{"id":2712,"date":"2023-09-14T19:30:00","date_gmt":"2023-09-14T16:30:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2712"},"modified":"2024-01-09T16:37:25","modified_gmt":"2024-01-09T14:37:25","slug":"%eb%8b%a4%ec%9d%8c-%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%97%90%ec%84%9c-%ea%b0%9c%ec%9d%b8%ed%99%94%eb%a5%bc-%ed%99%9c%ec%9a%a9%ed%95%98%eb%8a%94-5","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/5-formas-de-usar-la-personalizacion-en-tus-proximas-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"\ub2e4\uc74c \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\uc11c \uac1c\uc778\ud654\ub97c \ud65c\uc6a9\ud558\ub294 5\uac00\uc9c0 \ubc29\ubc95"},"content":{"rendered":"

\uac1c\uc778\ud654\ub294 \uad6c\ub3c5\uc790 \ud55c \uba85 \ud55c \uba85\uc5d0\uac8c \ub9c8\uce58 \uc544\ub294 \uc0ac\ub78c, \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uce5c\uad6c\ucc98\ub7fc \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uae30\ub2a5\uc785\ub2c8\ub2e4.<\/p>\n

\uac1c\uc778\ud654\ub294 \uace0\uac1d\uc758 \ub2c8\uc988\uc5d0 \uc644\ubcbd\ud558\uac8c \ub9de\ucda4\ud654\ub41c \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\ubbc0\ub85c \uace0\uac1d\uc774 \uba54\uc2dc\uc9c0\ub97c \uc88b\uc544\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uad6c\ub3c5\uc790\ub294 \ube0c\ub79c\ub4dc\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uba54\uc2dc\uc9c0\ub97c \uae30\ub300\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

\uad6c\ub3c5\uc790\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uae30\ub85d\ud558\uace0 \uc624\ub514\uc5b8\uc2a4\ub97c \uc138\ubd84\ud654\ud558\uba74 \uc624\ub514\uc5b8\uc2a4\ub97c \ub9cc\uc871\uc2dc\ud0ac \uc218 \uc788\ub294 \ub9de\ucda4\ud615 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac1c\uc778\ud654 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uace0\uc720\ud55c \uad6c\ub3c5\uc790 \uac01\uac01\uc5d0\uac8c \uac1c\ubcc4\uc801\uc73c\ub85c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uc644\ubcbd\ud55c \ubc29\ubc95\uc785\ub2c8\ub2e4. \uac1c\uc778\ud654\ub41c \ucea0\ud398\uc778\uc740 \ub300\ub7c9 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\ubcf4\ub2e4 18\ubc30 \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uac70\ub098 \uac1c\uc778\ud654\uac00 \uc804\ud600 \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\ub294 \uac83\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n

\ube0c\ub79c\ub4dc\uc5d0 \uac1c\uc778\ud654\ub97c \uc2e4\ud604\ud558\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? \ub2e4\uc74c \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\uc11c \uac1c\uc778\ud654\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 6\uac00\uc9c0 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n

    \n
  1. \uba54\uc2dc\uc9c0 \ub9de\ucda4 \uc124\uc815<\/strong>\uc624\ub79c \uce5c\uad6c\uac00 \ub2e4\uac00\uc640\uc11c \"\uce5c\uc560\ud558\ub294 \uc120\uc0dd\ub2d8\"\uc774 \uc544\ub2c8\ub77c \uc774\ub984\uc744 \ubd80\ub974\uba70 \ub300\ud654\ub97c \uc2dc\uc791\ud558\uba74 \uae30\ubd84\uc774 \ud6e8\uc52c \uc88b\uc544\uc9d1\ub2c8\ub2e4. \ub300\ud654\uc758 \ubd84\uc704\uae30\ub97c \uc870\uc131\ud558\ub294 \ub370 \uc788\uc5b4 \ud070 \ucc28\uc774\ub97c \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4.\n

    \uc774\uba54\uc77c \uba54\uc2dc\uc9c0\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \uad6c\ub3c5\uc790\ub294 \uac1c\uc778\uc801\uc778 \uc778\uc0ac\ub97c \uac74\ub124\uae30\ub97c \uc6d0\ud558\uba70 \uc790\uc2e0\uc758 \uc774\ub984\uc744 \ub4e3\ub294 \uac83\uc744 \uc88b\uc544\ud569\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uac1c\uc778\ud654\ub41c \uc81c\ubaa9\uc774 \ud3ec\ud568\ub41c \uba54\uc2dc\uc9c0\uac00 \uc5f4\ub9b4 \ud655\ub960\uc774 26% \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/li>\n

  2. \uc774\ubbf8\uc9c0 \uac1c\uc778\ud654<\/strong>\ud074\ub9ad\ub960\uc744 \ub192\uc77c \uc218 \uc788\ub294 \ub610 \ub2e4\ub978 \ub180\ub77c\uc6b4 \ubc29\ubc95\uc740 \uc774\ubbf8\uc9c0\ub97c \ub9de\ucda4 \uc124\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ub370\uc774\ud130\uc640 \uace0\uac1d \ud504\ub85c\ud544\uc744 \uae30\ubc18\uc73c\ub85c \uc774\ubbf8\uc9c0\ub97c \ub9de\ucda4 \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n

    \uc608\ub97c \ub4e4\uc5b4 \uc704\uce58 \ub370\uc774\ud130\uac00 \uc788\ub294 \uacbd\uc6b0 \uc704\uce58\ubcc4\ub85c \uc774\ubbf8\uc9c0\ub97c \uc0ac\uc6a9\uc790 \uc9c0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc218\uc9d1\ud558\ub294 \ub2e4\ub978 \uc720\ud615\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub77c \uc774\ubbf8\uc9c0\ub97c \ub3d9\uc801\uc73c\ub85c \ubcc0\uacbd\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc131\ubcc4, \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \uc0c1\ud0dc, \ub0a0\uc528 \ud328\ud134, \uac1c\uc778 \uc120\ud638\ub3c4 \ub4f1\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n

  3. \uc624\ud37c \ub9de\ucda4 \uc124\uc815<\/strong>\uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9c0\ub294 \ud074\ub9ad\ub960\uc744 \ud3c9\uade0 141%, \uc804\ud658\uc728\uc744 101% \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n

    \uc624\ud37c\ub97c \uac1c\uc778\ud654\ud558\uc5ec \ud074\ub9ad\ub960\uacfc \uc804\ud658\uc728\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d \ud504\ub85c\ud544\uc744 \uc0dd\uc131\ud55c \ub2e4\uc74c \ub2e4\uc591\ud55c \uc720\ud615\uc758 \uad6c\ub3c5\uc790\ub97c \uc704\ud55c \ub2e4\uc591\ud55c \ucf58\ud150\uce20 \uc624\ud37c\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc624\ud37c\ub97c \uac1c\uc778\ud654\ud560 \uc218 \uc788\ub294 \uac00\ub2a5\uc131\uc740 \ubb34\uad81\ubb34\uc9c4\ud558\uc9c0\ub9cc, \uc624\ud37c\ub97c \uac1c\uc778\ud654\ud558\uc5ec \uc131\uacf5\uc744 \uac70\ub450\uace0 \uc788\ub294 \uba87 \uac00\uc9c0 \ube0c\ub79c\ub4dc\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc704\uce58\uc5d0 \ub530\ub77c \ub9de\ucda4 \uc124\uc815\ub418\ub294 Uber<\/p>\n

    Uber\ub294 \uc704\uce58\ub97c \uae30\ubc18\uc73c\ub85c \uac1c\uc778\ud654\ub41c \uc81c\uc548\uc744 \uc81c\uacf5\ud558\ub294 \ub610 \ub2e4\ub978 \ube0c\ub79c\ub4dc\uc785\ub2c8\ub2e4. \uac00\uc785\uc790\uac00 \uc5b4\ub514\uc5d0 \uc0b4\uace0 \uc788\ub294\uc9c0, \ucd5c\uc18c\ud55c \uc5b4\ub514\ub85c \uc8fc\ub85c \uc774\ub3d9\ud558\ub294\uc9c0 \ud30c\uc545\ud558\uc5ec \uc704\uce58\ub97c \uae30\ubc18\uc73c\ub85c \uc81c\uc548\uc744 \ubcf4\ub0c5\ub2c8\ub2e4.<\/p>\n

    Uber: \uc704\uce58 \uae30\ubc18 \ub9de\ucda4\ud615 \uc774\uba54\uc77c \ub9c8\ucf00\ud305<\/p>\n

    \uc138\uc0c1\uc5d0\uc11c \uac00\uc7a5 \uc88b\uc740 \uc624\ud37c\uac00 \uc788\uc5b4\ub3c4 \uace0\uac1d\uacfc \uad00\ub828\uc774 \uc5c6\ub2e4\uba74 \uace0\uac1d\uc740 \uad00\uc2ec\uc744 \uac16\uc9c0 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uac01 \uad6c\ub3c5\uc790\uc5d0\uac8c \ub9de\ucda4\ud654\ub41c \uc624\ud37c\ub97c \uc81c\uacf5\ud558\uc138\uc694.<\/li>\n

  4. \ub9de\ucda4\ud654\ub41c \uc81c\ud488 \ucd94\ucc9c<\/strong>\uc774\ub860\uc801\uc73c\ub85c\ub294 \uc18c\ube44\uc790\uac00 \ucd94\ucc9c\ubc1b\uc740 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uba74 \uc815\ub9d0 \uc88b\uc744 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uad6c\ub3c5\uc790\ub294 \uacfc\uac70 \uad6c\ub9e4 \ub610\ub294 \uac1c\uc778 \uc120\ud638\ub3c4\ub97c \uae30\ubc18\uc73c\ub85c \uad00\ub828\uc131\uc774 \uc788\ub294 \uacbd\uc6b0\uc5d0\ub9cc \ucd94\ucc9c\uc744 \uad6c\ub9e4\ud569\ub2c8\ub2e4.\n

    \uc624\ub298\ub0a0\uc758 \uae30\uc220 \ub355\ubd84\uc5d0 \uace0\uac1d\uc758 \ucd5c\uadfc \uad6c\ub9e4 \ub0b4\uc5ed\uc774\ub098 \uc6f9 \uac80\uc0c9 \uae30\ub85d, \uc2ec\uc9c0\uc5b4 \uc774\uba54\uc77c\uae4c\uc9c0 \ud1b5\ud569\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \uace0\uac1d \ud589\ub3d9\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \ubcf4\ub2e4 \uad00\ub828\uc131 \ub192\uc740 \uc774\uba54\uc77c \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad00\ub828\uc131\uc774 \ub192\uc544\uc9c0\uba74 \uad50\ucc28 \ud310\ub9e4\uc640 \uc0c1\ud5a5 \ud310\ub9e4\uc758 \uc2e4\ud589 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n

    \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc5d0\uc11c \uad6c\uccb4\uc801\uc774\uace0 \uad00\ub828\uc131 \uc788\ub294 \uc81c\ud488\uc744 \ucd94\ucc9c\ud558\uba74 \uc7a5\uae30\uc801\uc778 \uad00\uacc4\ub97c \ud615\uc131\ud558\uace0 \uace0\uac1d\uc758 \ud3c9\uc0dd \uac00\uce58\ub97c \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n

  5. \ud589\ub3d9\uc5d0 \uae30\ubc18\ud55c \uac1c\uc778\ud654<\/strong>\uc880 \ub354 \ubcf5\uc7a1\ud558\uc9c0\ub9cc \ub9e4\uc6b0 \uc720\uc775\ud55c \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \uace0\uac1d \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \uac1c\uc778\ud654\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\n

    \uc18c\uc15c \ubbf8\ub514\uc5b4, \ud68c\uc0ac \ub0b4\ubd80 \uc2dc\uc2a4\ud15c(ERP, CRM), \uc6f9\uc0ac\uc774\ud2b8, \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uc5ec \ubcf4\ub2e4 \uad00\ub828\uc131 \ub192\uc740 \uc624\ud37c\ub97c \uc804\uc1a1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uace0\ub3c4\ub85c \ud0c0\uac9f\ud305\ub41c \uc138\uadf8\uba3c\ud2b8\ub294 \uace0\uac1d\uc758 \uad00\uc2ec\uc0ac, \ud589\ub3d9 \ubc0f \ucc38\uc5ec\ub97c \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. \ubaa9\ub85d\uc774 \uc138\ubd84\ud654\ub418\uba74 \ub9c8\ucf00\ud130\ub294 \uac1c\uc778\ubcc4 \uc81c\uc548\uc73c\ub85c \uc790\ub3d9\ud654\ub41c \uace0\uac1d \uc5ec\uc815\uc744 \ud2b8\ub9ac\uac70\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uba54\uc2dc\uc9c0\ub97c \uac1c\uc778\ud654\ud558\uace0, \ucf58\ud150\uce20\ub97c \uc790\ub3d9\ud654\ud558\uace0, \ud589\ub3d9\uc5d0 \ub530\ub77c \ubaa9\ub85d\uc744 \ubd84\ub958\ud558\ub294 \ubc29\ubc95\uc5d0\ub294 \uc5ec\ub7ec \uac00\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uac1c\uc778\ud654\uac00 \uc77c\ub300\uc77c \uae30\ubc18\uc73c\ub85c \uc0dd\uc131\ub418\ub3c4\ub85d \ud0dc\uadf8\ub97c \ud1b5\ud574 \uc774 \uc791\uc5c5\uc744 \uc218\ud589\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc88b\uc73c\ubbc0\ub85c, \ub204\uad70\uac00\uac00 \ubb34\uc5b8\uac00\ub97c \ud560 \ub54c\ub9c8\ub2e4 \ucea0\ud398\uc778\uc744 \ud1b5\ud55c \uc138\uadf8\uba3c\ud2b8 \uadf8\ub8f9\uc774 \uc544\ub2cc \uc77c\ub300\uc77c \uae30\ubc18\uc73c\ub85c \ubb34\uc5b8\uac00\uac00 \uc804\uc1a1\ub429\ub2c8\ub2e4.<\/p>\n

    \ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\uc5d0\uc11c\ub294 \uc790\ub3d9\ud654\ub97c \ud1b5\ud55c \uc77c\ub300\uc77c \ub9de\ucda4\ud654\ub77c\uace0 \ubd80\ub985\ub2c8\ub2e4.<\/p>\n

    \uc774 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\ub294 \ubc29\ubc95\uc740 \ube44\uc988\ub2c8\uc2a4, \uc218\uc9d1\ud558\ub294 \ub370\uc774\ud130, \ube0c\ub79c\ub4dc\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ubc29\uc2dd\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc624\ub298\ub0a0\uacfc \uac19\uc740 \ub9c8\ucf00\ud305 \uc2dc\ub300\uc5d0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\ub294 \uac83\uc740 \uace0\uac1d\uc744 \uc720\uce58\ud558\ub294 \uc88b\uc740 \ubc29\ubc95\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud55c \ud544\uc218 \uc694\uc18c\uc785\ub2c8\ub2e4.<\/li>\n<\/ol>\n

    \uac04\ub2e8\ud788 \ub9d0\ud574\uc11c<\/h4>\n

    \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucf58\ud150\uce20\ub97c \uac1c\uc778\ud654\ud558\uba74 \uad6c\ub3c5\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uba54\uc2dc\uc9c0 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\uba70 \uc804\ud658\uc728\uc744 \ub192\uc77c \uc218 \uc788\ub294 \uc644\ubcbd\ud55c \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n

    \uc120\ub3c4\uc801\uc778 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\uc758 \ub3c4\uc6c0\uc744 \ubc1b\uc73c\uba74 \ub370\uc774\ud130, \ub3d9\uc801 \ucf58\ud150\uce20, \uc138\ubd84\ud654 \ub4f1\uc744 \uc0ac\uc6a9\ud558\uc5ec \uba54\uc2dc\uc9c0\ub97c \uac1c\uc778\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    <\/a><\/p>","protected":false},"excerpt":{"rendered":"

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