{"id":6716,"date":"2025-04-10T22:23:55","date_gmt":"2025-04-10T19:23:55","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6716"},"modified":"2025-04-12T00:21:55","modified_gmt":"2025-04-11T21:21:55","slug":"%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%9d%98-%ed%9a%a8%ea%b3%bc%eb%a5%bc-%ec%b8%a1%ec%a0%95%ed%95%98%eb%8a%94-3%ea%b0%80%ec%a7%80-%ea%b0%95%eb%a0%a5","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/3-poderosos-metodos-para-medir-el-impacto-de-sus-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"\uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\ub294 3\uac00\uc9c0 \uac15\ub825\ud55c \ubc29\ubc95"},"content":{"rendered":"<p>\uc774 \ucc44\ub110\ub85c \uc804\ubb38\uc801\uc73c\ub85c \uc791\uc5c5\ud55c\ub2e4\uba74 \uc774 \ub370\uc774\ud130\ub294 \uc2dc\uc791\uc810\uc5d0 \ubd88\uacfc\ud558\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uacb0\uacfc\ub97c \ucd5c\uc801\ud654\ud558\ub824\uba74 \ubcf4\ub2e4 \uc2ec\uce35\uc801\uc774\uace0 \uc804\ub7b5\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \uc131\uacfc\ub97c \ud3c9\uac00\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc2e4\uc81c \ud6a8\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\ub294 \uc785\uc99d\ub41c \uace0\uae09 \uc804\ub7b5 \uc138 \uac00\uc9c0\ub97c \uc608\uc2dc\uc640 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud301\uacfc \ud568\uaed8 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<ol>\n<li>\n<h2><strong> \ud589\ub3d9 \uc138\ubd84\ud654 \ubd84\uc11d<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>\uc815\ub9d0 \uc54c\uace0 \uacc4\uc2ed\ub2c8\uae4c? <strong>\ub204\uad6c<\/strong> \ucea0\ud398\uc778\uc5d0 \ubc18\uc751\ud558\uace0 <strong>\uc5b4\ub5bb\uac8c<\/strong> \uadf8\ub7f0\uac00\uc694? \ubc31\uc5d4\ub4dc \ubd84\uc11d\uc744 \ud1b5\ud574 \uc5f0\ub77d\ucc98\ub97c \uc5f4\uac70\ub098, \ud074\ub9ad\ud558\uac70\ub098, \uc804\ud658\ud55c \uc0ac\uc6a9\uc790 \ubc0f \ud574\ub2f9 \uc0ac\uc6a9\uc790\uac00 \uacf5\uc720\ud558\ub294 \ud2b9\uc131 \ub4f1 \uc5f0\ub77d\ucc98\uc758 \ud589\ub3d9\uc5d0 \ub530\ub77c \uc5f0\ub77d\ucc98\ub97c \uadf8\ub8f9\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc65c \uc911\uc694\ud55c\uac00\uc694?<\/strong><\/p>\n<ul>\n<li>\uc804\uc1a1\ud558\uae30 \uc804\uc5d0 \uc138\uadf8\uba3c\ud2b8\ud560 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc2e4\uc81c\ub85c \ud6a8\uacfc\uc801\uc778 \ud504\ub85c\ud544\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc774\ub97c \ud1b5\ud574 \uba54\uc2dc\uc9c0 \ub514\uc790\uc778 \ubc0f \ud5a5\ud6c4 \uc624\ud37c\ub97c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\uc608\uc2dc:<\/strong><\/p>\n<p>\ud55c \uc628\ub77c\uc778 \uc18c\ub9e4\uc5c5\uccb4\ub294 50\uc138 \uc774\uc0c1\uc758 \uad6c\ub3c5\uc790\uac00 \ub354 \ub2e8\uc21c\ud55c \uc774\ubbf8\uc9c0\uc640 \uc9c1\uc811\uc801\uc778 \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548\uc774 \ud3ec\ud568\ub41c \ucea0\ud398\uc778\uc5d0 \ub354 \uc798 \ubc18\uc751\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \ucf58\ud150\uce20\ub97c \uc870\uc815\ud55c \ud6c4 \uc774 \uc138\uadf8\uba3c\ud2b8\uc758 \uc804\ud658\uc728\uc740 231% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc774 \ub370\uc774\ud130\ub85c \ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\ub098\uc694?<\/strong><\/p>\n<ul>\n<li>\uac01 \ud504\ub85c\ud544\uc758 \uc2a4\ud0c0\uc77c, \ube48\ub3c4 \ubc0f \ucf58\ud150\uce20\ub97c \uc870\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li>\ud5a5\ud6c4 \ucea0\ud398\uc778\uc5d0\uc11c \ud0c0\uac9f\ud305\uc744 \uac1c\uc120\ud558\uc138\uc694.<\/li>\n<li>'\ud734\uba74' \uc138\uadf8\uba3c\ud2b8\uc5d0\uc11c \uc131\uc7a5 \uae30\ud68c\ub97c \ud30c\uc545\ud558\uc138\uc694.<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h2><strong> \ud5cc\uc2e0\ub3c4 \uc218\uc900 \ubd84\uc11d<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>\uc5f0\ub77d\ucc98\uac00 \uba54\uc2dc\uc9c0\ub97c \uc5f4\uc5b4\ubcf8 \ud69f\uc218\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc5f0\ub77d\ucc98\uac00 \uba54\uc2dc\uc9c0\ub97c \uc5f4\uc5b4\ubcf8 \ud69f\uc218\ub97c \ud3c9\uac00\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. <strong>\uc77c\uad00\uc131<\/strong> \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uadf8\ub4e4\uc758 \ud589\ub3d9\uc744 \uae30\ub85d\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubd84\uc11d\uc740 \uc6d4\ubcc4, \ubd84\uae30\ubcc4 \ub610\ub294 \uc5f0\uac04 \ub4f1 \uc7a5\uae30\uac04\uc5d0 \uac78\uce5c \uc8fc\uc694 \uc9c0\ud45c(\uc5f4\uae30, \ud074\ub9ad, \uc804\ud658)\uc758 \ubcc0\ud654\ub97c \uce21\uc815\ud558\uc5ec \uac00\uc7a5 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uad6c\ub3c5\uc790\uc640 \ube44\ud65c\uc131 \uad6c\ub3c5\uc790\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc6a9\ub3c4\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/p>\n<ul>\n<li>\uae30\uc9c0\uc758 \uc0c1\ud0dc \ubcc0\ud654\ub97c \uac10\uc9c0\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc7ac\ud65c\uc131\ud654 \uc804\ub7b5\uc774 \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc778\uc9c0 \uacf5\uac1c\ud558\uc138\uc694.<\/li>\n<li>\uc791\uc5c5\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\uc131\uacf5 \uc0ac\ub840:<\/strong><\/p>\n<p>\uae08\uc735 \ubd84\uc57c\uc758 \ud55c \uae30\uc5c5\uc740 \uc774 \uae30\ubc95\uc744 \uc0ac\uc6a9\ud558\uc5ec \uac70\uc758 \ubaa8\ub4e0 \ucea0\ud398\uc778\uc5d0 \ucc38\uc5ec\ud55c '\uc570\ubc30\uc11c\ub354' \uc5f0\ub77d\ucc98\ub97c \uc2dd\ubcc4\ud558\uace0 \uc774\ub4e4\uc744 \uc704\ud55c \uc804\uc6a9 \ud61c\ud0dd \ud504\ub85c\uadf8\ub7a8\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uacb0\uacfc: \uc720\uc9c0\uc728\uc774 181% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc8fc\uc694 \uad8c\uc7a5 \uc0ac\ud56d<\/strong><\/p>\n<ul>\n<li>\ub3c5\uc810 \ucf58\ud150\uce20\ub85c \uac00\uc7a5 \ub9ce\uc740 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud55c \uc0ac\ub78c\uc5d0\uac8c \ubcf4\uc0c1\uc744 \uc81c\uacf5\ud558\uc138\uc694.<\/li>\n<li>\ube44\ud65c\uc131 \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ubcf5\uad6c \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uc138\uc694.<\/li>\n<li>\uc624\ub79c \uae30\uac04 \ub3d9\uc548 \uc5b4\ub5a4 \uc870\uce58\uc5d0\ub3c4 \uc751\ub2f5\ud558\uc9c0 \uc54a\ub294 \uc8fc\uc18c\ub294 \uc0ad\uc81c\ud558\uc5ec \ubc1c\uc2e0\uc790\uc758 \ud3c9\ud310\uc744 \ubcf4\ud638\ud558\uc138\uc694.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h2><strong> \ucc44\ub110 \uae30\uc5ec\ub3c4 \ubd84\uc11d<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>\uc774 \ubc29\ubc95\uc740 <strong>\uc2e4\uc9c8 \uacbd\uc81c \uc601\ud5a5<\/strong> \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 \uc911\uc694\uc131. \uc9c1\uc811 \ud310\ub9e4\ubfd0\ub9cc \uc544\ub2c8\ub77c \ud2b8\ub798\ud53d, \ub9ac\ub4dc \uc0dd\uc131, \uc720\ub8cc \ubbf8\ub514\uc5b4 \ube44\uc6a9 \uc808\uac10 \ub610\ub294 \ucda9\uc131\ub3c4 \uc5ed\uc2dc \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc5b4\ub5bb\uac8c \ud558\ub098\uc694?<\/strong><\/p>\n<ul>\n<li>\uac01 \uc561\uc158(\ud074\ub9ad, \ubc29\ubb38, \uc804\ud658)\uc5d0 \uac12\uc744 \ud560\ub2f9\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc218\uc775\uacfc \ube44\uc6a9\uc744 \ube44\uad50\ud558\uc5ec ROI\ub97c \uacc4\uc0b0\ud558\uc138\uc694.<\/li>\n<li>\uae30\ud68c \ube44\uc6a9 \ud3c9\uac00: \ub3d9\uc77c\ud55c \uacb0\uacfc\ub97c \uc5bb\uae30 \uc704\ud574 \ub2e4\ub978 \ucc44\ub110\uc5d0 \uc5bc\ub9c8\ub97c \uc9c0\ucd9c\ud588\uc744\uae4c\uc694?<\/li>\n<\/ul>\n<p><strong>\uc608\uc2dc:<\/strong><\/p>\n<p>\ud55c SaaS \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \uc790\ub3d9\ud654\ub41c \uc628\ubcf4\ub529 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ub9e4\uc6d4 1,200\ud68c \uc774\uc0c1\uc758 \ubc29\ubb38\uc774 \ubc1c\uc0dd\ud55c\ub2e4\uace0 \uce21\uc815\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\ubb38\uc774 \uc720\ub8cc \uad11\uace0\ub97c \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc84c\ub2e4\uba74 \uac01\uac01 $0.30\ub2ec\ub7ec\uc758 \ube44\uc6a9\uc774 \ub4e4\uc5c8\uc744 \uac83\uc785\ub2c8\ub2e4. \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\uba74 \ub3d9\uc77c\ud55c \ud2b8\ub798\ud53d\uc73c\ub85c \uc6d4 $360\ub2ec\ub7ec\ub97c \uc808\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ubb34\uc5c7\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud574\uc57c \ud558\ub098\uc694?<\/strong><\/p>\n<ul>\n<li>\ucea0\ud398\uc778\ub2f9 \ubc1c\uc0dd\ud55c \uc218\uc775\uc785\ub2c8\ub2e4.<\/li>\n<li>\ucc44\ub110\uc5d0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\ub41c \uac80\uc99d\ub41c \ub9ac\ub4dc.<\/li>\n<li>\ub2e4\ub978 \uc18c\uc2a4\uc640 \ube44\uad50\ud55c \ud68d\ub4dd\ub2f9 \ube44\uc6a9.<\/li>\n<\/ul>\n<p><strong>\uacb0\ub860<\/strong><\/p>\n<p>\uc624\ud508 \uc218\ub098 \ud074\ub9ad \uc218 \uce21\uc815\uc5d0\ub9cc \uad6d\ud55c\ud558\uba74 \ubd80\ubd84\uc801\uc778 \uc815\ubcf4\ub9cc \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc9c8\uc801\uc778 \uc601\ud5a5\ub825\uc744 \ubc1c\ud718\ud558\ub294 \ucea0\ud398\uc778\uc744 \ub2ec\uc131\ud558\ub824\uba74 \ub354 \ub098\uc544\uac00 \ub2e4\uc74c \uc0ac\ud56d\uc744 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. <strong>\ub204\uac00 \uc751\ub2f5\ud558\uace0 \uc788\ub294\uc9c0, \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc5b4\ub5bb\uac8c \uc751\ub2f5\ud558\uace0 \uc788\ub294\uc9c0, \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucc44\ub110\uc774 \ucc3d\ucd9c\ud558\ub294 \uacbd\uc81c\uc801 \uac00\uce58\uac00 \ubb34\uc5c7\uc778\uc9c0 \ud30c\uc545\ud569\ub2c8\ub2e4.<\/strong>.<\/p>\n<p>\ub610\ud55c \uc774\ub7ec\ud55c \ubd84\uc11d\uc744 \uc790\ub3d9\ud654\ub418\uace0 \uc815\ud655\ud55c \uace0\uae09 \ubc29\uc2dd\uc73c\ub85c \uad6c\ud604\ud560 \uc218 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc744 \uc6d0\ud55c\ub2e4\uba74, <strong>\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\u00ae<\/strong> \ub294 \ucd5c\uace0\uc758 \ub3d9\ub9f9\uc785\ub2c8\ub2e4. \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0\uc11c 20\ub144 \uc774\uc0c1\uc758 \uacbd\ud5d8\uacfc \uc5ec\ub7ec \uad6d\uac00\uc5d0 \uc9c4\ucd9c\ud55c \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \uc131\uacf5\uc801\uc774\uace0 \uce21\uc815 \uac00\ub2a5\ud558\uba70 \ud655\uc7a5 \uac00\ub2a5\ud55c \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \uc774\uc0c1\uc801\uc778 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4.<\/p>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-armar-campanas-de-email-marketing-exitosas\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"517\" data-attachment-id=\"13073\" data-permalink=\"https:\/\/masterbase.com\/ko\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/captura-de-pantalla-2024-04-11-175728\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=872%2C563&amp;ssl=1\" data-orig-size=\"872,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  C\u00f3mo armar campa\u00f1as de Email Marketing exitosas\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=800%2C517&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=800%2C517&#038;ssl=1\" alt=\"\uc804\uc790\ucc45 \uc774\uba54\uc77c \uc131\uacf5\uc801\uc778 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\" class=\"wp-image-13073\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=768%2C496&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>\uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\ub294 \uac83\uc740 \uc5f4\ub78c \uc218\uc640 \ud074\ub9ad \uc218\ub97c \uac80\ud1a0\ud558\ub294 \uac83 \uc774\uc0c1\uc758 \uc758\ubbf8\ub97c 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