{"id":6655,"date":"2025-08-12T16:23:01","date_gmt":"2025-08-12T13:23:01","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6655"},"modified":"2025-08-19T18:20:18","modified_gmt":"2025-08-19T15:20:18","slug":"%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%b2%98%eb%a6%ac-%ea%b7%9c%ec%a0%95%ec%97%90-%eb%8c%80%ed%95%b4-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/lo-que-necesita-saber-de-las-normativas-relacionadas-con-el-tratamiento-de-datos\/masterbase\/","title":{"rendered":"\ub370\uc774\ud130 \ucc98\ub9ac \uaddc\uc815\uc5d0 \ub300\ud574 \uc54c\uc544\uc57c \ud560 \uc0ac\ud56d"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\ub370\uc774\ud130 \ubcf4\ud638\uc5d0 \ub300\ud55c \ubc95\uc801 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc774\ud574\ud558\ub294 \uac83\uc740 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uac01 \uad6d\uac00\ub9c8\ub2e4 \uace0\uc720\ud55c \uaddc\uce59\uc774 \uc788\uc9c0\ub9cc \ub3d9\uc758, \ud22c\uba85\uc131, \ub370\uc774\ud130 \uc8fc\uccb4\uc758 \uad8c\ub9ac, \uaddc\uc815 \ubbf8\uc900\uc218\uc5d0 \ub300\ud55c \ucc98\ubc8c \ub4f1 \ub9ce\uc740 \uad6d\uac00\uc5d0\uc11c \uacf5\ud1b5\uc801\uc73c\ub85c \uc801\uc6a9\ub418\ub294 \uae30\ubcf8 \uc6d0\uce59\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. \uce60\ub808<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ubc95\ub960 \uc81c21.719\ud638\ub294 2024\ub144 12\uc6d4 13\uc77c\uc5d0 \uacf5\ud45c\ub418\uc5c8\uc73c\uba70 2026\ub144 12\uc6d4 1\uc77c\uc5d0 \ubc1c\ud6a8\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \ubc95\uc548\uc740 \uac1c\uc778 \ub370\uc774\ud130 \ubcf4\ud638 \uae30\uad00\uc744 \uc124\ub9bd\ud558\uace0, \uba85\uc2dc\uc801 \ub3d9\uc758\ub97c \uaddc\uc815\ud558\uba70, \uc0dd\uccb4 \uc778\uc2dd \ub610\ub294 \ubbf8\uc131\ub144\uc790 \ub370\uc774\ud130\uc640 \uac19\uc740 \uc0c8\ub85c\uc6b4 \ubc94\uc8fc\ub97c \uaddc\uc81c\ud558\uace0, \ub370\uc774\ud130 \ucee8\ud2b8\ub864\ub7ec\uc640 \ub370\uc774\ud130 \ucc98\ub9ac\uc790\ub97c \uba85\ud655\ud558\uac8c \uad6c\ubd84\ud569\ub2c8\ub2e4. \ub610\ud55c \ucd5c\ub300 20,000\uc720\ub85c(\ud55c\ud654 \uc57d 2,000\ub9cc\uc6d0)\uc758 \ubc8c\uae08\uc774 \ubd80\uacfc\ub418\ub294 \ubc94\uc8c4 \ubaa9\ub85d\uc744 \uc815\uc758\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc801\uc808\ud55c \ub3d9\uc758\ub97c \uc5bb\uace0, \ubbfc\uac10\ud55c \uce74\ud14c\uace0\ub9ac\ub97c \ubd84\ub958\ud558\uace0, \uc7a0\uc7ac\uc801\uc778 \uce68\ud574 \uc0ac\ud56d\uc744 \ubb38\uc11c\ud654\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ubc95\ub960\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \ud655\uc778\ud558\uc138\uc694, <a href=\"https:\/\/www.bcn.cl\/leychile\/navegar?idNorma=1209272\">\uce60\ub808 \uaddc\uc815 \uc804\ubb38\uc5d0 \uc561\uc138\uc2a4\ud558\uc138\uc694.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. \uc2a4\ud398\uc778 \ubc0f \uc720\ub7fd \uc5f0\ud569(GDPR)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GDPR\uc740 2016\ub144 4\uc6d4\uc5d0 \ucc44\ud0dd\ub418\uc5b4 2018\ub144 5\uc6d4 25\uc77c\uc5d0 \ubc1c\ud6a8\ub418\uc5c8\uc73c\uba70, \ubcc4\ub3c4\uc758 \ubc88\uc5ed \uc5c6\uc774 \ubc14\ub85c \uc801\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc801\uadf9\uc801\uc778 \ub3d9\uc758\uac00 \ud544\uc694\ud558\uace0, \uc561\uc138\uc2a4, \uc218\uc815, \uc0ad\uc81c \ubc0f \uc774\ub3d9\uc131\uacfc \uac19\uc740 \uad8c\ub9ac\uac00 \ud3ec\ud568\ub418\uba70, 72\uc2dc\uac04 \uc774\ub0b4\uc5d0 \uc704\ubc18 \uc0ac\uc2e4\uc744 \ud1b5\ubcf4\ud560 \uc758\ubb34\ub97c \ubd80\uacfc\ud558\uace0, \ud504\ub85c\uc138\uc2a4 \ubb38\uc11c\ud654\ub97c \uc694\uad6c\ud558\uace0, \uacbd\uc6b0\uc5d0 \ub530\ub77c \ub370\uc774\ud130 \ubcf4\ud638 \ucc45\uc784\uc790\ub97c \uc9c0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub3d9\uc758 \ub4f1\ub85d\uc744 \uc790\ub3d9\ud654\ud558\uace0, \uc0ac\uc6a9\uc790 \uad8c\ud55c\uc744 \uad00\ub9ac\ud558\uace0, \ubcf4\uc548 \uc815\ucc45\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac80\ud1a0\ud558\ub294 \ub370 \ud2b9\ubcc4\ud55c \uc8fc\uc758\ub97c \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uaddc\uc815\uc744 \uc790\uc138\ud788 \uac80\ud1a0\ud558\ub824\uba74 \ub2e4\uc74c\uc744 \ucc38\uc870\ud558\uc138\uc694. <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/ES\/TXT\/?uri=CELEX%3A32016R0679\">GDPR \uaddc\uc815<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. \ud398\ub8e8<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ubc95\ub960 \ubc88\ud638 29733\uc740 2011\ub144 6\uc6d4 21\uc77c\uc5d0 \uc81c\uc815\ub418\uc5b4 2011\ub144 7\uc6d4 3\uc77c\uc5d0 \uacf5\ud45c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2024\ub144 11\uc6d4 30\uc77c \ub300\ubc95\ub839 016-2024-JUS\uc5d0 \uc758\ud574 \uc2b9\uc778\ub41c \uc0c8\ub85c\uc6b4 \uaddc\uc815\uc740 2025\ub144 3\uc6d4 30\uc77c\uc5d0 \ubc1c\ud6a8\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uaddc\uc815\uc740 \uc0ac\uc804 \ub3d9\uc758, \uc774\ub3d9\uc131, \uc548\uc804\ud55c \ub370\uc774\ud130\ubca0\uc774\uc2a4 \uad00\ub9ac, \uc0ac\uace0 \ud1b5\uc9c0 \ubc0f \ub370\uc774\ud130 \ubcf4\ud638 \ucc45\uc784\uc790 \uc9c0\uc815\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud560 \ub54c\ub294 \ucd08\uae30 \uc5f0\ub77d\uc774 \ud569\ubc95\uc801\uc778\uc9c0 \ud655\uc778\ud558\uace0, \uc18c\uc720\uc790\uc758 \uc694\uccad\uc744 \uc801\uc808\ud788 \ucc98\ub9ac\ud558\uba70, \uc548\uc804\ud558\uace0 \uba85\ud655\ud55c \uc778\ud504\ub77c\ub97c \uc720\uc9c0\ud558\ub294 \ub370 \uc8fc\uc758\ub97c \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ubaa8\ub4e0 \uc870\ud56d\uc740 \ub2e4\uc74c\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.gob.pe\/institucion\/congreso-de-la-republica\/normas-legales\/243470-29733\">\ud398\ub8e8\uc758 \uc804\uccb4 \uaddc\uc815\uc744 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. \ucf5c\ub86c\ube44\uc544<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ubc95\ub960 1581\uc740 2012\ub144 10\uc6d4 17\uc77c\uc5d0 \uc81c\uc815\ub418\uc5c8\uc73c\uba70 \ucf5c\ub86c\ube44\uc544 \uc2dc\ubbfc\uc5d0\uac8c \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uacf5\uacf5 \ubc0f \ubbfc\uac04 \uae30\uad00\uc758 \ub370\uc774\ud130 \ucc98\ub9ac\ub97c \uaddc\uc81c\ud558\ub294 \ubc95\ub960\ub85c, \uad6d\ub0b4 \ub610\ub294 \uad6d\uc678\uc758 \ub370\uc774\ud130 \ucc98\ub9ac\ub97c \uaddc\uc81c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud22c\uba85\uc131, \ubaa9\uc801, \ubcf4\uc548\uacfc \uac19\uc740 \uc6d0\uce59\uc744 \uc778\uc815\ud558\uace0 ARCO \uad8c\ub9ac\ub97c \uc124\uc815\ud558\uba70 \uc81c\uc7ac\ub97c \uaddc\uc815\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucf5c\ub86c\ube44\uc544\uc5d0\uc11c ARCO \uad8c\ub9ac\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uad8c\ub9ac\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. <strong>\uc561\uc138\uc2a4, \uc218\uc815, \ucde8\uc18c \ubc0f \uc774\uc758 \uc81c\uae30 \uad8c\ub9ac<\/strong> \uac1c\uc778 \ub370\uc774\ud130 \ubcf4\uc720\uc790\uac00 \ub370\uc774\ud130 \uc218\uc9d1\uc790 \ubc0f \ub370\uc774\ud130 \ucc98\ub9ac\uc790\uc5d0 \ub300\ud574 \uac16\ub294 \uad8c\ub9ac\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad8c\ub9ac\ub294 <strong>2012\ub144 \ubc95\ub960 1581\ud638<\/strong>\uac1c\uc778 \ub370\uc774\ud130 \ucc98\ub9ac\ub97c \uaddc\uc81c\ud558\ub294 \uaddc\uc815\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uba54\uc77c \ucea0\ud398\uc778\uc744 \ub2f4\ub2f9\ud558\ub294 \uc804\ubb38\uac00\ub294 \uba85\ud655\ud55c \uc218\uc2e0 \uac70\ubd80 \uba54\ucee4\ub2c8\uc998\uc744 \uad6c\ud604\ud558\uace0, \uc694\uccad\uc744 \uc2e0\uc18d\ud558\uac8c \ucc98\ub9ac\ud558\uba70, \ubb34\ub2e8 \uc804\uc1a1\uc744 \ubc29\uc9c0\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc804\ubb38\uc740 \uc5ec\uae30\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4: <a href=\"https:\/\/www.funcionpublica.gov.co\/eva\/gestornormativo\/norma.php?i=49981\">\ucf5c\ub86c\ube44\uc544 \ubc95\ub960 \uc804\ubb38<\/a>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. \uc5d0\ucf70\ub3c4\ub974<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uac1c\uc778 \ub370\uc774\ud130 \ubcf4\ud638\uc5d0 \uad00\ud55c \uc720\uae30\ubc95\uc740 2021\ub144 5\uc6d4 26\uc77c\uc5d0 \ubc1c\ud45c\ub418\uc5c8\uc73c\uba70, \uc77c\ubc18 \uaddc\uc815\uc740 2023\ub144 11\uc6d4\uc5d0 \ubcf4\uc644\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uaddc\uc815\uc740 \ubaa8\ub4e0 \ub370\uc774\ud130 \ucc98\ub9ac\uc5d0 \uc801\uc6a9\ub418\uba70, \ucc98\ub9ac\uac00 \uc790\ub3d9\uc801\uc774\uac70\ub098 \ubbfc\uac10\ud55c \uacbd\uc6b0 \uc601\ud5a5 \ud3c9\uac00\ub97c \uc218\ud589\ud574\uc57c \ud558\uace0, \ub370\uc774\ud130\ubca0\uc774\uc2a4 \ub4f1\ub85d\uacfc \ub2f9\uad6d\uc758 \uac10\ub3c5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubaa8\ub4e0 \uae30\uc9c0\uac00 \uc81c\ub300\ub85c \ub4f1\ub85d\ub418\uc5b4 \uc788\ub294\uc9c0, \uc601\ud5a5 \ud3c9\uac00\ub97c \uc801\uc6a9\ud558\uace0 \uba85\ud655\ud55c \uae30\uc220 \ubc0f \uc870\uc9c1 \uc815\ucc45\uc744 \ub9c8\ub828\ud588\ub294\uc9c0 \ud655\uc778\ud558\ub294 \ub370 \uc8fc\uc758\ub97c \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc804\ubb38\uc740 \uc5ec\uae30\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4: <a href=\"https:\/\/www.gob.ec\/regulaciones\/ley-organica-proteccion-datos-personales\">\uc5d0\ucf70\ub3c4\ub974 \ubc95\ub960 \uc804\ubb38<\/a>.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\uacb0\ub860<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ub370\uc774\ud130 \ubcf4\ud638\ubc95\uc740 \uac01\uae30 \ub2e4\ub974\uc9c0\ub9cc \ubaa8\ub450 \ub3d9\uc758, \ub370\uc774\ud130 \uc8fc\uccb4\uc758 \uad8c\ub9ac, \ud22c\uba85\uc131 \ubc0f \ubcf4\uc548\uc744 \ubcf4\uc7a5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \uce60\ub808\uc640 \ud398\ub8e8\uc5d0\uc11c\ub294 \uc0c8\ub85c\uc6b4 \uc694\uac74\uacfc \uac10\ub3c5 \uae30\uad00, \uc2a4\ud398\uc778\/EU\uc5d0\uc11c\ub294 \uad11\ubc94\uc704\ud55c \uad8c\ub9ac\uc640 \uad6c\uc870\uc801 \uc758\ubb34, \ucf5c\ub86c\ube44\uc544\uc5d0\uc11c\ub294 \uac74\uc804\ud55c \uc6d0\uce59\uacfc \ucc45\uc784 \uc788\ub294 \uad00\ub9ac, \uc5d0\ucf70\ub3c4\ub974\uc5d0\uc11c\ub294 \ud3c9\uac00, \ub4f1\ub85d \ubc0f \ud1b5\uc81c\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub7ec\ud55c \uae30\uc900\uc744 \uc27d\uac8c \ucda9\uc871\ud558\uace0 \uc548\uc804\ud55c \ucea0\ud398\uc778\uc744 \uc124\uacc4\ud560 \uc218 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc774 \ud544\uc694\ud558\ub2e4\uba74 MasterBase\u00ae\uac00 \uc774\uc0c1\uc801\uc778 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. \uc5ec\ub7ec \uad6d\uac00\uc5d0\uc11c 20\ub144\uc774 \ub118\ub294 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ubc95\uaddc\ub97c \uc900\uc218\ud558\uace0 \uc548\uc815\uc801\uc774\uba70 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9cc\ub4dc\ub294 \ub370 \ud544\uc694\ud55c \ubaa8\ub4e0 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=lista-de-contactos-comprar-arrendar-construir\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"240\" data-attachment-id=\"10240\" data-permalink=\"https:\/\/masterbase.com\/ko\/maximizando-el-potencial-del-email-marketing-la-ciencia-detras-de-la-higiene-de-datos-en-2024\/masterbase\/captura-de-pantalla-2024-02-16-151047\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  lista de contacto\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=370%2C240&#038;ssl=1\" alt=\"\uc804\uc790\ucc45 \uc774\uba54\uc77c \uc5f0\ub77d\ucc98 \ubaa9\ub85d\" class=\"wp-image-10240\" style=\"width:723px;height:auto\" 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