{"id":6880,"date":"2023-04-11T21:43:00","date_gmt":"2023-04-11T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6880"},"modified":"2026-04-10T00:56:13","modified_gmt":"2026-04-09T21:56:13","slug":"%ec%b0%b8%ec%97%ac%eb%8f%84%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%98%ec%97%ac-%ec%97%b0%eb%9d%bd%ec%b2%98-%eb%aa%a9%eb%a1%9d-%ec%84%b8%eb%b6%84%ed%99%94","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/utiliza-el-compromiso-para-segmentar-tu-lista-de-contactos\/masterbase\/","title":{"rendered":"\ucc38\uc5ec\ub3c4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc5f0\ub77d\ucc98 \ubaa9\ub85d \uc138\ubd84\ud654\ud558\uae30"},"content":{"rendered":"<p>\ucc38\uc5ec\ub294 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc758 \uc131\ubc30\uc785\ub2c8\ub2e4. \uc774 \ub3c4\uc6c0\ub9d0\uc744 \ud1b5\ud574 \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \ucc38\uc5ec \uc720\ub3c4 \uc694\uc778\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc5d0\uc11c \ucc38\uc5ec\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p>\ucc38\uc5ec\ub3c4\ub294 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uc9c0\ud45c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc11c \ucc38\uc5ec\ub780 \uc5f0\ub77d\ucc98\uac00 \uc774\uba54\uc77c\uc758 \ub9c1\ud06c\ub97c \uc5f4\uc5b4 \ud074\ub9ad\ud558\ub294\uc9c0 \uc5ec\ubd80\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\ub78c\ub4e4\uc774 \uba54\uc2dc\uc9c0\uc758 \ub9c1\ud06c\ub97c \uc5f4\uc5b4 \ud074\ub9ad\ud55c\ub2e4\ub294 \uac83\uc740 \ud574\ub2f9 \uba54\uc2dc\uc9c0\uac00 \uad00\ub828\uc131\uc774 \uc788\uace0 \ud765\ubbf8\ub85c\uc6b0\uba70 \uc720\uc6a9\ud558\ub2e4\ub294 \uc758\ubbf8\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2>\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc5d0\uc11c \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uc694\uc18c\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p>\uc5f0\ub77d\ucc98 \ucc38\uc5ec\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc694\uc778\uc740 \uc5ec\ub7ec \uac00\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc640\uc758 \uad00\uacc4\ub97c \uc624\ub798 \uc720\uc9c0\ud55c \uace0\uac1d\uc77c\uc218\ub85d \ub354 \uc790\uc138\ud788 \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub2e4\uc74c \uc138 \uac00\uc9c0 \uc694\uc18c\uc5d0 \uc9d1\uc911\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4:<\/p>\n<ol>\n<li><strong style=\"font-weight: bold;\">\uad00\ub828\uc131<\/strong>\uc0ac\ub78c\ub4e4\uc774 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uad6c\ub3c5\ud574\uc57c \ud558\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/li>\n<li><strong style=\"font-weight: bold;\">\ud589\ub3d9 \uc694\uccad<\/strong>\uc5f0\ub77d\ucc98\uc5d0\uac8c \ubb34\uc5c7\uc744 \uae30\ub300\ud558\ub294\uc9c0 \uc54c\uace0 \uc788\ub098\uc694? \uba85\ud655\ud55c \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548\uc744 \uc5fc\ub450\uc5d0 \ub450\uace0 \uac01 \uc774\uba54\uc77c\uc744 \uacc4\ud68d\ud558\uace0 \uc788\ub098\uc694?<\/li>\n<li><strong style=\"font-weight: bold;\">\ube48\ub3c4<\/strong>\uc801\uc808\ud55c \uc591\uc758 \uc815\ubcf4\ub97c \ubcf4\ub0b4\uace0 \uc788\uc73c\uba70 \ub108\ubb34 \uc801\uc9c0\ub3c4, \ub108\ubb34 \ub9ce\uc9c0\ub3c4 \uc54a\uc740 \uc801\ub2f9\ud55c \uc9c0\uc810\uc5d0 \uc704\uce58\ud558\uace0 \uc788\ub098\uc694?<\/li>\n<\/ol>\n<h2>\ud0c0\uac9f\ud305 \uc774\uba54\uc77c \ucea0\ud398\uc778\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p>\uc774\uba54\uc77c \ub9c8\ucf00\ud130\uc758 \uc784\ubb34\ub294 \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \uc0ac\ub78c\uc5d0\uac8c \uc801\uc808\ud55c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\ub294 \uac83\uc785\ub2c8\ub2e4. \ubaa9\ub85d\uc5d0 \uc788\ub294 \ubaa8\ub4e0 \uc5f0\ub77d\ucc98\uc5d0 \ub300\ub7c9 \uba54\uc77c\uc744 \ubcf4\ub0b4\ub294 \uac83\uc740 \ucd5c\uace0\uc758 \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\ub97c \uac00\uc838\uc624\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uc624\ub298\ub0a0 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \uae30\uc220\uc744 \uace0\ub824\ud560 \ub54c \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucc38\uc5ec\ub3c4\ub97c \ud06c\uac8c \ub192\uc77c \uc218 \uc788\ub294 \uae30\uc220 \uc911 \ud558\ub098\ub294 \ubc14\ub85c \uc138\ubd84\ud654\uc785\ub2c8\ub2e4. \uc5f0\ub77d\ucc98 \ubaa9\ub85d\uc744 \uc138\ubd84\ud654\ud55c\ub2e4\ub294 \uac83\uc740 \uc5f0\ub77d\ucc98\uc758 \ud2b9\uc131, \ud544\uc694, \uc120\ud638\ub3c4\uc5d0 \ub530\ub77c \uc5f0\ub77d\ucc98\ub97c \uadf8\ub8f9\ud654\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc138\uc2ec\ud55c \uc138\ubd84\ud654\ub97c \ud1b5\ud574 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ub2e4\uc591\ud654\ud558\uace0 \ud2b9\uc815 \uc5f0\ub77d\ucc98 \uadf8\ub8f9\uc5d0 \uad00\ub828\uc131 \uc788\ub294 \uc774\uba54\uc77c\uc744 \ubcf4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud589\ub3d9 \ub370\uc774\ud130(\ud074\ub9ad)\ub97c \uae30\ubc18\uc73c\ub85c \uac01 \uc5f0\ub77d\ucc98\uc758 \uc120\ud638\ub3c4\ub97c \ud30c\uc545\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc138\uadf8\uba3c\ud2b8\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ud2b9\uc815 \uc5f0\ub839\ub300, \uc131\ubcc4 \ub610\ub294 \ud589\ub3d9\uc5d0 \ub530\ub77c \uc81c\ud488 A, B \ub610\ub294 C\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uc5f0\ub77d\ucc98\ub97c \uc790\ub3d9\uc73c\ub85c \uc2dd\ubcc4\ud558\uace0 \uadf8\ub8f9\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ucc38\uc5ec\ub3c4\uc5d0 \ub530\ub77c \uc5f0\ub77d\ucc98 \ubaa9\ub85d\uc744 \uc138\ubd84\ud654\ud558\ub294 \ubc29\ubc95<\/h2>\n<p>\uc5f0\ub77d\ucc98 \ucc38\uc5ec\ub97c \ucd94\uc801\ud558\ub294 \ubc29\ubc95\uc5d0\ub294 \uc5ec\ub7ec \uac00\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud558\ub098\ub294 \ud074\ub9ad \uc218\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud074\ub9ad\uc740 \ucc38\uc5ec \uc810\uc218\ub97c \uae30\uc900\uc73c\ub85c \ubd84\ub958\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c 5\ub2e8\uacc4 \ucc99\ub3c4 \uc911\uc5d0\uc11c \uc120\ud0dd\ud558\uc5ec \ud2b9\uc815 \uc218\uc900\uc758 \ucc38\uc5ec\ub3c4\uc5d0 \ub530\ub77c \uc5f0\ub77d\ucc98\ub97c \ubc30\uce58\ud569\ub2c8\ub2e4:<\/p>\n<p>\ucc38\uc5ec\ud558\uc9c0 \uc54a\uc74c - \uc81c\ucd9c\ub41c \ucf58\ud150\uce20\uc5d0 \uc804\ud600 \uad00\uc2ec\uc774 \uc5c6\uc74c<\/p>\n<p>\uc704\ud5d8<\/p>\n<p>\uc911\ub9bd<\/p>\n<p>\ucee4\ubc0b\ub428<\/p>\n<p>\ub192\uc740 \ucc38\uc5ec\ub3c4: \uba54\uc2dc\uc9c0\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ubc18\uc751\ud558\uace0, \uba54\uc2dc\uc9c0\ub97c \uc5f4\uace0, \ub9c1\ud06c\ub97c \ud074\ub9ad\ud569\ub2c8\ub2e4.<\/p>\n<h2>\ucc38\uc5ec\ub3c4\uc5d0 \ub530\ub77c \uc5f0\ub77d\ucc98 \uc138\uadf8\uba3c\ud2b8\ub85c \ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/h2>\n<p>\ucc38\uc5ec \uc218\uc900\uc744 \uba74\ubc00\ud788 \uc0b4\ud3b4\ubcf4\uba74 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 \uc62c\ubc14\ub978 \uc810\uacfc \uc798\ubabb\ub41c \uc810\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uc0ac\uc774\ud2b8\ub97c \ud0d0\uc0c9\ud558\uc5ec \uc5f0\ub77d\ucc98\uc758 \uc694\uad6c\uc640 \uc120\ud638\ub3c4\uc5d0 \ub9de\uac8c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc870\uc815\ud558\uc138\uc694.<\/p>\n<p>\uadf8\ub7f0 \ub2e4\uc74c \uac01 \uc5f0\ub77d\ucc98 \uadf8\ub8f9\uc5d0 \ub300\ud55c \uc774\uba54\uc77c\uc744 \uc791\uc131\ud558\uc5ec \uac00\uc7a5 \uad00\ub828\uc131 \ub192\uc740 \ubc29\uc2dd\uc73c\ub85c \ucc38\uc5ec\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong style=\"font-weight: bold;\">\ucee4\ubc0b\ub418\uc9c0 \uc54a\uc74c<\/strong>: \uc7ac\ud65c\uc131\ud654 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud569\ub2c8\ub2e4. \uc5f0\ub77d\ucc98 \ubaa9\ub85d\uc758 \uc801\uc808\ud55c \uc704\uc0dd\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc624\ub7ab\ub3d9\uc548 \uc751\ub2f5\ud558\uc9c0 \uc54a\ub294 \uc5f0\ub77d\ucc98\ub97c \uc0ad\uc81c\ud569\ub2c8\ub2e4.<\/li>\n<li><strong style=\"font-weight: bold;\">\uc704\ud5d8:<\/strong>\u00a0\uc758\uacac\uc744 \ubb3c\uc5b4\ubcf4\uc138\uc694. \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ud504\ub85c\uadf8\ub7a8\uc5d0\uc11c \ubb34\uc5b8\uac00\ub97c \ubcc0\uacbd\ud574\uc57c \ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong style=\"font-weight: bold;\">\uc911\ub9bd<\/strong>\ubb34\uc5c7\uc774 \uc0ac\ub78c\ub4e4\uc744 \ud074\ub9ad\ud558\uac8c \ub9cc\ub4dc\ub294\uc9c0 \uc54c\uc544\ubcf4\uc138\uc694. \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ub354\uc6b1 \uac1c\uc778\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong style=\"font-weight: bold;\">\ucee4\ubc0b\ub428<\/strong>\uc774\ub7ec\ud55c \uc0ac\ub78c\ub4e4\uacfc\uc758 \uc774\uba54\uc77c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \ud6a8\uacfc\uc801\uc778 \uc774\uc720\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/li>\n<li><strong style=\"font-weight: bold;\">\ub192\uc740 \ud5cc\uc2e0\ub3c4<\/strong>\uc774\ub7ec\ud55c \uc0ac\ub78c\ub4e4 \uc911 \uc77c\ubd80\ub294 \ucd5c\uace0\uc758 \uace0\uac1d\uc774\uc790 \ud504\ub85c\ubaa8\ud130\uc785\ub2c8\ub2e4. \uc774\ub4e4\uc5d0\uac8c \uc5b4\ub5bb\uac8c \ubcf4\ub2f5\ud560 \uc218 \uc788\uc744\uc9c0 \uc0dd\uac01\ud574 \ubcf4\uc138\uc694(\uadf8\ub9ac\uace0 \ucd94\ucc9c\uae00\uc744 \uc694\uccad\ud558\ub294 \uac83\uc744 \uc78a\uc9c0 \ub9c8\uc138\uc694).<\/li>\n<\/ul>\n<h2>\ucc38\uc5ec \uae30\ubc18 \ud0c0\uac9f\ud305\uc758 \uc774\uc810\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p>\ucc38\uc5ec \ucd94\uc801 \ubc0f \ucc38\uc5ec \uae30\ubc18 \uc5f0\ub77d\ucc98 \uc138\ubd84\ud654\uc5d0\ub294 \ub9ce\uc740 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uc138 \uac00\uc9c0 \uc774\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<p><strong style=\"font-weight: bold;\">1.\u00a0<\/strong><strong style=\"font-weight: bold;\">\uad00\ub828\uc131 \ud5a5\uc0c1: \ucc38\uc5ec\ub97c \ud1b5\ud574 \uacb0\ub860\uc744 \ub3c4\ucd9c\ud558\uc138\uc694.<\/strong><\/p>\n<p>\uc5b4\ub5a4 \ucf58\ud150\uce20\uac00 \uac00\uc7a5 \ub9ce\uc740 \uacf5\uac10\uc744 \uc5bb\uace0 \uc788\ub294\uc9c0, \uc5b4\ub5a4 \uc81c\ud488\uc774 \uac00\uc7a5 \uc778\uae30\uac00 \uc788\ub294\uc9c0, \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uac1c\uc120\ud558\uace0 \uc624\ub514\uc5b8\uc2a4\ub97c \ub354 \uc815\ud655\ud558\uac8c \ud0c0\uac9f\ud305\ud558\uae30 \uc704\ud574 \ud560 \uc218 \uc788\ub294 \uc77c\uc740 \uc5c6\ub294\uc9c0 \uad81\uae08\ud569\ub2c8\ub2e4.<\/p>\n<p>\uac00\uc124\uc744 \uc138\uc6b0\uace0 \uc774\ub97c \uc99d\uba85\ud558\uae30 \uc704\ud574 A\/B \ud14c\uc2a4\ud2b8\ub97c \uc2e4\ud589\ud558\ub294 \uac83\uc740 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc758 \ud6a8\uc728\uc131\uc744 \uac1c\uc120\ud558\ub294 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<p><strong style=\"font-weight: bold;\">\u00a02.\u00a0<\/strong><strong style=\"font-weight: bold;\">\ud5cc\uc2e0\uacfc \ucda9\uc131\ub3c4 \ud5a5\uc0c1<\/strong>:<\/p>\n<p><strong style=\"font-weight: bold;\">E<\/strong>\uc801\uc808\ud55c \uc0ac\ub78c\uc5d0\uac8c \uc801\uc808\ud55c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\ub294 \uac83\uc740 \uc11c\ub85c \uc708\uc708\ud558\ub294 \uc811\uadfc \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc5f0\ub77d\ucc98\uac00 \uc774\uba54\uc77c\uc744 \uc5f4\uc5b4 \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548\uc744 \ub530\ub97c \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \uc5f0\ub77d\ucc98 \ubaa9\ub85d\uc5d0 \ub354 \uc624\ub798 \uba38\ubb3c \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc694\uc18c\ub294 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub85c \uc9c1\uacb0\ub429\ub2c8\ub2e4.<\/p>\n<p><strong style=\"font-weight: bold;\">\u00a03.\u00a0<\/strong><strong style=\"font-weight: bold;\">\ud5a5\uc0c1\ub41c \uc804\ub2ec\uc131:\u00a0<\/strong><\/p>\n<p>\ucc38\uc5ec\uc728\uc740 \uc774\uba54\uc77c\uc758 \uc804\ub2ec\ub960\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uc989, \uc5f0\ub77d\ucc98\uac00 \uba54\uc2dc\uc9c0\uc758 \ub9c1\ud06c\ub97c \uc5f4\uc5b4 \ud074\ub9ad\ud55c\ub2e4\ub294 \uac83\uc740 \uc5f0\ub77d\ucc98\uac00 \ub0b4 \ucf58\ud150\uce20\ub97c \ub9e4\ub825\uc801\uc774\uace0 \uac00\uce58 \uc788\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4\ub294 \ub73b\uc785\ub2c8\ub2e4. \uc774 \uacbd\uc6b0 \uc774\uba54\uc77c\uc774 \ubc1b\uc740 \ud3b8\uc9c0\ud568\uc5d0 \ub3c4\ub2ec\ud558\ub294 \ub370 \uc544\ubb34\ub7f0 \ubb38\uc81c\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><\/h2>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/por-que-importa-la-segmentacion-en-email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" 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