{"id":6600,"date":"2023-03-13T21:43:00","date_gmt":"2023-03-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6600"},"modified":"2024-01-09T16:41:05","modified_gmt":"2024-01-09T14:41:05","slug":"%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ed%94%84%eb%a1%9c%ec%84%b8%ec%8a%a4-%ec%9e%90%eb%8f%99%ed%99%94%eb%a5%bc-%ed%86%b5%ed%95%b4-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-%ec%9d%b4%ec%a0%90","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/como-el-area-de-marketing-se-puede-beneficiar-de-la-automatizacion-de-procesos\/masterbase\/","title":{"rendered":"\ub9c8\ucf00\ud305\uc774 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uc5bb\uc744 \uc218 \uc788\ub294 \uc774\uc810"},"content":{"rendered":"<p style=\"text-align: justify;\">\uc778\ud130\ub137\uacfc \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0\ub3c4 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\ub294 \ub9c8\ucf00\ud305 \ud504\ub85c\uc138\uc2a4\ub294 \uc5ec\uc804\ud788 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\ud6cc\ub96d\ud55c \ub9c8\ucf00\ud305 \uad00\ub9ac\uc790\ub77c\uba74 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc758 \uc5c5\ubb34 \uc18d\ub3c4\ub97c \ub192\uc774\uace0 \uc601\uc5c5 \uae30\ud68c\ub97c \ub193\uce58\uc9c0 \uc54a\ub3c4\ub85d \ud601\uc2e0\ud560 \ubc29\ubc95\uc744 \ucc3e\uace0 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654\ub294 \uc870\uc9c1\uc758 \ub9c8\ucf00\ud305\uc744 \uae0d\uc815\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ud0ac \uc218 \uc788\ub294 \ucd5c\uace0\uc758 \uc194\ub8e8\uc158\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\uc790\ub3d9\ud654\ub41c \ud504\ub85c\uc138\uc2a4\ub97c \ub3c4\uc785\ud558\uba74 \ud6a8\uc728\uc131\uacfc \uc2dc\uac04\uc744 \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \uc5ec\ub7ec \ud65c\ub3d9\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \uce21\uba74\uc5d0\uc11c \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uc744 \uac70\uc758 80%\uae4c\uc9c0 \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">2022\ub144\uae4c\uc9c0 59%\uc758 \ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4\uac00 \uc790\ub3d9\ud654\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \uac00\uc6b4\ub370, \uc0ac\ub78c\ub4e4\uc740 \ucc3d\uc758\uc801\uc778 \uc5c5\ubb34\uc5d0 \ub354 \ub9ce\uc740 \uc2dc\uac04\uacfc \uacf5\uac04\uc744 \ud560\uc560\ud560 \uc218 \uc788\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub294 \uc810\uc810 \ub354 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\uc73c\uba70, \uae30\uc874 IT \uc778\ud504\ub77c\uc640\uc758 \uc190\uc26c\uc6b4 \ud1b5\ud569\uc744 \ud1b5\ud574 \ub354\uc6b1 \ucd09\uc9c4\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\ub9c8\ucf00\ud305\uc758 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654\ub294 \ud06c\uac8c \uc138 \uac00\uc9c0 \ubc94\uc8fc\ub85c \ubd84\ub958\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4:<\/p>\n<ul style=\"text-align: justify;\">\n<li>\uc6b4\uc601 \ub9c8\ucf00\ud305<\/li>\n<li>\uace0\uac1d \ucda9\uc131\ub3c4<\/li>\n<li>\uace0\uac1d \uacbd\ud5d8<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">\uc6b4\uc601 \ub9c8\ucf00\ud305<\/h4>\n<p style=\"text-align: justify;\">\ub9c8\ucf00\ud305\uc740 \uc5ec\ub7ec \uc2dc\uc2a4\ud15c\uacfc \uad00\ub828\ub41c \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uc73c\ub85c \uac00\ub4dd\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc9c0\ub09c \uc8fc\uc5d0\ub294 \uc544\uce74\ub370\ubbf8\uc758 \uc778\uc99d \uacfc\uc815\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc774\uc218\ud55c \uc0ac\ub78c\uc744 \uc2e0\uc18d\ud558\uac8c \ud30c\uc545\ud558\uc5ec \ud569\uaca9\uc790\uc5d0\uac8c \uc790\ub3d9\uc73c\ub85c \uc774\uba54\uc77c\ub85c \uc804\uc1a1\ub418\ub294 \uac1c\uc778\ud654\ub41c \uc878\uc5c5\uc7a5\uc744 \ub9cc\ub4dc\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \uc2e4\ud589\ud588\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \uc870\uc9c1\uc740 \uc5ec\ub7ec \uc2dc\uc2a4\ud15c\uc5d0 \ubd84\uc0b0\ub418\uc5b4 \uc788\ub294 \uc9c0\ub8e8\ud55c \uc791\uc5c5\uc758 \uc591\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4 style=\"text-align: justify;\">\uace0\uac1d \ucda9\uc131\ub3c4<\/h4>\n<p style=\"text-align: justify;\">\uc624\ub298\ub0a0\uc758 CMO\ub294 \uace0\uac1d \ucc38\uc5ec\uc5d0 \uc788\uc5b4 \ubcf4\ub2e4 \uc9c1\uc811\uc801\uc778 \uc5ed\ud560\uc744 \ub2f4\ub2f9\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ubd80\uc11c\ub294 \ubaa8\ub4e0 \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d \ub300\uba74 \ud65c\ub3d9\uc758 \uc815\ud655\uc131\uacfc \uc0ac\uc6a9 \uc911\uc778 \ucf58\ud150\uce20\uc758 \uad00\ub828\uc131\uc744 \uac1c\uc120\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n<h4 style=\"text-align: justify;\">\uace0\uac1d \uacbd\ud5d8<\/h4>\n<p style=\"text-align: justify;\">\ub9c8\ucf00\ud305\uc5d0\uc11c \uc790\ub3d9\ud654\ub41c \ud504\ub85c\uc138\uc2a4\uc758 \uac00\uc7a5 \ud765\ubbf8\ub85c\uc6b4 \uc774\uc810\uc740 \ub9c8\ucf00\ud305 \ud37c\ub110\uacfc \uace0\uac1d \uacbd\ud5d8\uc5d0 \uba38\uc2e0\ub7ec\ub2dd\uc744 \uc801\uc6a9\ud55c\ub2e4\ub294 \uc810\uc77c \uac83\uc785\ub2c8\ub2e4. \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc758 \uaddc\uce59 \uae30\ubc18 \uc758\uc0ac \uacb0\uc815\uc740 \uba38\uc2e0\ub7ec\ub2dd\uc5d0\uc11c \uc5bb\uc740 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uac1c\uc120\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\ub2e4\uc74c\uc740 \ub9c8\ucf00\ud305 \ubd80\uc11c \ub0b4\uc5d0\uc11c \uc790\ub3d9\ud654\ub41c \ud504\ub85c\uc138\uc2a4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uad6c\ud604\ud558\ub294 \uba87 \uac00\uc9c0 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<h2 style=\"text-align: justify;\">\uc6b4\uc601 \ub9c8\ucf00\ud305<\/h2>\n<h4 style=\"text-align: justify;\">\uac00\uaca9 \ubc0f \uacbd\uc7c1 \ubaa8\ub2c8\ud130\ub9c1<\/h4>\n<p style=\"text-align: justify;\">\uc790\ub3d9\ud654\ub41c \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \uacbd\uc7c1\uc0ac\uc758 \uc6f9\uc0ac\uc774\ud2b8\uc640 \uac00\uaca9\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd94\uc801\ud558\uace0 \ubcc0\uacbd \uc0ac\ud56d\uc774 \ubc1c\uc0dd\ud558\uba74 \uc54c\ub9bc\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uacbd\uc7c1\uc0ac\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc77c\uc77c\uc774 \ucc3e\uc544\ubcfc \ud544\uc694 \uc5c6\uc774 \uadf8\uc5d0 \ub530\ub77c \uac00\uaca9\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4 style=\"text-align: justify;\">\uae30\uc874 \uc194\ub8e8\uc158\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc194\ub8e8\uc158\uc73c\ub85c\uc758 \uc804\ud658 \ucd09\uc9c4<\/h4>\n<p style=\"text-align: justify;\">\uc601\uc5c5 \uac00\uc18d\ud654\uc5d0\uc11c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 \uc218\uac00 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \ub808\uac70\uc2dc \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc194\ub8e8\uc158\uc73c\ub85c \ub9c8\uc774\uadf8\ub808\uc774\uc158\ud558\ub294 \uae30\uc5c5\uc774 \uc810\uc810 \ub354 \ub9ce\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\uc774 \ubaa8\ub4e0 \uc815\ubcf4\ub97c \uc804\uc1a1\ud558\ub294 \uac83\uc740 \uc5b4\ub835\uace0 \uc2dc\uac04\uc774 \ub9ce\uc774 \uc18c\uc694\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc790\ub3d9\ud654\ub41c \ud504\ub85c\uc138\uc2a4\ub97c \ub3c4\uc785\ud55c \uae30\uc5c5\uc740 \ube44\uc988\ub2c8\uc2a4 \uc911\ub2e8\uc774\ub098 \uc778\uc801 \uc624\ub958\uc758 \uc704\ud5d8 \uc5c6\uc774 \ud55c \uc2dc\uc2a4\ud15c\uc5d0\uc11c \ub2e4\ub978 \uc2dc\uc2a4\ud15c\uc73c\ub85c \uc815\ubcf4\ub97c \uc27d\uac8c \uc62e\uae38 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4 style=\"text-align: justify;\">\uc18c\uc15c \ubbf8\ub514\uc5b4 \ubaa8\ub2c8\ud130\ub9c1<\/h4>\n<p style=\"text-align: justify;\">\uc18c\uc15c \ubbf8\ub514\uc5b4\ub294 \ub9ce\uc740 \ud504\ub85c\ubaa8\uc158\uacfc \uae30\ud0c0 \ud544\uc218 \ube44\uc988\ub2c8\uc2a4 \ub2e8\uacc4\uac00 \uc774\ub8e8\uc5b4\uc9c0\ub294 \ud658\uacbd\uc774\uae30 \ub54c\ubb38\uc5d0 \uadf8 \uc911\uc694\uc131\uc774 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \ub354 \uc774\uc0c1 \uc804\ud1b5\uc801\uc778 \ud615\ud0dc\uc758 \ub9c8\ucf00\ud305\uc5d0\ub9cc \uc758\uc874\ud558\uc9c0 \uc54a\uace0 \uc810\uc810 \ub354 \ub514\uc9c0\ud138 \ubc29\uc2dd\uc744 \uc9c0\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub41c \ud504\ub85c\uc138\uc2a4\uc758 \uc0dd\uc131\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c\uc758 \uc131\uacfc\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\ud2b9\uc815 \uac8c\uc2dc\ubb3c\uc774 \ub2e4\ub978 \uac8c\uc2dc\ubb3c\uacfc \ube44\uad50\ud558\uc5ec \ub354 \ub9ce\uc740 '\uc88b\uc544\uc694'\uc640 \uacf5\uc720\ub97c \ubc1b\ub294 \uc774\uc720\ub97c \ud30c\uc545\ud558\uace0, \uadf8 \uc131\uacfc\ub97c \ubd84\uc11d\ud558\uc5ec \ud544\uc694\ud55c \uacbd\uc6b0 \ud504\ub85c\ud544\uacfc \uac8c\uc2dc\ubb3c\uc744 \ubcc0\uacbd\ud558\uace0 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4 style=\"text-align: justify;\">\ub2e4\uc591\ud55c \ud615\uc2dd\uc758 \ub9c8\ucf00\ud305 \ub370\uc774\ud130 \ucd94\ucd9c<\/h4>\n<p style=\"text-align: justify;\">\ub370\uc774\ud130\uac00 \uc77c\ubc18 \ud14d\uc2a4\ud2b8\ubd80\ud130 \uc885\uc774 \uba54\ubaa8\uae4c\uc9c0 \ub2e4\uc591\ud55c \ud615\uc2dd\uc73c\ub85c \ub098\ud0c0\ub098\uae30 \ub54c\ubb38\uc5d0 \uc774\ub97c \ubaa8\ub450 \uc77d\uace0 \uc785\ub825\ud558\ub294 \uac83\uc740 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub41c \ud504\ub85c\uc138\uc2a4\ub97c \ub3c4\uc785\ud558\uba74 \uad11\ud559 \ubb38\uc790 \uc778\uc2dd \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub2e4\uc591\ud55c \uc18c\uc2a4\uc5d0\uc11c \uc815\ubcf4\ub97c \uc77d\uace0 \uc815\ud655\uc131\uc744 \uc783\uc9c0 \uc54a\uace0 \uc790\ub3d9\uc73c\ub85c CRM \uc2dc\uc2a4\ud15c\uc5d0 \uc785\ub825\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 style=\"text-align: justify;\">\uace0\uac1d \ucda9\uc131\ub3c4<\/h2>\n<h4 style=\"text-align: justify;\">\uc778\ud154\ub9ac\uc804\uc2a4 \ubcf4\uace0\uc11c<\/h4>\n<p style=\"text-align: justify;\">\uae30\uc5c5\uc774 \uc778\ud154\ub9ac\uc804\uc2a4 \ubcf4\uace0\uc11c\ub97c \uc791\uc131\ud558\uace0 \uc815\uae30\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\ub294 \ub370\ub294 \ub9ce\uc740 \uc2dc\uac04\uc774 \uc18c\uc694\ub429\ub2c8\ub2e4. \uac00\uc7a5 \uc26c\uc6b4 \ubc29\ubc95\uc740 \uc774\ub97c \ucc98\ub9ac\ud558\uace0 \uc790\ub3d9\ud654\ub41c \uc778\ud154\ub9ac\uc804\uc2a4 \ubcf4\uace0\uc11c\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\ub294 \uc790\ub3d9\ud654\ub41c \ud504\ub85c\uc138\uc2a4\ub97c \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \uc9c4\uc785\uc790\ub97c \uc2dd\ubcc4\ud558\uace0 \uac15\uc870\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4 style=\"text-align: justify;\">\uc0c1\ud5a5 \ud310\ub9e4 \ubc0f \uad50\ucc28 \ud310\ub9e4<\/h4>\n<p style=\"text-align: justify;\">\uad50\ucc28 \ud310\ub9e4 \ub610\ub294 \uc0c1\ud5a5 \ud310\ub9e4\ub97c \ud1b5\ud574 \uae30\uc874 \uace0\uac1d\uc5d0\uac8c \ud0c0\uac9f\ud305 \uba54\uc2dc\uc9c0\ub97c \uc804\uc1a1\ud558\uc5ec \uace0\uac1d\uc758 \ud504\ub85c\ud544\uc744 \uae30\ubc18\uc73c\ub85c \uc0c1\ud5a5 \ud310\ub9e4\ud558\uace0, \uace0\uac1d\uc774 \uad6c\ub9e4\ud55c \uc0c1\ud488\uacfc \uad00\ub828 \uc0c1\ud488\uc744 \ud30c\uc545\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc0c1\ud488\uc744 \ud30c\uc545\ud558\uc138\uc694.<\/p>\n<h4 style=\"text-align: justify;\">\uc124\ubb38\uc870\uc0ac<\/h4>\n<p style=\"text-align: justify;\">\uc11c\ube44\uc2a4\ub098 \uc81c\ud488\uc758 \uc774\ubbf8\uc9c0\uac00 \uad6c\ub9e4\uc790\uc758 \uae30\uc5b5 \uc18d\uc5d0 \ub0a8\uc544 \uc788\ub294 \uba87 \uc2dc\uac04 \ub610\ub294 \uba70\uce60\uc758 \uae30\uac04\uc774 \uc788\uc73c\uba70, \uc774 \uae30\uac04\uc744 \ud65c\uc6a9\ud558\uc5ec \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e4\ub9ac\ubbf8\uac00 \ub728\uac70\uc6b8 \ub54c \ub9dd\uce58\ub85c \ub450\ub4dc\ub824\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud55c \uc720\uc77c\ud55c \ubc29\ubc95\uc740 \uc2e4\uc2dc\uac04 \uc790\ub3d9 \uc0dd\uc131 \uc124\ubb38\uc870\uc0ac\uc785\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\uc790\ub3d9 \uc124\ubb38\uc870\uc0ac\uac00 \uc774\uc0c1\uc801\uc778 \uc138 \uac00\uc9c0 \uc0ac\uc6a9 \uc0ac\ub840\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uccab\uc9f8, 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