{"id":6522,"date":"2023-09-13T21:42:00","date_gmt":"2023-09-13T18:42:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6522"},"modified":"2024-01-09T16:38:38","modified_gmt":"2024-01-09T14:38:38","slug":"%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%eb%89%b4%ec%8a%a4%eb%a0%88%ed%84%b0-%ec%a0%84%eb%9e%b5%ec%9d%84-%ea%b3%84%ed%9a%8d%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/como-planificar-una-estrategia-de-newsletter-eficaz\/masterbase\/","title":{"rendered":"\ud6a8\uacfc\uc801\uc778 \ub274\uc2a4\ub808\ud130 \uc804\ub7b5\uc744 \uacc4\ud68d\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"<p style=\"text-align: justify;\">\ub274\uc2a4\ub808\ud130\ub294 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \ubd80\ubd84 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ub274\uc2a4\ub808\ud130\ub294 \uad11\uace0\ub97c \uc704\ud55c \ucda9\ubd84\ud55c \uacf5\uac04\uc744 \uc81c\uacf5\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc7a0\uc7ac\uace0\uac1d\uacfc \ud68c\uc0ac \uac04\uc758 \uad00\uacc4\ub97c \ubc1c\uc804\uc2dc\ud0a4\ub294 \ub370\uc5d0\ub3c4 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\uc5b8\ub73b \ubcf4\uae30\uc5d0 \ub274\uc2a4\ub808\ud130\ub97c \ub9cc\ub4dc\ub294 \uac83\uc740 \ub514\uc790\uc778\uc744 \uc120\ud0dd\ud558\uace0, \ud14d\uc2a4\ud2b8\ub97c \uc791\uc131\ud558\uace0, \uc5f0\ub77d\ucc98 \ubaa9\ub85d\uc744 \uc120\ud0dd\ud55c \ud6c4 \ubcf4\ub0b4\ub294 \uac00\uc7a5 \uc26c\uc6b4 \ub9c8\ucf00\ud305 \uc694\uc18c \uc911 \ud558\ub098\ucc98\ub7fc \ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\ud558\uc9c0\ub9cc \uc548\ud0c0\uae5d\uac8c\ub3c4 (\ub610\ub294 \ub2e4\ud589\uc2a4\ub7fd\uac8c\ub3c4 \ucc3d\uc758\ub825\uc5d0 \ub3c4\uc804\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0) \uadf8\ub807\uac8c \uc26c\uc6b4 \uc77c\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc801\uc5b4\ub3c4 \uc131\uacf5\uc744 \uc6d0\ud55c\ub2e4\uba74 \ub9d0\uc785\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\uc774 \ub3c4\uc6c0\ub9d0\uc5d0\uc11c\ub294 \ub274\uc2a4\ub808\ud130\ub97c \uc791\uc131\ud558\uace0 \ubcf4\ub0bc \ub54c \uc5fc\ub450\uc5d0 \ub450\uc5b4\uc57c \ud560 \uae30\ubcf8 \uc0ac\ud56d\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<h2 style=\"text-align: justify;\">\ub274\uc2a4\ub808\ud130\uc758 \uc774\uc810<\/h2>\n<p style=\"text-align: justify;\">\ub274\uc2a4\ub808\ud130\ub97c \ubc1c\ud589\ud558\uba74 \uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d \uc0dd\uc131, \ub2e4\ub978 \ud50c\ub7ab\ud3fc\uacfc\uc758 \ud1b5\ud569, \ube44\uc6a9 \uc808\uac10 \ub4f1 \ub2e4\uc591\ud55c \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\uc774\ub7ec\ud55c \uc774\uc810 \uc911 \uc77c\ubd80\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong style=\"font-weight: bold;\">\uc9c0\uc18d\uc801\uc778 \ud2b8\ub798\ud53d \uc18c\uc2a4:<\/strong> \ub274\uc2a4\ub808\ud130\ub97c \ub9cc\ub4dc\ub294 \uc8fc\ub41c \uc774\uc720 \uc911 \ud558\ub098\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ub300\ud55c \uc815\uae30\uc801\uc778 \ud2b8\ub798\ud53d\uc744 \uc0dd\uc131\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uad00\ub828 \ucf58\ud150\uce20\uac00 \ud3ec\ud568\ub41c \uc798 \ub514\uc790\uc778\ub418\uace0 \uc720\uc775\ud55c \ub274\uc2a4\ub808\ud130\ub294 \ub3c5\uc790\uac00 \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc5bb\uae30 \uc704\ud574 \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548\uc744 \ud074\ub9ad\ud560 \uac00\ub2a5\uc131\uc744 \ub192\uc785\ub2c8\ub2e4.<\/li>\n<li><strong style=\"font-weight: bold;\">\uc0c1\ub2f9\ud55c \ube44\uc6a9\uc744 \uc808\uac10\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4:<\/strong> \uacfc\uc18c\ud3c9\uac00\ud574\uc11c\ub294 \uc548 \ub418\ub294 \ub610 \ub2e4\ub978 \uce21\uba74\uc740 \ub2e4\ub978 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc5d0 \ube44\ud574 \uc808\uc57d\ud560 \uc218 \uc788\ub294 \ube44\uc6a9\uc785\ub2c8\ub2e4.<\/li>\n<li><strong style=\"font-weight: bold;\">\uac04\ub2e8\ud55c \uc131\ub2a5 \uce21\uc815:<\/strong> \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc758 \uc131\uacf5 \uc5ec\ubd80\ub294 \ud544\uc694\ud55c \uad00\ub828\uc131\uc744 \ub2ec\uc131\ud588\ub294\uc9c0 \uc5ec\ubd80\uc5d0 \ub530\ub77c \ud310\ub2e8\ub429\ub2c8\ub2e4. \uc774\ub97c \ud655\uc778\ud558\ub824\uba74 \uc131\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\uc5b4\uc57c \ud558\uba70, \ub274\uc2a4\ub808\ud130\uc758 \uacbd\uc6b0 \uc774 \uce21\uc815\uc740 \uac04\ub2e8\ud569\ub2c8\ub2e4. MasterBase\u00ae\uc758 \ud1b5\uacc4 \uc139\uc158\uc5d0\uc11c\ub294 \uc5f4\ub78c\ub960, \ud074\ub9ad\ub960, \uad6c\ub3c5 \ucde8\uc18c\uc728\uc740 \ubb3c\ub860 \uc774\ud0c8\ub960, \ub274\uc2a4\ub808\ud130 \uc5f4\ub78c\uc5d0 \uc0ac\uc6a9\ub41c \ub514\ubc14\uc774\uc2a4 \ubc0f \uc2dc\uac04, \ud074\ub9ad\ud55c \ub9c1\ud06c \ub4f1\uc5d0 \uad00\ud55c \ubaa8\ub4e0 \uc2e4\uc81c \uc815\ubcf4\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c KPI\ub294 \ud22c\uc790 \uc218\uc775\ub960(ROI)\uc744 \uc815\ud655\ud558\uac8c \uacc4\uc0b0\ud558\uace0 \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\ub97c \uc704\ud55c \uad00\ub828 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<li><strong style=\"font-weight: bold;\">\ub2e4\ub978 \uc628\ub77c\uc778 \ub9c8\ucf00\ud305 \ucc44\ub110\uacfc \uc27d\uac8c \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4:<\/strong> \ub274\uc2a4\ub808\ud130\uc640 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \uac19\uc740 \ub2e4\ub978 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub294 \ub9e4\uc6b0 \uc798 \uacb0\ud569\ub418\uc5b4 \uc11c\ub85c\ub97c \ubcf4\uc644\ud560 \uc218 \uc788\uc73c\uba70, \ub9c8\uc9c0\ub9c9\uc73c\ub85c \ub274\uc2a4\ub808\ud130\ub294 \uc218\uc2e0\uc790\uac00 \uc0ac\ubb34\uc2e4\uc5d0 \uc788\ub4e0, \ud0dc\ube14\ub9bf\uc744 \uc0ac\uc6a9\ud558\ub4e0, \ud734\ub300\ud3f0\uc744 \uc0ac\uc6a9\ud558\ub4e0 \uc5b4\ub514\uc11c\ub4e0 \uc218\uc2e0\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc774 \uac00\uc7a5 \ud070 \uc7a5\uc810\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">\uc131\uacf5\uc801\uc778 \ub274\uc2a4\ub808\ud130 \uc804\ub7b5\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/h2>\n<p style=\"text-align: justify;\">\uacc4\ud68d\uc740 \ucea0\ud398\uc778 \uc131\uacf5\uc758 \ud575\uc2ec\uc774\uba70 \uc5b4\ub5a4 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uac04\uacfc\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uc2dc\uac04\uc744 \ub4e4\uc5ec \uc804\ub7b5\uc744 \uc815\uc758\ud558\uc138\uc694. \ub274\uc2a4\ub808\ud130\ub97c \uacc4\ud68d\ud560 \ub54c\ub294 \uccb4\uacc4\uc801\uc73c\ub85c \uc5ec\ub7ec \ub2e8\uacc4\ub97c \uac70\uce58\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub294 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc9c0\ub9cc \ub274\uc2a4\ub808\ud130 \uc804\ub7b5\uc740 \uadf8\ub9cc\ud55c \uac00\uce58\uac00 \uc788\uc73c\uba70 \uc7a5\uae30\uc801\uc73c\ub85c \ubcf4\ub78c\uc744 \ub290\ub084 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 style=\"text-align: justify;\">1\ub2e8\uacc4. \ubaa9\ud45c \uc124\uc815<\/h2>\n<p style=\"text-align: justify;\">\uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \ud56d\uc0c1 \uae30\ub300\ud558\ub294 \ubc14\ub97c \uc815\uc758\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8 \uc804\uc5d0 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c, \ube44\uc804 \ubc0f \uae30\uc5c5 \uac00\uce58\ub97c \uac80\ud1a0\ud558\uba74 \ud68c\uc0ac\uc640 \uc8fc\uc694 \ubaa9\ud45c\uc5d0 \ub300\ud55c \uc88b\uc740 \uac1c\uc694\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub274\uc2a4\ub808\ud130\ub3c4 \uc774\ub7ec\ud55c \ubaa9\ud45c\ub97c \ud5a5\ud574 \ub098\uc544\uac00\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\ub274\uc2a4\ub808\ud130 \uc804\ub7b5\uc758 \ubaa9\ud45c\ub97c \ud30c\uc545\ud558\ub824\uba74 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4\ub824\ub294 \uc774\uc720\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub97c \uba85\ud655\ud788 \uc54c\uc218\ub85d \ub354 \uc131\uacf5\uc801\uc778 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c \uc9c8\ubb38\uc744 \uc2a4\uc2a4\ub85c\uc5d0\uac8c \ud574\ubcf4\uc138\uc694:<\/p>\n<p style=\"text-align: justify;\">\uae30\uc874 \uace0\uac1d\uacfc \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c, \ud2b9\ubcc4 \uc774\ubca4\ud2b8 \ub610\ub294 \uc81c\ud488\uc744 \uc54c\ub9ac\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694, \uc544\ub2c8\uba74 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \uae30\uc874 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud558\ub294 \uac83\uc774 \ub354 \uc911\uc694\ud558\uc2e0\uac00\uc694?<\/p>\n<p style=\"text-align: justify;\">\uc0b0\uc5c5\uacfc \uc870\uc9c1\uc5d0 \ub530\ub77c \ubaa9\ud45c\uac00 \ud06c\uac8c \ub2e4\ub97c \uc218 \uc788\uc73c\ubbc0\ub85c \uc9d1\uc911\ud574\uc57c \ud560 \ubaa9\ud45c\ub294 \ud68c\uc0ac\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n<h2 style=\"text-align: justify;\">2\ub2e8\uacc4. KPI \uac1c\ubc1c<\/h2>\n<p style=\"text-align: justify;\">\ub274\uc2a4\ub808\ud130\ub97c \uacc4\ud68d\ud560 \ub54c \uad6c\uccb4\uc801\uc778 KPI\ub97c \uc815\uc758\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. KPI\ub294 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc131\uacf5 \uc5ec\ubd80\uc640 \uc804\ubc18\uc801\uc778 \uc804\ub7b5\uc744 \uce21\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud575\uc2ec \uc218\uce58\uc785\ub2c8\ub2e4. \ub450 \uac00\uc9c0 \ubaa8\ub450 \uc5bc\ub9c8\ub098 \uc798 \uc218\ud589\ub418\uace0 \uc788\ub294\uc9c0\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\uc8fc\uc694 \uc9c0\ud45c\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4: \uc624\ud508\uc728, \ud074\ub9ad \uc218, \uc804\ub2ec\ub960, \ub4f1\ub85d, \ud074\ub9ad\ub960, \uc774\ud0c8\ub960, \uc2a4\ud338\ub960, \uc804\ud658\uc728, \uc2e0\uaddc \uad6c\ub3c5 \ub4f1\uc758 \uc9c0\ud45c\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">KPI\ub294 \uc774\uc804\uc5d0 \uc124\uc815\ud55c \ubaa9\ud45c\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c4\ub2e4\ub294 \uc810\uc744 \uba85\uc2ec\ud558\uc138\uc694. \uc815\uc758\ub41c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \uc911\uc694\ud55c KPI\ub97c \uc2dd\ubcc4\ud558\uace0 \ud3c9\uac00\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \ubd84\uc11d \ubc0f \ud3c9\uac00\ud558\uace0 \uc131\uacf5 \ub610\ub294 \uc2e4\ud328\ub97c \uac1d\uad00\uc801\uc73c\ub85c \ud310\ub2e8\ud558\uc5ec \uc5b8\uc81c\ub4e0\uc9c0 \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 style=\"text-align: justify;\">3\ub2e8\uacc4. \uc804\uc1a1\ud558\uae30 \uac00\uc7a5 \uc88b\uc740 \uc2dc\uac04 \ucc3e\uae30<\/h2>\n<p style=\"text-align: justify;\">\uacc4\ud68d\uc744 \uc138\uc6b8 \ub54c\ub294 \ub274\uc2a4\ub808\ud130\ub97c \ubcf4\ub0b4\uae30\uc5d0 \uac00\uc7a5 \uc88b\uc740 \uc2dc\uae30\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uc131\uacf5\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc218\uc2e0\uc790\uac00 \ucef4\ud4e8\ud130 \uc55e\uc5d0 \uc788\uac70\ub098 \ud734\ub300\ud3f0\uc774\ub098 \ud0dc\ube14\ub9bf\uc744 \uc190\uc5d0 \ub4e4\uace0 \uc788\uc744 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc2dc\uac04\uc5d0 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\uc0c1\uc801\uc778 \uc2dc\uac04\uc744 \uc5b4\ub5bb\uac8c \uc54c \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<p style=\"text-align: justify;\">\ud14c\uc2a4\ud2b8, \ud14c\uc2a4\ud2b8, \ud14c\uc2a4\ud2b8. \ub2e4\ub978 \uc694\uc77c\uacfc \ub2e4\ub978 \uc2dc\uac04\uc5d0 \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\uace0, \uc624\ud508\uc728\uc774 \uac00\uc7a5 \ub192\uc740 \uc2dc\uac04\uc5d0 \ub530\ub77c \ub300\ubd80\ubd84\uc758 \uc218\uc2e0\uc790\uac00 \uc5b8\uc81c \uc774\uba54\uc77c\uc744 \uc77d\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 style=\"text-align: justify;\">4\ub2e8\uacc4. \ucf58\ud150\uce20 \uac00\uc774\ub4dc\ub77c\uc778 \uac1c\ubc1c<\/h2>\n<p style=\"text-align: justify;\">\ub274\uc2a4\ub808\ud130\uc758 \ucf58\ud150\uce20\ub294 \ubaa9\ud45c \ub2ec\uc131\uc744 \uc704\ud55c \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud2b9\uc815 \ubaa9\ud45c\uc5d0 \ub530\ub77c \ucf58\ud150\uce20 \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uac1c\ubc1c\ud574\uc57c \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub274\uc2a4\ub808\ud130\uc5d0 \ud3ec\ud568\ud558\ub294 \ub0b4\uc6a9\uc740 \ubaa9\ud45c \uc9c0\ud5a5\uc801\uc774\uc5b4\uc57c \ud558\uba70 \ub300\uc0c1 \uadf8\ub8f9\uc774 \ud2b9\uc815 \ud65c\ub3d9\uc744 \uc218\ud589\ud558\ub3c4\ub85d \ub3d9\uae30\ub97c \ubd80\uc5ec\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\uc804\ub7b5\uacfc \uc624\ub514\uc5b8\uc2a4\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ucf58\ud150\uce20 \uc720\ud615\uc744 \uace0\ub824\ud558\uc138\uc694. \uac1c\ubc1c\ud560 \uc801\uc808\ud55c \uc8fc\uc81c\ub97c \ucc3e\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\ub2e4\uba74 \ub2e4\ub978 \ube0c\ub79c\ub4dc\uc640 \uae30\uc5c5\uc758 \uac00\uc7a5 \uc131\uacf5\uc801\uc778 \ub274\uc2a4\ub808\ud130\ub97c \uc0b4\ud3b4\ubcf4\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5\uc758 \uc6c0\uc9c1\uc784\uc744 \uad00\ucc30\ud558\ub294 \uac83\uc740 \uc0c8\ub85c\uc6b4 \ucf58\ud150\uce20 \uc601\uc5ed, \uc81c\ud488 \ubc0f \uc774\ubca4\ud2b8\uc5d0 \ub300\ud55c \uc601\uac10\uc744 \uc5bb\uc744 \uc218 \uc788\ub294 \uc88b\uc740 \uae30\ud68c\uc774\uba70, \ud55c \ubc1c \uc55e\uc11c \ub098\uac08 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\ud6a8\uacfc\uc801\uc778 \ub610 \ub2e4\ub978 \ubc29\ubc95\uc740 \uc0ac\uc804 \uc124\ubb38\uc870\uc0ac\uc785\ub2c8\ub2e4. \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ub274\uc2a4\ub808\ud130\uc5d0\uc11c \uc5b4\ub5a4 \ucf58\ud150\uce20\ub97c \ucc3e\uace0 \uc2f6\uc740\uc9c0 \uc9c1\uc811 \ubb3c\uc5b4\ubcf4\uc138\uc694.<\/p>\n<h2 style=\"text-align: justify;\">5\ub2e8\uacc4: \uc5f0\ub77d\ucc98 \ubaa9\ub85d \ub9cc\ub4e4\uae30<\/h2>\n<p style=\"text-align: justify;\">\ub274\uc2a4\ub808\ud130\uc5d0\ub294 \ub2f9\uc5f0\ud788 \uc218\uc2e0\uc790\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc591\uc9c8\uc758 \uc5f0\ub77d\ucc98 \ubaa9\ub85d\uc744 \uc791\uc131\ud558\ub294 \uac83\uc740 \uc885\uc885 \uc5b4\ub824\uc6b4 \uc77c\uc774\uc9c0\ub9cc \uba87 \uac00\uc9c0 \ud575\uc2ec \uc694\uc18c\ub97c \uc5fc\ub450\uc5d0 \ub450\uba74 \uadf8\ub9ac \uc5b4\ub835\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\uccab\uc9f8, \uad6c\ub9e4\ud55c \ubaa9\ub85d\uc5d0\uc11c \ubc97\uc5b4\ub098\uc138\uc694. \ubc30\uc1a1 \uac00\ub2a5\uc131\uacfc \ud3c9\ud310\uc774 \ub5a8\uc5b4\uc9c8 \uc218 \uc788\uc73c\ubbc0\ub85c \ud53c\ud574\uac00 \ub108\ubb34 \ud07d\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\ubc18\uc751\ud615 \uac00\uc785 \uc704\uc82f\uc73c\ub85c \uad6c\ub3c5\uc790\ub97c \ud655\ubcf4\ud558\uc138\uc694. \uc6f9\uc0ac\uc774\ud2b8, \ud648\ud398\uc774\uc9c0, \ube14\ub85c\uadf8, \ub9ac\uc18c\uc2a4 \ud398\uc774\uc9c0 \ub4f1\uc5d0 \uac00\uc785 \uc704\uc82f\uc744 \ud1b5\ud569\ud558\uc138\uc694. \ub108\ubb34 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uba74 \uc0ac\uc6a9\uc790\uac00 \uac00\uc785\uc744 \ud3ec\uae30\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uac00\uc785 \uc2dc \uac00\ub2a5\ud55c \ud55c \uc801\uc740 \uc815\ubcf4\ub97c \uc694\uccad\ud558\uc138\uc694.<\/p>\n<h2 style=\"text-align: justify;\">6\ub2e8\uacc4: \ub514\uc790\uc778, \ucf58\ud150\uce20, \ubc95\ub960 \uc815\ubcf4\uc758 \uc138 \uac00\uc9c0 \uad6c\uc131 \uc694\uc18c\uc5d0 \uc8fc\uc758\ud558\uc138\uc694.<\/h2>\n<ul style=\"text-align: justify; list-style: none;\">\n<li><strong style=\"font-weight: bold;\">\ub274\uc2a4\ub808\ud130 \ub514\uc790\uc778, \uccab \ubc88\uc9f8 \uc601\ud5a5\ub825<\/strong>\n<p>\uc0dd\uc131\uc758 \uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \ud574\ub2f9 \ud15c\ud50c\ub9bf\uc744 \uc124\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. MasterBase\u00ae\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \ud15c\ud50c\ub9bf \uc911 \ud558\ub098\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc6d0\ud558\ub294 \ub300\ub85c \uc218\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610 \ub2e4\ub978 \uc635\uc158\uc740 \ubcf8\uc778 \ub610\ub294 \ud0c0\uc0ac\uc5d0\uc11c \ub9cc\ub4e0 \ud15c\ud50c\ub9bf\uc744 \uc5c5\ub85c\ub4dc\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \uacbd\uc6b0 \uc120\ud0dd\ud55c \ub808\uc774\uc544\uc6c3\uc774 \uc7ac\uadc0\uc801\uc778\uc9c0 \ud655\uc778\ud558\uc5ec \ucea0\ud398\uc778\uc774 \ubaa8\ub4e0 \ucd5c\uc885 \ub514\ubc14\uc774\uc2a4\uc5d0 \uc644\ubcbd\ud558\uac8c \ud45c\uc2dc\ub418\ub3c4\ub85d \ud558\uc138\uc694.<\/p>\n<p>\ubaa8\ubc94 \ub514\uc790\uc778 \uc0ac\ub840\uc5d0 \ub530\ub77c \uba85\ud655\ud55c \uad6c\uc870\ub97c \ud1b5\ud574 \uad6c\ub3c5\uc790\uac00 \ucf58\ud150\uce20\uc640 \ud575\uc2ec \uba54\uc2dc\uc9c0\ub97c \uc989\uc2dc \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub3c5\uc790\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub294 \uc774\ubbf8\uc9c0\ub97c \ucd94\uac00\ud55c \ub2e4\uc74c \uc9e7\uc740 \ud14d\uc2a4\ud2b8\uc640 \uba85\ud655\ud55c \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548(CTA)\uc744 \ucd94\uac00\ud558\uc138\uc694.<\/li>\n<li><strong style=\"font-weight: bold;\">\ucf58\ud150\uce20 \uc81c\uc791 <\/strong>\n<p>\uac8c\uc2dc\ud310\uc758 \ud575\uc2ec \ub0b4\uc6a9\uc774\uba70 \ub2e4\uc74c\uacfc \uac19\uc740 \ub0b4\uc6a9\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4:<\/p>\n<p>\ucd5c\uc2e0 \ube14\ub85c\uadf8 \uae00 \ud64d\ubcf4, \uac00\uc774\ub4dc, \ubc31\uc11c, \uc5f0\uad6c \ub4f1 \uc0c8\ub85c\uc6b4 \uacbd\ud488 \uc81c\uacf5, \uc138\ubbf8\ub098, \uc6e8\ube44\ub098 \ubc0f \uae30\ud0c0 \uc774\ubca4\ud2b8 \ucd08\ub300, \ub300\ub9bc\uc808 \ub2ec\ub825, \uc5f0\uac04 \ub2ec\ub825 \ub4f1 \ud2b9\ubcc4 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \ub4f1.<\/p>\n<p>\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \ud575\uc2ec \uba54\uc2dc\uc9c0\uac00 \uc788\uc5b4\uc57c \ud55c\ub2e4\ub294 \uaddc\uce59\uc744 \ub530\ub985\ub2c8\ub2e4. \ub274\uc2a4\ub808\ud130\ub294 \uba87 \uc548 \ub418\ub294 \uc608\uc678 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\uc11c\ub294 \uc5ec\ub7ec \ucf58\ud150\uce20\ub85c \uc8fc\uc758\ub97c \ub04c \uc218 \uc788\uc9c0\ub9cc \ub108\ubb34 \ub9ce\uc740 \ucf58\ud150\uce20\ub85c \ud3ec\ud654 \uc0c1\ud0dc\uac00 \ub418\uc9c0 \uc54a\ub3c4\ub85d \uc8fc\uc758\ud558\uc138\uc694.<\/p>\n<p>\uac00\uc7a5 \uc911\uc694\ud55c \uc815\ubcf4\ub294 \uc0c1\ub2e8 \ub610\ub294 \uadf8 \uadfc\ucc98\uc5d0 \ubc30\uce58\ud558\uc138\uc694. \uad6c\ub3c5\uc790\uac00 \uc544\ub798\ub85c \uc2a4\ud06c\ub864\ud574\uc57c \ud558\ub294 \ucf58\ud150\uce20\uac00 \ub9ce\uc744\uc218\ub85d \ud558\ub2e8\uc758 \ucf58\ud150\uce20\uac00 \uc8fc\ubaa9\ubc1b\uc9c0 \ubabb\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/li>\n<li><strong style=\"font-weight: bold;\">\ubc95\uc801 \uace0\uc9c0<\/strong>\n<p>\ud2b9\uc815 \ubc95\uc801 \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc900\uc218\ud574\uc57c \ud569\ub2c8\ub2e4. \ub274\uc2a4\ub808\ud130\uc5d0\ub294 \uc774\uc6a9\uc57d\uad00 \ubc0f \uad6c\ub3c5 \ucde8\uc18c \ub9c1\ud06c\uac00 \ud3ec\ud568\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \uc218\uc2e0\uc790\uac00 \ub274\uc2a4\ub808\ud130 \uc218\uc2e0\uc5d0 \ub3d9\uc758\ud558\ub294 \uac83\ub3c4 \ubc95\uc801 \uc694\uac74\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ubc95\uc801\uc73c\ub85c \uad11\uace0\ub85c \uac04\uc8fc\ub418\ubbc0\ub85c \uc6d0\uce58 \uc54a\ub294 \uc774\uba54\uc77c\uc740 \ubcf4\ub0b4\uc9c0 \ub9c8\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">8\ub2e8\uacc4. \ubc30\uc1a1: \uc774\uc81c \uc7ac\ubbf8\uc788\uc5b4\uc9d1\ub2c8\ub2e4.<\/h2>\n<p style=\"text-align: justify;\">\uba3c\uc800 \ubbf8\ub9ac \ubcf4\uae30\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub274\uc2a4\ub808\ud130\uac00 \ub2e4\ub978 \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud45c\uc2dc\ub418\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694. \ubaa8\ub4e0 \uac83\uc774 \uc815\uc0c1\uc774\uba74 \uc804\uc1a1\ud558\uac70\ub098 \ub098\uc911\uc5d0 \uc608\uc57d\ud569\ub2c8\ub2e4...<\/p>\n<h2 style=\"text-align: justify;\">9\ub2e8\uacc4. \ubd84\uc11d \ubc0f \ucd5c\uc801\ud654<\/h2>\n<p style=\"text-align: justify;\">\ub2e8\uc21c\ud788 \ub274\uc2a4\ub808\ud130\ub97c \ub9cc\ub4e4\uc5b4\uc11c \ubcf4\ub0b4\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc7a5\uae30\uc801\uc73c\ub85c \uc131\uacf5\ud558\ub824\uba74 \uc131\uacfc\ub97c \ucca0\uc800\ud788 \ubd84\uc11d\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uac15\uc810\uacfc \uc57d\uc810\uc744 \ud30c\uc545\ud558\uace0 \ud5a5\ud6c4 \ub274\uc2a4\ub808\ud130 \ubc1c\uc1a1\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\">\uc624\ud508 \ubc0f \ud074\ub9ad\ub960, \uc804\ud658 \ubc0f\/\ub610\ub294 \ud074\ub9ad\ub2f9 \uc218\uc775\uacfc \uac19\uc740 \uc704\uc5d0\uc11c \uc124\uba85\ud55c \uc9c0\ud45c\ub97c \ucd94\uc801\ud569\ub2c8\ub2e4.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-hacer-newsletter-efectivos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1013\/6501c24f66d07300138dd1a1\/sdvifw80heb6xygfgitrhpjnm60l0aowsw1q2xpvfmuvt2vmlho6ic4la9zd1y8o\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\ub274\uc2a4\ub808\ud130\ub294 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \ubd80\ubd84 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ub274\uc2a4\ub808\ud130\ub294 \uad11\uace0\ub97c \uc704\ud55c \ucda9\ubd84\ud55c \uacf5\uac04\uc744 \uc81c\uacf5\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc7a0\uc7ac\uace0\uac1d\uacfc \ud68c\uc0ac \uac04\uc758 \uad00\uacc4\ub97c \ubc1c\uc804\uc2dc\ud0a4\ub294 \ub370\uc5d0\ub3c4 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max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ko\/\ud6a8\uacfc\uc801\uc778-\ub274\uc2a4\ub808\ud130-\uc804\ub7b5\uc744-\uacc4\ud68d\ud558\ub294-\ubc29\ubc95\/\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo planificar una estrategia de newsletter eficaz - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los newsletters o boletines son una de las piezas m\u00e1s importantes del email marketing. 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