960\uacfc \ud074\ub9ad\ub960\uc744 \ub118\uc5b4 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uacfc \ud310\ub9e4 \ud37c\ub110\uc744 \ud1b5\uacfc\ud558\ub294 \uc5ec\uc815\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n

      \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc774 \uc5ec\uc804\ud788 \ucd5c\uace0\uc758 \uc790\ub9ac\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\ub294 \uc774\uc720\ub97c \uc54c\uc544\ubcf4\uace0 \uc7a0\uc7ac\uace0\uac1d \ub370\uc774\ud130\ub97c \ub9e4\ucd9c\ub85c \uc804\ud658\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694!<\/p>","protected":false},"excerpt":{"rendered":"

      2024\ub144\uc5d0\ub3c4 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \ubaa8\ub4e0 \uc0b0\uc5c5 \ubd84\uc57c\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uac15\ub825\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \ub3c4\uad6c\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":239642484,"featured_media":8174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-8172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfEs 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