{"id":6496,"date":"2025-07-09T17:03:53","date_gmt":"2025-07-09T14:03:53","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6496"},"modified":"2025-07-10T22:35:47","modified_gmt":"2025-07-10T19:35:47","slug":"%ea%b4%80%eb%a0%a8%ec%84%b1-%eb%86%92%ec%9d%80-%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%a9%94%ec%8b%9c%ec%a7%80%eb%a5%bc-%ec%9e%91%ec%84%b1%ed%95%98%eb%8a%94-4%eb%8b%a8%ea%b3%84","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/4-pasos-para-crear-mensajes-relevantes-en-email-marketing\/masterbase\/","title":{"rendered":"\uad00\ub828\uc131 \ub192\uc740 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub97c \uc791\uc131\ud558\ub294 4\ub2e8\uacc4"},"content":{"rendered":"<p>\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uace0\uac1d\uacfc \uc77c\ub300\uc77c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uad6c\ucd95\ud558\uace0 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \uc801\uc2dc\uc5d0 \uace0\uac1d\uc758 \uc694\uad6c\ub97c \ucda9\uc871\uc2dc\ud0ac \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc124\uba85\ud558\ub294 \uac83\uc740 \ub2ec\uc131 \uac00\ub2a5\ud55c \ubaa9\ud45c\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uacbd\uc774\ub85c\uc6c0\uc740 <strong>\uad00\ub828\uc131<\/strong>.<\/p>\n<h3>\ub2ec\uc131\ud558\uae30\uac00 \uadf8\ub807\uac8c \uc5b4\ub824\uc6b8\uae4c\uc694?<\/h3>\n<p>RAE\uc5d0 \ub530\ub974\uba74 \uad00\ub828\uc131\uc740 \"\uad00\ub828\uc131\uc774 \uc788\ub294 \ud488\uc9c8 \ub610\ub294 \uc870\uac74\", \uc989 \uc911\uc694\uc131, \uc911\uc694\uc131\uc774 \uc788\ub294 \uac83, \ub208\uc5d0 \ub744\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p>\uad00\ub828\uc131\uc740 \uc7a5\uae30\uc801\uc73c\ub85c \uc131\uacf5\uc801\uc778 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc704\ud55c \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \uba54\uc2dc\uc9c0\uc758 \uac00\uce58, \uc911\uc694\uc131 \ub610\ub294 \uc758\ubbf8\uac00 \ubd80\uc871\ud558\uba74 \ub3c5\uc790\ub294 \uba54\uc2dc\uc9c0\ub97c \uc5f4\uc9c0 \uc54a\uc744 \uac83\uc774\uba70, \ucd5c\uc545\uc758 \uacbd\uc6b0 \uc2a4\ud338\uc73c\ub85c \ud45c\uc2dc\ub418\uc5b4 \uadf8\ub3d9\uc548 \uc313\uc544\uc628 \ubaa8\ub4e0 \uc2e0\ub8b0\ub97c \uc783\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub530\ub77c\uc11c \ub9c8\ucf00\ud130\uc758 \uac00\uc7a5 \ud070 \ubaa9\ud45c\ub294 \uc624\ud37c\uc5d0 \ub9de\ucdb0 \uc801\uc808\ud55c \ucf58\ud150\uce20\ub85c \uad00\ub828\uc131 \ub192\uc740 \uba54\uc2dc\uc9c0\ub97c \uc0dd\uc131\ud558\uace0 \uc774\ub97c \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \ub300\uc0c1\uc5d0\uac8c \uc804\uc1a1\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 \uc774\uac83\uc774 \ud604\uc2e4\uc5d0\uc11c \uc2e4\ud604\ud558\uae30 \uc5b4\ub824\uc6b4 \ub108\ubb34 \uc774\uc0c1\uc801\uc778 \uc2dc\ub098\ub9ac\uc624\uac00 \uc544\ub2cc\uc9c0 \uad81\uae08\ud574\ud558\ub294 \uac83\uc740 \ub2f9\uc5f0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub300\ub2f5\uc740 '\uc544\ub2c8\uc624'\uc785\ub2c8\ub2e4. \uc624\ub298\ub0a0\uc5d0\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uac83\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc220\uc740 \uc874\uc7ac\ud558\uba70, \uc88b\uc740 \uacc4\ud68d\uacfc \uc2dc\uac04, \uc758\uc9c0\ub9cc \uc788\uc73c\uba74 \ub429\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">\uc800\ud76c\uac00 \ub3c4\uc640\ub4dc\ub9b4 \uc218 \uc788\ub294 \uac83\uc740 \ud544\uc694\ud55c \uc804\ub7b5\uc744 4\uac00\uc9c0 \uc8fc\uc694 \ub2e8\uacc4\ub85c \uacc4\ud68d\ud558\ub294 \uac83\uc785\ub2c8\ub2e4:<\/strong><\/p>\n<h2><strong>1. \uac00\uce58 \uc788\ub294 \uc815\ubcf4\ub85c \uc5f0\ub77d\ucc98 \uae30\ubc18 \uad6c\ucd95\ud558\uae30<\/strong><\/h2>\n<p>\uad00\ub828\uc131\uc744 \uc704\ud55c \uccab \ubc88\uc9f8 \uc694\uac74\uc740 \uad00\ub828\uc131 \uc788\ub294 \uc815\ubcf4\ub97c \ubcf4\uc720\ud55c \uace0\uac1d \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \ubcf4\uc720\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc5d0 \ub300\ud55c \uc5b4\ub5a4 \uc815\ubcf4\uac00 \uc815\ub9d0 \uc720\uc6a9\ud55c\uc9c0 \uc2a4\uc2a4\ub85c\uc5d0\uac8c \ubb3c\uc5b4\ubcf4\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694.<\/p>\n<p>\uace0\uac1d\uc744 \ud655\ubcf4\ud558\uc790\ub9c8\uc790 \ub610\ub294 \uace0\uac1d\uacfc\uc758 \uccab \uc811\ucd09\uc5d0\uc11c \uc5bb\uc740 \ub370\uc774\ud130\uac00 \uc544\ub2c8\ub77c \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc218\uc9d1\ub41c \ub370\uc774\ud130\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubaa8\ubc94 \uc0ac\ub840\uc5d0 \ub530\ub974\uba74, \uc774\ub7ec\ud55c \uc815\ubcf4\ub294 \uace0\uac1d\uc774 \ud68c\uc0ac\uc5d0 \uba38\ubb34\ub294 \ub3d9\uc548\uc758 \ud589\ub3d9, \uacfc\uac70 \uad6c\ub9e4, \ucde8\ud5a5, \uad00\uc2ec\uc0ac \ub610\ub294 \ucde8\ubbf8\uc640 \uac19\uc740 \uc9c0\ub9ac\uc801 \ubc0f \uc2ec\ub9ac\ud559\uc801 \ub370\uc774\ud130\uc5d0\uc11c \ud30c\uc0dd\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\uc608\uc2dc:<\/strong> \ud55c \uc9c0\uc5ed \ubcf4\ud5d8\uc0ac\ub294 \uacfc\uac70 \ucea0\ud398\uc778\uacfc \ud504\ub85c\uadf8\ub808\uc2dc\ube0c \uc591\uc2dd\uc5d0 \ub300\ud55c \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc744 \ucea1\ucc98\ud558\uae30 \uc2dc\uc791\ud558\uc5ec \uac00\uc7a5 \uc790\uc8fc \uc0c1\ub2f4\ud558\ub294 \ubcf4\ud5d8 \uc720\ud615, \uac31\uc2e0 \uc2b5\uad00, \uc120\ud638\ud558\ub294 \ucc44\ub110 \ub4f1 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uace0\uac1d \uae30\ubc18\uc744 \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uc81c\uc548\uc744 \uac1c\uc778\ud654\ud558\uace0 \uc774\uba54\uc77c \uad6c\ub9e4 \uacb0\uc815 \uc8fc\uae30\ub97c 30% \ub2e8\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>2. \uace0\uac1d\uce35\uc744 \uc138\ubd84\ud654\ud558\uace0 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/strong><\/h2>\n<p>\ucda9\ubd84\ud55c \uc815\ubcf4\uac00 \ud655\ubcf4\ub418\uba74 \ube44\uc2b7\ud55c \uad00\uc2ec\uc0ac\ub97c \uac00\uc9c4 \uc5f0\ub77d\ucc98\ub97c \uadf8\ub8f9\ud654\ud558\uae30 \uc2dc\uc791\ud558\uc138\uc694. \ub450 \uac1c \uc774\uc0c1\uc758 \ubcc0\uc218\ub97c \uae30\uc900\uc73c\ub85c \ubd84\ub958\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uba85\uc2ec\ud574\uc57c \ud560 \uc810\uc740 \uace0\uac1d\uce35\uc774 \uc138\ubd84\ud654\ub420\uc218\ub85d \uc77c\ub300\uc77c \ubaa9\ud45c\uc5d0 \ub354 \uac00\uae4c\uc6cc\uc9c0\uae30 \ub54c\ubb38\uc5d0 \ub354 \ub9ce\uc740 \uad00\ub828\uc131 \ub192\uc740 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uac1c\uc778\uc801\uc774\uace0 \uc9c1\uc811\uc801\uc778 \ub300\ud654\ub97c \ud1b5\ud574 \uc644\ubcbd\uc5d0 \ub3c4\ub2ec\ud558\ub294 \uac83\uc740 \ubd88\uac00\ub2a5\ud558\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uc9c0\ub9cc, \uc774\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \ubaa8\ub4e0 \uc2dc\ub3c4\uac00 \uc11c\ube44\uc2a4\ub97c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\ub3c4 \uc54c\uace0 \uc788\uc73c\ubbc0\ub85c \uad00\ub828\uc131\uc774 \uac00\uc838\ub2e4\uc8fc\ub294 \uc131\uacf5\uc744 \uc704\ud574 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc2dc\uac04\uc744 \ud22c\uc790\ud560\uc9c0 \uacb0\uc815\ud558\ub294 \uac83\uc740 \uc5ec\ub7ec\ubd84\uc758 \ubaab\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc608\uc2dc:<\/strong> \ud55c \uc0ac\ub9bd \ub300\ud559\uad50\ub294 \uad50\uc721 \uc218\uc900, \uc9c1\uc5c5 \uc720\ud615, \uad00\uc2ec \ubd84\uc57c\ubcc4\ub85c \uc138\ubd84\ud654\ud558\uc5ec \uc7a0\uc7ac\uc801\uc778 \uacf5\ub300\uc0dd\uc5d0\uac8c\ub294 \ub77c\uc774\ube0c \uac15\uc758 \ucd08\ub300\uc7a5\uc744, \ub300\ud559\uc6d0 \uc9c4\ud559\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \ud559\uc0dd\uc5d0\uac8c\ub294 \ud2b9\ubcc4 \ud560\uc778 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \ub4f1 \ucc28\ubcc4\ud654\ub41c \ucf58\ud150\uce20\ub97c \uc804\uc1a1\ud569\ub2c8\ub2e4. \uc774 \ub2e4\ubcc0\ub7c9 \uc138\ubd84\ud654 \ub355\ubd84\uc5d0 \uc774\uba54\uc77c \ucea0\ud398\uc778\uc758 \uc804\uccb4 \ucc38\uc5ec\ub3c4\uac00 451% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>3. \uc99d\uac70 \uac1c\ubc1c<\/strong><\/h2>\n<p>\uac01 \uc138\uadf8\uba3c\ud2b8\uc5d0 \uc801\ud569\ud55c \ucf58\ud150\uce20\ub97c \ud655\ubcf4\ud55c \ud6c4 \uc774\ub97c \ubc1c\uc1a1\ud558\uae30 \uc804\uc5d0 \uc18c\uaddc\ubaa8 \uace0\uac1d \uadf8\ub8f9\uc744 \ub300\uc0c1\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud558\uc5ec \uc218\uc6a9\ub3c4\ub97c \uce21\uc815\ud558\uc138\uc694.<\/p>\n<p>\ucf58\ud150\uce20\ub294 \uc815\ud655\ud558\uace0 \ubaa8\ub4e0 \uc791\uc5c5\uc774 \uc798 \uc774\ub8e8\uc5b4\uc84c\uc9c0\ub9cc \uc804\ub2ec\uc774\ub098 \uc774\uc288 \ub610\ub294 \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548\uc774 \uba85\ud655\ud558\uc9c0 \uc54a\uc558\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc804\uccb4 \uc138\uadf8\uba3c\ud2b8\uc5d0 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\uae30 \uc804\uc5d0 \ud56d\uc0c1 \uc18c\uaddc\ubaa8 \uadf8\ub8f9\uc5d0 \ub450 \uac1c\uc758 \ud14c\uc2a4\ud2b8 \uba54\uc77c\uc744 \ubcf4\ub0b4\uace0 \uc5b4\ub5a4 \uba54\uc77c\uc774 \uac00\uc7a5 \uc798 \ubc1b\uc544\ub4e4\uc5ec\uc9c0\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \uc131\uacf5\uc801\uc778 \uac83\uc73c\ub85c \ud310\uba85\ub41c \uba54\uc77c\uc744 \ucd5c\uc885\uc801\uc73c\ub85c \ubcf4\ub0b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc608\uc2dc:<\/strong> \ud55c \uc804\uc790\uc81c\ud488 \uc18c\ub9e4\uc5c5\uccb4\uac00 \uc6d4\uac04 \ub274\uc2a4\ub808\ud130\uc758 \ub450 \uac00\uc9c0 \ubc84\uc804\uc73c\ub85c A\/B \ud14c\uc2a4\ud2b8\ub97c \uc2e4\ud589\ud569\ub2c8\ub2e4. \ud55c \ubc84\uc804\uc5d0\ub294 '\uc9c0\uae08 \uad6c\ub9e4\ud558\uae30' \ubc84\ud2bc\uc5d0 CSS \ub9c8\uc774\ud06c\ub85c \uc560\ub2c8\uba54\uc774\uc158\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uace0 \ub2e4\ub978 \ubc84\uc804\uc5d0\ub294 \ud3ec\ud568\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\ub97c \ubd84\uc11d\ud55c \uacb0\uacfc, \ub9c8\uc774\ud06c\ub85c \uc778\ud130\ub799\uc158\uc774 \ud3ec\ud568\ub41c \ubc84\uc804\uc774 \ud2b9\ud788 25~34\uc138 \uc0ac\uc6a9\uc790 \uc0ac\uc774\uc5d0\uc11c \ubaa8\ubc14\uc77c \uae30\uae30\uc5d0\uc11c 28%\uc758 \ud074\ub9ad\uc744 \ub354 \ub9ce\uc774 \ubc1c\uc0dd\uc2dc\ud0a8\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>4. \ucd5c\uc801\uc758 \uc804\uc1a1 \ube48\ub3c4 \uacb0\uc815<\/strong><\/h2>\n<p>\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc5d0\uc11c \uac00\uc7a5 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38\uc740 \uace0\uac1d\uacfc \uc5f0\ub77d\ucc98\uc5d0 \uba54\uc2dc\uc9c0\ub97c \uc5bc\ub9c8\ub098 \uc790\uc8fc \ubcf4\ub0bc \uac83\uc778\uac00 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc815\ud655\ud55c \uc815\ub2f5\uc774\ub098 \ub2e8\uc77c\ud55c \ube48\ub3c4\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uce35\uc758 \uc77c\ubd80 \uc138\uadf8\uba3c\ud2b8\ub294 \ud2b9\uc815 \ube48\ub3c4\ub97c \uc120\ud638\ud558\uace0 \ub2e4\ub978 \uc138\uadf8\uba3c\ud2b8\ub294 \ub2e4\ub978 \ube48\ub3c4\ub97c \uc120\ud638\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uc804\ub2ec\ud558\uace0\uc790 \ud558\ub294 \uc815\ubcf4\uc758 \uc720\ud615\uacfc \uc624\ud37c, \uc2e0\uc81c\ud488 \uc815\ubcf4 \ub4f1\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc18c\ud1b5\ud560 \ub54c\ub294 \uc804\ub2ec\ud560 \uad00\ub828\uc131\uc774 \uc788\ub294 \ub0b4\uc6a9\uc774 \uc788\uc744 \ub54c\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uad00\ub828\uc131\uc758 \uc815\uc758\ub97c \uc5fc\ub450\uc5d0 \ub450\uace0 \uc911\uc694\ud558\uace0 \uc758\ubbf8 \uc788\ub294 \ub0b4\uc6a9\uc774\ub77c\uba74 \uc774\ub97c \uc804\ub2ec\ud558\uc138\uc694.<\/p>\n<p><strong>\uc608\uc2dc:<\/strong> \ud55c \ucc9c\uc5f0 \uc81c\ud488 \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8 \ud65c\ub3d9 \ubd84\uc11d\uc744 \ud1b5\ud574 \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d \uadf8\ub8f9\uc740 \uc6f0\ube59 \ud301\uc774 \ub2f4\uae34 \uc8fc\uac04 \uc774\uba54\uc77c\uc744 \uc5f4\uc2ec\ud788 \uc5f4\uc5b4\ubcf4\ub294 \ubc18\uba74, \ubcf4\ub2e4 \uce90\uc8fc\uc5bc\ud55c \uace0\uac1d \uadf8\ub8f9\uc740 \uc6d4\uac04 \uc694\uc57d\ubcf8\uc5d0 \ub354 \uc798 \ubc18\uc751\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ucc28\ubcc4\ud654\ub41c \ube48\ub3c4\ub97c \uc801\uc6a9\ud558\uc5ec \uc624\ud508\uc728\uc744 \uac1c\uc120\ud558\uace0 \uad6c\ub3c5 \ucde8\uc18c\uc728\ub3c4 181% \uac10\uc18c\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uad00\ub828\uc131 \ub192\uc740 \uba54\uc2dc\uc9c0\ub97c \uc791\uc131\ud558\ub294 \uac83\uc740 \ubaa8\ubc94 \uc0ac\ub840\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub9e4\uc77c \uc218\uc2ed \uac1c\uc758 \uba54\uc2dc\uc9c0\ub97c \uc218\uc2e0\ud558\ub294 \ud658\uacbd\uc5d0\uc11c\ub294 \ud544\uc218\uc785\ub2c8\ub2e4. \uc774 \ub124 \ub2e8\uacc4\ub97c \uc720\uc6a9\ud558\uace0 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