{"id":6616,"date":"2025-01-09T12:49:33","date_gmt":"2025-01-09T10:49:33","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6616"},"modified":"2025-01-13T22:55:35","modified_gmt":"2025-01-13T20:55:35","slug":"%eb%8d%b0%ec%9d%b4%ed%84%b0-%ed%94%84%eb%9d%bc%ec%9d%b4%eb%b2%84%ec%8b%9c-%ec%8b%9c%eb%8c%80%ec%9d%98-%eb%a7%88%ec%bc%80%ed%84%b0%eb%a5%bc-%ec%9c%84%ed%95%9c-7%ea%b0%80%ec%a7%80-%ea%b3%a0%eb%a0%a4","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/7-consideraciones-para-los-marketeros-en-la-era-de-la-privacidad-de-datos\/masterbase\/","title":{"rendered":"\ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \uc2dc\ub300\uc758 \ub9c8\ucf00\ud130\ub97c \uc704\ud55c 7\uac00\uc9c0 \uace0\ub824 \uc0ac\ud56d"},"content":{"rendered":"

\uaddc\uc81c\ub85c \uc778\ud574 \ucc45\uc784\uac10, \ud22c\uba85\uc131, \uaddc\uc815 \uc900\uc218\ub97c \ubc14\ud0d5\uc73c\ub85c \uace0\uac1d \ub370\uc774\ud130\ub97c \uad00\ub9ac\ud574\uc57c \ud558\ub294 \ud658\uacbd\uc774 \uc870\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/h2>\n

\uc544\ub798\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. 7\uac00\uc9c0 \uc8fc\uc694 \uce21\uba74<\/strong> \ub97c \ud1b5\ud574 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc2dc\ub300\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc900\ube44\ud558\uc138\uc694:<\/p>\n

    \n
  1. \n

    \uac00\uc7a5 \uc5c4\uaca9\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95 \uc900\uc218<\/strong><\/h3>\n<\/li>\n<\/ol>\n

    \ubcf4\uc720\ud558\uace0 \uc788\ub294 \ub370\uc774\ud130\uc758 \uc804\uccb4 \ubaa9\ub85d\uc744 \uc791\uc131\ud558\uace0 \ud68c\uc0ac\uc758 \ub370\uc774\ud130 \uc778\ud504\ub77c\ub97c \uad00\ub9ac\ud558\ub294 \ud300\uacfc \ud611\ub825\ud558\uc138\uc694. \ub2e4\uc74c\uacfc \uac19\uc774 \uac00\uc7a5 \ub192\uc740 \uae30\uc900\uc744 \ucda9\uc871\ud558\ub294 \ud3ec\uad04\uc801\uc778 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc815\ucc45\uc744 \ucc44\ud0dd\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc77c\ubc18 \ub370\uc774\ud130 \ubcf4\ud638 \uaddc\uc815(GDPR)<\/strong> \uc720\ub7fd.<\/p>\n

    \uc9c0\uc5ed\ubcc4 \uaddc\uc815\uc744 \uc801\uc6a9\ud558\uace0 \uc2f6\uc740 \uc720\ud639\uc774 \uc788\uc744 \uc218 \uc788\uc9c0\ub9cc, \uc774\ub7ec\ud55c \uad00\ud589\uc740 \uc7a5\uae30\uc801\uc73c\ub85c \uc9c0\uc18d \uac00\ub2a5\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc77c\uad00\ub41c \uae00\ub85c\ubc8c \uc815\ucc45\uc744 \uc801\uc6a9\ud558\uba74 \ud55c \ubc88\uc758 \ub178\ub825\uc73c\ub85c \uc5ec\ub7ec \uaddc\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc9c0\ub098\uce58\uac8c \uc81c\ud55c\uc801\uc778 \ubc95\ub960\uc774 \uc788\ub294 \uc9c0\uc5ed\uc758 \uacbd\uc6b0, \ud574\ub2f9 \uc9c0\uc5ed\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4\uac00 \uacbd\uc7c1\ub825 \uc788\uac8c \uc6b4\uc601\ub420 \uc218 \uc788\ub294\uc9c0 \ud3c9\uac00\ud558\uc138\uc694.<\/p>\n

      \n
    1. \n

      \uae00\ub85c\ubc8c \uc815\ucc45\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/strong><\/h3>\n<\/li>\n<\/ol>\n

      \uae00\ub85c\ubc8c \uc815\ucc45\uc740 \uc88b\uc740 \ucd9c\ubc1c\uc810\uc774\uc9c0\ub9cc \uac01 \uc9c0\uc5ed\uc758 \ud604\uc9c0 \uaddc\uc815\uc744 \uc900\uc218\ud55c\ub2e4\ub294 \ubcf4\uc7a5\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uce98\ub9ac\ud3ec\ub2c8\uc544 \uc18c\ube44\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95(CCPA)<\/strong> \ub294 GDPR\uacfc \ube44\uad50\ud588\uc744 \ub54c \uc911\uc694\ud55c \ucc28\uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \ub530\ub77c\uc11c \ud2b9\uc815 \uaddc\uc815\uacfc \uadf8 \ud2b9\uc218\uc131\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ud575\uc2ec\uc801\uc778 \uc9c8\ubb38\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4: \uc5b4\ub514\uc11c\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud558\ub098\uc694?<\/strong> \uc5ec\ub7ec\ubd84\uc774 \uac00\uc7a5 \ub9ce\uc774 \uc9c4\ucd9c\ud574 \uc788\ub294 \uc2dc\uc7a5\uc758 \ubc95\uce59\uc744 \ud30c\uc545\ud558\uace0 \uc801\uc751\ud558\ub294 \uac83\uc744 \ucd5c\uc6b0\uc120 \uacfc\uc81c\ub85c \uc0bc\uc73c\uc138\uc694.<\/p>\n

        \n
      1. \n

        \ub370\uc774\ud130\ub97c \uc784\ub300\ud558\uc9c0 \ub9d0\uace0 \uc18c\uc720\ud558\uc138\uc694<\/strong><\/h3>\n<\/li>\n<\/ol>\n

        \ub370\uc774\ud130 \uc804\ub7b5\uc5d0\uc11c \uac00\uc7a5 \uc548\uc804\ud55c \ub2e8\uacc4 \uc911 \ud558\ub098\ub294 \uc81c3\uc790\ub85c\ubd80\ud130 \uc815\ubcf4\ub97c \uad6c\ub9e4\ud558\ub294 \uac83\ubcf4\ub2e4 \uc9c1\uc811 \uc218\uc9d1\ud558\ub294 \uac83\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uad6c\ub9e4\ud55c \ub370\uc774\ud130\ub294 \uc815\ud655\ub3c4\uac00 \ub5a8\uc5b4\uc9c0\uace0 \ube44\uc6a9\uc774 \ub354 \ub9ce\uc774 \ub4e4\uba70 \ubc95\uc801 \ud6a8\ub825\uacfc \uc624\ub798\ub41c \ubb38\uc81c\uac00 \uc788\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n

        \ub2e4\uc74c\uc758 \ub370\uc774\ud130 \uccab \ubc88\uc9f8 \uc18c\uc2a4<\/strong> \ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub9c8\ucf00\ud305\uc744 \ubcf4\uc7a5\ud558\uace0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc758 \ub3d9\uc758\ub97c \uc5bb\uc5b4 \uc9c1\uc811 \uc218\uc9d1\ud55c \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc815\ubcf4\ub294 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

          \n
        1. \n

          \ub370\uc774\ud130 \uc778\ubca4\ud1a0\ub9ac \ud30c\uc545<\/strong><\/h3>\n<\/li>\n<\/ol>\n

          \uc0c8\ub85c\uc6b4 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc804\ub7b5\uc744 \uad6c\ud604\ud558\uae30 \uc804\uc5d0 \uc5b4\ub5a4 \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uace0 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ud558\ub294\uc9c0 \ucca0\uc800\ud788 \ubd84\uc11d\ud558\uc138\uc694. \ub370\uc774\ud130 \ubcf4\ud638\ubc95\uc744 \uc900\uc218\ud558\ub824\uba74 \uc5b4\ub5a4 \uc885\ub958\uc758 \uc815\ubcf4\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub294\uc9c0 \ud30c\uc545\ud558\uace0 \uadf8 \uc815\ubcf4\ub97c \uc5b4\ub5bb\uac8c \uc785\uc218\ud588\ub294\uc9c0 \uba85\ud655\ud788 \ud30c\uc545\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

          \ub610\ud55c \uac1c\uc778 \uc815\ubcf4 \uc0ad\uc81c \ub610\ub294 \uc218\uc815 \ub4f1 \ub370\uc774\ud130\uc640 \uad00\ub828\ub41c \uc0ac\uc6a9\uc790 \uc694\uccad\uc744 \uad00\ub9ac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uae30\uc5b5\ud558\uc138\uc694: \ud22c\uba85\uc131\uc740 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud558\uae30 \uc704\ud55c \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4.<\/strong><\/p>\n

            \n
          1. \n

            \ub370\uc774\ud130 \ub9e4\ud551 \uc0ac\uc6a9<\/strong><\/h3>\n<\/li>\n<\/ol>\n

            \uaddc\uc815\uc744 \uc900\uc218\ud558\uae30 \uc704\ud55c \uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \uc5b4\ub5a4 \uc815\ubcf4\uac00 \uc5b4\ub514\uc5d0 \uc800\uc7a5\ub418\uc5b4 \uc788\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \ub9f5\uc744 \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4. \uc77c\ubd80 \ub370\uc774\ud130\uac00 \uc870\uc9c1\uc758 \uc5ec\ub7ec \uc601\uc5ed\uc5d0 \uc911\ubcf5\ub418\uc5b4 \uc788\ub294 \uac83\uc744 \ubc1c\uacac\ud558\ub294 \uac83\uc740 \ud754\ud55c \uc77c\uc785\ub2c8\ub2e4.<\/p>\n

            \ub9e4\ud551\uc744 \uc0ac\uc6a9\ud558\uba74 \uc815\ubcf4\ub97c \ud1b5\ud569\ud558\uace0 \uc624\ub958\ub97c \ubc29\uc9c0\ud560 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0ac\uc6a9\uc790\uac00 \uc218\uc9d1\ud55c \uc815\ubcf4\uc5d0 \ub300\ud55c \uc138\ubd80 \uc815\ubcf4\ub97c \uc694\uccad\ud560 \ub54c \ub370\uc774\ud130\uc5d0 \uc27d\uac8c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

              \n
            1. \n

              \uac1c\uc778\ud654 \uc774\uc0c1\uc758 \ub9de\ucda4\ud654<\/strong><\/h3>\n<\/li>\n<\/ol>\n

              \uac1c\uc778 \ub370\uc774\ud130\uc5d0\ub9cc \ucd08\uc810\uc744 \ub9de\ucd94\uae30\ubcf4\ub2e4\ub294 \uc758\uc778\ud654<\/strong>\uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uacfc \uc120\ud638\ub3c4\ub97c \uae30\ubc18\uc73c\ub85c \uad00\ub828\uc131 \ub192\uc740 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ubaa9\ud45c\uc785\ub2c8\ub2e4.<\/p>\n

              \uc608\ub97c \ub4e4\uc5b4, \uc0ac\uc6a9\uc790\uc758 \uc815\ud655\ud55c \uc704\uce58\ub098 \uc2dd\ubcc4 \ub370\uc774\ud130\uc640 \uac19\uc740 \ubbfc\uac10\ud55c \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uc9c0 \uc54a\uace0\ub3c4 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c\uc758 \ucd5c\uadfc \uc0c1\ud638 \uc791\uc6a9\uc774\ub098 \uc774\uc804 \uad6c\ub9e4 \ub0b4\uc5ed\uc744 \uae30\ubc18\uc73c\ub85c \ucd94\ucc9c\uc744 \ubcf4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

              \uc774\ub7ec\ud55c \uad00\ud589\uc740 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uac1c\uc778 \ub370\uc774\ud130 \ucde8\uae09\uacfc \uad00\ub828\ub41c \uc704\ud5d8\ub3c4 \uc904\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

                \n
              1. \n

                \uace0\uac1d\uc758 \uc2e0\ub8b0 \ud655\ubcf4<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                \uc0ac\uc6a9\uc790\ub294 \uc790\uc2e0\uc774 \uc81c\uacf5\ud55c \ub370\uc774\ud130\uac00 \uc81c3\uc790\uc640 \uacf5\uc720\ub418\uac70\ub098 \uc624\uc6a9\ub418\uc9c0 \uc54a\uc744 \uac83\uc774\ub77c\ub294 \ud655\uc2e0\uc744 \uae30\ub300\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc758 \uc2e0\ub8b0\ub97c \uc5bb\ub294 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc740 \ud22c\uba85\ud55c \ub370\uc774\ud130 \uad00\ub9ac \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ud604\ud558\uace0 \uc815\ubcf4\uac00 \uc5b4\ub5a4 \ubaa9\uc801\uc73c\ub85c \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ub418\ub294\uc9c0 \uba85\ud655\ud558\uac8c \uc804\ub2ec\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

                \uc0ac\uc6a9\uc790\uac00 \uc790\uc2e0\uc758 \ub370\uc774\ud130\ub97c \uc27d\uac8c \uc870\ud68c\ud558\uace0 \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83\uc740 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc815\ucc45\uc774 \uc9c4\uc9c0\ud558\uace0 \uc874\uc911\ud55c\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc904 \uc218 \uc788\ub294 \ud6cc\ub96d\ud55c \ubc29\ubc95\uc785\ub2c8\ub2e4. \ub610\ud55c \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \ucc45\uc784\uac10 \uc788\ub294 \ube0c\ub79c\ub4dc\ub85c\uc11c\uc758 \uc778\uc2dd\uc744 \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

                \uacb0\ub860<\/strong><\/h3>\n

                \ub370\uc774\ud130 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c \ub04a\uc784\uc5c6\ub294 \ub3c4\uc804 \uacfc\uc81c\uc774\uc9c0\ub9cc, \uace0\uac1d \uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud55c \ud22c\uba85\uc131\uacfc \uc758\uc9c0\ub97c \ubcf4\uc5ec\uc90c\uc73c\ub85c\uc368 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n

                \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud55c \ub2e8\uacc4 \ub354 \ubc1c\uc804\uc2dc\ud0a4\uace0 \uac00\uc7a5 \uc5c4\uaca9\ud55c \uaddc\uc815\uc744 \uc900\uc218\ud558\uace0 \uc2f6\ub2e4\uba74 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uc138\uc694, \ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\u00ae<\/strong> \uac00 \uc774\uc0c1\uc801\uc778 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. \uadf8 \uc774\uc0c1\uc758 20\ub144 \uacbd\ub825<\/strong> \uc5ec\ub7ec \uad6d\uac00\uc5d0 \uc9c4\ucd9c\ud574 \uc788\ub294 \uc774 \uc120\ub3c4\uc801\uc778 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc740 \uac01 \uba54\uc77c\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uacb0\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uace0\uae09 \uac1c\uc778\ud654, \uc790\ub3d9\ud654 \ubc0f \uc138\ubd84\ud654 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

                \u00a0<\/p>\n\n\n

                \"\uc804\uc790\ucc45<\/figure>","protected":false},"excerpt":{"rendered":"

                \ub370\uc774\ud130 \ubcf4\ud638 \ubc95\uaddc\ub294 \ud06c\uac8c \ubc1c\uc804\ud588\uc73c\uba70 \ub9c8\ucf00\ud130\uc5d0\uac8c\ub294 \ub04a\uc784\uc5c6\ub294 \ub3c4\uc804 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