{"id":6818,"date":"2024-12-10T21:43:00","date_gmt":"2024-12-10T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6818"},"modified":"2024-12-16T20:26:24","modified_gmt":"2024-12-16T18:26:24","slug":"%ed%94%bc%ed%95%b4%ec%95%bc-%ed%95%a0-6%ea%b0%80%ec%a7%80-%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b0%9c%ec%9d%b8%ed%99%94-%ec%a0%84%eb%9e%b5","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/","title":{"rendered":"\ud53c\ud574\uc57c \ud560 6\uac00\uc9c0 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uac1c\uc778\ud654 \uc804\ub7b5"},"content":{"rendered":"<h3><strong>\u00a0<\/strong>\uc774 \uc811\uadfc \ubc29\uc2dd\uc740 <strong>\ubc30\uce58 \ubc0f \ud3ed\ubc1c \ubc29\ubc95<\/strong>\ub294 \ube44\ud6a8\uc728\uc801\uc774\uace0 \uac1c\uc778\uc801\uc774\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc2dc\uac04\uc774 \uc9c0\ub098\uba74\uc11c \ube0c\ub79c\ub4dc\ub294 \uae30\ubcf8\uc801\uc778 \uc778\uad6c \ud1b5\uacc4 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc624\ub514\uc5b8\uc2a4\ub97c \uc138\ubd84\ud654\ud558\uae30 \uc2dc\uc791\ud588\uace0, \uc774\ub294 \uc0c1\ub2f9\ud55c \uac1c\uc120\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/h3>\n<p>\uc624\ub298\ub0a0 \uac00\uc7a5 \ud601\uc2e0\uc801\uc778 \ube0c\ub79c\ub4dc\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc811\uadfc \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <strong>\uc77c\ub300\uc77c \uac1c\uc778\ud654(1:1)<\/strong>. \uc774\ub97c \ud1b5\ud574 \uac01 \uace0\uac1d\uc758 \ud2b9\uc815 \uc694\uad6c, \uad00\uc2ec\uc0ac \ubc0f \ud589\ub3d9\uc5d0 \ub9de\uac8c \uc138\uc2ec\ud558\uac8c \ub9de\ucda4\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \uac1c\uc778\ud654\uc758 \ubc1c\uc804\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub9ce\uc740 \uae30\uc5c5\uc774 \uc5ec\uc804\ud788 \uc804\ub7b5\uc744 \ud6fc\uc190\ud558\uace0 \uace0\uac1d\uc744 \uc2e4\ub9dd\uc2dc\ud0ac \uc218 \uc788\ub294 \uc2e4\uc218\ub97c \uc800\uc9c0\ub974\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uac1c\uc778\ud654 \ub178\ub825\uc744 \uadf9\ub300\ud654\ud558\ub824\uba74 \ub2e4\uc74c\uacfc \uac19\uc774 \ud558\uc138\uc694. <strong>\uc5b4\ub5a4 \ub300\uac00\ub97c \uce58\ub974\ub354\ub77c\ub3c4 \ud53c\ud574\uc57c \ud560 6\uac00\uc9c0 \uc804\uc220<\/strong>:<\/p>\n<h2><strong>1. \ube48\ub3c4\uac00 \ub0ae\uc740 \uac80\uc0c9\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uac1c\uc778\ud654<\/strong><\/h2>\n<p>\uc77c\ud68c\uc131 \ub610\ub294 \uc0b0\ubc1c\uc801\uc778 \uac80\uc0c9\ub9cc\uc73c\ub85c\ub294 \uac1c\uc778\ud654\ub41c \ucea0\ud398\uc778\uc744 \uc815\ub2f9\ud654\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc720\uc544\uc6a9\ud488\uc744 \uc120\ubb3c\ub85c \uad6c\ub9e4\ud55c \uc0ac\ub78c\uc740 \uc720\uc544\uc6a9\ud488\uacfc \uad00\ub828\ub41c \ud504\ub85c\ubaa8\uc158\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubc1b\uace0 \uc2f6\uc9c0 \uc54a\uc744 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc608\uc2dc:<\/strong> \uace0\uac1d\uc774 \uc120\ubb3c\uc6a9\uc73c\ub85c \uc694\ub9ac\ucc45\uc744 \uad6c\ub9e4\ud558\ub294 \uacbd\uc6b0, \ub808\uc2dc\ud53c\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uac83\uc73c\ub85c \uc790\ub3d9 \ud0dc\uadf8\ud558\uc9c0 \ub9c8\uc138\uc694. \ucea0\ud398\uc778\uc744 \uac1c\uc778\ud654\ud558\uae30 \uc804\uc5d0 \ubcf4\ub2e4 \uc77c\uad00\ub41c \ud589\ub3d9 \ud328\ud134\uc744 \uc0ac\uc6a9\ud558\uc138\uc694.<\/p>\n<p><strong>\ud611\uc758\ud68c:<\/strong> \uac1c\uc778\ud654\ub41c \uc7a5\uae30 \uc804\ub7b5\uc744 \uc815\uc758\ud558\uae30 \uc804\uc5d0 \uc0ac\uc6a9\uc790 \uc0c1\ud638 \uc791\uc6a9\uc758 \ub9e5\ub77d\uc744 \ubd84\uc11d\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>2. \ucee8\ud14d\uc2a4\ud2b8\ub97c \uace0\ub824\ud558\uc9c0 \uc54a\uace0 \ud504\ub85c\ubaa8\uc158 \ubcf4\ub0b4\uae30<\/strong><\/h2>\n<p>\uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uace0 \ub098\uc11c \ubc14\ub85c \uac19\uc740 \ud488\ubaa9\uc5d0 \ub300\ud574 \ub354 \ub0ae\uc740 \uac00\uaca9\uc758 \uc81c\uc548\uc744 \ubc1b\ub294 \uac83\ubcf4\ub2e4 \ub354 \uc2e4\ub9dd\uc2a4\ub7ec\uc6b4 \uc77c\uc740 \uac70\uc758 \uc5c6\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc744 \uc9dc\uc99d\ub098\uac8c \ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub3c4 \uc190\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc608\uc2dc:<\/strong> \uace0\uac1d\uc774 \ubc29\uae08 TV\ub97c \uad6c\ub9e4\ud55c \uacbd\uc6b0 \ub2e8\uae30\uac04\uc5d0 \ud574\ub2f9 \ubaa8\ub378\uacfc \uad00\ub828\ub41c \ud504\ub85c\ubaa8\uc158\uc744 \ubcf4\ub0b4\uc9c0 \ub9c8\uc138\uc694. \ub300\uc2e0 \ubcf4\uc644\uc801\uc778 \uc561\uc138\uc11c\ub9ac\ub97c \uc81c\uc548\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ud611\uc758\ud68c:<\/strong> \uad6c\ub9e4 \ub0b4\uc5ed\uacfc \ucd5c\uadfc \ud589\ub3d9\uc744 \uace0\ub824\ud558\uc5ec \uad00\ub828\uc131 \uc788\uace0 \uc2dc\uc758\uc801\uc808\ud55c \uc624\ud37c\ub97c \uc81c\uacf5\ud558\uc138\uc694.<\/p>\n<h2><strong>3. \uc704\uce58 \ud0c0\uac9f\ud305\uc5d0\ub9cc \uc758\uc874\ud558\ub294 \uacbd\uc6b0<\/strong><\/h2>\n<p>\uc9c0\ub9ac\uc801 \ud0c0\uac9f\ud305\uc740 \uc720\uc6a9\ud560 \uc218 \uc788\uc9c0\ub9cc \uba54\uc2dc\uc9c0\ub97c \uac1c\uc778\ud654\ud558\ub294 \uc720\uc77c\ud55c \uae30\uc900\uc774 \ub418\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud734\uac00 \uc911\uc778 \ub3c4\uc2dc\uc5d0\uc11c \ub808\uc2a4\ud1a0\ub791\uc744 \ucc3e\uace0 \uc788\ub294 \uc0ac\ub78c\uc740 \uc9d1\uc5d0 \ub3cc\uc544\uc628 \ud6c4\uc5d0\ub3c4 \uacc4\uc18d \ucd94\ucc9c\uc744 \ubc1b\uace0 \uc2f6\uc9c0 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc608\uc2dc:<\/strong> \ub808\uc2a4\ud1a0\ub791 \uccb4\uc778\uc740 \uc704\uce58 \ub370\uc774\ud130\uc640 \uace0\uac1d\uc758 \ubc29\ubb38 \uae30\ub85d \ubc0f \uc694\ub9ac \uc120\ud638\ub3c4\ub97c \uacb0\ud569\ud558\uc5ec \ubcf4\ub2e4 \uc815\ud655\ud55c \ucd94\ucc9c\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ud611\uc758\ud68c:<\/strong> 30\uc77c\uc774 \uc9c0\ub098\ub3c4 \uace0\uac1d\uc774 \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc5d0 \uc751\ub2f5\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0, \uce68\uc785\uc73c\ub85c \ubcf4\uc774\uc9c0 \uc54a\ub3c4\ub85d \ucea0\ud398\uc778\uc744 \uc911\ub2e8\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>4. \uc9c0\ub098\uce58\uac8c \uac1c\uc778\uc801\uc77c \uacbd\uc6b0<\/strong><\/h2>\n<p>\uc5f0\ub77d\ucc98\uc5d0 \ub300\ud55c \ub9ce\uc740 \uc815\ubcf4\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub354\ub77c\ub3c4 \ud558\ub098\uc758 \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\uc5d0 \ub108\ubb34 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \ud3ec\ud568\ud558\uc9c0 \ub9c8\uc138\uc694. \uc774\ub294 \uc0ac\uc6a9\uc790\uac00 \ubd88\ud3b8\ud568\uc744 \ub290\ub07c\uace0 \ube0c\ub79c\ub4dc\ub97c \uce68\ubc94\ud558\ub294 \uac83\uc73c\ub85c \uc778\uc2dd\ud558\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc608\uc2dc:<\/strong> \uace0\uac1d\uc5d0 \ub300\ud55c \ubaa8\ub4e0 \ub370\uc774\ud130(\uc774\ub984, \uc704\uce58, \uad6c\ub9e4 \ub0b4\uc5ed, \uc120\ud638\ub3c4 \ub4f1)\ub97c \uc5b8\uae09\ud558\ub294 \ub300\uc2e0 \uba54\uc2dc\uc9c0\uc5d0 \uac00\uce58\ub97c \ub354\ud558\ub294 \ud55c\ub450 \uac00\uc9c0 \ud575\uc2ec \uc694\uc18c\ub85c \uac1c\uc778\ud654\ub97c \uc81c\ud55c\ud558\uc138\uc694.<\/p>\n<p><strong>\ud611\uc758\ud68c:<\/strong> \ud575\uc2ec\uc740 \uac1c\uc778\ud654\uc640 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc0ac\uc774\uc758 \uade0\ud615\uc744 \ub9de\ucd94\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2><strong>5. \ub108\ubb34 \ube60\ub978 \uac1c\uc778\ud654<\/strong><\/h2>\n<p>\uac1c\uc778\ud654\ub294 \uc810\uc9c4\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\uc838\uc57c \ud569\ub2c8\ub2e4. \uad6c\ub3c5\uc790\uac00 \ubc29\uae08 \ubaa9\ub85d\uc5d0 \uac00\uc785\ud588\ub2e4\uba74 \ubc14\ub85c \uadf8 \uad6c\ub3c5\uc790\uc5d0 \ub300\ud574 \uc5bc\ub9c8\ub098 \ub9ce\uc774 \uc54c\uace0 \uc788\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\ub294 \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\uc9c0 \ub9c8\uc138\uc694. \uc774\ub294 \uc704\ud611\uc801\uc778 \uac83\uc73c\ub85c \uc778\uc2dd\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc608\uc2dc:<\/strong> \uace0\uac1d\uc758 \uc774\ub984\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub9de\ucda4\ud654\ub41c \uc778\uc0ac\ub9d0\ub85c \uc2dc\uc791\ud558\uc138\uc694. \uadf8\ub7f0 \ub2e4\uc74c \ud6c4\uc18d \ucea0\ud398\uc778\uc5d0\uc11c \ucf58\ud150\uce20\uc640\uc758 \uc0c1\ud638 \uc791\uc6a9\uc744 \uae30\ubc18\uc73c\ub85c \ucd94\uac00 \uc138\ubd80 \uc815\ubcf4\ub97c \ud3ec\ud568\ud558\uc138\uc694.<\/p>\n<p><strong>\ud611\uc758\ud68c:<\/strong> \uba54\uc2dc\uc9c0\ub97c \uc9c0\ub098\uce58\uac8c \uac1c\uc778\ud654\ud558\uae30 \uc804\uc5d0 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uc124\uc815\ud558\uc138\uc694.<\/p>\n<h2><strong>6. \ud655\uc778\ub418\uc9c0 \uc54a\uc740 \ub370\uc774\ud130 \uc0ac\uc6a9<\/strong><\/h2>\n<p>\uac1c\uc778\ud654\uc5d0\uc11c \uac00\uc7a5 \ud754\ud55c \uc2e4\uc218 \uc911 \ud558\ub098\ub294 \ubd80\uc815\ud655\ud558\uac70\ub098 \uc798\ubabb \uc785\ub825\ub41c \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uace0\uac1d\uc774 \ub4f1\ub85d\ud560 \ub54c \uc774\ub984\uc744 \uc798\ubabb \uc785\ub825\ud558\uba74 \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\uac00 \uc798\ubabb \uc804\ub2ec\ub418\uc5b4 \ubd88\ud3b8\uc744 \ucd08\ub798\ud558\uace0 \uc2e0\ub8b0\ub3c4\ub97c \ub5a8\uc5b4\ub728\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc608\uc2dc:<\/strong> \ucca0\uc790\uac00 \ud2c0\ub9b4 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uc774\ub984\uc744 \uc0ac\uc6a9\ud558\ub294 \ub300\uc2e0 \uc815\ubcf4\uc758 \uc720\ud6a8\uc131\uc744 \ud655\uc778\ud560 \ub54c\uae4c\uc9c0 \ucc98\uc74c \uba87 \ubc88\uc758 \ucea0\ud398\uc778\uc5d0\ub294 '\uc548\ub155\ud558\uc138\uc694'\uc640 \uac19\uc740 \ubcf4\ub2e4 \uc77c\ubc18\uc801\uc778 \uc778\uc0ac\ub9d0\uc744 \ud3ec\ud568\ud558\uc138\uc694.<\/p>\n<p><strong>\ud611\uc758\ud68c:<\/strong> \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0 \uc0ac\uc6a9\ud558\uae30 \uc804\uc5d0 \ub370\uc774\ud130 \ud655\uc778 \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ud604\ud558\uc138\uc694.<\/p>\n<h2><strong>\uacb0\ub860\uc801\uc73c\ub85c<\/strong><\/h2>\n<p>\uac1c\uc778\ud654\ub294 \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\uace0 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \ub192\uc77c \uc218 \uc788\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc2e0\uc911\ud558\uac8c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc73c\uba74 \uc591\ub0a0\uc758 \uac80\uc774 \ub420 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \ud53c\ud558\uba74 \uad6c\ub3c5\uc790\uc640 \ub354\uc6b1 \uac15\ub825\ud558\uace0 \uc9c4\uc815\uc131 \uc788\ub294 \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc548\uc815\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \ub3c4\uad6c\ub85c \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\ub824\ub294 \uacbd\uc6b0, <strong>\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\u00ae<\/strong> \uac00 \uc774\uc0c1\uc801\uc778 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. 20\ub144 \uc774\uc0c1\uc758 \uc2dc\uc7a5 \uacbd\ud5d8\uacfc \uc5ec\ub7ec \uad6d\uac00\uc5d0 \uc9c4\ucd9c\ud55c \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \uc548\uc804\ud558\uace0 \ud6a8\uc728\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \ucea0\ud398\uc778\uc744 \ub9de\ucda4\ud654\ud558\ub294 \ub370 \ud544\uc694\ud55c \uae30\uc220\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc9c0\uae08 \ubc14\ub85c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud601\uc2e0\uc744 \uc2dc\uc791\ud558\uc138\uc694!<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=tipos-de-campanas-de-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"240\" data-attachment-id=\"14065\" data-permalink=\"https:\/\/masterbase.com\/ko\/4-formas-en-las-que-los-datos-incrementan-la-lealtad-del-cliente\/masterbase\/captura-de-pantalla-2024-05-08-111000\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?fit=372%2C240&amp;ssl=1\" data-orig-size=\"372,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Tipos de Campa\u00f1as de Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?fit=372%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?resize=372%2C240&#038;ssl=1\" alt=\"\uc804\uc790\ucc45 \uc774\uba54\uc77c \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc720\ud615\" class=\"wp-image-14065\" 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