{"id":17622,"date":"2024-11-07T13:49:05","date_gmt":"2024-11-07T11:49:05","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=17622"},"modified":"2024-11-21T17:34:07","modified_gmt":"2024-11-21T15:34:07","slug":"%eb%a7%88%ec%bc%80%ed%8c%85%ec%97%90-%ec%9d%b8%ea%b3%b5-%ec%a7%80%eb%8a%a5%ec%9d%b4-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0-%eb%a7%88%ec%bc%80%ed%8c%85%ec%97%90-%ec%9d%b8%ea%b3%b5-%ec%a7%80","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/por-que-la-inteligencia-artificial-es-necesaria-en-marketing-6-razones\/masterbase\/","title":{"rendered":"\ub9c8\ucf00\ud305\uc5d0 \uc778\uacf5\uc9c0\ub2a5\uc774 \ud544\uc694\ud55c \uc774\uc720 6\uac00\uc9c0 \uc774\uc720"},"content":{"rendered":"

\u00a0\uc624\ub298\ub0a0 \ub9c8\ucf00\ud130\ub294 \uace0\uae09 AI \ub3c4\uad6c\ub97c \ud1b5\ud574 \uace0\uac1d\uc744 \ub354 \uc798 \uc774\ud574\ud558\uace0 \uba54\uc2dc\uc9c0\ub97c \uac1c\uc778\ud654\ud558\ub294 \ub4f1\uc758 \uc791\uc5c5\uc744 \uc218\ud589\ud560 \uc218 \uc788\ub294 \uc0c1\ub2f9\ud55c \uc774\uc810\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n

\uc544\ub798\uc5d0\uc11c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 AI\ub97c \ud1b5\ud569\ud574\uc57c \ud558\ub294 7\uac00\uc9c0 \uc8fc\uc694 \uc774\uc720\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4:<\/p>\n

1. \uac01 \ub300\uc0c1\uc5d0 \ub9de\ub294 \uad00\ub828 \ucf58\ud150\uce20 \ub9cc\ub4e4\uae30<\/strong><\/h3>\n

\uac01 \uad6c\ub3c5\uc790\uc758 \uad00\uc2ec\uc0ac, \ud589\ub3d9, \uc120\ud638\ub3c4\uc5d0 \ub530\ub77c \ucf58\ud150\uce20\ub97c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub294 AI\ub97c \ud1b5\ud574 \ub300\ub7c9 \uac1c\uc778\ud654\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \uba54\uc2dc\uc9c0\uc758 \uad00\ub828\uc131\uc774 \ub192\uc544\uc9c8 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uac01 \uc0ac\uc6a9\uc790\uac00 \uc790\uc2e0\uc758 \uad00\uc2ec\uc0ac\uc5d0 \ub9de\ub294 \uba54\uc2dc\uc9c0\ub97c \ubc1b\uac8c \ub418\ubbc0\ub85c \uc804\ud658 \uac00\ub2a5\uc131\ub3c4 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n

\uc608\uc2dc:<\/strong> Amazon\uc740 AI\ub97c \uc0ac\uc6a9\ud558\uc5ec \uac01 \uace0\uac1d\uc758 \uac80\uc0c9 \ubc0f \uad6c\ub9e4 \uc774\ub825\uc744 \uae30\ubc18\uc73c\ub85c \uc774\uba54\uc77c\uc5d0 \uc0c1\ud488 \ucd94\ucc9c\uc744 \ubcf4\ub0c5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac1c\uc778\ud654 \uc804\ub7b5\uc744 \ud1b5\ud574 \uace0\uac1d\uc774 \uad00\ub828\uc131 \uc788\uace0 \ub9e4\ub825\uc801\uc778 \ucd94\ucc9c \uc0c1\ud488\uc744 \ubc1c\uacac\ud558\uba74 \uad6c\ub9e4 \uc804\ud658\uc728\uc774 \ud06c\uac8c \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n

2. \uace0\uac1d \uad00\uacc4 \uac1c\uc120<\/strong><\/p>\n

\ucc57\ubd07\uacfc AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub294 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38\uc5d0 \ub300\ud55c \ube60\ub978 \ub2f5\ubcc0\uc744 \uc81c\uacf5\ud558\uac70\ub098 \uad6c\ub9e4\ub97c \ucd09\uc9c4\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc720\uc6a9\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\uba54\uc77c\uc774 \uc9c4\uc815\uc131 \uc788\uace0 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \uc5b4\uc870\ub97c \uac16\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. AI\ub97c \uc0ac\uc6a9\ud558\uba74 \uba54\uc2dc\uc9c0\uc758 \uc5b8\uc5b4\ub97c \ucd5c\uc801\ud654\ud558\uc5ec \ubcf4\ub2e4 \uc778\uac04\uc801\uc73c\ub85c \ub4e4\ub9ac\uac8c \ud558\uace0, \uace0\uac1d\uc758 \uc694\uad6c\ub97c \uc608\uce21\ud558\uace0, \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc608\uc2dc:<\/strong> Sephora\ub294 AI \uae30\ubc18 \ucc57\ubd07\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc81c\ud488\uc744 \ucd94\ucc9c\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ucc57\ubd07\uc5d0\uc11c \uc0dd\uc131\ub41c \ucffc\ub9ac\ub97c \uae30\ubc18\uc73c\ub85c \uc774\uba54\uc77c\uc744 \uc804\uc1a1\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc740 \uc790\ub3d9\ud654\ub41c \ud658\uacbd\uc5d0\uc11c\ub3c4 \uac1c\uc778\ud654\ub41c \uad00\uc2ec\uc744 \ubc1b\uace0 \uc788\ub2e4\ub294 \ub290\ub08c\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

3. \uc7a0\uc7ac \uace0\uac1d \uc138\ubd84\ud654 \ucd5c\uc801\ud654<\/strong><\/p>\n

AI\ub97c \uc0ac\uc6a9\ud558\uba74 \ud589\ub3d9 \ud328\ud134, \uad6c\ub9e4 \ub0b4\uc5ed \ubc0f \uc778\uad6c \ud1b5\uacc4\ub97c \uae30\ubc18\uc73c\ub85c \uc138\ubd80 \uc5f0\ub77d\ucc98 \uc138\uadf8\uba3c\ud2b8\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uc801\uc808\ud55c \uace0\uac1d \uadf8\ub8f9\uc5d0 \uba54\uc2dc\uc9c0\ub97c \ub354 \uc27d\uac8c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uac01 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \ucd5c\uc801\ud654\ud558\uc5ec \ub300\ub7c9 \uba54\uc77c \ubc1c\uc1a1\uc744 \ud53c\ud558\uace0 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc608\uc2dc:<\/strong> \ub137\ud50c\ub9ad\uc2a4\ub294 AI\ub97c \uc0ac\uc6a9\ud558\uc5ec \ucf58\ud150\uce20 \uc120\ud638\ub3c4\uc5d0 \ub530\ub77c \uc0ac\uc6a9\uc790\ub97c \uc138\ubd84\ud654\ud569\ub2c8\ub2e4. \uc601\ud654\ub098 \uc2dc\ub9ac\uc988\ub97c \ucd94\ucc9c\ud558\ub294 \uc774\uba54\uc77c\uc740 \uac01 \uc0ac\uc6a9\uc790\uc758 \uae30\ub85d\uc744 \uae30\ubc18\uc73c\ub85c \uac1c\uc778\ud654\ub418\uc5b4 \uc0ac\uc6a9\uc790\uac00 \uad00\uc2ec \uc788\ub294 \ucf58\ud150\uce20\ub97c \ubc1c\uacac\ud558\uace0 \uc774\uba54\uc77c\uc744 \uc5f4\uc5b4\ubcfc \uac00\ub2a5\uc131\uc744 \ub192\uc785\ub2c8\ub2e4.<\/p>\n

4. \uace0\uac1d \ud589\ub3d9 \uc608\uce21<\/strong><\/p>\n

AI\ub294 \uacfc\uac70 \ubc0f \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ubbf8\ub798\uc758 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc744 \uc608\uce21\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d \uc5ec\uc815\uc758 \ud2b9\uc815 \ub2e8\uacc4\ub97c \uae30\ubc18\uc73c\ub85c \ucea0\ud398\uc778\uc744 \ub354 \uc27d\uac8c \uac1c\ubc1c\ud560 \uc218 \uc788\uc73c\uba70, \uba54\uc2dc\uc9c0\uc758 \uad00\ub828\uc131\uacfc \ud6a8\uacfc\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc608\uc2dc:<\/strong> Zara\ub294 AI\ub97c \uc0ac\uc6a9\ud558\uc5ec \uac01 \uc0ac\uc6a9\uc790\uc758 \uc1fc\ud551 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud55c \uc758\ub958 \ucd94\ucc9c \uc774\uba54\uc77c\uc744 \ubcf4\ub0c5\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc2dc\uc98c \uc0c1\ud488\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uacbd\uc6b0, AI\uac00 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\ub2e4\uace0 \ud310\ub2e8\ud558\ub294 \uc815\ud655\ud55c \uc21c\uac04\uc5d0 \ud574\ub2f9 \uc0c1\ud488\uc5d0 \ub300\ud55c \uc54c\ub9bc\uc774\ub098 \ud2b9\ubcc4 \ud560\uc778 \ud61c\ud0dd\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

5. \uace0\uac1d \uc720\uc9c0\uc728 \uc99d\uac00 \ubc0f \uc774\ud0c8\ub960 \uac10\uc18c<\/strong><\/p>\n

AI\ub294 \uc774\ud0c8 \ud328\ud134\uc744 \ud30c\uc545\ud558\uace0 \uc0ac\uc6a9\uc790\uac00 \uad6c\ub3c5\uc744 \ucde8\uc18c\ud558\uac70\ub098 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0 \ub300\ud55c \uad00\uc2ec\uc744 \uc783\uae30 \uc804\uc5d0 \ud0c0\uac9f\ud305\ub41c \ub9ac\ud150\uc158 \uc804\ub7b5\uc744 \uad6c\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uc774 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uba74 \uc778\uc13c\ud2f0\ube0c \ub610\ub294 \ud2b9\ubcc4 \ucf58\ud150\uce20\uac00 \ud3ec\ud568\ub41c \uc120\uc81c\uc801\uc778 \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4 \uad6c\ub3c5\uc790\uc758 \ucc38\uc5ec\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc608\uc2dc:<\/strong> \uc2a4\ud2b8\ub9ac\ubc0d \ud50c\ub7ab\ud3fc Hulu\ub294 AI\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc2dc\uccad \ud589\ub3d9\uc744 \ubd84\uc11d\ud558\uace0 \uc774\ud0c8 \uc9d5\ud6c4\ub97c \uac10\uc9c0\ud569\ub2c8\ub2e4. \ud65c\ub3d9\uc774 \uc800\uc870\ud55c \uc0ac\uc6a9\uc790\uc5d0\uac8c\ub294 \uac1c\uc778\ud654\ub41c \ucd94\ucc9c \ub610\ub294 \ud560\uc778 \ud61c\ud0dd\uc774 \ud3ec\ud568\ub41c \uc774\uba54\uc77c\uc744 \uc804\uc1a1\ud558\uc5ec \uc774\ud0c8\uc744 \uc904\uc774\uace0 \uace0\uac1d \uc720\uc9c0\uc728\uc744 \ub192\uc785\ub2c8\ub2e4.<\/p>\n

6. \uc2e4\uc2dc\uac04\uc73c\ub85c \uc815\ud655\ud55c \ubcf4\uace0\uc11c\uc640 \ubd84\uc11d\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/strong><\/p>\n

AI\uc758 \uac00\uc7a5 \ud070 \uc7a5\uc810 \uc911 \ud558\ub098\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc0c1\uc138\ud55c \ubd84\uc11d\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. AI\ub97c \uc0ac\uc6a9\ud558\uba74 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0\uc11c \ubb34\uc5c7\uc774 \ud6a8\uacfc\uac00 \uc788\uace0 \ubb34\uc5c7\uc774 \ud6a8\uacfc\uac00 \uc5c6\ub294\uc9c0 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\ud45c\ub97c \uc801\uc2dc\uc5d0 \ud655\ubcf4\ud558\uba74 \uc804\ub7b5\uc744 \uc2e0\uc18d\ud558\uac8c \uc870\uc815\ud558\uace0 \uba54\uc77c \ubc1c\uc1a1 \uacb0\uacfc\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc608\uc2dc:<\/strong> Coca-Cola\ub294 AI\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc131\uacf5 \uc5ec\ubd80\ub97c \uce21\uc815\ud558\uace0 \uc624\ud508\uc728, \ud074\ub9ad \ubc0f \uc804\ud658\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \uc989\uc2dc \uc870\uc815\ud558\uc5ec \uc804\ubc18\uc801\uc778 \ud6a8\uacfc\ub97c \uac1c\uc120\ud558\uace0 \ub9c8\ucf00\ud305 \uc9c0\ucd9c\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \uc778\uacf5 \uc9c0\ub2a5\uc744 \ud1b5\ud569\ud558\uba74 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\uac1d\uacfc \ub354\uc6b1 \uac15\ub825\ud558\uace0 \uc758\ubbf8 \uc788\ub294 \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\"\uc804\uc790\ucc45:<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\uc778\uacf5\uc9c0\ub2a5(AI)\uc740 \uac70\uc758 \ubaa8\ub4e0 \uc0b0\uc5c5\uc5d0 \ud601\uc2e0\uc744 \uac00\uc838\uc654\uc73c\uba70, \ub9c8\ucf00\ud305\ub3c4 \uc608\uc678\ub294 \uc544\ub2d9\ub2c8\ub2e4.<\/p>","protected":false},"author":239642484,"featured_media":17624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-17622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nPor qu\u00e9 la inteligencia artificial es necesaria en marketing. 6 razones - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ko\/\ub9c8\ucf00\ud305\uc5d0-\uc778\uacf5-\uc9c0\ub2a5\uc774-\ud544\uc694\ud55c-\uc774\uc720-\ub9c8\ucf00\ud305\uc5d0-\uc778\uacf5-\uc9c0\/\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 la inteligencia artificial es necesaria en marketing. 6 razones - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La inteligencia artificial (IA) ha revolucionado pr\u00e1cticamente todas las industrias, y el marketing no es la excepci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/ko\/\ub9c8\ucf00\ud305\uc5d0-\uc778\uacf5-\uc9c0\ub2a5\uc774-\ud544\uc694\ud55c-\uc774\uc720-\ub9c8\ucf00\ud305\uc5d0-\uc778\uacf5-\uc9c0\/\ub9c8\uc2a4\ud130\ubca0\uc774\uc2a4\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-07T11:49:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T15:34:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/02.png?fit=1709%2C1125&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1709\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" 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