{"id":6572,"date":"2025-07-09T16:32:46","date_gmt":"2025-07-09T13:32:46","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6572"},"modified":"2025-07-10T22:37:30","modified_gmt":"2025-07-10T19:37:30","slug":"%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%9c%84%ed%95%9c-%ed%96%89%eb%8f%99-%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5%ec%9d%84-%eb%a7%8c%eb%93%9c%eb%8a%94","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/como-crear-una-estrategia-de-email-marketing-conductual-para-tu-negocio\/masterbase\/","title":{"rendered":"\ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \ud589\ub3d9 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub9cc\ub4dc\ub294 \ubc29\ubc95"},"content":{"rendered":"<p>MarketingSherpa\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ub9c8\ucf00\ud130\uc758 391TP23%\ub294 '\uc790\ub3d9\ud654\ub41c \ud589\ub3d9 \ub610\ub294 \ud589\ub3d9 \uae30\ubc18 \uc774\uba54\uc77c \uba54\uc2dc\uc9c0 \uc804\uc1a1'\uc774 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 \ud6a8\uacfc\ub97c \ub192\uc774\uae30 \uc704\ud55c \ucd5c\uace0\uc758 \uc804\ub7b5\uc774\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \"\uadc0\uc0ac\uc758 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0\uc11c \ub2e4\uc74c \uc911 \uc5b4\ub5a4 \uad00\ud589\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\uae4c?\"\ub77c\uace0 \uc9c8\ubb38\ud55c Econsultancy\uc758 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc804\ub7b5 \ub0b4\uc5d0\uc11c \ud589\ub3d9 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\ub294 \ub9c8\ucf00\ud130\ub294 201~23%\uc5d0 \ubd88\uacfc\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud589\ub3d9 \uc774\uba54\uc77c \ub9c8\ucf00\ud305<\/strong><\/h2>\n<p>\uc5f0\ub77d\ucc98\uc758 \ud589\ub3d9\uacfc \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \ud0c0\uac9f\ud305\ub41c \uc774\uba54\uc77c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\ub294 \uac83\uc740 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ucc44\ud0dd\ud560 \uc218 \uc788\ub294 \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc65c \ub354 \ub9ce\uc740 \uae30\uc5c5\uc774 \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uc804\ub7b5\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc744\uae4c\uc694?<\/p>\n<p>\uae30\uc220 \uc9c0\uc2dd\uc774 \ubd80\uc871\ud558\uace0 \uc804\ub7b5\uc801 \ube44\uc804\uc774 \ub2e4\uc18c \ud611\uc18c\ud558\uae30 \ub54c\ubb38\uc5d0 \ud589\ub3d9 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uad50\uc721\uc774 \ub9ce\uc9c0 \uc54a\uc544 \uc5b4\ub824\uc6b4 \uacfc\uc81c\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uae00\uc758 \ubaa9\uc801\uc740 \uc544\uc9c1 \uc798 \uc54c\ub824\uc9c0\uc9c0 \uc54a\uc740 \uc774 \uae38\uc744 \uc548\ub0b4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>MasterBase\u00ae\uc758 \uc815\uc758\uc640 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc774\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uad6c\ud604\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694.<\/strong><\/p>\n<h2><strong>\ubb34\uc2a8 \uc77c\uc774\uc8e0?<\/strong><\/h2>\n<p>\ud589\ub3d9 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc774\uba54\uc77c, \uc6f9\uc0ac\uc774\ud2b8 \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \ud68c\uc0ac\uc640\uc758 \uc0c1\ud638 \uc791\uc6a9\uc744 \uae30\ubc18\uc73c\ub85c \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc5d0 \uc788\ub294 \uc5f0\ub77d\ucc98\uc5d0\uac8c \uc774\uba54\uc77c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\uc6a9\uc790\uc640 \ud68c\uc0ac\uc640\uc758 \ubaa8\ub4e0 \uc0c1\ud638\uc791\uc6a9\uc5d0\ub294 \uc608\uc0c1\ub418\ub294 \uc801\uc808\ud55c \ubc18\uc751\uc774 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"21362\" data-permalink=\"https:\/\/masterbase.com\/ko\/frecuencia-en-email-marketing-cual-es-la-ideal\/masterbase\/1-10\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?fit=1114%2C1114&amp;ssl=1\" data-orig-size=\"1114,1114\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Frecuencia en email marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?fit=800%2C800&amp;ssl=1\" class=\"size-medium wp-image-21362 alignleft\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2025\/02\/1-300x300.png?resize=300%2C300&#038;ssl=1\" alt=\"\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 \ube48\ub3c4\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/1.png?w=1114&amp;ssl=1 1114w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\uae30\uc874 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\uc11c \uc6e8\ube44\ub098 \ucd08\ub300, \uc778\ud3ec\uadf8\ub798\ud53d \ubcf4\uae30 \ub610\ub294 eBook \ub2e4\uc6b4\ub85c\ub4dc\ub97c \ud64d\ubcf4\ud55c\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uc774 \uc81c\uc548\uc744 \uac00\uce58 \uc788\uac8c \uc5ec\uae38 \uc218 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc744 \uc138\uadf8\uba3c\ud2b8\ub85c \ub9cc\ub4ed\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc774\uc804\uc5d0 \uc5f0\ub77d\ud55c \uc801\uc774 \uc5c6\uc5b4\ub3c4 \ud574\ub2f9 \uadf8\ub8f9\uc5d0 \uba54\uc2dc\uc9c0\uac00 \uc804\uc1a1\ub429\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74 \ud589\ub3d9 \uae30\ubc18 \uba54\uc77c\ub9c1\uc740 \uc0ac\uc6a9\uc790 \uc911\uc2ec\uc758 \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud569\ub2c8\ub2e4. \uc989, \ub9c8\ucf00\ud130, \uc0c1\uc0ac \ub610\ub294 \uae30\ud0c0 \ud68c\uc0ac \uc9c1\uc6d0\uc758 \ub2e8\uc21c\ud55c \uc758\uacac\uc774 \uc544\ub2c8\ub77c \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\uc758 \ud589\ub3d9\uc5d0 \ub530\ub77c \uc5b4\ub5a4 \uba54\uc2dc\uc9c0\uac00 \uc218\uc2e0\ub420\uc9c0 \uacb0\uc815\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \ubcf8\uc9c8\uc801\uc73c\ub85c \ubaa8\ub4e0 \ub9c8\ucf00\ud130\uac00 \uac08\ub9dd\ud558\ub294 '\ud669\uae08\uc54c\uc744 \ub0b3\ub294 \uac70\uc704'\uc778 \uc138\uadf8\uba3c\ud2b8\ub97c \uc2e4\ud604\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud589\ub3d9 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 3\ub2e8\uacc4<\/strong><\/h2>\n<p>\uc774\uc81c \ud589\ub3d9 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 \uc815\uc758\uc640 \uadf8 \uc911\uc694\uc131\uc5d0 \ub300\ud574 \uc54c\uc544\ubd24\uc73c\ub2c8, \ud68c\uc0ac\uc5d0\uc11c \ud589\ub3d9 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uad6c\ud604\ud558\ub294 \ub370 \ud544\uc694\ud55c 3\ub2e8\uacc4\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<ol>\n<li>\n<h3><strong> \uc0ac\ub78c\ub4e4\uc774 \ube44\uc988\ub2c8\uc2a4\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ubc29\uc2dd \ucd94\uc801<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\ud6a8\uacfc\uc801\uc778 \ud589\ub3d9 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc2e4\ud589\ud558\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \uc815\ud655\ud788 \ubb34\uc5c7\uc744 \uc720\ub3c4(\uacbd\uccad), \uad00\ub9ac(\ud574\uc11d), \ud589\ub3d9(\uc804\ub2ec)\ud560 \uc218 \uc788\ub294\uc9c0 \uc5f0\uad6c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ud2b8\ub9ac\uac70\ub85c \uc0ac\uc6a9\ud560 \ub2e4\uc591\ud55c \ud589\ub3d9\uc744 \ubaa8\ub978\ub2e4\uba74 \ud6cc\ub96d\ud55c \ud589\ub3d9 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0bc \uc218 \uc5c6\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud604\ub300\uc758 \ub9c8\ucf00\ud130\ub294 \uc6f9\uc0ac\uc774\ud2b8, \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc774\uba54\uc77c \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \uc0ac\ub78c\ub4e4\uc744 \ub04c\uc5b4\ub4e4\uc774\uace0 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\uc73c\uba70, \uc6e8\ube44\ub098 \ubc0f \uc124\ubb38\uc870\uc0ac\uc640 \uac19\uc740 \ub9c8\ucf00\ud305 \ud65c\ub3d9\ub3c4 \ud3ec\ud568\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubaa8\ub4e0 \ucc44\ub110\uc740 \uc0ac\uc6a9\uc790\uc758 \uc774\uc57c\uae30\ub97c \ub4e3\uace0, \uc0ac\uc6a9\uc790\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uace0, \uc218\uc9d1\ud55c \uc815\ubcf4\ub97c \ubc14\ud0d5\uc73c\ub85c \ub300\ud654\ub97c \uc2dc\uc791\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ubc29\ubb38\uc790\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \ucd94\uc801, \uc800\uc7a5, \uacf5\uac1c\ud560 \uc218 \uc788\ub294 \uc2dc\uc2a4\ud15c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubaa9\ud45c\ub294 \uc0ac\ub78c\ub4e4\ub85c\ubd80\ud130 \uc815\ubcf4\ub97c \uc5bb\uc740 \ub2e4\uc74c \ud574\ub2f9 \uc720\ud615\uc758 \uc815\ubcf4\ub97c \uc800\uc7a5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\uc6f9\uc0ac\uc774\ud2b8 \ud65c\ub3d9<\/li>\n<li>\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc5d0\uc11c \uc0dd\uc131\ub41c \ucc38\uc5ec\ub3c4<\/li>\n<li>\uc18c\uc15c \ubbf8\ub514\uc5b4 \ud65c\ub3d9<\/li>\n<li>\uc591\uc2dd \uc81c\ucd9c<\/li>\n<li>\uc804\ud658 \uc815\ubcf4<\/li>\n<li>\uae30\ud0c0 \uc784\ubca0\ub514\ub4dc \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 \ub370\uc774\ud130<\/li>\n<li>CRM \ub610\ub294 ERP \uc815\ubcf4<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>\uadf8\ub7f0 \ub2e4\uc74c \uc774 \uc815\ubcf4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc774 \ud65c\ub3d9\uc744 \ud45c\uc2dc\ud558\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc608\uc2dc:<\/strong> \ud55c \uc628\ub77c\uc778 \ud328\uc158 \uc18c\ub9e4\uc5c5\uccb4\ub294 \uac01 \uc0ac\uc6a9\uc790\uac00 \uac00\uc7a5 \uc790\uc8fc \ubc29\ubb38\ud558\ub294 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\ub97c \uae30\ub85d\ud558\ub294 \ucd94\uc801 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4. \uc2a4\ud3ec\uce20\uc6e8\uc5b4\uc5d0 \ubc18\ubcf5\uc801\uc73c\ub85c \uad00\uc2ec\uc744 \ubcf4\uc774\ub294 \uc0ac\uc6a9\uc790 \uc138\uadf8\uba3c\ud2b8\ub97c \ud30c\uc545\ud558\uc5ec \ud574\ub2f9 \uce74\ud14c\uace0\ub9ac\uc758 \uc0c8\ub85c\uc6b4 \uceec\ub809\uc158\uacfc \ub3c5\uc810 \ud61c\ud0dd\uc774 \ud3ec\ud568\ub41c \uc774\uba54\uc77c\uc744 \uc790\ub3d9\uc73c\ub85c \uc804\uc1a1\ud558\uc5ec \uad6c\ub9e4 \uc804\ud658\uc728\uc744 25% \ub192\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> \uc0ac\uc6a9\uc790\uac00 \ucde8\ud560 \uc218 \uc788\ub294 \uc911\uc694\ud55c \uc870\uce58\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\ud589\ub3d9 \uba54\uc2dc\uc9c0\ub294 \uc7a0\uc7ac \uace0\uac1d\uc758 \ud589\ub3d9\uc5d0 \uc758\ud574 \ud2b8\ub9ac\uac70\ub418\uae30 \ub54c\ubb38\uc5d0 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc774\ub7ec\ud55c \uba54\uc2dc\uc9c0\ub294 \ub180\ub784 \uc77c\uc774 \uac70\uc758 \uc5c6\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \ucde8\ud55c \ud589\ub3d9\uc5d0 \ub300\ud55c \uc608\uc0c1\ub418\ub294 \ubc18\uc751\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud589\ub3d9 \uba54\uc2dc\uc9c0\uc758 \uc9c4\uc815\ud55c \ud798\uc740 \ub9c8\ucf00\ud130\uac00 \uc544\ub2cc \uc0ac\uc6a9\uc790\uc5d0 \uc758\ud574 \ucd09\ubc1c\ub41c\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud130\uac00 \uacb0\uc815\ud574\uc57c \ud558\ub294 \uac83\uc740 \uc5b4\ub5a4 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \ubc18\uc751\ud560\uc9c0\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4<\/p>\n<ul>\n<li>\uc804\uc790\ucc45\/\ucf58\ud150\uce20 \uc591\uc2dd \uc81c\ucd9c: \ub2e4\uc6b4\ub85c\ub4dc\ub97c \ud655\uc778\ud558\ub294 \uac70\ub798 \uc774\uba54\uc77c\uc744 \ubcf4\ub0c5\ub2c8\ub2e4.<\/li>\n<li>\uc6f9\uc0ac\uc774\ud2b8\uc758 \ud2b9\uc815 \ucf58\ud150\uce20 \ubcf4\uae30: \ud0c0\uac9f\ud305\ub41c \ud6c4\uc18d \ucf58\ud150\uce20\ub97c \uc804\uc1a1\ud569\ub2c8\ub2e4. \ub204\uad70\uac00 \ud2b9\uc815 \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud558\uba74 \ucd94\uac00 \ub610\ub294 \ubcf4\uc644 \ucf58\ud150\uce20\ub97c \ubcf4\ub0b4\uc138\uc694.<\/li>\n<li>\ucc38\uc5ec\/\ucc38\uc5ec \ud574\uc81c \uba54\uc2dc\uc9c0: \ub2e4\ub978 \ud2b9\uc815 CTA\uac00 \ud3ec\ud568\ub41c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\ub3c4\ub85d \uc7a5\ub824\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>\ucd08\uae30 \ud2b8\ub9ac\uac70\ub85c \uace0\ub824\ud560 \uc218 \uc788\ub294 \ub2e4\ub978 \ud589\ub3d9\uc73c\ub85c\ub294 \uac00\uaca9 \ud398\uc774\uc9c0 \ubc29\ubb38, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud65c\ub3d9 \ud45c\uc2dc, \ube14\ub85c\uadf8 \uad6c\ub3c5 \ub610\ub294 \ud2b9\uc815 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c \uc77d\uae30\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub54c \uc5f0\ub77d\ucc98 \uae30\ubc18\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc774 \uc815\ub9d0 \uc911\uc694\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\ubb34\uc5c7\uc744 \ucd94\uc801\ud560 \uc218 \uc788\ub294\uc9c0 \uc54c\uace0 \ub098\uba74 \ucc3d\uc758\ub825\ub9cc\uc774 \uc720\uc77c\ud55c \ud55c\uacc4\uc785\ub2c8\ub2e4!<\/p>\n<p><strong>\uc608\uc2dc:<\/strong> \ud55c \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud68c\uc0ac\uac00 \uc0ac\uc6a9\uc790\uac00 \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\uc9c0 \uc54a\uace0 \uac00\uaca9 \ud398\uc774\uc9c0\ub97c \ubc18\ubcf5\uc801\uc73c\ub85c \ubc29\ubb38\ud55c \uac83\uc744 \uac10\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub300\uc751\ud558\uc5ec \ubb34\ub8cc \ub370\ubaa8\ub97c \uc81c\uacf5\ud558\uace0 \uad00\ub828 \uc131\uacf5 \uc0ac\ub840\ub97c \uac15\uc870\ud558\ub294 \uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c\uc744 \uc804\uc1a1\ud558\uc5ec 15%\uc758 \uc804\ud658\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> \ud574\ub2f9 \ud589\ub3d9\uc744 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\uc138\uadf8\uba3c\ud2b8\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud68c\uc0ac\uc640 \uc628\ub77c\uc778\uc5d0\uc11c \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \uac01 \uc0ac\ub78c\uc5d0\uac8c \uc9c4\uc815\uc73c\ub85c \uace0\uc720\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc608\uc2dc:<\/strong> \ud55c \uc628\ub77c\uc778 \ud5ec\uc2a4\uc7a5\uc5d0\uc11c \uc0ac\uc6a9\uc790\uac00 \uadfc\ub825 \uc6b4\ub3d9 \ub8e8\ud2f4\uc744 \uc5ec\ub7ec \ubc88 \uc644\ub8cc\ud55c \uac83\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ub3d9\uc791\uc744 \uae30\ubc18\uc73c\ub85c \ud2b9\uc815 \uadfc\ub825 \uc6b4\ub3d9 \ubcf4\uc870\uc81c \ubc0f \uc561\uc138\uc11c\ub9ac\uc5d0 \ub300\ud55c \ucd94\ucc9c\uacfc \ub2e4\ub978 \uc0ac\uc6a9\uc790\uc758 \ud6c4\uae30\uac00 \ud3ec\ud568\ub41c \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4 \uad50\ucc28 \ud310\ub9e4\uac00 20% \uc99d\uac00\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud589\ub3d9 \uae30\ubc18 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uad6c\ud604\ud558\uba74 \uc801\uc808\ud55c \ud0c0\uc774\ubc0d\uc5d0 \uad00\ub828 \ucf58\ud150\uce20\ub97c \uc804\ub2ec\ud558\uc5ec \uace0\uac1d\uacfc \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \uc18c\ud1b5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\ub294 \uc548\uc815\uc801\uc774\uace0 \uacbd\ud5d8\uc774 \ud48d\ubd80\ud55c \ud50c\ub7ab\ud3fc\uc744 \ucc3e\uace0 \uc788\ub2e4\uba74, \uad6d\uc81c \uc2dc\uc7a5\uc5d0\uc11c 20\ub144 \uc774\uc0c1\uc758 \uacbd\ud5d8\uc744 \uc313\uc740 MasterBase\u00ae\uac00 \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\ub294 \uc635\uc158\uc785\ub2c8\ub2e4.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=relevancia-critica-para-el-exito-de-email-marketing\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"800\" height=\"515\" data-attachment-id=\"16734\" data-permalink=\"https:\/\/masterbase.com\/ko\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/construyendo-el-camino-a-la-relevancia-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Construyendo-el-camino-a-la-relevancia.png?fit=818%2C527&amp;ssl=1\" data-orig-size=\"818,527\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook: Construyendo el camino a la relevancia\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Construyendo-el-camino-a-la-relevancia.png?fit=800%2C515&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2023\/12\/Construyendo-el-camino-a-la-relevancia.png?resize=800%2C515&#038;ssl=1\" alt=\"\uc804\uc790\ucc45: \uad00\ub828\uc131\uc73c\ub85c \uac00\ub294 \uae38 \uad6c\ucd95\ud558\uae30\" class=\"wp-image-16734\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Construyendo-el-camino-a-la-relevancia.png?w=818&amp;ssl=1 818w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Construyendo-el-camino-a-la-relevancia.png?resize=300%2C193&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Construyendo-el-camino-a-la-relevancia.png?resize=768%2C495&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Construyendo-el-camino-a-la-relevancia.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\uc5ed\uc124\uc801\uc774\uac8c\ub3c4 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc758 \ud6a8\uacfc\ub97c \uac1c\uc120\ud558\ub294 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc740 \uac00\uc7a5 \uc801\uac8c \uc0ac\uc6a9\ub418\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/p>","protected":false},"author":239642484,"featured_media":22895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo crear una estrategia de email marketing conductual para tu negocio - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ko\/\ube44\uc988\ub2c8\uc2a4\ub97c-\uc704\ud55c-\ud589\ub3d9-\uc774\uba54\uc77c-\ub9c8\ucf00\ud305-\uc804\ub7b5\uc744-\ub9cc\ub4dc\ub294\/\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear una estrategia de email marketing conductual para tu negocio - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Resulta parad\u00f3jico, pero la estrategia m\u00e1s eficaz para mejorar la efectividad del email marketing es la que menos se 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