{"id":6906,"date":"2023-09-13T21:43:43","date_gmt":"2023-09-13T18:43:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6906"},"modified":"2024-01-09T16:37:45","modified_gmt":"2024-01-09T14:37:45","slug":"%ec%84%b1%ea%b3%b5%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85-%ed%95%b5%ec%8b%ac-%ec%a7%80%ed%91%9c%ec%9d%98-%ea%b3%a0%ea%b8%89-%eb%b6%84%ec%84%9d","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/analitica-avanzada-en-email-marketing-metricas-clave-para-el-exito\/masterbase\/","title":{"rendered":"\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 \uace0\uae09 \ubd84\uc11d. \uc131\uacf5\uc744 \uc704\ud55c \uc8fc\uc694 \uc9c0\ud45c"},"content":{"rendered":"

\uc774\uba54\uc77c \uc9c0\ud45c\uc758 \uae30\ubcf8 \uc0ac\ud56d\uacfc \uc774\ub97c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc744 \uc774\ud574\ud55c\ub2e4\uba74 \uc774\uba54\uc77c \uc9c0\ud45c\ub97c \ubb34\uc2dc\ud558\ub294 \uc0ac\ub78c\ub4e4\ubcf4\ub2e4 \ud6e8\uc52c \uc55e\uc11c \ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud558\uc9c0\ub9cc \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 \uc131\uacf5\ub960\uc744 \ub354\uc6b1 \ub192\uc774\uace0 \uc2f6\ub2e4\uba74 \uc774 \uae00\uc744 \uacc4\uc18d \uc77d\uc73c\uba74\uc11c \ub9c8\ucf00\ud130\uac00 \uace0\uac1d\uc5d0\uac8c \uc774\ub7ec\ud55c \uc9c0\uc2dd\uc758 \uc774\uc810\uc744 \uc804\ub2ec\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\ud558\ub294 \uba87 \uac00\uc9c0 \uace0\uae09 \uc9c0\ud45c\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc9c0\ud45c \uc911 \uc77c\ubd80\ub294 \ub9e4\uc6b0 \uc911\uc694\ud574 \ubcf4\uc77c \uc218\ub3c4 \uc788\uace0 \ub35c \uc911\uc694\ud574 \ubcf4\uc77c \uc218\ub3c4 \uc788\uc9c0\ub9cc, \ud568\uaed8 \uc0ac\uc6a9\ud558\uba74 \uc804\ud658\uc728\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uc99d\uac00\ud558\ub294 \ub9e4\uc6b0 \uc131\uacf5\uc801\uc778 \uc774\uba54\uc77c \ucea0\ud398\uc778\uc744 \uac1c\ubc1c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

1. \uc2a4\ud338\uc73c\ub85c \ud45c\uc2dc\ub41c \uc774\uba54\uc77c<\/h2>\n

\uc815\uc758:\u00a0<\/em><\/strong>\uc774 \uba54\ud2b8\ub9ad\uc740 \uc218\uc2e0\uc790\uac00 \uc2a4\ud338\uc73c\ub85c \ud0dc\uadf8\ub97c \uc9c0\uc815\ud55c \uc774\uba54\uc77c\uc758 \ube44\uc728\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc2a4\ud338\uc73c\ub85c \ud45c\uc2dc\ub41c \uc774\uba54\uc77c \uc218\ub97c \uc804\uccb4 \uc804\ub2ec\ub41c \uc774\uba54\uc77c \uc218\ub85c \ub098\ub204\uc5b4 \uacc4\uc0b0\ud569\ub2c8\ub2e4.<\/p>\n

\uc560\ud50c\ub9ac\ucf00\uc774\uc158:\u00a0<\/em><\/strong>\uc2a4\ud338\uc73c\ub85c \ud45c\uc2dc\ub418\ub294 \uc774\uba54\uc77c\uc758 \ube44\uc728\uc774 \ub0ae\ub2e4\ub294 \uac83\uc740 \ucf58\ud150\uce20\uac00 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \uad00\ub828\uc131\uc774 \uc788\uace0 \ud488\uc9c8\uc774 \uc6b0\uc218\ud558\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

\uc0ac\ub840 \uc5f0\uad6c:\u00a0<\/em><\/strong>\uba54\uc2dc\uc9c0 \uc138\ubd84\ud654 \ubc0f \uac1c\uc778\ud654 \uac1c\uc120 \ud6c4 \uc2a4\ud338\uc73c\ub85c \ud45c\uc2dc\ub418\ub294 \uc774\uba54\uc77c \ube44\uc728\uc774 501% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc88b\uc740\uac00\uc694, \ub098\uc05c\uac00\uc694?\u00a0<\/em><\/strong>\uc2a4\ud338\uc73c\ub85c \ud45c\uc2dc\ub41c \uc774\uba54\uc77c\uc758 \ube44\uc728\uc774 \ub192\uc73c\uba74 \ubc1c\uc2e0\uc790\uc758 \ud3c9\ud310\uc774 \uc190\uc0c1\ub418\uace0 \uc804\ub2ec\ub960\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac1c\uc120\uc744 \uc704\ud55c \uc870\uce58:\u00a0<\/em><\/strong>\uc774\uba54\uc77c\uc774 \uc218\uc2e0\uc790\uc640 \uad00\ub828\uc774 \uc788\uace0 \uc218\uc2e0\uc790\uac00 \uc694\uccad\ud558\ub294 \uac83\uc778\uc9c0 \ud655\uc778\ud558\uc138\uc694. \ub610\ud55c \uad6c\ub3c5\uc790\uac00 \uc6d0\ud560 \uacbd\uc6b0 \uad6c\ub3c5\uc744 \ucde8\uc18c\ud560 \uc218 \uc788\ub294 \uba85\ud655\ud55c \uc635\uc158\uc744 \uc81c\uacf5\ud558\uc138\uc694.<\/p>\n

2. \uc9c0\ub9ac\uc801 \uc704\uce58 \ub370\uc774\ud130<\/h2>\n

\uc815\uc758:\u00a0<\/em><\/strong>\uc774 \uc9c0\ud45c\ub294 \uc774\uba54\uc77c\uc744 \uc5f4\uc5b4 \ud074\ub9ad\ud55c \uc218\uc2e0\uc790\uc758 \uc9c0\ub9ac\uc801 \uc704\uce58\ub97c \ubd84\uc11d\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc560\ud50c\ub9ac\ucf00\uc774\uc158:\u00a0<\/em><\/strong>\uc9c0\ub9ac\uc801 \uc704\uce58 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uba74 \uad6c\ub3c5\uc790\uc758 \uc704\uce58\ub97c \uae30\ubc18\uc73c\ub85c \ucf58\ud150\uce20\uc640 \uc624\ud37c\ub97c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc131\uacf5 \uc0ac\ub840:\u00a0<\/em><\/strong>\uc218\uc2e0\uc790\uc758 \uc704\uce58\ub97c \uae30\ubc18\uc73c\ub85c \uc624\ud37c\ub97c \ub9de\ucda4 \uc124\uc815\ud55c \ud6c4 \uc804\ud658\uc774 301% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc88b\uc740\uac00\uc694, \ub098\uc05c\uac00\uc694?\u00a0<\/em><\/strong>\uc774 \uce21\uc815\uc9c0\ud45c \uc790\uccb4\uc5d0 \"\uc88b\ub2e4 \ub098\uc058\ub2e4\"\ub294 \uc218\uce58\ub294 \uc5c6\uc9c0\ub9cc, \uc774\ub97c \uc801\uc6a9\ud558\uba74 \ucea0\ud398\uc778\uc758 \uad00\ub828\uc131\uacfc \ud6a8\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac1c\uc120\uc744 \uc704\ud55c \uc870\uce58:\u00a0<\/em><\/strong>\uc704\uce58 \uc815\ubcf4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc9c0\uc5ed \ud61c\ud0dd\uc774\ub098 \uc778\uadfc \uc774\ubca4\ud2b8\uc640 \uac19\uc740 \uc704\uce58\ubcc4 \ucf58\ud150\uce20\ub97c \uc804\uc1a1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc804\ud658\uc728<\/h2>\n

\uc815\uc758:<\/em><\/strong>\u00a0\uc804\ud658\uc728\uc740 \uc774\uba54\uc77c\uc744 \ud074\ub9ad\ud55c \ud6c4 \uc6d0\ud558\ub294 \uc791\uc5c5\uc744 \uc644\ub8cc\ud55c \uc218\uc2e0\uc790\uc758 \ube44\uc728\uc744 \uce21\uc815\ud569\ub2c8\ub2e4.<\/p>\n

\uc560\ud50c\ub9ac\ucf00\uc774\uc158:<\/em><\/strong>\u00a0\uc804\ud658\uc728\uc774 \ub192\ub2e4\ub294 \uac83\uc740 \uc774\uba54\uc77c\uc774 \uac00\uc2dc\uc801\uc778 \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

\uc131\uacf5 \uc0ac\ub840<\/em><\/strong>\uc6f9\uc0ac\uc774\ud2b8\uc758 \uacb0\uc81c \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud55c \ud6c4 \uc804\ud658\uc774 201% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc88b\uc740\uac00\uc694, \ub098\uc05c\uac00\uc694?<\/em><\/strong>\u00a0\uc804\ud658\uc728\uc774 \ub0ae\ub2e4\ub294 \uac83\uc740 \ub79c\ub529 \ud398\uc774\uc9c0 \ub610\ub294 \uc804\ud658 \ud504\ub85c\uc138\uc2a4\ub97c \uac1c\uc120\ud574\uc57c \ud55c\ub2e4\ub294 \uc758\ubbf8\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac1c\uc120\uc744 \uc704\ud55c \uc870\uce58:<\/em><\/strong>\u00a0\uc774\uba54\uc77c\uc5d0\uc11c \ud074\ub9ad\ud55c \ud6c4 \uad00\ub828\uc131\uc774 \ub192\uace0 \uc27d\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ucd5c\uc801\ud654\ud558\uc138\uc694.<\/p>\n

4. \uac10\uac00\uc0c1\uac01\ub960(\uc774\ud0c8\ub960)<\/h2>\n

\uc815\uc758:<\/em><\/strong>\u00a0\uad6c\ub3c5 \ucde8\uc18c\uc728\uc740 \uc774\uba54\uc77c\uc744 \ubc1b\uc740 \ud6c4 \uad6c\ub3c5 \ucde8\uc18c\ub97c \uc120\ud0dd\ud55c \uad6c\ub3c5\uc790\uc758 \ube44\uc728\uc744 \uce21\uc815\ud569\ub2c8\ub2e4.<\/p>\n

\uc560\ud50c\ub9ac\ucf00\uc774\uc158:<\/em><\/strong>\u00a0\uc774\ud0c8\ub960\uc774 \ub0ae\ub2e4\ub294 \uac83\uc740 \uc774\uba54\uc77c\uc774 \uac00\uce58\uc640 \uad00\ub828\uc131\uc744 \uc81c\uacf5\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

\uc131\uacf5 \uc0ac\ub840:<\/em><\/strong>\u00a0\uad6c\ub3c5 \uc120\ud638 \ud504\ub85c\uadf8\ub7a8\uc744 \uc2dc\ud589\ud55c \ud6c4 \uad6c\ub3c5 \ucde8\uc18c\uc728\uc774 301% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc88b\uc740\uac00\uc694, \ub098\uc05c\uac00\uc694?<\/em><\/strong>\u00a0\uc218\uc2e0 \uac70\ubd80\uc728\uc774 \ub192\ub2e4\ub294 \uac83\uc740 \uc774\uba54\uc77c\uc774 \uad00\ub828\uc131\uc774 \uc5c6\uac70\ub098 \uad6c\ub3c5\uc790\uc758 \uae30\ub300\uc5d0 \ubd80\uc751\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub2e4\ub294 \uc758\ubbf8\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac1c\uc120\uc744 \uc704\ud55c \uc870\uce58:<\/em><\/strong>\u00a0\uad6c\ub3c5 \ud658\uacbd \uc124\uc815 \uc635\uc158\uc744 \uc81c\uacf5\ud558\uace0 \ubaa9\ub85d\uc744 \uc138\ubd84\ud654\ud558\uc5ec \ubcf4\ub2e4 \uad00\ub828\uc131 \ub192\uc740 \ucf58\ud150\uce20\ub97c \uc804\uc1a1\ud558\uc138\uc694.<\/p>\n

5. \uc774\uba54\uc77c \uc218\uc775<\/h2>\n

\uc815\uc758<\/em><\/strong>\uc774 \uc9c0\ud45c\ub294 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \uae30\uc5ec\ud55c \uc218\uc775\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n

\uc560\ud50c\ub9ac\ucf00\uc774\uc158:<\/em><\/strong>\u00a0\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uc9c1\uc811\uc801\uc778 \uc218\uc775 \ucc3d\ucd9c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\uc758 \uc99d\uac00\ub294 \uae0d\uc815\uc801\uc778 \ud22c\uc790 \uc218\uc775\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n

\uc131\uacf5 \uc0ac\ub840:<\/em><\/strong>\u00a0\uc774\ud0c8\ud55c \uc7a5\ubc14\uad6c\ub2c8 \ucea0\ud398\uc778\uc744 \uad6c\ud604\ud55c \ud6c4 \uc774\uba54\uc77c\uc744 \ud1b5\ud55c \ub9e4\ucd9c\uc774 251% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc88b\uc740\uac00\uc694, \ub098\uc05c\uac00\uc694?<\/em><\/strong>\u00a0\uc774 \uc9c0\ud45c\uc758 \uc2e4\uc801\uc774 \uc800\uc870\ud558\uba74 \ucea0\ud398\uc778\uc774 \ucda9\ubd84\ud788 \ud6a8\uacfc\uc801\uc774\uc9c0 \uc54a\ub2e4\ub294 \uc758\ubbf8\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac1c\uc120\uc744 \uc704\ud55c \uc870\uce58:<\/em><\/strong>\u00a0\uc785\ucc30, \ud0c0\uac9f\ud305 \ubc0f \ucf58\ud150\uce20\ub97c \uc2e4\ud5d8\ud558\uc5ec \ucea0\ud398\uc778\uc758 ROI\ub97c \uadf9\ub300\ud654\ud558\uc138\uc694.<\/p>\n

\uacb0\ub860<\/h2>\n

\uc774\ub7ec\ud55c \uace0\uae09 \uc9c0\ud45c\ub97c \uc219\uc9c0\ud558\ub294 \uac83\uc740 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 \uc131\uacf5\uc744 \uc704\ud574 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4\uc640 \ub300\uc0c1\uc740 \uace0\uc720\ud558\ubbc0\ub85c \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud558\uace0 \uc870\uc815\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\uc640 \uae30\uc220\uc744 \ud30c\uc545\ud558\uc5ec \ud765\ubbf8\uc9c4\uc9c4\ud55c \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc138\uacc4\uc5d0\uc11c \ud56d\uc0c1 \ud55c \ubc1c \uc55e\uc11c \ucea0\ud398\uc778\uc744 \uc131\uacf5\uc73c\ub85c \uc774\ub04c \uc218 \uc788\ub3c4\ub85d \ud558\uc138\uc694!<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\uc774\uba54\uc77c \uc9c0\ud45c\uc758 \uae30\ubcf8 \uc0ac\ud56d\uacfc \uc774\ub97c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc744 \uc774\ud574\ud55c\ub2e4\uba74 \uc774\uba54\uc77c \uc9c0\ud45c\ub97c \ubb34\uc2dc\ud558\ub294 \uc0ac\ub78c\ub4e4\ubcf4\ub2e4 \ud6e8\uc52c \uc55e\uc11c \ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":239642484,"featured_media":6971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nAnal\u00edtica avanzada en email marketing. M\u00e9tricas clave para el \u00e9xito - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ko\/\uc131\uacf5\uc744-\uc704\ud55c-\uc774\uba54\uc77c-\ub9c8\ucf00\ud305-\ud575\uc2ec-\uc9c0\ud45c\uc758-\uace0\uae09-\ubd84\uc11d\/\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anal\u00edtica avanzada en email marketing. 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