{"id":6583,"date":"2024-04-11T19:45:22","date_gmt":"2024-04-11T16:45:22","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6583"},"modified":"2024-04-11T20:03:23","modified_gmt":"2024-04-11T17:03:23","slug":"%ea%b0%9c%ec%9d%b8%ed%99%94-%eb%b0%8f-%ec%9e%90%eb%8f%99%ed%99%94%eb%90%9c-%ed%94%84%eb%a1%9c%ec%84%b8%ec%8a%a4%ea%b0%80-%ec%a0%84%ed%99%98%ec%9d%84-%ea%b0%9c%ec%84%a0%ed%95%98%eb%8a%94-%eb%b0%a9","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/como-la-personalizacion-y-los-procesos-automatizados-pueden-mejorar-las-conversiones\/masterbase\/","title":{"rendered":"\uac1c\uc778\ud654 \ubc0f \uc790\ub3d9\ud654\ub41c \ud504\ub85c\uc138\uc2a4\ub85c \uc804\ud658\uc744 \uac1c\uc120\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"<p><!--more--><\/p>\n<h3>\uc804\uc790 \uba54\uc2dc\uc9d5\uc5d0\uc11c \uac1c\uc778\ud654\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h3>\n<p>\uad6c\ub3c5\uc790\uc758 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uac01 \uad6c\ub3c5\uc790\uc5d0\uac8c \ub9de\ub294 \ubcf4\ub2e4 \uad6c\uccb4\uc801\uc778 \uba54\uc2dc\uc9c0\ub97c \uc815\uad50\ud558\uac8c \uad6c\uc131\ud558\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\uae30\uc5d0\ub294 \uc774\ub984, \uc131\ubcc4, \uc704\uce58, \uc0dd\ub144\uc6d4\uc77c \ub4f1 \uad6c\ub3c5\uc790\uc758 \uace0\uc720\ud55c \ud2b9\uc131\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub354 \uc911\uc694\ud55c \uac83\uc740 \uad6c\ub3c5\uc790\uc758 \ud589\ub3d9(\uad00\uc2ec\uc0ac \ud45c\ud604, \ucd5c\uadfc \uad6c\ub9e4 \ub4f1)\uc744 \uae30\ubc18\uc73c\ub85c \ucf58\ud150\uce20\ub97c \ub9de\ucda4\ud654\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774\uba54\uc77c \uc0ac\uc6a9\uc790\uc758 \ubc1b\uc740 \ud3b8\uc9c0\ud568\uc5d0 \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\uac00 \ub118\uccd0\ub098\ub294 \uc0c1\ud669\uc744 \uace0\ub824\ud560 \ub54c, \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\ub294 \uc218\uc2e0\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uae30\uc5d0 \ud6e8\uc52c \ud6a8\uc728\uc801\uc774\uace0 \ub530\ub77c\uc11c \ub354 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc774\ub4e4\uc740 \ud074\ub9ad\ub960\uc774 2.5\ubc30 \ub354 \ub192\uace0 \uad6c\ub9e4 \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 6\ubc30 \ub354 \ub192\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc18c\ube44\uc790\uc758 731TP23%\ub294 \uac1c\uc778 \uc815\ubcf4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uacbd\ud5d8\uc758 \uad00\ub828\uc131\uc744 \ub192\uc774\ub294 \ube0c\ub79c\ub4dc\uc640 \uac70\ub798\ud558\ub294 \uac83\uc744 \uc120\ud638\ud55c\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/strong> <span style=\"font-size: 14px;\">(\ucd9c\ucc98: Experian).<\/span><\/p>\n<p>\uad6c\ub3c5\uc790\uac00 \uc6d0\ud558\ub294 \uac1c\uc778\ud654 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc26c\uc6cc\uc84c\uc2b5\ub2c8\ub2e4, <a href=\"https:\/\/www.es.masterbase.com\" target=\"_blank\" rel=\"noopener\">MasterBase\u00ae \ub355\ubd84\uc5d0<\/a> \uc758 \ucc28\ubcc4\ud654\ub41c \uc790\ub3d9\ud654 \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \ub2e4\uc591\ud55c \uc18c\uc2a4(\uc6f9, CRM, ERP, Excel \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8)\uc5d0\uc11c \ub370\uc774\ud130\ub97c \ucd94\ucd9c\ud558\uace0 \ub77c\ubca8\uacfc \ud544\ub4dc\ub97c \uc0dd\uc131\ud558\uc5ec \uc774\ub984, \uc81c\ubaa9, \ucf58\ud150\uce20(\uce74\ud53c, \uc774\ubbf8\uc9c0, \ucf58\ud150\uce20 \uc139\uc158 \ub4f1)\ub97c \uc0ac\uc6a9\uc790 \uc9c0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud504\ub85c\uc138\uc2a4\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h3>\n<p>\uc774\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \ubc31\uadf8\ub77c\uc6b4\ub4dc\uc5d0\uc11c \uc815\uc758\ud55c \uaddc\uce59\uc5d0 \ub530\ub77c \uace0\uac1d\uacfc \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc790\ub3d9\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc804\uc1a1\ud560 \ub54c \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uc744 \uae30\ubc18\uc73c\ub85c \ud558\ub294 \uc790\ub3d9\ud654 \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c <em>\uc6cc\ud06c\ud50c\ub85c<\/em> \ub610\ub294 \uc6cc\ud06c\ud50c\ub85c(\ucea0\ud398\uc778)\uc5d0\uc11c \uc790\ub3d9 \uba54\uc2dc\uc9c0\ub97c \ud55c \ubc88 \uc124\uc815\ud55c \ub2e4\uc74c \uad6c\ub3c5\uc790\uac00 \ubbf8\ub9ac \uc815\uc758\ub41c \uc870\uac74\uc744 \ucda9\uc871\ud560 \ub54c\ub9c8\ub2e4 \uc9c0\uc815\ub41c \ucf58\ud150\uce20\uc640 \ub808\uc774\uc544\uc6c3\uc73c\ub85c \uba54\uc2dc\uc9c0\ub97c \uc804\uc1a1\ud569\ub2c8\ub2e4.<\/p>\n<p>MasterBase\u00ae\uc758 \uacbd\uc6b0 \ud750\ub984\uc740 \ube44\uc2b7\ud558\uc9c0\ub9cc \ucf58\ud150\uce20\uac00 \ubbf8\ub9ac \uc124\uc815\ub418\uc5b4 \uc788\uc9c0 \uc54a\uace0 \ubb38\uc11c\uc5d0 \uc790\uc138\ud788 \uc124\uba85\ub41c \ub300\ub85c \uac00\uc838\uc624\uae30, \uad00\ub9ac \ubc0f \ud589\ub3d9 \ubaa8\ub378\uc744 \uae30\ubc18\uc73c\ub85c \uac01 \uc5f0\ub77d\ucc98\uc640 \uad00\ub828\ub41c \uc870\uac74\uc5d0 \ub530\ub77c \uad6c\uc131\ub41c\ub2e4\ub294 \uc810\uc774 \ub2e4\ub985\ub2c8\ub2e4: <strong><em>\uc815\ubcf4\ub97c \uc5bb\uace0, \uad00\ub9ac\ud558\uace0, \ud589\ub3d9\ud558\uc138\uc694. \uc9c4\uc815\ud55c 1:1 \uac1c\uc778\ud654\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \uc138 \uac00\uc9c0 \uc870\uce58.<\/em><\/strong><\/p>\n<h3>\uac1c\uc778\ud654 \ubc0f \uc790\ub3d9\ud654\ub294 \uc804\ud658\uc728\uc744 \ub192\uc774\ub294 \ub370 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub418\ub098\uc694?<\/h3>\n<p>\uac1c\uc778\ud654 \ubc0f \uc790\ub3d9\ud654\uc5d0 \ub300\ud55c \uba87 \uac00\uc9c0 \uc138\ubd80 \uc0ac\ud56d\uc774 \uc801\uc6a9\ub418\uba74 \uc2e4\uc81c\ub85c \ub9e4\ucd9c\uc774 \uc5b4\ub5bb\uac8c \uc99d\uac00\ud558\ub294\uc9c0 \uad81\uae08\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc88b\uc740 \uc9c8\ubb38\uc785\ub2c8\ub2e4. \uba87 \uac00\uc9c0 \ub2f5\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong> \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uac83\uc744 \uc81c\uacf5<\/strong>\n<p>\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc911\uc5d0\uc11c \uc804\ud658\uc728\uc774 \uac00\uc7a5 \ub192\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc5d0 1\ub2ec\ub7ec\ub97c \ud22c\uc790\ud560 \ub54c\ub9c8\ub2e4 \ud3c9\uade0 ROI\ub294 38\ub2ec\ub7ec\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uc885\ub958\uc758 ROI\ub294 \uace0\uac1d\uc774 \uadc0\uc0ac\uc758 \uc18c\uc2dd\uc744 \ub4e3\uace0 \uc2f6\uc5b4 \ud560 \ub54c\ub9cc \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4 \ubc84\uc988\ud53c\ub4dc\ucc98\ub7fc \uc5ec\ub7ec \uc720\ud615\uc758 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud558\ub294 \ub300\uae30\uc5c5\uc758 \uacbd\uc6b0 \uc790\ub3d9\ud654 \uc5c6\uc774\ub294 \ud2b9\ud788 \uc5b4\ub824\uc6b4 \uc77c\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\ub3c5\uc790\uc758 \uc8fc\uc758\ub97c \ub04c\uae30 \uc704\ud574\uc11c\ub294 \uad6c\ub3c5\uc790\uac00 \uc6d0\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud30c\uc545\ud558\uace0 \uc774\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ub370\uc774\ud130, \uac1c\uc778\ud654 \ubc0f \uc790\ub3d9\ud654\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad00\ub828 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uc9c0 \uc54a\uace0 23\uac1c\uc758 \uc5f0\ub77d\ucc98 \ubaa9\ub85d\uc5d0 \uc788\ub294 \ubaa8\ub4e0 \uace0\uac1d\uc5d0\uac8c \ubaa8\ub4e0 \uba54\uc2dc\uc9c0\ub97c \uc218\ub3d9\uc73c\ub85c \uc804\uc1a1\ud560 \uacbd\uc6b0, \ubc84\uc988\ud53c\ub4dc\uac00 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc2dc\uac04\uc774 \uc18c\uc694\ub420\uc9c0 \uc0c1\uc0c1\ud574 \ubcf4\uc138\uc694.<\/p>\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \uc801\uc6a9\ud558\uba74 \uace0\uac1d \ub370\uc774\ud130\uc640 \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \uac80\uc99d\ub41c \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uc5ec \uad6c\ub3c5\uc790\uac00 \uc6d0\ud558\ub294 \uac83\uc744 \uc815\ud655\ud558\uac8c \uc804\ub2ec\ud558\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><strong> \uad00\ub828\uc131 \ud5a5\uc0c1\uc740 \ub9e4\ucd9c \uc99d\ub300\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4<\/strong>\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \uc0ac\uc6a9\ud558\uba74 \uc790\ub3d9\uc73c\ub85c \ud2b8\ub9ac\uac70\ub418\ub294 \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0bc \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc124\uc815\ud55c \uaddc\uce59\uc5d0 \ub530\ub77c \uac01 \uba54\uc77c\ub9c1\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc218\uc2e0\uc790\ub97c \ubcf4\ub2e4 \uc815\ud655\ud558\uac8c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uac01\uac01\uc758 \uba54\uc2dc\uc9c0\ub97c \uac1c\uc778\ud654\ud558\uba74 \ud070 \ud6a8\uacfc\ub97c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \ubca4\ucc98 \ube44\ud2b8\uc5d0 \ub530\ub974\uba74 \uac1c\uc778\ud654 \uae30\uc220\uc744 \ub3c4\uc785\ud55c \ud6c4 \ud6a8\uacfc\uac00 \uc99d\uac00\ud55c \ub9c8\ucf00\ud130\ub294 70%\uc5d0\uc11c 94% \uc0ac\uc774\uc785\ub2c8\ub2e4.<\/p>\n<p>\uba54\uc2dc\uc9c0\uc758 \uc5f0\uad00\uc131\uc774 \ub192\uc744\uc218\ub85d \ub9e4\ucd9c \uc99d\ub300 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n<\/li>\n<li><strong> \uac1c\uc778\ud654\ub85c \uace0\uac1d\uc5d0\uac8c \ud2b9\ubcc4\ud568\uc744 \uc120\uc0ac\ud558\ub294 \ub9de\ucda4\ud654<\/strong>\n<p>\uc55e\uc11c 731\ub9cc 2300\uba85\uc758 \uc18c\ube44\uc790\uac00 \uac1c\uc778\ud654\ub41c \ube0c\ub79c\ub4dc\uc640 \uac70\ub798\ud558\ub294 \uac83\uc744 \uc120\ud638\ud558\uba70, 861\ub9cc 2300\uba85\uc758 \uc18c\ube44\uc790\uac00 \uac1c\uc778\ud654\uac00 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud55c\ub2e4\uace0 \ub2f5\ud588\ub2e4\uace0 \uc5b8\uae09\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc124\ub4dd\ub825 \uc788\ub294 \ud1b5\uacc4\uac00 \uc788\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc5ec\uc804\ud788 70%\uc758 \ube0c\ub79c\ub4dc\uac00 \uac1c\uc778\ud654\ud558\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc774 \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\ub294 \ube0c\ub79c\ub4dc\uc5d0 \uadf8\ub807\uc9c0 \uc54a\uc740 \ube0c\ub79c\ub4dc\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \ub3c8\uc744 \uc9c0\ucd9c\ud55c\ub2e4\ub294 \uc810\uc744 \uace0\ub824\ud558\uba74 \uc774\ub294 \ub9e4\uc6b0 \ub2f9\ud669\uc2a4\ub7ec\uc6b4 \uacb0\uacfc\uc785\ub2c8\ub2e4.<\/p>\n<\/li>\n<\/ol>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=genere-una-verdadera-personalizacion-1-1\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-184423.png?w=800&#038;ssl=1\" alt=\"\" class=\"wp-image-13088\"\/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>\uc131\uacf5\uc801\uc778 \ub514\uc9c0\ud138 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc704\ud55c \uc804\ub7b5\uc740 \ubaa8\ub4e0 \uad6c\ub3c5\uc790\uc5d0\uac8c \ub3d9\uc77c\ud558\uace0 \ud45c\uc900\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\uace0 \uc804\ud658\uc744 \uae30\ub2e4\ub9ac\ub294 \uac83\uc5d0\uc11c \uc801\uc2dc\uc5d0 \ud0c0\uac9f\ud305\ub41c \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uac83\uc73c\ub85c \uc9c4\ud654\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774 \ubaa8\ub4e0 \uac83\uc774 \uc790\ub3d9\ud654\ub41c \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>","protected":false},"author":239642484,"featured_media":13094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized 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