{"id":6323,"date":"2025-05-12T22:08:52","date_gmt":"2025-05-12T19:08:52","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6323"},"modified":"2025-05-14T01:34:51","modified_gmt":"2025-05-13T22:34:51","slug":"%ed%8a%b8%eb%9e%9c%ec%9e%ad%ec%85%98-%eb%a9%94%ec%8b%9c%ec%a7%95%ec%9c%bc%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95%ec%9d%84-%ea%b0%9c%ec%84%a0%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95-2","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/","title":{"rendered":"\ud2b8\ub79c\uc7ad\uc158 \uba54\uc2dc\uc9d5\uc744 \ud1b5\ud55c \uace0\uac1d \uc5ec\uc815 \uac1c\uc120"},"content":{"rendered":"<p>\uac70\ub798 \uad00\ub828 \uba54\uc77c\uc740 \uc911\uc694\ud569\ub2c8\ub2e4. \ud310\ub9e4 \ud655\uc778, \ud658\uc601 \uc778\uc0ac, \uc8fc\ubb38 \uc5c5\ub370\uc774\ud2b8, \ubc1c\uc1a1 \uc138\ubd80 \uc815\ubcf4, \ube44\ubc00\ubc88\ud638 \ubcc0\uacbd \ub4f1 \uc5b4\ub5a4 \uc774\uc720\ub85c\ub4e0 \uc218\uc2e0\uc790\uc5d0\uac8c\ub294 \ub9e4\uc6b0 \uc911\uc694\ud55c \uba54\uc2dc\uc9c0\uc785\ub2c8\ub2e4. \ub610\ud55c \uad6c\ub3c5\uc790\ub098 \uace0\uac1d\uc774 \ud68c\uc0ac\ub85c\ubd80\ud130 \uac00\uc7a5 \uba3c\uc800 \ubc1b\uac8c \ub418\ub294 \uba54\uc2dc\uc9c0\uc778 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 \uc218\uc2e0\uc790\uc5d0\uac8c \uac00\uce58 \uc788\uace0 \uae30\ub300\ub418\ub294 \uc815\ubcf4\ub97c \uc804\ub2ec\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4 \ubc1c\uc2e0\uc790\uc5d0\uac8c \ud2b9\ud788 \uc911\uc694\ud55c \ub610 \ub2e4\ub978 \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \ubc14\ub85c \ub300\ub7c9 \uba54\uc2dc\uc9d5 \ucea0\ud398\uc778\ubcf4\ub2e4 \ub354 \ud6a8\uacfc\uc801\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud658\uc601 \uba54\uc2dc\uc9c0\ub294 \ud504\ub85c\ubaa8\uc158 \ucea0\ud398\uc778\ubcf4\ub2e4 \ucd5c\ub300 320\ubc30 \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b8\ub79c\uc7ad\uc158 \uba54\uc77c\ub9c1\uc774 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\ubcf4\ub2e4 \ud074\ub9ad\ub960\uc774 7~8\ubc30 \ub192\uace0, \ucd5c\ub300 6\ubc30 \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uac83\uc740 \ub2f9\uc5f0\ud55c \uc77c\uc785\ub2c8\ub2e4.<\/p>\n<h2><strong>\uadf8\ub807\ub2e4\uba74 \uc774\ub7ec\ud55c \uba54\uc2dc\uc9c0\ub97c \ub354 \ub9ce\uc774 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? \uba87 \uac00\uc9c0 \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4:<\/strong><\/h2>\n<ul>\n<li>\uba54\uc2dc\uc9c0 \uc804\uc1a1\uc740 \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc774 \uc544\ub2cc \uc0c1\uc5c5\uc801 \uac70\ub798\ub97c \uc704\ud574 \uc124\uacc4\ub41c \ud658\uacbd(\uc608: \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc)\uc5d0\uc11c \ud2b8\ub9ac\uac70\ub418\ubbc0\ub85c \uba54\uc2dc\uc9c0\uc758 \ud615\uc2dd\uacfc \ub514\uc790\uc778\uc774 \ub9e4\uc6b0 \uc81c\ud55c\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ud2b8\ub79c\uc7ad\uc158 \uc2dc\uc2a4\ud15c\uc5d0\ub3c4 \uc788\ub294 \ub370\uc774\ud130\uc5d0 \uc758\ud574 \uad6c\ub3d9\ub418\uae30 \ub54c\ubb38\uc5d0 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud560 \uc218 \uc788\ub294 \uc720\uc5f0\uc131\uc774 \ub5a8\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ub9c8\ucf00\ud305\uc774 \uc544\ub2cc \uc6b4\uc601\ud300\uc774\ub098 IT \ubd80\uc11c\uac00 '\uc18c\uc720'\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub97c \ub098\ud0c0\ub0b4\ub294 \ubd84\uba85\ud55c \uc9d5\ud6c4\ub294 'noreply@...' \uc720\ud615\uc758 \ubc1c\uc2e0\uc790\uc785\ub2c8\ub2e4. \ud655\uc2e4\ud788 \ub098\uc05c \uc2b5\uad00\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ud2b8\ub79c\uc7ad\uc158 \uba54\uc2dc\uc9c0\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \ub2e4\ub978 \uc774\uc720\ub3c4 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \uba54\uc2dc\uc9c0\ub97c \uc11c\ube44\uc2a4 \ub610\ub294 \uae30\ub2a5\uc801 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uacfc \ud63c\ud569\ud558\ub294 \uac83\uc5d0 \ub300\ud55c \ubd88\uc548\uac10\uc774 \uc788\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc774\uc720\ub294 \uc5b4\ub290 \uc815\ub3c4 \uc774\ud574\ud560 \uc218 \uc788\uc9c0\ub9cc \uc7a5\uc560\ubb3c\uc774 \ub418\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/p>\n<p>\ud2b8\ub79c\uc7ad\uc158 \uba54\uc2dc\uc9c0\uac00 \uc2b9\uc790\uac00 \ub41c\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub9c8\ucf00\ud130\ub85c\uc11c \uace0\ub824\ud574 \ubcfc \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc544\uc8fc \ub9ce\uc774\uc694.<\/p>\n<h3><strong>\ub2e4\uc74c\uc740 \uc774\ub7ec\ud55c \uac01 \uc720\ud615\uc758 \uba54\uc2dc\uc9c0\uc5d0 \ub300\ud55c \uac04\ub7b5\ud55c \uac1c\uc694\uc785\ub2c8\ub2e4:<\/strong><\/h3>\n<ol>\n<li>\n<h3><strong> \ud658\uc601 \uba54\uc2dc\uc9c0<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\uc774\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uba54\uc2dc\uc9c0\uc774\uba70, \ub530\ub77c\uc11c \uc7a0\uc7ac\uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \uac16\uac8c \ub418\ub294 \uccab\uc778\uc0c1\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\uae30\ub97c \ud074\ub9ad\ud558\uba74 MasterBase\u00ae\uc758 \uc911\uc694\uc131\uacfc \uc791\uc5c5 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \ub2f4\uc740 \ube14\ub85c\uadf8 \uac8c\uc2dc\uae00\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud658\uc601 \uba54\uc2dc\uc9c0\uac00 \ubd80\uc2e4\ud558\uba74 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub300\ud55c \ud504\ub808\uc820\ud14c\uc774\uc158\uc774 \ubd80\uc2e4\ud574\uc9d1\ub2c8\ub2e4. \ubc18\uba74\uc5d0 \uc88b\uc740 \ud658\uc601 \ud504\ub85c\uadf8\ub7a8\uc758 \uac00\uc7a5 \uc88b\uc740 \uc608\ub294 \ub3c5\uc790\uc5d0\uac8c \uc804\ub2ec\ud574\uc57c \ud560 \ud575\uc2ec \uc0ac\ud56d\uc744 \uc9c0\uc801\ud569\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\uadf8\uac00 \uc88b\uc740 \uacb0\uc815\uc744 \ub0b4\ub838\uace0, \uadc0\uc0ac\uc758 \uac00\uce58\ub97c \uc778\uc815\ubc1b\uace0 \uc788\uc73c\uba70, \ube0c\ub79c\ub4dc\/\uae30\uc5c5\uc73c\ub85c\uc11c \uadc0\uc0ac\uac00 \ubb34\uc5c7\uc744 \ub300\ud45c\ud558\ub294\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n<li>\uadf8\uac00 \uc88b\uc740 \ud68c\uc0ac\uc5d0 \uc788\ub2e4\ub294 \uac83\uc744.<\/li>\n<li>\uadf8\ub4e4\uc774 \uadc0\uc0ac\uc5d0\uc11c \uae30\ub300\ud560 \uc218 \uc788\ub294 \uac83. \ub3c5\uc790\uac00 \uad6c\ub3c5\uc744 \uc2e0\uccad\ud558\uac70\ub098 \uccab \uad6c\ub9e4\ub97c \ud558\ub3c4\ub85d \uc124\ub4dd\ud55c \uc81c\uc548\uc744 \ud655\uc778\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> \uc131\uacf5 \uc0ac\ub840:<\/strong><\/p>\n<p>\ud55c \uae08\uc735 \uae30\uad00\uc740 \ud658\uc601 \uc774\uba54\uc77c\uc5d0 30\ucd08 \ubd84\ub7c9\uc758 \ub3d9\uc601\uc0c1\uacfc \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc720\uc6a9\ud55c \ub9c1\ud06c\ub97c \ud3ec\ud568\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uacb0\uacfc: \uccab 7\uc77c \ub3d9\uc548 \uacc4\uc815 \ud65c\uc131\ud654\uc728\uc774 62% \uc99d\uac00\ud588\uace0 \ucd08\uae30 \uc9c0\uc6d0 \uc694\uccad\uc774 30% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> \ud655\uc778 \uba54\uc2dc\uc9c0<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\uc774\ub7ec\ud55c \uba54\uc2dc\uc9c0\uc5d0\ub294 \ub2e4\uc74c \uc0ac\ud56d\uc5d0 \ub300\ud55c \uc774\uc911 \ud655\uc778\ubd80\ud130 <em>\uc635\ud2b8\uc778<\/em> \uad6c\ub9e4 \ubc0f \ubc30\uc1a1\ubd80\ud130 \ubcf5\uad6c \ubc0f \ube44\ubc00\ubc88\ud638 \ubcc0\uacbd\uae4c\uc9c0.<\/p>\n<p>\uc774\ub4e4\uc740 \ubaa8\ub450 \ub9e4\uc6b0 \uad6c\uccb4\uc801\uc778 \uae30\ub2a5\uc744 \uac00\uc9c0\uace0 \uc788\uc5b4 \ud574\ub2f9 \uc774\ubca4\ud2b8\uac00 \ubc1c\uc0dd\ud588\uc74c\uc744 \ud655\uc778\ud569\ub2c8\ub2e4(\uc608: \uc8fc\ubb38\uc774 \uc811\uc218\ub418\uc5c8\uac70\ub098 \ubc30\uc1a1\ub418\uc5c8\uc74c). \uc88b\uc740 \ud504\ub85c\uadf8\ub7a8\uc740 \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \ub3c5\uc790\uc5d0\uac8c \uc54c\ub824\uc90d\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\uc88b\uc740 \uacb0\uc815\uc744 \ub0b4\ub838\ub2e4\ub294 \uac83, \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc\/\uae30\uc5c5\uc73c\ub85c\uc11c \uac00\uce58\ub97c \uc778\uc815\ubc1b\ub294\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<li>\uadf8\uac00 \uc88b\uc740 \ud68c\uc0ac\uc5d0 \uc788\ub2e4\ub294 \uac83\uc744.<\/li>\n<li>\uadc0\uc0ac\uac00 \uc81c\uacf5\ud558\ub294 \uac00\uce58\ub97c \uc804\ub2ec\ud558\uc138\uc694. \ub3c5\uc790\uac00 \uad6c\ub3c5 \ub610\ub294 \uccab \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\uac8c \ub9cc\ub4e0 \uc81c\uc548\uc744 \ud655\uc778\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub85c \ud65c\uc6a9\ud558\uc138\uc694.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> \uc131\uacf5 \uc0ac\ub840:<\/strong><\/p>\n<p>\ud55c \ubb3c\ub958 \uc11c\ube44\uc2a4 \ud68c\uc0ac\ub294 \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\uc640 \ucd94\uc801 \ub9c1\ud06c\ub97c \ud1b5\ud574 \uc8fc\ubb38 \ubc0f \ubc30\uc1a1 \ud655\uc778\uc744 \uc790\ub3d9\ud654\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc8fc\ubb38 \uc0c1\ud0dc \uad00\ub828 \uc9c0\uc6d0 \ud2f0\ucf13\uc774 451\uac74 \uac10\uc18c\ud558\uace0 \uace0\uac1d \ub9cc\uc871\ub3c4(NPS)\uac00 12\uc810 \uc774\uc0c1 \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> \uc54c\ub9bc \uba54\uc2dc\uc9c0<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\uc774\ub7ec\ud55c \uba54\uc2dc\uc9c0\ub294 \ud56d\uc0c1 \uadf8\ub7f0 \uac83\uc740 \uc544\ub2c8\uc9c0\ub9cc \uc885\uc885 \ub3c5\uc790\uc758 \uc870\uce58\uac00 \ud544\uc694\ud558\ub2e4\ub294 \uc810\uc5d0\uc11c \ud655\uc778 \uba54\uc2dc\uc9c0\uc640 \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\uae30\uc5d0\ub294 \uc778\uc99d, \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4 \uac31\uc2e0, \uc608\uc57d, \ud3c9\uac00\ud310 \uae30\uac04 \uc885\ub8cc \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uac00\uc7a5 \uc801\ud569\ud55c \uc54c\ub9bc \uba54\uc2dc\uc9c0\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\uc694\uccad\ub41c \uc790\ub8cc\ub97c \ubc1b\uae30 \uc704\ud574\uc11c\ub294 \uc694\uccad\ub41c \uc870\uce58\uac00 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc744 \uc54c\ub9bd\ub2c8\ub2e4.<\/li>\n<li>\uc774\ub7ec\ud55c \uc870\uce58\ub294 \ud544\uc694\ud558\uace0 \ub54c\ub85c\ub294 \uae34\uae09\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> \uc131\uacf5 \uc0ac\ub840:<\/strong><\/p>\n<p>\uc774\ubca4\ud2b8 \uad00\ub9ac \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc790\ub3d9\uc73c\ub85c \uc2dc\ucc28\ub97c \ub450\uace0 \ubbf8\ub9ac \uc54c\ub9bc(1\uc8fc\uc77c \uc804, 3\uc77c \uc804, \uc804\ub0a0)\uc744 \ubcf4\ub0c8\uc2b5\ub2c8\ub2e4. \uc774\uba54\uc77c\uc5d0\ub294 \uce98\ub9b0\ub354\uc5d0 \ucd94\uac00 \ubc84\ud2bc\uacfc \uc9c8\ubb38\uc774 \uc788\ub294 \uacbd\uc6b0 \uc5f0\ub77d\ucc98\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uacfc: \uc628\ub77c\uc778 \uc774\ubca4\ud2b8\uc758 \uc720\ud6a8 \ucc38\uc11d\uc790\uac00 34\uba85 % \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> \uc694\uccad \uba54\uc2dc\uc9c0<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\uc774 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ub2e4\ub8e8\ub294 \uba54\uc2dc\uc9c0\ub294 \uc81c\uacf5\ub41c \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ud53c\ub4dc\ubc31 \uc694\uccad\ubd80\ud130 \ub3c5\uc790\uc758 \uc120\ud638\ub3c4 \uc870\ud68c, \uc124\ubb38\uc870\uc0ac\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc591\ud569\ub2c8\ub2e4. \ub2e4\ub978 \uce74\ud14c\uace0\ub9ac\uc640 \ub2ec\ub9ac \uc774\ub7ec\ud55c \uba54\uc2dc\uc9c0\ub294 \ub3c5\uc790\uac00 \uc54c\uace0 \uc788\ub294 \uc8fc\ubb38\uc774\ub098 \uc774\ubca4\ud2b8\uc640 \ubc18\ub4dc\uc2dc \uad00\ub828\uc774 \uc788\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc218\uc2e0\uc790\uac00 \uc608\uc0c1\ud558\uc9c0 \ubabb\ud55c \uba54\uc2dc\uc9c0\uc774\ubbc0\ub85c \ubc1b\uc740 \ud3b8\uc9c0\ud568\uc5d0\uc11c \uc774\ub7ec\ud55c \uba54\uc2dc\uc9c0\ub97c \ud655\uc778\ud574\ub3c4 \uc778\uc2dd\ud558\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc720\ud615\uc758 \uc88b\uc740 \uba54\uc2dc\uc9c0\ub294 \ub3c5\uc790\uc5d0\uac8c \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud569\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\uace0\uac1d\uc758 \uacbd\ud5d8\uc744 \uc54c\uace0 \uc2f6\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc8fc\ubb38\uc774 \uc798\ubabb\ub41c \uace0\uac1d\uc5d0\uac8c \uc758\uacac\uc744 \ubb3b\ub294 \uac83\ubcf4\ub2e4 \ub354 \ub098\uc05c \uac83\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\uae30 \uc804\uc5d0 \ubd88\ub9cc\uc744 \uc81c\uae30\ud558\uac70\ub098 \ubd88\ub9cc\uc744 \ud45c\uc2dc\ud55c \ubaa8\ub4e0 \uace0\uac1d\uc744 \uc81c\uc678\ud588\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc5ec\ub7ec\ubd84\uc758 \ud53c\ub4dc\ubc31\uc740 \uc911\uc694\ud558\uba70 \ub354 \ub098\uc740 \uc11c\ube44\uc2a4\ub85c \uc774\uc5b4\uc9c8 \uac83\uc785\ub2c8\ub2e4. \ub098\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub418\ub294 \uc815\ubcf4(WIIFM)\ub97c \ubbf8\ub9ac \uc791\uc131\ud558\uc138\uc694.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> \uc131\uacf5 \uc0ac\ub840:<\/strong><\/p>\n<p>\ud55c \uc9c0\uc5ed \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub294 \ubc30\uc1a1 \ud6c4 \ub9cc\uc871\ub3c4 \uc124\ubb38\uc870\uc0ac\ub97c \ubc1c\uc1a1\ud588\uc9c0\ub9cc, \ubc18\ud488\uc774\ub098 \ubd88\ub9cc \uc0ac\ud56d\uc774 \uc788\ub294 \uc0ac\ub840\ub294 \uc790\ub3d9\uc73c\ub85c \ud544\ud130\ub9c1\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc 47%\uc758 \uc751\ub2f5\ub960\uc744 \uc5bb\uc5c8\uc73c\uba70, \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \uac00\uc7a5 \ub9ce\uc774 \ubc29\ubb38\ud55c \uc81c\ud488 \ud398\uc774\uc9c0\ub97c \uc7ac\uc124\uacc4\ud558\uc5ec \uc804\ud658\uc728\uc744 18% \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong> \ud3ec\uae30 \uc54c\ub9bc<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub294 \uc774\ub7ec\ud55c \uba54\uc2dc\uc9c0\uac00 \ub2e8\uc21c\ud55c \uc54c\ub9bc\uc77c \uc218 \uc788\uc9c0\ub9cc, \uc720\ub2a5\ud55c \ub9c8\ucf00\ud130\uc5d0\uac8c\ub294 \uadf8 \uc774\uc0c1\uc758 \uc758\ubbf8\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc1fc\ud551 \uc138\uc158\uc774 \uc2dc\uc791\ub418\uc5c8\ub2e4\uac00 \uc911\ub2e8\ub418\uac70\ub098 \uc7a5\ubc14\uad6c\ub2c8\uac00 \ubc84\ub824\uc9c0\ub294 \ub4f1 \ub193\uce5c \uae30\ud68c\ub294 \ubaa8\ub450 \uc7a0\uc7ac\uc801\uc73c\ub85c \uc911\uc694\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \ub2e8\uc21c\ud55c \uc54c\ub9bc \uc774\uc0c1\uc758 \uc758\ubbf8\uac00 \uc788\uc73c\uba70, \uc774\ub97c \uc99d\uba85\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \uc218\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc57d 65\uac1c\uc758 %\uc758 \uc7a5\ubc14\uad6c\ub2c8\uac00 \ubc84\ub824\uc9d1\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub9ac\ucf5c \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \ubc84\ub824\uc9c4 \uc7a5\ubc14\uad6c\ub2c8\ub294 70\uac1c, \uac80\uc0c9 \uc911\ub2e8\ub41c \uc7a5\ubc14\uad6c\ub2c8\ub294 30\uac1c\uae4c\uc9c0 \ud310\ub9e4\ub7c9\uc774 \uc99d\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4(\ucd9c\ucc98 - \ud2b8\ub9ac\uac70\ub4dc \uba54\uc2dc\uc9d5 2014).<\/p>\n<p><strong>\ud83d\udfe2<\/strong><strong> \uc131\uacf5 \uc0ac\ub840:<\/strong><\/p>\n<p>\ud55c \uc2a4\ud3ec\uce20\uc6a9\ud488 \ube0c\ub79c\ub4dc\ub294 \ubc84\ub824\uc9c4 \uc7a5\ubc14\uad6c\ub2c8\ub97c \uc790\ub3d9\uc73c\ub85c \ubcf5\uad6c\ud558\ub294 \uba54\uc2dc\uc9c0 \uc138 \uac1c\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uc81c\ud488 \uc774\ubbf8\uc9c0\uc640 \uae30\uac04 \ud55c\uc815 \ud560\uc778\uc744 \ud3ec\ud568\ud558\uc5ec 29\uac1c\uc758 % \ud310\ub9e4\ub97c \ubcf5\uad6c\ud558\uace0 \ud3c9\uade0 \ud2f0\ucf13\uc744 12\uac1c % \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\uacb0\ub860<\/strong><\/h2>\n<p>\ud6a8\uacfc\uc801\uc778 \ud2b8\ub79c\uc7ad\uc158 \uba54\uc2dc\uc9c0\ub97c \uc791\uc131\ud558\ub824\uba74 \ud2b8\ub79c\uc7ad\uc158 \uba54\uc2dc\uc9c0\uac00 \ubb34\uc5c7\uc778\uc9c0, \uae30\uc874 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uacfc \ucc28\ubcc4\ud654\ub418\ub294 \uc810\uc740 \ubb34\uc5c7\uc778\uc9c0, \uc774\uc810\uc774 \ubb34\uc5c7\uc778\uc9c0, \ubaa8\ubc94 \uc0ac\ub840\ub294 \ubb34\uc5c7\uc778\uc9c0\uc5d0 \ub300\ud574 \uc798 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubaa8\ub4e0 \uac83\uc744 \uc81c\uc5b4, \ud6a8\uc728\uc131 \ubc0f \ud655\uc7a5\uc131\uc744 \uac16\ucd98 \uc804\ubb38 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uad6c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <strong>\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\u00ae<\/strong>\ub294 20\ub144 \uc774\uc0c1\uc758 \uc2dc\uc7a5 \uacbd\ud5d8\uacfc \uc5ec\ub7ec \uad6d\uac00\uc5d0 \uc9c4\ucd9c\ud55c \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \uc774\ub7ec\ud55c \uc720\ud615\uc758 \uba54\uc2dc\uc9c0\ub97c \uc548\uc804\ud558\uace0 \uac1c\uc778\ud654\ub418\uba70 \uc644\ubcbd\ud558\uac8c \ucd94\uc801 \uac00\ub2a5\ud55c \ubc29\uc2dd\uc73c\ub85c \uc790\ub3d9\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=estructura-de-un-mensaje-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"14081\" data-permalink=\"https:\/\/masterbase.com\/ko\/mejora-tus-tasas-de-apertura-utilizando-preencabezados\/masterbase\/captura-de-pantalla-2024-05-08-115813\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" data-orig-size=\"372,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Estructura de un mensaje en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=372%2C237&#038;ssl=1\" alt=\"\uc804\uc790\ucc45 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\uc758 \uad6c\uc870\" class=\"wp-image-14081\" style=\"aspect-ratio:1.5696578097184677;width:724px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\ud2b8\ub79c\uc7ad\uc158 \uba54\uc77c\ub9c1\uc740 \uae30\uc5c5\uacfc \uace0\uac1d \ub610\ub294 \uad6c\ub3c5\uc790 \uac04\uc758 \uccab \ubc88\uc9f8 \uc811\ucd09\uc778 \uacbd\uc6b0\uac00 \ub9ce\uc740 \uc911\uc694\ud55c \uba54\uc2dc\uc9c0\uc785\ub2c8\ub2e4.<\/p>","protected":false},"author":239642484,"featured_media":22368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ko\/\ud2b8\ub79c\uc7ad\uc158-\uba54\uc2dc\uc9d5\uc73c\ub85c-\uace0\uac1d-\uc5ec\uc815\uc744-\uac1c\uc120\ud558\ub294-\ubc29\ubc95-2\/\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los env\u00edos transaccionales son mensajes valiosos que suelen ser el primer contacto entre una empresa y su cliente o suscriptor.\" \/>\n<meta property=\"og:url\" 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