{"id":6711,"date":"2025-06-10T22:10:25","date_gmt":"2025-06-10T19:10:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6711"},"modified":"2025-06-11T18:49:33","modified_gmt":"2025-06-11T15:49:33","slug":"%ec%9d%b4%eb%a6%84%ec%9d%84-%eb%9b%b0%ec%96%b4%eb%84%98%eb%8a%94-4%ea%b0%80%ec%a7%80-%ea%b0%9c%ec%9d%b8%ed%99%94-%ea%b8%b0%ec%88%a0","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/","title":{"rendered":"\uc774\ub984\uc744 \ub6f0\uc5b4\ub118\ub294 4\uac00\uc9c0 \uac1c\uc778\ud654 \uae30\uc220"},"content":{"rendered":"

\uc6b0\ub9ac\ub294 \uac1c\uc778\ud654\uc758 \uc2dc\ub300\uc5d0 \uc0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h2>\n

\ub9e4\uc77c \uc810\uc810 \ub354 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \ub9c8\uc74c\ub300\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc911\uc694\ud55c \uac83\uc740 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uace0 \ub370\uc774\ud130\uac00 \uc81c\uacf5\ud558\ub294 \uae30\ud68c\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h2>\n

\"blog1\"<\/strong><\/p>\n

<\/strong><\/p>\n

\uc624\ub298\ub0a0 \uc624\ud508\uc728, \ud074\ub9ad\ub960, \uc804\ud658\uc728\uc5d0\uc11c \uc120\ub450\ub97c \ub2ec\ub9ac\ub294 \uae30\uc5c5\uc740 \uac01 \uad6c\ub3c5\uc790\uc5d0\uac8c \uc9c4\uc815\uc73c\ub85c \uad00\ub828\uc131 \uc788\ub294 \uacbd\ud5d8\uc744 \ub514\uc790\uc778\ud558\ub294 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n

\ub2e4\uc74c \ucea0\ud398\uc778\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\ub294 4\uac00\uc9c0 \uace0\uae09 \uac1c\uc778\ud654 \uae30\ubc95\uc744 \uc0ac\ub840\uc640 \uc131\uacf5 \uc2a4\ud1a0\ub9ac\uc640 \ud568\uaed8 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n

1. \uace0\uae09 \ud589\ub3d9 \ud0c0\uac9f\ud305<\/strong><\/h2>\n

\uc0ac\uc6a9\uc790\uac00 \uc81c\ud488, \uba54\uc2dc\uc9c0 \ubc0f \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ubc29\uc2dd\uc744 \ubd84\uc11d\ud558\uba74 \ubcf4\ub2e4 \uc815\ud655\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \uc138\uadf8\uba3c\ud2b8\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4(\ucd9c\ucc98: Marketing Week, 2024).<\/p>\n

\uc608\uc2dc:<\/strong><\/h3>\n

\ud55c \uc628\ub77c\uc778 \uc2a4\ud3ec\uce20\uc6a9\ud488 \uc1fc\ud551\ubab0\uc5d0\uc11c \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc774 \uc6b4\ub3d9\ud654 \uce74\ud14c\uace0\ub9ac\ub97c \ubc18\ubcf5\uc801\uc73c\ub85c \ubc29\ubb38\ud558\ub294 \uac83\uc744 \uac10\uc9c0\ud588\uc2b5\ub2c8\ub2e4. trail<\/em>\ud558\uc9c0\ub9cc \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc138\uadf8\uba3c\ud2b8\ub97c \uc0dd\uc131\ud558\uace0 \uc774\ub4e4\uc5d0\uac8c \ubaa8\ub378\uc744 \ube44\uad50\ud558\ub294 \uba54\uc2dc\uc9c0\ub97c \uc804\uc1a1\ud558\uc5ec \ub3c5\uc810 \ud560\uc778 \ubc0f \ub9cc\uc871\ud55c \uad6c\ub9e4\uc790\uc758 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc131\uacf5 \uc0ac\ub840:<\/strong><\/h3>\n

Adidas\u00ae\ub294 '\uc6b8\ud2b8\ub77c\ubd80\uc2a4\ud2b8' \ub77c\uc778\uc5d0\uc11c\ub3c4 \ube44\uc2b7\ud55c \uc804\ub7b5\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4. \ubc29\ubb38\ud55c \uc81c\ud488 \ubc0f \uac80\uc0c9 \uae30\ub85d\uc744 \uae30\ubc18\uc73c\ub85c \uc0ac\uc6a9\uc790\ub97c \uc138\ubd84\ud654\ud558\uc5ec \uac1c\uc778\ud654\ub41c \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc804\ud658\uc728\uc744 271%\uae4c\uc9c0 \ub192\uc77c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/em> (\ucd9c\ucc98: Marketing Week, 2024).<\/p>\n

2. \uc0ac\uc6a9\uc790 \ud504\ub85c\ud544\uc5d0 \ub9de\uac8c \uc870\uc815\ub41c \ub3d9\uc801 \ucf58\ud150\uce20<\/strong><\/h2>\n

\ub3d9\uc801 \ucf58\ud150\uce20\ub97c \uc0ac\uc6a9\ud558\uba74 \ub3d9\uc77c\ud55c \uba54\uc2dc\uc9c0 \ud15c\ud50c\ub9bf\uc5d0\uc11c \uac01 \uc0ac\uc6a9\uc790 \uc720\ud615\uc5d0 \ub9de\uac8c \uc0ac\uc6a9\uc790 \uc9c0\uc815\ud55c \uc774\ubbf8\uc9c0, \ud14d\uc2a4\ud2b8 \ubc0f \ubc84\ud2bc\uc744 \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4(\ucd9c\ucc98: Marketing Week, 2025).<\/p>\n

\uc608\uc2dc:<\/strong><\/h3>\n

\ub300\ud559\uc6d0 \ud504\ub85c\uadf8\ub7a8\uc744 \uc81c\uacf5\ud558\ub294 \ub300\ud559\uc5d0\uc11c\ub294 \uc5f0\ub77d\ucc98\uc5d0 \ub3d9\uc77c\ud55c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\uc9c0\ub9cc, \uae30\uc220 \uad00\ub828 \ubc30\uacbd\uc744 \uac00\uc9c4 \uc0ac\ub78c\uc5d0\uac8c\ub294 \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1 \uc11d\uc0ac \uad00\ub828 \ucf58\ud150\uce20\ub97c, \ube44\uc988\ub2c8\uc2a4 \uad00\ub828 \ubc30\uacbd\uc744 \uac00\uc9c4 \uc0ac\ub78c\uc5d0\uac8c\ub294 \ub2e4\uc591\ud55c MBA \ud504\ub85c\uadf8\ub7a8\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \ubcf4\ub0c5\ub2c8\ub2e4. \ubaa8\ub4e0 \uac83\uc774 \ub3d9\uc77c\ud55c \uba54\uc77c\ub9c1\uc5d0 \uc790\ub3d9\uc73c\ub85c \uc870\uc815\ub429\ub2c8\ub2e4.<\/p>\n

\uc131\uacf5 \uc0ac\ub840:<\/strong><\/h3>\n

Netflix\u00ae\ub294 \uc774\uba54\uc77c\uc5d0 \ub3d9\uc801 \ucf58\ud150\uce20\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790\uac00 \uc2dc\uccad\ud55c \ub0b4\uc6a9\uc5d0 \ub530\ub77c \uc2dc\ub9ac\uc988\uc640 \uc601\ud654\uc758 \uac1c\uc778\ud654\ub41c \ud45c\uc9c0\ub97c \ud45c\uc2dc\ud569\ub2c8\ub2e4. \uc774 \uae30\ubc95\uc744 \ud1b5\ud574 \uc774\uba54\uc77c \ucea0\ud398\uc778\uc758 CTR\uc774 40% \uc774\uc0c1 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/em> (\ucd9c\ucc98: Marketing Week, 2024).<\/p>\n

3. \uc774\ubca4\ud2b8 \ud2b8\ub9ac\uac70 \uba54\uc2dc\uc9c0 \uc790\ub3d9\ud654<\/strong><\/h2>\n

\uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud55c \uc790\ub3d9 \uc804\ub2ec('\ud2b8\ub9ac\uac70\ub41c' \uba54\uc2dc\uc9c0\ub77c\uace0\ub3c4 \ud568)\uc740 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud55c \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n

\uc608\uc2dc:<\/strong><\/h3>\n

\uc804\uc790\uc0c1\uac70\ub798\uc5d0\uc11c\ub294 \uc7a5\ubc14\uad6c\ub2c8 \uc774\ud0c8\uc5d0 \ub300\ud55c \uc77c\ub828\uc758 \uba54\uc2dc\uc9c0\ub97c \uc124\uc815\ud569\ub2c8\ub2e4. 2\uc2dc\uac04 \ub3d9\uc548 \uad6c\ub9e4\uac00 \uc5c6\uc73c\uba74 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc54c\ub9bc\uc744 \ubcf4\ub0c5\ub2c8\ub2e4. 24\uc2dc\uac04 \ud6c4\uc5d0\ub294 10% \ud560\uc778 \uc778\uc13c\ud2f0\ube0c\uac00 \uc81c\uacf5\ub429\ub2c8\ub2e4. \uad6c\ub9e4\ub97c \ud558\uba74 \uc81c\ud488 \uc0ac\uc6a9 \uac00\uc774\ub4dc\ub97c \ud1b5\ud574 \uac10\uc0ac\ub97c \ud45c\ud569\ub2c8\ub2e4.<\/p>\n

\uc131\uacf5 \uc0ac\ub840:<\/strong><\/h3>\n

Amazon\u00ae\uc740 \ubc84\ub824\uc9c4 \uc7a5\ubc14\uad6c\ub2c8, \uac80\uc0c9 \uae30\ub85d, \uac00\uaca9 \ubcc0\ub3d9 \ub4f1 \uc774\ubca4\ud2b8\uc5d0 \uae30\ubc18\ud55c \ubcf5\uc7a1\ud55c \uc790\ub3d9 \uba54\uc77c\ub9c1 \ub124\ud2b8\uc6cc\ud06c\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uba54\uc2dc\uc9c0\uac00 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc218\uc775\uc758 35%\ub97c \ucc28\uc9c0\ud558\ub294 \uac83\uc73c\ub85c \ucd94\uc815\ub429\ub2c8\ub2e4.<\/em> (\ucd9c\ucc98: Omnisend \ubca4\uce58\ub9c8\ud06c \ubcf4\uace0\uc11c, 2024).<\/p>\n

4. \uc704\uce58 \ubc0f \uc2dc\uac04 \uae30\ubc18 \uac1c\uc778\ud654<\/strong><\/h2>\n

\ucd5c\uc801\uc758 \uc2dc\uac04\uc5d0 \uba54\uc2dc\uc9c0\ub97c \uc804\uc1a1\ud558\uace0 \uad6c\ub3c5\uc790\uc758 \uc704\uce58\uc5d0 \ub530\ub77c \uc624\ud37c\ub97c \ub9de\ucda4\ud654\ud558\uba74 \ud6a8\uacfc\uac00 \ud06c\uac8c \ud5a5\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

\uc608\uc2dc:<\/strong><\/h3>\n

\ud55c \ub808\uc2a4\ud1a0\ub791 \uccb4\uc778\uc740 \uace0\uac1d\uc774 \uac70\uc8fc\ud558\ub294 \uc9c0\uc5ed\uc5d0 \ub530\ub77c \ud504\ub85c\ubaa8\uc158\uc744 \uc9c4\ud589\ud569\ub2c8\ub2e4. \ub354\uc6b4 \uae30\ud6c4 \uc9c0\uc5ed\uc5d0 \uac70\uc8fc\ud558\ub294 \uace0\uac1d\uc5d0\uac8c\ub294 \ud55c\ub0ae\uc5d0 \uc2dc\uc6d0\ud55c \uc74c\ub8cc\ub97c, \ucd94\uc6b4 \uc9c0\uc5ed\uc5d0 \uac70\uc8fc\ud558\ub294 \uace0\uac1d\uc5d0\uac8c\ub294 \uc544\uce68\uc5d0 \ub530\ub73b\ud55c \ucee4\ud53c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubaa8\ub450 IP\uc640 \uc6b0\ud3b8\ubc88\ud638\uc5d0 \ub530\ub77c \uc790\ub3d9\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n

\uc131\uacf5 \uc0ac\ub840:<\/strong><\/h3>\n

\uc2a4\ud0c0\ubc85\uc2a4\u00ae\ub294 \ub3c4\uc2dc, \ub0a0\uc528, \ud604\uc9c0 \uacf5\ud734\uc77c \ubc0f \uc2dc\uac04\ub300\uc5d0 \ub530\ub77c \ucea0\ud398\uc778\uc744 \uc870\uc815\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 2023\ub144\uc5d0 \uc774\uba54\uc77c\ub85c \uc804\uc1a1\ub41c \ucfe0\ud3f0\uc758 \uad50\ud658 \uac74\uc218\uac00 18% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/em> (\ucd9c\ucc98: \uc2a4\ud0c0\ubc85\uc2a4 \uc5f0\uac04 \ub9c8\ucf00\ud305 \ubcf4\uace0\uc11c, 2024).<\/p>\n

\uacb0\ub860<\/strong><\/h2>\n

\uc774\ub7ec\ud55c \uace0\uae09 \uae30\uc220\uc744 \uc801\uc6a9\ud558\uba74 \ucea0\ud398\uc778 \uc9c0\ud45c\ub97c \uac1c\uc120\ud558\uace0 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac1c\uc778\ud654\ub294 \ub2e8\uc21c\ud55c \uc804\ub7b5\uc774 \uc544\ub2c8\ub77c \uace0\uac1d \uc911\uc2ec\uc801\uc778 \uc0ac\uace0 \ubc29\uc2dd\uc774\ub77c\ub294 \uc810\uc744 \uae30\uc5b5\ud558\uc138\uc694.<\/p>\n

\uc774\ub7ec\ud55c \uc870\uce58\ub97c \ud55c \ub2e8\uacc4 \ub354 \ubc1c\uc804\uc2dc\ud0a4\ub824\uba74 \uc5ec\ub7ec \uad6d\uac00\uc5d0\uc11c 20\ub144 \uc774\uc0c1\uc758 \uacbd\ud5d8\uc744 \uc313\uc740 \uc120\ub3c4\uc801\uc778 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc778 MasterBase\u00ae\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

MasterBase\u00ae\uc758 \ucca8\ub2e8 \uae30\uc220\uacfc \uc804\ubb38\ud654\ub41c \ud604\uc9c0 \uc9c0\uc6d0 \ub355\ubd84\uc5d0 \uba54\uc2dc\uc9c0\ub97c \uc815\ubc00\ud558\uac8c \uc790\ub3d9\ud654, \uc138\ubd84\ud654 \ubc0f \uac1c\uc778\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n

\"\uc804\uc790\ucc45<\/a>
\uc804\uc790\ucc45 \uc774\uba54\uc77c\n \ud658\uc601 \uc774\uba54\uc77c\uc758 \uac15\ub825\ud55c \uae30\ub2a5 \ud65c\uc6a9\ud558\uae30\n<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc5d0\uc11c \uac1c\uc778\ud654\ub294 \ub354 \uc774\uc0c1 \uc218\uc2e0\uc790\uc758 \uc774\ub984\uc73c\ub85c \uc778\uc0ac\ud558\ub294 \uac83\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":239642484,"featured_media":22641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ko\/\uc774\ub984\uc744-\ub6f0\uc5b4\ub118\ub294-4\uac00\uc9c0-\uac1c\uc778\ud654-\uae30\uc220\/\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La personalizaci\u00f3n en email marketing ya no se limita a saludar al destinatario por su nombre.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/ko\/\uc774\ub984\uc744-\ub6f0\uc5b4\ub118\ub294-4\uac00\uc9c0-\uac1c\uc778\ud654-\uae30\uc220\/\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-10T19:10:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T15:49:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/3-3.png?fit=1114%2C1114&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1114\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\ubd84\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/ismin-otesine-gecen-4-kisisellestirme-teknigi\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/ismin-otesine-gecen-4-kisisellestirme-teknigi\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del 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