{"id":6790,"date":"2025-11-01T21:43:00","date_gmt":"2025-11-01T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6790"},"modified":"2025-11-11T19:07:44","modified_gmt":"2025-11-11T17:07:44","slug":"%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%84-%ec%82%ac%ec%9a%a9%ed%95%98%ec%97%ac-%eb%a7%a4%ec%b6%9c%ec%9d%84-%eb%8a%98%eb%a6%ac%eb%8a%94-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/como-usar-el-email-marketing-para-aumentar-tus-ventas\/masterbase\/","title":{"rendered":"\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub9e4\ucd9c\uc744 \ub298\ub9ac\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc778\uac00\uc694?"},"content":{"rendered":"

\ub9e4\ucd9c\uc744 \ud68d\uae30\uc801\uc73c\ub85c \ub298\ub9ac\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694?<\/h3>\n

Un mecanismo es identificar a aquellos clientes que en el pasado han evidenciado su intenci\u00f3n de compra y comunicarles alguna nueva promoci\u00f3n u oferta atractiva.<\/h3>\n

\uadf8\uac8c \ub2e4\uc778\uac00\uc694?<\/h3>\n

\ub204\uad70\uac00 \uc81c\ud488\uc744 \uac80\uc0c9\ud558\ub2e4\uac00 Google\uc5d0\uc11c \ud574\ub2f9 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\uace0 \uadc0\uc0ac\ub97c \uc120\ud0dd\ud588\ub2e4\uba74 \uc774 \uac80\uc0c9\uc774 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc804\ub2ec\ud55c \ub0b4\uc6a9\uacfc \uc77c\uce58\ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n

\ud558\uc9c0\ub9cc \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uad6c\ub9e4 \uc758\ub3c4\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc740 \ub354 \uc27d\uace0 \uac04\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ub204\uac00 \uc774\uba54\uc77c\uc744 \uc5f4\uc5c8\ub294\uc9c0, \ub204\uac00 \ud074\ub9ad\ud588\ub294\uc9c0, \uc5b4\ub5a4 \uc885\ub958\uc758 \ucf58\ud150\uce20\uc5d0\uc11c \ud074\ub9ad\ud588\ub294\uc9c0 \ub4f1 \uc7a0\uc7ac\uace0\uac1d\uc744 \ud30c\uc545\ud558\uace0 \ud589\ub3d9\uc744 \ucd94\uc801\ud558\uae30\ub9cc \ud558\uba74 \ub429\ub2c8\ub2e4.<\/p>\n

\ub2e4\uc74c \ub2e8\uacc4\ub294 \uc774\ub7ec\ud55c \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \uc791\uc5c5\uc744 \uac1c\ubc1c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc989, \ud2b9\uc815 \uc8fc\uc81c(\uc624\ud37c, \ud504\ub85c\ubaa8\uc158, \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4)\ub97c \ud074\ub9ad\ud55c \ubaa8\ub4e0 \uc0ac\uc6a9\uc790\uc640 \ub2e4\ub978 \uc8fc\uc81c\ub97c \ud074\ub9ad\ud55c \uc0ac\uc6a9\uc790\ub97c \uadf8\ub8f9\ud654\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ub530\ub77c\uc57c \ud560 \ub2e8\uacc4\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/h2>\n

Primero, agrupa a una audiencia determinada y env\u00edale 2 llamados a la acci\u00f3n b\u00e1sicos: “aprenda m\u00e1s” y “compre ahora”. En uno de estos llamados, reemplaza el “compre ahora” por el beneficio m\u00e1s importante de tu producto o servicio.<\/p>\n

(\uc801\uc808\ud55c \uce21\uc815\uc744 \uc704\ud574) \ub3d9\uc77c\ud55c \uc138\uadf8\uba3c\ud2b8 \ub610\ub294 \uc624\ub514\uc5b8\uc2a4 \ub0b4\uc758 \ub2e4\uc591\ud55c \uadf8\ub8f9 \uc0d8\ud50c\ub85c \uc804\uc1a1\ud55c \ud6c4 (1) '\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30'\ub97c \uac00\uc7a5 \ub9ce\uc774 \ud074\ub9ad\ud55c \uc0ac\ub78c, (2) '\uc9c0\uae08 \uad6c\ub9e4\ud558\uae30'\ub97c \ud074\ub9ad\ud55c \uc0ac\ub78c, (3) \uc804\ud600 \ud074\ub9ad\ud558\uc9c0 \uc54a\uc740 \uc0ac\ub78c\uc744 \uad00\ucc30\ud569\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7f0 \ub2e4\uc74c \ud074\ub9ad(\uc751\ub2f5) \uc720\ud615\uc5d0 \ub530\ub77c \ub2e4\uc74c 3\uac00\uc9c0 \uce74\ud14c\uace0\ub9ac\ub85c \ubd84\ub958\ud569\ub2c8\ub2e4.<\/p>\n

A quienes hicieron clic en “compre ahora”, env\u00edales una nota de agradecimiento si tu p\u00e1gina tiene venta directa o bien si complet\u00f3 un formulario en un Landing Page. Agradece tu inter\u00e9s y comun\u00edcales qu\u00e9 viene despu\u00e9s (mensaje debienvenida).<\/p>\n

\ub610\ud55c \uc81c\ud488\uc758 \ud61c\ud0dd, \ucd94\uac00 \ud61c\ud0dd\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \uc81c\uacf5\ud558\uac70\ub098 \ub3d9\uae30\ub97c \ubd80\uc5ec\ud558\ub294 \ub300\uac00\ub85c \ucd94\ucc9c\uc744 \uc694\uccad\ud558\ub294 \ud6c4\uc18d \uc774\uba54\uc77c\uc744 \uc900\ube44\ud558\uc138\uc694.<\/p>\n

'\uc9c0\uae08 \uad6c\ub9e4\ud558\uae30'\ub098 '\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30'\ub97c \ud074\ub9ad\ud558\uc9c0 \uc54a\ub294 \ub4f1 \uc544\ubb34 \uc870\uce58\ub3c4 \ucde8\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\uc5d0\uac8c\ub294 \ub300\uc548\uc744 \ub2f4\uc740 \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\uc138\uc694. \uccab \ubc88\uc9f8 \uc774\uba54\uc77c\uc758 \ub0b4\uc6a9\uc774 \uad00\uc2ec\uc774 \uc5c6\uac70\ub098 \uc62c\ubc14\ub978 \ubc29\uc2dd\uc73c\ub85c \uc124\uba85\ub418\uc9c0 \uc54a\uc558\uac70\ub098 \ub2e8\uc21c\ud788 \uc774\ud574\ud558\uc9c0 \ubabb\ud588\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\uc720\uac00 \ubb34\uc5c7\uc774\ub4e0 \ub2e4\uc2dc \ud55c \ubc88 \uae30\ud68c\ub97c \uc8fc\uc138\uc694.<\/p>\n

\uc27d\uace0 \ud6a8\uacfc\uc801\uc778 \uc138\ubd84\ud654<\/h3>\n

\uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc138\ubd84\ud654 \uba54\ucee4\ub2c8\uc998\uc744 \uc0ac\uc6a9\ud558\uba74 \uad6c\ub9e4 \uc758\ub3c4 \ub610\ub294 \ud310\ub9e4\uc790\uc640\uc758 \uc811\ucd09 \uc218\uc900\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \uac00\uc911\uce58\ub97c \ubd80\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ud615\ud0dc\uc758 \ud544\ud130\ub9c1\uc758 \ubaa9\uc801\uc740 \uc7a0\uc7ac \uace0\uac1d\uc774\ub098 \uace0\uac1d\uc774 \ub3d9\uae30, \uc695\uad6c \ub610\ub294 \uad00\uc2ec\uc0ac\ub97c \ub9d0\ud558\uac8c \ud558\uace0 \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4\uc758 \uc5b4\ub290 \ub2e8\uacc4\uc5d0 \uc788\ub294\uc9c0(\uc624\ub298 \uad6c\ub9e4, \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30 \ub610\ub294 \ud5a5\ud6c4 \uad6c\ub9e4)\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ud604\uc0c1 \uc720\uc9c0<\/em>).<\/p>\n

\ud504\ub85c\uc138\uc2a4 \ub2e4\uc774\uc5b4\uadf8\ub7a8<\/h2>\n

\"Screen_Shot_2014-08-05_at_7.49.49_PM\"<\/p>\n

<\/a><\/p>\n

\u00a0<\/p>\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

\ud55c \uac00\uc9c0 \uba54\ucee4\ub2c8\uc998\uc740 \uacfc\uac70\uc5d0 \uad6c\ub9e4 \uc758\uc0ac\ub97c \ubc1d\ud78c \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uc5ec \uc774\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \ud504\ub85c\ubaa8\uc158\uc774\ub098 \ub9e4\ub825\uc801\uc778 \uc81c\uc548\uc744 \uc804\ub2ec\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>","protected":false},"author":239642484,"featured_media":22057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfC\u00f3mo usar el email marketing para aumentar tus ventas? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ko\/\uc774\uba54\uc77c-\ub9c8\ucf00\ud305\uc744-\uc0ac\uc6a9\ud558\uc5ec-\ub9e4\ucd9c\uc744-\ub298\ub9ac\ub294-\ubc29\ubc95\/\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo usar el email marketing para aumentar tus ventas? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Un mecanismo es identificar a aquellos clientes que en el pasado han evidenciado tu intenci\u00f3n de compra y comunicarles alguna nueva promoci\u00f3n u oferta atractiva.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/ko\/\uc774\uba54\uc77c-\ub9c8\ucf00\ud305\uc744-\uc0ac\uc6a9\ud558\uc5ec-\ub9e4\ucd9c\uc744-\ub298\ub9ac\ub294-\ubc29\ubc95\/\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-01T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T17:07:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\ubd84\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/how-to-use-email-marketing-to-increase-your-sales\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/how-to-use-email-marketing-to-increase-your-sales\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfC\u00f3mo usar el email marketing para aumentar tus ventas?\",\"datePublished\":\"2025-11-01T19:43:00+00:00\",\"dateModified\":\"2025-11-11T17:07:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/how-to-use-email-marketing-to-increase-your-sales\\\/masterbase\\\/\"},\"wordCount\":501,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/how-to-use-email-marketing-to-increase-your-sales\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2.png?fit=1200%2C1200&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/how-to-use-email-marketing-to-increase-your-sales\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/how-to-use-email-marketing-to-increase-your-sales\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/how-to-use-email-marketing-to-increase-your-sales\\\/masterbase\\\/\",\"name\":\"\u00bfC\u00f3mo usar el email marketing para aumentar tus ventas? - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/how-to-use-email-marketing-to-increase-your-sales\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/how-to-use-email-marketing-to-increase-your-sales\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2.png?fit=1200%2C1200&ssl=1\",\"datePublished\":\"2025-11-01T19:43:00+00:00\",\"dateModified\":\"2025-11-11T17:07:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/how-to-use-email-marketing-to-increase-your-sales\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/how-to-use-email-marketing-to-increase-your-sales\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/how-to-use-email-marketing-to-increase-your-sales\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"impacto de email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/how-to-use-email-marketing-to-increase-your-sales\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfC\u00f3mo usar el email marketing para aumentar tus ventas?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub9e4\ucd9c\uc744 \ub298\ub9ac\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc778\uac00\uc694? - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/ko\/\uc774\uba54\uc77c-\ub9c8\ucf00\ud305\uc744-\uc0ac\uc6a9\ud558\uc5ec-\ub9e4\ucd9c\uc744-\ub298\ub9ac\ub294-\ubc29\ubc95\/\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\/","og_locale":"ko_KR","og_type":"article","og_title":"\u00bfC\u00f3mo usar el email marketing para aumentar tus ventas? - MasterBase\u00ae","og_description":"Un mecanismo es identificar a aquellos clientes que en el pasado han evidenciado tu intenci\u00f3n de compra y comunicarles alguna nueva promoci\u00f3n u oferta atractiva.","og_url":"https:\/\/masterbase.com\/ko\/\uc774\uba54\uc77c-\ub9c8\ucf00\ud305\uc744-\uc0ac\uc6a9\ud558\uc5ec-\ub9e4\ucd9c\uc744-\ub298\ub9ac\ub294-\ubc29\ubc95\/\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-11-01T19:43:00+00:00","article_modified_time":"2025-11-11T17:07:44+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"\uae00\uc4f4\uc774":"Alejandro Dur\u00e1n","\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04":"3\ubd84"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/en\/how-to-use-email-marketing-to-increase-your-sales\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/how-to-use-email-marketing-to-increase-your-sales\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"\u00bfC\u00f3mo usar el email marketing para aumentar tus ventas?","datePublished":"2025-11-01T19:43:00+00:00","dateModified":"2025-11-11T17:07:44+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/en\/how-to-use-email-marketing-to-increase-your-sales\/masterbase\/"},"wordCount":501,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/en\/how-to-use-email-marketing-to-increase-your-sales\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"ko-KR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/en\/how-to-use-email-marketing-to-increase-your-sales\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/en\/how-to-use-email-marketing-to-increase-your-sales\/masterbase\/","url":"https:\/\/masterbase.com\/en\/how-to-use-email-marketing-to-increase-your-sales\/masterbase\/","name":"\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub9e4\ucd9c\uc744 \ub298\ub9ac\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc778\uac00\uc694? - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/en\/how-to-use-email-marketing-to-increase-your-sales\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/en\/how-to-use-email-marketing-to-increase-your-sales\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","datePublished":"2025-11-01T19:43:00+00:00","dateModified":"2025-11-11T17:07:44+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/en\/how-to-use-email-marketing-to-increase-your-sales\/masterbase\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/en\/how-to-use-email-marketing-to-increase-your-sales\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/masterbase.com\/en\/how-to-use-email-marketing-to-increase-your-sales\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"impacto de email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/en\/how-to-use-email-marketing-to-increase-your-sales\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"\u00bfC\u00f3mo usar el email marketing para aumentar tus ventas?"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/en\/#website","url":"https:\/\/masterbase.com\/en\/","name":"\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\u00ae","description":"\ub098\uc5d0\uac8c \ub9de\ub294 \uc624\ud1a0\ub9c8\ud0c0","publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/en\/#organization","name":"\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\u00ae","url":"https:\/\/masterbase.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"\ucd5c\uace0 \ub9c8\ucf00\ud305 \ucc45\uc784\uc790","url":"https:\/\/masterbase.com\/ko\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Lw","_links":{"self":[{"href":"https:\/\/masterbase.com\/ko\/wp-json\/wp\/v2\/posts\/6790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/ko\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/ko\/wp-json\/wp\/v2\/comments?post=6790"}],"version-history":[{"count":3,"href":"https:\/\/masterbase.com\/ko\/wp-json\/wp\/v2\/posts\/6790\/revisions"}],"predecessor-version":[{"id":25242,"href":"https:\/\/masterbase.com\/ko\/wp-json\/wp\/v2\/posts\/6790\/revisions\/25242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/ko\/wp-json\/wp\/v2\/media\/22057"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/ko\/wp-json\/wp\/v2\/media?parent=6790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/ko\/wp-json\/wp\/v2\/categories?post=6790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/ko\/wp-json\/wp\/v2\/tags?post=6790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}