{"id":6769,"date":"2025-05-12T21:47:47","date_gmt":"2025-05-12T18:47:47","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6769"},"modified":"2025-05-14T01:33:07","modified_gmt":"2025-05-13T22:33:07","slug":"%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9d%b8-%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%84-%ec%9c%84%ed%95%9c-6%eb%8b%a8%ea%b3%84","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/6-pasos-para-un-email-marketing-exitoso\/masterbase\/","title":{"rendered":"\uc131\uacf5\uc801\uc778 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \uc704\ud55c 6\ub2e8\uacc4"},"content":{"rendered":"<p>\ud558\uc9c0\ub9cc \ucea0\ud398\uc778\uc774 \uc2e4\uc81c\ub85c \ud6a8\uacfc\ub97c \uac70\ub450\ub824\uba74 \uc804\ub7b5\uc801\uc774\uace0 \uc804\ubb38\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ub530\ub974\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud55c 6\uac00\uc9c0 \ud544\uc218 \ub2e8\uacc4\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong> \ubaa9\ud45c\uc5d0 \ub9de\ub294 \uba85\ud655\ud55c \uc804\ub7b5\uc744 \uc124\uacc4\ud558\uc138\uc694.<\/strong><\/li>\n<\/ol>\n<p>\uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\uae30 \uc804\uc5d0 \ub2ec\uc131\ud558\uace0\uc790 \ud558\ub294 \ubaa9\ud45c\ub97c \uba85\ud655\ud788 \ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \ub9e4\ucd9c\uc744 \ucc3d\ucd9c\ud558\uace0, \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0, \uc774\ubca4\ud2b8 \ucc38\uc11d\ub960\uc744 \ub192\uc774\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? \uad6c\uccb4\uc801\uc774\uace0, \uce21\uc815 \uac00\ub2a5\ud558\uba70, \ub2ec\uc131 \uac00\ub2a5\ud558\uace0, \uad00\ub828\uc131 \uc788\uace0, \uc2dc\uac04 \uc81c\ud55c\uc774 \uc788\ub294 SMART \ubaa9\ud45c\ub97c \uc815\uc758\ud558\uace0 \uc774\ub97c \ub4b7\ubc1b\uce68\ud560 \uc804\ub7b5\uc744 \ub9c8\ub828\ud558\uc138\uc694.<\/p>\n<p>\uc88b\uc740 \uba54\uc2dc\uc9c0\ub97c \uc791\uc131\ud558\ub294 \uac83\ub9cc\uc774 \uc911\uc694\ud55c \uac83\uc774 \uc544\ub2c8\ub77c \uc804\uccb4 \uc0ac\uc6a9\uc790 \uc5ec\uc815\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \ucf58\ud150\uce20 \uc720\ud615, \uc804\ub2ec \ube48\ub3c4, \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548(CTA), \uc131\uacf5 \uc5ec\ubd80\ub97c \uce21\uc815\ud560 \ubc29\ubc95\uc744 \uc124\uc815\ud558\uc138\uc694. \uc774 \ub2e8\uacc4\ub294 \uc774\ud6c4 \ubaa8\ub4e0 \uc791\uc5c5\uc758 \uae30\ucd08\uac00 \ub429\ub2c8\ub2e4.<\/p>\n<ol start=\"2\">\n<li><strong> \uc591\uc9c8\uc758 \ub370\uc774\ud130\ubca0\uc774\uc2a4 \uad6c\ucd95 \ubc0f \uad00\ub9ac<\/strong><\/li>\n<\/ol>\n<p>\uae68\ub057\ud558\uace0 \ucd5c\uc2e0\uc758 \uc138\ubd84\ud654\ub41c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub294 \uac00\uc7a5 \uc18c\uc911\ud55c \uc790\uc0b0 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ucf58\ud150\uce20\uac00 \uc544\ubb34\ub9ac \ud6cc\ub96d\ud574\ub3c4 \uad00\uc2ec\uc774 \uc5c6\uac70\ub098 \ub3d9\uc758\ud558\uc9c0 \uc54a\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\uba74 \uc9c0\ud45c\uac00 \uae09\uaca9\ud788 \ub5a8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uc724\ub9ac\uc801\uc774\uace0 \ud569\ubc95\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4(<em>\uc635\ud2b8\uc778<\/em>). \uba85\ud655\ud55c \uc591\uc2dd\uc744 \uc0ac\uc6a9\ud558\uace0, \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ub300\uac00\ub85c \uac00\uce58(\uc608: \ub2e4\uc6b4\ub85c\ub4dc \uac00\ub2a5\ud55c \ub9ac\uc18c\uc2a4)\ub97c \uc81c\uacf5\ud558\uba70, \ud504\ub85c\ud544\uc744 \ucd5c\uc2e0 \uc0c1\ud0dc\ub85c \uc720\uc9c0\ud558\uc138\uc694. \uc0ac\ub78c\ub4e4\uc774 \uc6d0\ud560 \uacbd\uc6b0 \uc27d\uac8c \uad6c\ub3c5\uc744 \ucde8\uc18c\ud560 \uc218 \uc788\ub294 \uba54\ucee4\ub2c8\uc998\uc744 \ud3ec\ud568\uc2dc\ud0a4\ub294 \uac83\ub3c4 \uc78a\uc9c0 \ub9c8\uc138\uc694.<\/p>\n<ol start=\"3\">\n<li><strong> \uc624\ub514\uc5b8\uc2a4\ub97c \uc138\ubd84\ud654\ud558\uc5ec \ucf58\ud150\uce20 \ub9de\ucda4\ud654<\/strong><\/li>\n<\/ol>\n<p>\ubaa8\ub4e0 \uad6c\ub3c5\uc790\uac00 \ub3d9\uc77c\ud55c \uac83\uc740 \uc544\ub2c8\ubbc0\ub85c \ub3d9\uc77c\ud55c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uc138\ubd84\ud654\ub97c \uc0ac\uc6a9\ud558\uba74 \ud589\ub3d9, \uad00\uc2ec\uc0ac, \uc9c0\ub9ac\uc801 \uc704\uce58, \uad6c\ub9e4 \ub0b4\uc5ed \ub4f1\uc744 \uae30\uc900\uc73c\ub85c \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uadf8\ub8f9\uc73c\ub85c \ub098\ub20c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub807\uac8c \ud558\uba74 \ubcf4\ub2e4 \uad00\ub828\uc131 \ub192\uc740 \uba54\uc2dc\uc9c0\ub97c \uc804\uc1a1\ud560 \uc218 \uc788\uc5b4 \uc624\ud508\uc728, \ud074\ub9ad \ubc0f \uc804\ud658\uc728\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. MasterBase\u00ae\uc640 \uac19\uc740 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uba74 \uc774 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uace0 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \ub530\ub77c \uc138\uadf8\uba3c\ud2b8\ub97c \ub3d9\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ol start=\"4\">\n<li><strong> \uc801\ud569\ud55c \ucea0\ud398\uc778 \uc720\ud615 \uc120\ud0dd<\/strong><\/li>\n<\/ol>\n<p>\uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\ub294 \ub2e4\uc591\ud55c \uc720\ud615\uc774 \uc788\uc73c\uba70 \uac01 \ucea0\ud398\uc778\uc758 \ubaa9\uc801\uc774 \ub2e4\ub985\ub2c8\ub2e4. \uba87 \uac00\uc9c0 \uc608\ub97c \ub4e4\uc5b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li><strong>\ud504\ub85c\ubaa8\uc158<\/strong>\ub97c \ud074\ub9ad\ud574 \uc624\ud37c \ubc0f \ud560\uc778\uc744 \uc2dc\uc791\ud558\uc138\uc694.<\/li>\n<li><strong>\ub274\uc2a4<\/strong>\uc720\uc6a9\ud55c \ucf58\ud150\uce20\uac00 \ud3ec\ud568\ub41c \uac8c\uc2dc\ud310 \ub610\ub294 \ub274\uc2a4\ub808\ud130.<\/li>\n<li><strong>\ud2b8\ub79c\uc7ad\uc158<\/strong>\uad6c\ub9e4 \ub610\ub294 \ubc30\uc1a1 \ud655\uc778.<\/li>\n<li><strong>\uc790\ub3d9\ud654\ub41c<\/strong>\ud658\uc601 \uc2dc\ud000\uc2a4, \ubc29\uce58\ub41c \uce74\ud2b8 \uc54c\ub9bc \ub4f1<\/li>\n<\/ul>\n<p>\ucea0\ud398\uc778\uc744 \ub9cc\ub4e4\uae30 \uc804\uc5d0 \ubaa9\uc801\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc774\uba54\uc77c \uc720\ud615\uc744 \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc815\ubcf4\ub97c \ubcf4\ub0b4\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc73c\uba70, \uac00\uce58\ub97c \uc81c\uacf5\ud558\uace0 \uad6c\ub3c5\uc790\uc640 \uc9c0\uc18d\uc801\uc778 \ub300\ud654\ub97c \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<ol start=\"5\">\n<li><strong> \uba54\uc77c \ubc1c\uc1a1 \ucd5c\uc801\ud654: \ube48\ub3c4, \ub514\uc790\uc778 \ubc0f \uc804\ub2ec \uac00\ub2a5\uc131<\/strong><\/li>\n<\/ol>\n<p>\ubcf4\ub0b4\ub294 \uc2dc\uac04\uc774 \uacb0\uc815\uc801\uc785\ub2c8\ub2e4. \uc624\ub514\uc5b8\uc2a4\uac00 \uac00\uc7a5 \ud65c\ub3d9\uc801\uc778 \uc2dc\uac04\uc744 \ud30c\uc545\ud558\uc5ec \uadf8 \uc2dc\uac04\uc5d0 \uc804\uc1a1\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \uc57d\uc18d\ub41c \ube48\ub3c4(\ub108\ubb34 \uc801\uc9c0\ub3c4, \ub108\ubb34 \uc790\uc8fc\ud558\uc9c0\ub3c4 \uc54a\uc74c)\ub97c \uc900\uc218\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub514\uc790\uc778 \uad00\ub9ac: \uba85\ud655\ud558\uace0 \uc2dc\uac01\uc801\uc73c\ub85c \ub9e4\ub825\uc801\uc774\uba70 \uc77d\uae30 \uc26c\uc6b4 \uba54\uc2dc\uc9c0\ub85c \ubc18\uc751\ud615(\ubaa8\ubc14\uc77c \uce5c\ud654\uc801)\uc73c\ub85c \uc791\uc131\ud558\uc138\uc694. \ubc1c\uc2e0\uc790\uac00 \uc54c\uc544\ubcfc \uc218 \uc788\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uace0 \uc2a4\ud338 \ud544\ud130\ub97c \uc720\ubc1c\ud560 \uc218 \uc788\ub294 \uad00\ud589\uc744 \ud53c\ud558\uc138\uc694.<\/p>\n<p>\uadf8\ub9ac\uace0 \uae30\ubcf8\uc801\uc778 \uc0ac\ud56d\ub3c4 \uc78a\uc9c0 \ub9c8\uc138\uc694. \uba54\uc2dc\uc9c0\uac00 \uc2e4\uc81c\ub85c \uc804\ub2ec\ub418\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694. IP\uc758 \ud3c9\ud310\uc744 \ud655\uc778\ud558\uace0, SPF, DKIM \ubc0f DMARC \uae30\ub85d\uc744 \uc62c\ubc14\ub974\uac8c \uc124\uc815\ud558\uace0, \ud558\ub4dc \ubc14\uc6b4\uc2a4\uc640 \uc18c\ud504\ud2b8 \ubc14\uc6b4\uc2a4\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc138\uc694.<\/p>\n<ol start=\"6\">\n<li><strong> \uc9c0\uc18d\uc801\uc778 \uce21\uc815, \ubd84\uc11d \ubc0f \uc870\uc815<\/strong><\/li>\n<\/ol>\n<p>\uc804\uc1a1 \ud6c4\uc5d0\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \ubd80\ubd84\uc778 \uce21\uc815\uc774 \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \uc624\ud508\uc728, \ud074\ub9ad, \uc804\ud658, \uad6c\ub3c5 \ucde8\uc18c \ubc0f \ubc18\uc1a1\uacfc \uac19\uc740 \uc8fc\uc694 \uc9c0\ud45c\ub97c \ubd84\uc11d\ud558\uc138\uc694.<\/p>\n<p>\ud558\uc9c0\ub9cc \ub2e8\uc21c\ud788 \uc22b\uc790\ub9cc \ubcf4\uc9c0 \ub9d0\uace0 \uc5b4\ub5a4 \uc720\ud615\uc758 \ud1a0\ud53d\uc774 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778\uc9c0, \uc5b4\ub5a4 \uc694\uc77c\uacfc \uc2dc\uac04\uc744 \ubcf4\ub0b4\uba74 \uac00\uc7a5 \uc88b\uc740\uc9c0, \uc5b4\ub5a4 \ucf58\ud150\uce20\uac00 \uac00\uc7a5 \ub9ce\uc740 \uc0c1\ud638\uc791\uc6a9\uc744 \uc720\ub3c4\ud558\ub294\uc9c0 \ub4f1 \ud328\ud134\uc744 \ucc3e\uc544\ubcf4\uc138\uc694. \uc774\ub7ec\ud55c \uc815\ubcf4\ub97c \ubc14\ud0d5\uc73c\ub85c \ucea0\ud398\uc778\uc744 A\/B \ud14c\uc2a4\ud2b8\ud558\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud558\uc138\uc694.<\/p>\n<p>MasterBase\u00ae\uc640 \uac19\uc740 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uba74 \ucd94\uce21\uc774 \uc544\ub2cc \ud655\uc2e4\ud55c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc0c1\uc138\ud55c \uc2dc\uac01\uc801 \uc2e4\uc2dc\uac04 \ub9ac\ud3ec\ud305\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uacb0\ub860<\/strong><\/p>\n<p>\uc131\uacf5\uc801\uc778 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uc6b4\uc774\ub098 \uc989\ud765\uc801\uc778 \ud589\ub3d9\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc804\ub7b5\uacfc \ubd84\uc11d, \uc9c0\uc18d\uc801\uc778 \ucd5c\uc801\ud654\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774 \uc5ec\uc12f \ub2e8\uacc4\ub97c \ub530\ub974\uba74 \uc7a0\uc7ac\uace0\uac1d\uacfc \uc18c\ud1b5\ud558\uace0 \uc2e4\uc81c \uc131\uacfc\ub97c \ucc3d\ucd9c\ud558\ub294 \ud6a8\uacfc\uc801\uc778 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \ud6e8\uc52c \ub354 \uac00\uae4c\uc6cc\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>20\ub144 \uc774\uc0c1\uc758 \uc2dc\uc7a5 \uacbd\ud5d8\uc744 \uac16\ucd98 \uac15\ub825\ud558\uace0 \uc548\uc804\ud55c \ud50c\ub7ab\ud3fc\uc744 \ucc3e\uace0 \uc788\ub2e4\uba74 \ub2e4\uc74c\uc744 \uc120\ud0dd\ud558\uc138\uc694. <strong>\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\u00ae<\/strong> \ub97c \uc0ac\uc6a9\ud558\uc5ec \ucea0\ud398\uc778\uc744 \uad00\ub9ac\ud558\uc138\uc694. \uc218\ubc31 \uac1c\uc758 \uae30\uc5c5\uc774 \uce21\uc815 \uac00\ub2a5\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uacb0\uacfc\ub97c \ud1b5\ud574 \ub514\uc9c0\ud138 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud601\uc2e0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc900 \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-armar-campanas-de-email-marketing-exitosas\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"517\" data-attachment-id=\"13073\" data-permalink=\"https:\/\/masterbase.com\/ko\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/captura-de-pantalla-2024-04-11-175728\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=872%2C563&amp;ssl=1\" data-orig-size=\"872,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  C\u00f3mo armar campa\u00f1as de Email Marketing exitosas\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=800%2C517&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=800%2C517&#038;ssl=1\" alt=\"\uc804\uc790\ucc45 \uc774\uba54\uc77c \uc131\uacf5\uc801\uc778 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 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