{"id":6578,"date":"2022-08-13T13:11:58","date_gmt":"2022-08-13T10:11:58","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6578"},"modified":"2024-08-13T13:15:21","modified_gmt":"2024-08-13T10:15:21","slug":"%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-5%ea%b0%80%ec%a7%80-%ec%b8%a1%eb%a9%b4%ec%9d%84-%ed%85%8c%ec%8a%a4%ed%8a%b8%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/5-aspectos-de-tu-email-marketing-a-los-que-aplicar-pruebas-a-b\/masterbase\/","title":{"rendered":"A\/B \ud14c\uc2a4\ud2b8\ub97c \uc704\ud55c \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 5\uac00\uc9c0 \uce21\uba74"},"content":{"rendered":"

\uc544\uc9c1 A\/B \ud14c\uc2a4\ud2b8\uac00 \uc5c6\uc73c\uc2e0\uac00\uc694?<\/h2>\n

\ud074\ub9ad\ub960\uc744 \ub192\uc774\uace0 \uad6c\ub3c5 \ucde8\uc18c\uc728\uc744 \ub0ae\ucd94\ub824\uba74 A\/B \ud14c\uc2a4\ud2b8\ub97c \uc801\uc6a9\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub294 \uba54\uc2dc\uc9c0\uc758 \ub514\uc790\uc778\uacfc \ucf58\ud150\uce20, \uc804\uc1a1 \uc804\ub7b5\uc744 \ud3c9\uac00\ud558\uc5ec \ubb34\uc5c7\uc774 \uac00\uc7a5 \uc88b\uc740 \uacb0\uacfc\ub97c \uac00\uc838\uc624\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\ub294 \uac00\uc7a5 \uc27d\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n

\uac04\ub2e8\ud788 \ub9d0\ud574\uc11c, \ub3d9\uc77c\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc758 \ub450 \uac00\uc9c0 \ubc84\uc804\uc744 \ud14c\uc2a4\ud2b8\ud558\uc5ec \uac01\uac01 \uc5f0\ub77d\ucc98 \ubaa9\ub85d\uc758 \uc77c\ubd80(\uc774\uc0c1\uc801\uc73c\ub85c\ub294 10%\uc640 10%)\uc5d0 \ubcf4\ub0b8 \ud6c4 \uc5b4\ub290 \ucabd\uc774 \ub354 \uc798 \uc218\uc2e0\ub418\ub294\uc9c0 \ud655\uc778\ud55c \ub2e4\uc74c \ubaa9\ub85d\uc758 \ub098\uba38\uc9c0 \uc5f0\ub77d\ucc98(80%)\uc5d0 \ubcf4\ub0b4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

MasterBase\u00ae\uc758 A\/B \ud14c\uc2a4\ud2b8 \uae30\ub2a5\uc774 \uc790\ub3d9\uc73c\ub85c \uc218\ud589\ud558\ub294 \uc791\uc5c5\uc785\ub2c8\ub2e4.<\/strong><\/p>\n

Target<\/strong>\ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \uc704\ud574 \uba54\uc2dc\uc9c0\uc758 \uc5b4\ub5a4 \uc694\uc18c\ub97c \ubcc0\uacbd\ud574\uc57c \ud558\ub294\uc9c0 \uacb0\uc815\ud569\ub2c8\ub2e4.<\/p>\n

\"pruebab2.jpg\"<\/p>\n

1. \ubc1c\uc2e0\uc790(\uc774\ub984 \ubc0f \uc8fc\uc18c)<\/strong><\/h2>\n

\uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\ub294 \uc0ac\ub78c\uacfc \ubcf4\ub0b4\ub294 \uc704\uce58\ub97c \uc11c\ub85c \ub2e4\ub978 \ub450 \uba85\uc758 \ubc1c\uc2e0\uc790\ub97c \uc0ac\uc6a9\ud574 \ubcf4\uc138\uc694. \ubc1c\uc2e0\uc790\uc758 \uacbd\uc6b0 \ubaa8\ub4e0 \ubc1c\uc2e0\uc5d0 \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ubc1c\uc2e0\uc790\uc758 \uc774\ub984\uacfc \uc774\uba54\uc77c \uc8fc\uc18c\uac00 \uacf5\uac1c \uc9c0\ud45c\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \ud30c\uc545\ud558\uc5ec \uc55e\uc73c\ub85c \uac00\uc7a5 \uc88b\uc740 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \ubc1c\uc2e0\uc790\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc138\uc694.<\/p>\n

2. \uc81c\ubaa9<\/strong><\/h2>\n

\uba54\uc2dc\uc9c0\uc758 \uc81c\ubaa9\uc740 \ub9e4\uc6b0 \uc911\uc694\ud558\uba70 \uba54\uc2dc\uc9c0\uac00 \uc5f4\ub9b4\uc9c0 \uc544\ub2c8\uba74 \uc0ad\uc81c\ub420\uc9c0\ub97c \uacb0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ubaa9\uc744 \ubcc0\uacbd\ud558\ub294 A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc774\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\ud574 \ubcf4\uc138\uc694:<\/p>\n

- \ub450 \uac00\uc9c0 \ubc84\uc804 \uc911 \ud558\ub098\ub85c \ud53c\uc0ac\uccb4\ub97c \uc0ac\uc6a9\uc790 \uc9c0\uc815\ud569\ub2c8\ub2e4.<\/p>\n

- \uc11c\ub85c \ub2e4\ub978 \uae38\uc774\uc758 \ub450 \uac00\uc9c0 \ud14d\uc2a4\ud2b8\ub97c \uac01\uac01 \ud558\ub098\uc529 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n

- \ud55c \ucabd\uc5d0\ub294 \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548\uc744 \ud3ec\ud568\ud558\uace0 \ub2e4\ub978 \ucabd\uc5d0\ub294 \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548\uc744 \ud3ec\ud568\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n

- \uac01\uac01 \ub2e4\ub978 \ub2e8\uc5b4\uc640 \ub2e4\ub978 \uc2a4\ud0c0\uc77c\uc758 \uc5b8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uc138\uc694.<\/p>\n

3. \ub514\uc790\uc778<\/strong><\/h2>\n

\ud56d\uc0c1 \uc77c\ubc18 \uba54\uc2dc\uc9c0\uc5d0 \ub300\ud55c \ud15c\ud50c\ub9bf\uc744 \uac00\uc9c0\uace0 \uc788\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ubc84\uc804 A\ub85c \uc720\uc9c0\ud558\uace0 \ubc84\uc804 B\ub85c \uc0ac\uc6a9\ud560 \uc57d\uac04 \ub2e4\ub978 \ud15c\ud50c\ub9bf\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uba54\uc2dc\uc9c0\uc758 \ubaa8\uc591\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc73c\ubbc0\ub85c \ubc84\uc804 B\uc5d0\uc11c \uc6d0\ubcf8 \ubc84\uc804\uc758 \ud2b9\uc815 \ub514\uc790\uc778 \uc694\uc18c\ub97c \uc218\uc815\ud558\uc5ec \ud074\ub9ad\ub960 \ub610\ub294 \uad6c\ub3c5 \ucde8\uc18c\uc728\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \ud655\uc778\ud574 \ubcf4\uc138\uc694. \ub300\uccb4\ud560 \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \ub514\uc790\uc778 \uc694\uc18c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n

- \uad75\uc740 \uae00\uaf34 \ub300 \uc77c\ubc18 \uae00\uaf34<\/p>\n

- \ub300\ubb38\uc790 \uc0ac\uc6a9<\/p>\n

- \uae00\uaf34 \ud06c\uae30 \ubc0f \uc0c9\uc0c1<\/p>\n

- \ubc30\uacbd \uc0c9\uc0c1<\/p>\n

- \uc774\ubbf8\uc9c0<\/p>\n

- HTML \ub300 \uc77c\ubc18 \ud14d\uc2a4\ud2b8 \uba54\uc2dc\uc9c0<\/p>\n

\u00a04. \ucf58\ud150\uce20<\/strong><\/h2>\n

\uba54\uc77c\ub9c1 \ucf58\ud150\uce20\ub294 \ub2e4\uc591\ud55c \uac83\uc744 \ud14c\uc2a4\ud2b8\ud560 \uc218 \uc788\ub294 \uc88b\uc740 \uc0ac\ub840\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774 \ucf58\ud150\uce20\ub098 \uc800 \ucf58\ud150\uce20\uac00 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc5b4\ub5bb\uac8c \ubc1b\uc544\ub4e4\uc5ec\uc9c0\ub294\uc9c0 \ud655\uc778\ud558\ub824\uba74 A\/B \ud14c\uc2a4\ud2b8\ubcf4\ub2e4 \ub354 \uc88b\uc740 \uac83\uc740 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0\ud640\ub354<\/strong>\ub204\uad70\uac00 \uba54\uc2dc\uc9c0\ub97c \uc5f4\uc5c8\uc744 \ub54c \uac00\uc7a5 \uba3c\uc800 \ubcf4\uac8c \ub418\ub294 \ubd80\ubd84\uc785\ub2c8\ub2e4. \uc81c\ubaa9\uacfc \uc77c\uad00\uc131\uc774 \uc788\uc5b4\uc57c \ud558\uc9c0\ub9cc, \uaf2d \uc2dc\ub3c4\ud574 \ubcf4\uc138\uc694. \ud55c \uac00\uc9c0 \ubc29\ubc95\uc740 \uc81c\ubaa9\uc744 \ub9c1\ud06c\ub85c \ubc14\uafb8\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0\ub808\uc774\uc544\uc6c3<\/strong>\ucf58\ud150\uce20\uc758 \uc704\uce58\ub97c \ubcc0\uacbd\ud558\ub294 \uc2e4\ud5d8\uc744 \ud574\ubcf4\uc138\uc694. \ud558\uc9c0\ub9cc \uc8fc\uc758\ud560 \uc810\uc740 \ud56d\uc0c1 \uac00\uc7a5 \uc911\uc694\ud55c \ub0b4\uc6a9\uc744 \uba54\uc2dc\uc9c0\uc758 \uccab\uba38\ub9ac\uc5d0 \ub123\uc5b4\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0\ud589\ub3d9 \uc694\uccad<\/strong>\ub450 \uac00\uc9c0 \ubc84\uc804\uc758 \uba54\uc2dc\uc9c0\uc5d0\uc11c \uc11c\ub85c \ub2e4\ub978 \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548\uc744 \uc2dc\ub3c4\ud558\uc5ec \uc804\ud658\uc728 \ub610\ub294 \ud074\ub9ad\ub960\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694. \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548\uc740 \uc81c\ubaa9\uacfc \uae34\ubc00\ud558\uac8c \uc77c\uce58\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0\ucf58\ud150\uce20 \uc720\ud615<\/strong>\ubcf4\ub0b4\ub294 \ubaa8\ub4e0 \uba54\uc2dc\uc9c0\uc5d0\ub294 \ubaa9\ud45c\uac00 \uc788\uc5b4\uc57c \ubb34\uc5c7\uc774 \ud6a8\uacfc\uac00 \uc788\uc5c8\uace0 \ubb34\uc5c7\uc774 \ud6a8\uacfc\uac00 \uc5c6\uc5c8\ub294\uc9c0 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucf58\ud150\uce20\uc5d0 \ub2e4\uc591\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uc801\uc6a9\ud558\uace0 \ud3c9\uac00\ud558\uc138\uc694.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0\uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c \ub9c1\ud06c<\/strong>\ud55c \ubc84\uc804\uc5d0\uc11c\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc544\uc774\ucf58\uc744 \uba54\uc2dc\uc9c0 \uc0c1\ub2e8\uc5d0 \ubc30\uce58\ud558\uace0 \ub2e4\ub978 \ubc84\uc804\uc5d0\uc11c\ub294 \ud558\ub2e8\uc5d0 \ubc30\uce58\ud569\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \ub450 \ubc84\uc804 \uc911 \uc5b4\ub290 \ucabd\uc774 \ub354 \ub9ce\uc740 \ud074\ub9ad\uc744 \uc720\ub3c4\ud558\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0\ub9c1\ud06c \uc218<\/strong>\uc81c\ucd9c\ubb3c\uc758 \ud074\ub9ad\ub960\uc774 \uc88b\uc73c\uba74 \ub450 \uac00\uc9c0 \ubc84\uc804 \uc911 \ud558\ub098\uc5d0 \ub9c1\ud06c \uc218\ub97c \ub298\ub824 \ubcf4\uc138\uc694. \ud56d\uc0c1 \uba54\uc2dc\uc9c0 \ubcf8\ubb38\uc758 \uccab \ubc88\uc9f8 \ub610\ub294 \ub450 \ubc88\uc9f8 \ub2e8\ub77d\uc5d0 \ub9c1\ud06c\ub97c \ud3ec\ud568\ud558\uc138\uc694.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0\uba54\uc2dc\uc9c0 \uae38\uc774<\/strong>\ub2e4\uc591\ud55c \uae38\uc774\uc758 \ud14d\uc2a4\ud2b8\ub97c \ud14c\uc2a4\ud2b8\ud558\uc5ec \uc218\uc2e0\uc790\uac00 \uac00\uc7a5 \uc798 \ubc1b\uc544\ub4e4\uc774\ub294 \ucf58\ud150\uce20 \ub610\ub294 \uc815\ubcf4\uc758 \uc591\uc744 \uacb0\uc815\ud558\uc138\uc694. \uc218\uc2e0\uc790\uac00 \uccab \ubc88\uc9f8 \ub9c1\ud06c\ub9cc \ud074\ub9ad\ud558\ub294 \uacbd\uc6b0 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uae38\uc774\ub97c \uc904\uc5ec\uc57c \ud55c\ub2e4\ub294 \uc2e0\ud638\uc785\ub2c8\ub2e4.<\/p>\n

5. \ud30c\uacac \uc2dc\uae30 \ubc0f \ube48\ub3c4<\/strong><\/h2>\n

\uc774\uac83\uc740 \ud14c\uc2a4\ud2b8\ud558\uae30 \uac00\uc7a5 \uc26c\uc6b4 \uce21\uba74\uc785\ub2c8\ub2e4. \uba54\uc2dc\uc9c0 \uc790\uccb4\uc5d0\uc11c\ub294 \uc544\ubb34\uac83\ub3c4 \ubcc0\uacbd\ud560 \ud544\uc694\uac00 \uc5c6\uc73c\uba70, \ubcf4\ub0b4\ub294 \ub0a0\uc9dc\uc640 \uc2dc\uac04\ub9cc \ubcc0\uacbd\ud558\uba74 \ub429\ub2c8\ub2e4.<\/p>\n

\uc218\uc2e0\uc790\uac00 \uc5b8\uc81c, \uc5b4\ub5a4 \uc2dc\uac04\uc5d0 \ud68c\uc0ac\ub85c\ubd80\ud130 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ubc1b\ub294 \uac83\uc744 \uc120\ud638\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574 \ub3c4\uc6c0\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 A\/B \ud14c\uc2a4\ud2b8\uc758 \uacbd\uc6b0 \ub3d9\uc77c\ud55c \ub808\uc774\uc544\uc6c3, \uc81c\ubaa9, \ubc1c\uc2e0\uc790\ub85c \ub3d9\uc77c\ud55c \ucf58\ud150\uce20\ub97c \uc804\uc1a1\ud558\uc5ec \ud3c9\uac00\ud560 \uc218 \uc788\ub294 \ub450 \uac00\uc9c0 \uc8fc\uc694 \uc694\uc18c\ub294 \uc694\uc77c\uacfc \uc2dc\uac04\ub300\uc785\ub2c8\ub2e4.<\/p>\n

\uc774 \uae30\ub2a5\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud560 \uc218 \uc788\ub294 \ub610 \ub2e4\ub978 \uc694\uc18c\ub294 \uc5f0\ub77d\ucc98\uac00 \uc77c\uc8fc\uc77c \ub610\ub294 \ud55c \ub2ec \uc774\ub0b4\uc5d0 \ubc1b\uc744 \uc218 \uc788\ub294 \uba54\uc77c\ub9c1 \ud69f\uc218\uc785\ub2c8\ub2e4. \uc989, \ube48\ub3c4\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc5ec\ub7ec \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ube48\ub3c4\ub97c \ub298\ub9ac\uac70\ub098 \uc904\uc774\ub294 \uac83\uc774 \ud074\ub9ad\ub960\uacfc \uad6c\ub3c5 \ucde8\uc18c\uc728\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\uace0 \ud569\ub2c8\ub2e4.<\/p>\n

\"\uc774\uba54\uc77c<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\uc774 \uae00\uc740 A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \ud3c9\uac00\ud560 \uc218 \uc788\uace0 \ub9e4\uc6b0 \uc720\uc6a9\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc694\uc18c 5\uac00\uc9c0\ub97c \uc18c\uac1c\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c 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