{"id":6876,"date":"2026-04-09T21:43:00","date_gmt":"2026-04-09T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6876"},"modified":"2026-04-10T00:54:17","modified_gmt":"2026-04-09T21:54:17","slug":"%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/ha-muerto-el-ctr-por-que-los-profesionales-del-email-marketing-prefieren-el-ctor\/masterbase\/","title":{"rendered":"CTR\uc740 \uc8fd\uc5c8\ub098\uc694?   \uc774\uba54\uc77c \ub9c8\ucf00\ud130\ub4e4\uc774 CTOR\ub97c \uc120\ud638\ud558\ub294 \uc774\uc720"},"content":{"rendered":"<p>1990\ub144\ub300\uc5d0 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc774 \ud569\ubc95\uc801\uc778 \ub9c8\ucf00\ud305 \ucc44\ub110\uc774 \ub41c \uc774\ud6c4, \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub4e4\uc740 \uc624\ud508\uc728\uacfc \ud074\ub9ad\ub960\uc774\ub77c\ub294 \ub450 \uac00\uc9c0 \uc9c0\ud45c\ub97c \ud1b5\ud574 \uc131\uacfc\ub97c \uce21\uc815\ud574 \uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5f4\ub78c\ub960\uc740 \uc774\uba54\uc77c\uc744 \uc5f4\uc5b4\ubcf8 \uc218\uc2e0\uc790\uc758 \ube44\uc728\uc744 \uce21\uc815\ud558\uc5ec \uc81c\ubaa9\uacfc \ubbf8\ub9ac \ubcf4\uae30\uc758 \uc131\uacfc\ub97c \uce21\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ud074\ub9ad\ub960(CTR)\uc740 \uc774\uba54\uc77c\uc744 \uc218\uc2e0\ud55c \ucd1d \uad6c\ub3c5\uc790 \uc218 \ub300\ube44 \uc774\uba54\uc77c\uc758 \ub9c1\ud06c\ub97c \ud074\ub9ad\ud55c \uc218\uc2e0\uc790\uc758 \ube44\uc728\uc744 \uce21\uc815\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc989, \uc774\uba54\uc77c\uc744 \uc5f4\uc5b4\ubcf8 \uc218\uc2e0\uc790 \uc911 \uc0c1\ub2f9\uc218\uac00 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud074\ub9ad\ud558\ub354\ub77c\ub3c4 \uc5f4\ub78c\ub960\uc774 \ub0ae\uc73c\uba74 \ud074\ub9ad\ub960\uc774 \ud76c\uc11d\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud074\ub9ad\ub960\uc740 \ucc38\uc5ec\ub3c4\ub97c \ub098\ud0c0\ub0b4\ub294 \uac00\uc7a5 \uc88b\uc740 \uc9c0\ud45c\uac00 \uc544\ub2d0 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 \uc774\uba54\uc77c \ucea0\ud398\uc778\uc758 \uc2e4\uc81c \ucc38\uc5ec\ub3c4\ub97c \uc5b4\ub5bb\uac8c \uc815\ud655\ud558\uac8c \uce21\uc815\ud560 \uc218 \uc788\uc744\uae4c\uc694? \ud074\ub9ad \ud22c \uc624\ud508\uc728 \ub610\ub294 CTOR\uc744 \ud65c\uc6a9\ud558\uba74 \ub429\ub2c8\ub2e4.<\/p>\n<h2>\ud074\ub9ad \ud22c \uc624\ud508 \ube44\uc728(CTOR)\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p>\ud074\ub9ad \ud22c \uc624\ud508 \ube44\uc728(CTOR)\uc740 \uc774\uba54\uc77c\uc744 \uc5f4\uc5b4\ubcf8 \ud6c4 \ub9c1\ud06c\ub97c \ud074\ub9ad\ud55c \uace0\uc720 \uc218\uc2e0\uc790\uc758 \ube44\uc728\uc744 \uce21\uc815\ud569\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 \uc774\uba54\uc77c\uc744 \uc5f4\uc5b4 \uc77d\uc740 \uc218\uc2e0\uc790\ub9cc \uace0\ub824\ud558\uae30 \ub54c\ubb38\uc5d0 \ub300\ubd80\ubd84\uc758 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 CTOR\ub85c \ucc38\uc5ec\ub3c4\ub97c \uce21\uc815\ud558\ub294 \uac83\uc744 \uc120\ud638\ud569\ub2c8\ub2e4.<\/p>\n<h2>CTOR \uacc4\uc0b0 \ubc29\ubc95<\/h2>\n<p>\uc624\ud508\ub2f9 \ud074\ub9ad\ub960\uc744 \uacc4\uc0b0\ud558\ub294 \uacf5\uc2dd\uc740 \uac04\ub2e8\ud569\ub2c8\ub2e4. \uba3c\uc800 \uace0\uc720 \ud074\ub9ad \uc218\ub97c \uace0\uc720 \uc624\ud508 \uc218\ub85c \ub098\ub215\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uc774 \uc218\uce58\uc5d0 100\uc744 \uacf1\ud558\uba74 CTOR\uac00 \uacc4\uc0b0\ub429\ub2c8\ub2e4.<\/p>\n<p>5,000\uba85\uc758 \uad6c\ub3c5\uc790\uc5d0\uac8c \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\ub294 \uacbd\uc6b0\ub97c \uc608\ub85c \ub4e4\uc5b4 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. 80\uba85\uc758 \uad6c\ub3c5\uc790\uac00 \uc774\uba54\uc77c\uc744 \uc5f4\uc5c8\uace0 \ucd1d 40\ubc88\uc758 \ud074\ub9ad\uc774 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4. CTOR\uc740 \ub2e4\uc74c\uacfc \uac19\uc774 \uacc4\uc0b0\ub429\ub2c8\ub2e4: (40\/80) x 100 = 50%. \uc989, \uc774\uba54\uc77c\uc744 \uc5f4\uc5b4\ubcf8 \uad6c\ub3c5\uc790 \ub300\ubd80\ubd84\uc774 \ub9c1\ud06c\ub97c \ud074\ub9ad\ud588\uc73c\ubbc0\ub85c CTOR\uc774 \ub9e4\uc6b0 \ub192\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uacf5\uc2dd\uc744 \uc0ac\uc6a9\ud560 \ub54c\ub294 \uace0\uc720\ud55c \uc5f4\uae30 \ubc0f \ud074\ub9ad \uc218\ub9cc \uacc4\uc0b0\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uad6c\ub3c5\uc790 \uc911 \ud55c \uba85\uc774 \uc544\uce68\uc5d0 \uc774\uba54\uc77c\uc744 \uc5f4\uc5b4 \ub9c1\ud06c\ub97c \ud074\ub9ad\ud55c \ud6c4 \uc800\ub141 \ub2a6\uac8c \ub2e4\uc2dc \uc774\uba54\uc77c\uc744 \uc5f4\uc5b4 \ub2e4\uc2dc \ud074\ub9ad\ud558\ub294 \uacbd\uc6b0\uc785\ub2c8\ub2e4. \uc774 \uacbd\uc6b0 \ubd84\uc11d\uc774 \ubcc0\uacbd\ub418\ubbc0\ub85c \ud574\ub2f9 \uad6c\ub3c5\uc790\uac00 \ub450 \ubc88 \uce74\uc6b4\ud2b8\ub418\ub294 \uac83\uc744 \uc6d0\ud558\uc9c0 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 CTOR\ub294 \uace0\uc720\ud55c \uc5f4\uae30 \ubc0f \ud074\ub9ad \uc218\ub9cc \uacc4\uc0b0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2>CTOR\ub97c \uac1c\uc120\ud558\ub294 \ubc29\ubc95<\/h2>\n<p>\uc624\ub7ab\ub3d9\uc548 CTOR\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud574 \uc654\ub4e0 \uc774\uc81c \ub9c9 \ubaa8\ub2c8\ud130\ub9c1\ud558\uae30 \uc2dc\uc791\ud588\ub4e0, \ud56d\uc0c1 \uac1c\uc120\uc758 \uc5ec\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc740 CTOR\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud574 \ucde8\ud560 \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \ub2e8\uacc4\uc785\ub2c8\ub2e4:<\/p>\n<h2>1. CTA \ubc84\ud2bc \uc0ac\uc6a9<\/h2>\n<p>\uc88b\uc740 \uc774\uba54\uc77c\uc5d0\ub294 \ub9e4\ub825\uc801\uc778 \ubb38\uad6c, \ub9e4\ub825\uc801\uc778 \uc774\ubbf8\uc9c0, \ub9e4\ub825\uc801\uc778 \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548 \ub4f1 \uba87 \uac00\uc9c0 \uc694\uc18c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud14d\uc2a4\ud2b8\uac00 \ub9ce\uc740 \uc774\uba54\uc77c\uc5d0\uc11c\ub294 CTA \ubc84\ud2bc\uc774 \ub9ce\uc740 \uad00\uc2ec\uc744 \ubc1b\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\"\uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \ubcf4\ub824\uba74 \uc5ec\uae30\ub97c \ud074\ub9ad\ud558\uc138\uc694\"\uc640 \uac19\uc740 \ud14d\uc2a4\ud2b8 \uae30\ubc18 CTA\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc77c\ubd80 \ub370\uc774\ud130 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \ubc84\ud2bc\uc774 \ud074\ub9ad\ub960\uc744 \ub192\uc77c \uc218 \uc788\ub2e4\uace0 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc624\ud37c\ub97c \uc81c\uc2dc\ud558\uae30 \uc804\uc774 \uc544\ub2cc \uc81c\uc2dc \ud6c4\uc5d0 CTA\ub97c \ubc30\uce58\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ub208\uc5d0 \uc798 \ub744\ub3c4\ub85d \ucda9\ubd84\ud788 \ub208\uc5d0 \ub744\uc5b4\uc57c \ud558\uc9c0\ub9cc \uc804\uccb4\uc801\uc778 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ubc29\ud574\ud560 \uc815\ub3c4\ub85c \ud06c\uc9c0 \uc54a\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2>2. \uc624\ud37c \uc7ac\ud3c9\uac00\ud558\uae30<\/h2>\n<p>\ud074\ub9ad \ud6c4 \uc5f4\uae30 \ube44\uc728\uc774 \ub0ae\uc740 \uc774\uc720 \uc911 \ud558\ub098\ub294 \uc624\ud37c\uac00 \uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec\uc0ac\uc640 \uc77c\uce58\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uad6c\ub3c5\uc790\uac00 \uba54\uc2dc\uc9c0\ub97c \uc5f4 \uc218\ub294 \uc788\uc9c0\ub9cc \uc544\ub798\ub85c \uc2a4\ud06c\ub864\ud558\uba74 \uc5b4\ub5a4 \ub9c1\ud06c\ub3c4 \uad00\uc2ec\uc744 \ub04c\uc9c0 \ubabb\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\uba54\uc77c \ubaa9\ub85d\uc744 \uc138\ubd84\ud654\ud558\uba74 \uad6c\ub3c5\uc790\uac00 \uc2e4\uc81c\ub85c \uad00\uc2ec\uc744 \uac00\uc9c8 \ub9cc\ud55c \uc774\uba54\uc77c\uc744 \ubcf4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>3. \ub2e8\uc77c CTA \uac1c\uc120<\/h2>\n<p>\uc774\uba54\uc77c CTA\uc640 \uad00\ub828\ud558\uc5ec \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \uc804\ub7b5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ubd80 \ube0c\ub79c\ub4dc\ub294 \uc774\uba54\uc77c\uc5d0 \uc5ec\ub7ec \uac1c\uc758 CTA\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad6c\ub3c5\uc790\uac00 \uac00\uc7a5 \ud765\ubbf8\ub85c\uc6cc \ubcf4\uc774\ub294 CTA\ub97c \ud074\ub9ad\ud558\ub3c4\ub85d \ud558\ub294 \uac83\uc744 \uc120\ud638\ud569\ub2c8\ub2e4. \uc774\ub294 \uc0c1\uc5c5\uc801 \uc81c\uc548 \uc774\uba54\uc77c\uc5d0\uc11c \uc790\uc8fc \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. CTA\uac00 \ub9ce\uc744\uc218\ub85d CTR\uc744 \ub192\uc77c \uc218 \uc788\ub294 \uae30\ud68c\uac00 \ub9ce\uc544\uc9c0\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc811\uadfc \ubc29\uc2dd\uc758 \ud55c \uac00\uc9c0 \ub2e8\uc810\uc740 \uc120\ud0dd \uacfc\ubd80\ud558\uc785\ub2c8\ub2e4. \uc989, \uc18c\ube44\uc790\ub294 \ub108\ubb34 \ub9ce\uc740 \uc120\ud0dd\uc9c0\uc5d0 \uc9c1\uba74\ud558\uc5ec \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub97c \uc5fc\ub450\uc5d0 \ub450\uace0 \ub2e8\uc77c CTA\ub97c \ud14c\uc2a4\ud2b8\ud574 \ubcf4\uc138\uc694. \uc6d0\ud558\ub294 \uc561\uc158\uc774 \ud558\ub098\ub9cc \uc788\ub294 \uacbd\uc6b0 CTOR\ub97c \ub298\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/metricas-que-es-importante-medir\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1014\/640f29e31ce1990010a859d2\/ssdd1cgcpurlozhv07hyobl5a49bk1irwho4vg3hu89o0es0wpssz1knpwd7uxmc\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>1990\ub144\ub300\uc5d0 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc774 \ud569\ubc95\uc801\uc778 \ub9c8\ucf00\ud305 \ucc44\ub110\uc774 \ub41c \uc774\ud6c4, \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub4e4\uc740 \uc624\ud508\uc728\uacfc \ud074\ub9ad\ub960\uc774\ub77c\ub294 \ub450 \uac00\uc9c0 \uc9c0\ud45c\ub97c \ud1b5\ud574 \uc131\uacfc\ub97c \uce21\uc815\ud574 \uc654\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":239642484,"featured_media":7077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfHa muerto el CTR?  Por qu\u00e9 los profesionales del email marketing prefieren el CTOR - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ko\/\uc774\uba54\uc77c-\ub9c8\ucf00\ud130\ub4e4\uc774-ctr\uc744-\uc120\ud638\ud558\uae30-\ub54c\ubb38\uc5d0-ctr\uc740-\uc8fd\uc5c8\uc2b5\/\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfHa muerto el CTR?  Por qu\u00e9 los profesionales del email marketing prefieren el CTOR - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Desde que el email marketing se convirti\u00f3 en un canal de marketing leg\u00edtimo en la d\u00e9cada de 1990, los profesionales del email marketing han medido sus resultados en funci\u00f3n de dos par\u00e1metros: la tasa de apertura y la tasa de clics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/ko\/\uc774\uba54\uc77c-\ub9c8\ucf00\ud130\ub4e4\uc774-ctr\uc744-\uc120\ud638\ud558\uae30-\ub54c\ubb38\uc5d0-ctr\uc740-\uc8fd\uc5c8\uc2b5\/\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-09T18:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T21:54:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"5429\" \/>\n\t<meta property=\"og:image:height\" content=\"3053\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\ubd84\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/ctr-este-mort-pentru-ca-email-marketerii-prefera-ctor\\\/baza-de-master\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/ctr-este-mort-pentru-ca-email-marketerii-prefera-ctor\\\/baza-de-master\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfHa muerto el CTR? 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