{"id":1988,"date":"2023-09-27T13:14:00","date_gmt":"2023-09-27T10:14:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=1988"},"modified":"2023-12-29T08:58:40","modified_gmt":"2023-12-29T06:58:40","slug":"%ed%94%84%eb%a1%9c%ec%84%b8%ec%8a%a4-%ec%9e%90%eb%8f%99%ed%99%94%eb%a5%bc-%ed%86%b5%ed%95%9c-%ec%98%81%ec%97%85-%ed%98%81%ec%8b%a0-%ec%b5%9c%ec%a0%81%ed%99%94","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/transformacion-en-ventas-optimizacion-a-traves-de-la-automatizacion-de-procesos\/masterbase\/","title":{"rendered":"\uc601\uc5c5 \ud601\uc2e0: \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654\ub97c \ud1b5\ud55c \ucd5c\uc801\ud654"},"content":{"rendered":"<p>\uc624\ub298\ub0a0\uc758 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c\ub294 \ud6a8\uc728\uc131\uacfc \ubbfc\ucca9\uc131\uc774 \uc131\uacf5\uc758 \uc5f4\uc1e0\uc785\ub2c8\ub2e4. \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654\ub294 \uc5ec\ub7ec \ubd84\uc57c\uc5d0\uc11c \uc0dd\uc0b0\uc131\uacfc \ud488\uc9c8\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \uae30\uc5c5\uc758 \ud544\uc218 \ub3c4\uad6c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uc138 \uac00\uc9c0 \uc911\uc694\ud55c \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c \uc790\ub3d9\ud654\ub97c \uad6c\ud604\ud558\uc5ec \ub9e4\ucd9c \uc7a0\uc7ac\ub825\uc744 \uadf9\ub300\ud654\ud55c \ud55c \uc911\uacac \uae30\uc5c5\uc758 \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n<h2>\uace0\uac1d \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654<\/h2>\n<p><strong>\uc790\ub3d9\ud654 \uc804:<\/strong><\/p>\n<p>\uace0\uac1d \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74 \ud504\ub85c\uc138\uc2a4\ub294 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc640 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uc218\ub3d9 \uac80\uc0c9\uc744 \uae30\ubc18\uc73c\ub85c \ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc0c1\ub2f9\ud55c \uc2dc\uac04\uacfc \uc778\uc801 \uc790\uc6d0\uc744 \uc18c\ube44\ud55c\ub2e4\ub294 \uc810\uc5d0\uc11c \uc0c1\ub2f9\ud55c \ubb38\uc81c\ub97c \uc57c\uae30\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc790\ub3d9\ud654\ub97c \uc704\ud55c \uacfc\uc81c:<\/strong><\/p>\n<p>\uc8fc\uc694 \uacfc\uc81c\ub294 \ud68c\uc0ac\ubcc4 \uae30\uc900\uc5d0 \ub530\ub77c \uc7a0\uc7ac \uace0\uac1d\uc744 \uc790\ub3d9\uc73c\ub85c \uc2dd\ubcc4\ud558\uace0 \ubd84\ub958\ud560 \uc218 \uc788\ub294 \uc194\ub8e8\uc158\uc744 \ucc3e\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc194\ub8e8\uc158\uc774 \uad6c\ud604\ub418\uc5c8\uc2b5\ub2c8\ub2e4:<\/strong><\/p>\n<p>\uc774 \ud68c\uc0ac\ub294 \uace0\uae09 \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud504\ub85c\ud544, \uc778\uad6c \ud1b5\uacc4 \ubc0f \uc628\ub77c\uc778 \ud589\ub3d9 \ud328\ud134\uc744 \ubd84\uc11d\ud558\ub294 \uc790\ub3d9\ud654\ub41c \uc194\ub8e8\uc158\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc815\ud655\ud558\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \ubd84\ub958\ud558\uace0 \uc790\uaca9\uc744 \ubd80\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc815\ub7c9\uc801 \uacb0\uacfc:<\/strong><\/p>\n<p>\uc774 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud568\uc73c\ub85c\uc368 \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74\uc5d0 \uc18c\uc694\ub418\ub294 \uc2dc\uac04\uc744 60% \ub2e8\ucd95\ud558\uc5ec 35%\uc758 \ud22c\uc790 \uc218\uc775\ub960(ROI)\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ub9ac\ub4dc \ucd94\uc801 \uc790\ub3d9\ud654<\/h2>\n<p><strong>\uc790\ub3d9\ud654 \uc804:<\/strong><\/p>\n<p>\uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub300\ud55c \ud6c4\uc18d \uc870\uce58\ub294 \uc774\uba54\uc77c\uacfc \uc804\ud654 \ud1b5\ud654\ub97c \ud1b5\ud574 \uc218\ub3d9\uc73c\ub85c \uc774\ub8e8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc9c0\uc18d\uc801\uc774\uace0 \uac1c\uc778\ud654\ub41c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc720\uc9c0\ud558\uae30\uac00 \ub9e4\uc6b0 \uc5b4\ub824\uc6e0\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc790\ub3d9\ud654\ub97c \uc704\ud55c \uacfc\uc81c:<\/strong><\/p>\n<p>\uc8fc\uc694 \uacfc\uc81c\ub294 \uc790\ub3d9\ud654\ub41c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uac00\ub2a5\ud558\uba74\uc11c\ub3c4 \uc7a0\uc7ac \uace0\uac1d\uacfc\uc758 \uc0c1\ud638 \uc791\uc6a9\uc5d0\uc11c \uac1c\uc778\ud654\ub97c \uc783\uc9c0 \uc54a\ub294 \uc194\ub8e8\uc158\uc744 \uad6c\ud604\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc194\ub8e8\uc158\uc774 \uad6c\ud604\ub418\uc5c8\uc2b5\ub2c8\ub2e4:<\/strong><\/p>\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub3c4\uad6c\uc640 \ud1b5\ud569\ub41c \uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM) \uc2dc\uc2a4\ud15c\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uac01 \uc7a0\uc7ac \uace0\uac1d\uc758 \ud589\ub3d9\uacfc \uc120\ud638\ub3c4\uc5d0 \ub530\ub77c \uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c\uacfc \uba54\uc2dc\uc9c0\ub97c \uc608\uc57d\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc815\ub7c9\uc801 \uacb0\uacfc:<\/strong><\/p>\n<p>\ub9ac\ub4dc \ud2b8\ub798\ud0b9 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uc804\ud658\uc728\uc774 251% \uc99d\uac00\ud558\uc5ec 451%\uc758 ROI\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uc601\uc5c5 \ubcf4\uace0 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654<\/h2>\n<p><strong>\uc790\ub3d9\ud654 \uc804:<\/strong><\/p>\n<p>\uc601\uc5c5 \ubcf4\uace0\uc11c\ub294 \uc5ec\ub7ec \uc2dc\uc2a4\ud15c\uc5d0 \ud769\uc5b4\uc838 \uc788\ub294 \ub370\uc774\ud130\uc5d0\uc11c \uc218\uc791\uc5c5\uc73c\ub85c \uc0dd\uc131\ub418\uc5c8\uae30 \ub54c\ubb38\uc5d0 \ucd5c\uc2e0 \uc815\ubcf4\ub97c \uc5bb\ub294 \ub370 \uc9c0\uc5f0\uc774 \ubc1c\uc0dd\ud558\uace0 \uc804\ub7b5\uc801 \uc758\uc0ac \uacb0\uc815\uc5d0 \uc5b4\ub824\uc6c0\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc790\ub3d9\ud654\ub97c \uc704\ud55c \uacfc\uc81c:<\/strong><\/p>\n<p>\ud575\uc2ec \ubaa9\ud45c\ub294 \ub300\ub7c9\uc758 \ub370\uc774\ud130\ub97c \uc790\ub3d9\uc73c\ub85c \uc2e4\uc2dc\uac04\uc73c\ub85c \ud1b5\ud569\ud558\uace0 \ucc98\ub9ac\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc194\ub8e8\uc158\uc774 \uad6c\ud604\ub418\uc5c8\uc2b5\ub2c8\ub2e4:<\/strong><\/p>\n<p>\ube44\uc988\ub2c8\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4(BI) \uc2dc\uc2a4\ud15c\uc744 \uad6c\ud604\ud558\uc5ec \uad00\ub828 \ub370\uc774\ud130\ubca0\uc774\uc2a4 \ubc0f \ud504\ub85c\uc138\uc2a4\uc5d0 \uc5f0\uacb0\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc2dc\uc2a4\ud15c\uc740 \uc124\uc815\ub41c \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\uc5d0 \ub530\ub77c \uc790\ub3d9\ud654\ub41c \ub9de\ucda4\ud615 \ubcf4\uace0\uc11c\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc815\ub7c9\uc801 \uacb0\uacfc:<\/strong><\/p>\n<p>\uc601\uc5c5 \ubcf4\uace0\ub97c \uc790\ub3d9\ud654\ud558\uc5ec \uc18c\uc694 \uc2dc\uac04\uc744 70% \ub2e8\ucd95\ud558\uace0 \ubcf4\uace0 \uc815\ud655\ub3c4\ub97c 95% \uac1c\uc120\ud558\uc5ec 50%\uc758 ROI\ub97c \ucc3d\ucd9c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>MasterBase\u00ae\ub294 \uac04\ud3b8\ud558\uace0 \ud6a8\uacfc\uc801\uc774\uba70 \uc800\ub834\ud55c \ube44\uc6a9\uc73c\ub85c \uc790\ub3d9\ud654 \ud504\ub85c\uc138\uc2a4\ub97c \uad6c\ud604\ud560 \uc218 \uc788\ub294 \uc774\uc0c1\uc801\uc778 \ud50c\ub7ab\ud3fc\uc744 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4\ub97c \ucd5c\uc801\ud654\ud558\uace0 \ub9e4\ucd9c\uc744 \ud55c \ub2e8\uacc4 \ub04c\uc5b4\uc62c\ub9ac\uae30 \uc704\ud574 \ub354 \uc774\uc0c1 \uae30\ub2e4\ub9ac\uc9c0 \ub9c8\uc138\uc694.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/www.es.masterbase.com\/academia\/descubreautomatizacion.html\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 650px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/i0.wp.com\/img.masterbase.com\/v2\/1\/5581\/b\/news\/enero\/2023\/banner-da.png?w=800&#038;ssl=1\" alt=\"\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\uc624\ub298\ub0a0\uc758 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c\ub294 \ud6a8\uc728\uc131\uacfc \ubbfc\ucca9\uc131\uc774 \uc131\uacf5\uc758 \uc5f4\uc1e0\uc785\ub2c8\ub2e4. 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https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformaci\u00f3n en Ventas: Optimizaci\u00f3n a trav\u00e9s de la automatizaci\u00f3n de procesos - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ko\/\ud504\ub85c\uc138\uc2a4-\uc790\ub3d9\ud654\ub97c-\ud1b5\ud55c-\uc601\uc5c5-\ud601\uc2e0-\ucd5c\uc801\ud654\/\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformaci\u00f3n en Ventas: Optimizaci\u00f3n a trav\u00e9s de la automatizaci\u00f3n de procesos - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En el entorno empresarial actual, la eficiencia y la agilidad son las claves del \u00e9xito.\" \/>\n<meta property=\"og:url\" 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