{"id":15126,"date":"2024-07-19T13:36:23","date_gmt":"2024-07-19T10:36:23","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=15126"},"modified":"2024-09-13T13:10:45","modified_gmt":"2024-09-13T10:10:45","slug":"%eb%a6%ac%ed%85%8c%ec%9d%bc-%ec%9e%90%eb%8f%99%ed%99%94-%ed%9a%a8%ec%9c%a8%ec%84%b1-%eb%b0%8f-%ec%87%bc%ed%95%91-%ea%b2%bd%ed%97%98%ec%9d%98-%ea%b0%9c%ec%9d%b8%ed%99%94","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ko\/automatizacion-del-retail-eficiencia-y-pesonalizacion-de-la-experiencia-de-compra\/masterbase\/","title":{"rendered":"\ub9ac\ud14c\uc77c \uc790\ub3d9\ud654: \uc1fc\ud551 \uacbd\ud5d8\uc758 \ud6a8\uc728\uc131\uacfc \uac1c\uc778\ud654"},"content":{"rendered":"<h1>\uc2e4\uc81c\ub85c <a href=\"https:\/\/www.startus-insights.com\/innovators-guide\/retail-industry-trends-innovation\/\">\uc5f0\uad6c<\/a> \uc5d0 \ub530\ub974\uba74 \uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c 141\uac1c \uae30\uc5c5 \uc911 23%\uac00 2024\ub144 \ucd5c\uace0\uc758 \ud2b8\ub80c\ub4dc \uc911 \ud558\ub098\ub85c \ub9e4\uc7a5 \uc790\ub3d9\ud654\ub97c \uaf3d\uc558\uc2b5\ub2c8\ub2e4.<\/h1>\n<p>\ub9ac\ud14c\uc77c \uc790\ub3d9\ud654\ub294 \uc778\uacf5\uc9c0\ub2a5, \uba38\uc2e0\ub7ec\ub2dd, \ub85c\ubd07\uacf5\ud559, \ub370\uc774\ud130 \ubd84\uc11d \ub4f1 \ub2e4\uc591\ud55c \ud234\uc744 \ud65c\uc6a9\ud558\uba70, \uc774 \ubaa8\ub4e0 \ud234\uc740 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \uac1c\uc120\ud558\uace0 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uba70 \uc804\ubc18\uc801\uc778 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15129\" data-permalink=\"https:\/\/masterbase.com\/ko\/automatizacion-del-retail-eficiencia-y-pesonalizacion-de-la-experiencia-de-compra\/masterbase\/estudio-automatizacion\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?fit=862%2C687&amp;ssl=1\" data-orig-size=\"862,687\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Los consumidores prefieren la automatizaci\u00f3n\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?fit=800%2C638&amp;ssl=1\" class=\"wp-image-15129 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion-300x239.png?resize=490%2C390&#038;ssl=1\" alt=\"\uc790\ub3d9\ud654\ub97c \uc120\ud638\ud558\ub294 \uc18c\ube44\uc790 \" width=\"490\" height=\"390\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?resize=300%2C239&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?resize=768%2C612&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?resize=15%2C12&amp;ssl=1 15w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?w=862&amp;ssl=1 862w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\uc774 \uae00\uc5d0\uc11c\ub294 \uc5ec\ub7ec \uae30\uc5c5\uc774 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uad6c\ud604\ud558\uc5ec \uace0\uac1d \uacbd\ud5d8\uacfc \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ud06c\uac8c \uac1c\uc120\ud55c \ubc29\ubc95\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n<h2><b>\uc18c\ub9e4\uc5c5\uc758 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654<\/b><\/h2>\n<p>\uc18c\ub9e4\uc5c5\uc758 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654\ub294 \uc7ac\uace0 \uad00\ub9ac\ubd80\ud130 \uac1c\uc778\ud654\ub41c \uace0\uac1d \uc11c\ube44\uc2a4\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uad11\ubc94\uc704\ud55c \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \ud3ec\uad04\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubc18\ubcf5\uc801\uc778 \ub370\uc774\ud130 \uae30\ubc18 \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc624\ub958\ub97c \uc904\uc774\uace0 \uc2e4\ud589 \uc18d\ub3c4\ub97c \ub192\uc774\uba70 \uc9c1\uc6d0\ub4e4\uc774 \ub354 \uac00\uce58 \uc788\ub294 \uc5c5\ubb34\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><b>\ub9ac\ud14c\uc77c \uc790\ub3d9\ud654 \uc131\uacf5 \uc0ac\ub840<\/b><\/h2>\n<h3><b>\uc0ac\ub840 1: \uc7ac\uace0 \ucd5c\uc801\ud654<\/b><\/h3>\n<p>\ud55c \uc18c\ub9e4\uc5c5\uccb4\ub294 \uc608\uc0c1 \uc218\uc694\uc5d0 \ub530\ub77c \uc7ac\uace0\ub7c9\uc744 \uc790\ub3d9\uc73c\ub85c \uc870\uc815\ud558\ub294 \uc790\ub3d9 \uc7ac\uace0 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc2dc\uc2a4\ud15c\uc740 \uacfc\uac70 \ud310\ub9e4 \ub370\uc774\ud130\uc640 \uc9c0\uc5ed \uc774\ubca4\ud2b8\uc640 \uac19\uc740 \uc678\ubd80 \uc694\uc778\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc81c\ud488 \ubcf4\ucda9\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \ucc3d\uace0 \ubcf4\uad00 \ube44\uc6a9\uc744 251% \uc808\uac10\ud558\uace0 \uc81c\ud488 \ubd80\uc871\uc744 151% \uc904\uc784\uc73c\ub85c\uc368 \uc778\uae30 \uc81c\ud488\uc758 \uac00\uc6a9\uc131\uc744 \ubcf4\uc7a5\ud558\uace0 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><b>\uc0ac\ub840 2: \uace0\uac1d \uc11c\ube44\uc2a4 \uc790\ub3d9\ud654<\/b><\/h3>\n<p>\ub610 \ub2e4\ub978 \ud68c\uc0ac\ub294 \ucc57\ubd07\uacfc \uac00\uc0c1 \ube44\uc11c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ube48\ubc88\ud55c \ubb38\uc758\ub97c \ucc98\ub9ac\ud558\ub294 \uc790\ub3d9\ud654\ub41c \uace0\uac1d \uc11c\ube44\uc2a4 \uc2dc\uc2a4\ud15c\uc744 \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc2dc\uc2a4\ud15c\uc740 \uac00\uc7a5 \uc77c\ubc18\uc801\uc778 \uace0\uac1d \uc9c8\ubb38\uacfc \ubb38\uc81c\ub97c \uc989\uc2dc \ud574\uacb0\ud560 \uc218 \uc788\uc5b4 \uc751\ub2f5 \uc2dc\uac04\uc744 401% \ub2e8\ucd95\ud558\uace0 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c 301% \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d \uc11c\ube44\uc2a4 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uc9c1\uc6d0\ub4e4\uc740 \ub354 \ubcf5\uc7a1\ud55c \ubb38\uc81c\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uac8c \ub418\uc5b4 \uc6b4\uc601 \ud6a8\uc728\uc131\uc774 \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><b>\uc0ac\ub840 3: \uc790\ub3d9\ud654\ub41c \ub9c8\ucf00\ud305<\/b><\/h3>\n<p>\uc138 \ubc88\uc9f8 \ud68c\uc0ac\ub294 \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud558\uace0 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uacfc SMS\ub97c \ud1b5\ud574 \uac1c\uc778\ud654\ub41c \ucea0\ud398\uc778\uc744 \uc804\uc1a1\ud558\ub294 \uc790\ub3d9\ud654\ub41c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uac1c\ubcc4 \uace0\uac1d\uc758 \uad00\uc2ec\uc0ac\uc5d0 \ub9de\ucd98 \ud504\ub85c\ubaa8\uc158\uc744 \ud1b5\ud574 \uc774 \ud68c\uc0ac\ub294 \uc774\uba54\uc77c \uc624\ud508\uc728\uc774 251% \uc99d\uac00\ud588\uace0, \uc774\ub7ec\ud55c \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ub9e4\ucd9c\uc774 101% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uc774 \ud68c\uc0ac\ub294 \ub354 \ube60\ub974\uace0 \uc815\ud655\ud558\uac8c \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\uc5ec \ub9c8\ucf00\ud305 ROI\ub97c \ub192\uc77c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><b>\uc0ac\ub840 4: \uc790\ub3d9\ud654\ub41c \uacf5\uae09\ub9dd \uad00\ub9ac<\/b><\/h3>\n<p>\ub124 \ubc88\uc9f8 \ud68c\uc0ac\ub294 \uc790\ub3d9\ud654\ub41c \uacf5\uae09\ub9dd \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc2dc\uc2a4\ud15c\uc740 \uacf5\uae09\uc5c5\uccb4\ub97c \uc790\ub3d9\uc73c\ub85c \uc870\uc815\ud558\uace0 \uc7ac\uace0 \uc218\uc900\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uba70 \uad6c\ub9e4 \uc8fc\ubb38\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \uacb0\uacfc \ub9ac\ub4dc \ud0c0\uc784\uc774 201% \ub2e8\ucd95\ub418\uace0 \uc8fc\ubb38 \uc815\ud655\ub3c4\uac00 151% \ud5a5\uc0c1\ub418\uc5b4 \uacf5\uae09\ub9dd\uc774 \ub354\uc6b1 \uc6d0\ud65c\ud558\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uac1c\uc120\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><b>\uc18c\ub9e4\uc5c5 \uc790\ub3d9\ud654\uc758 \uc774\uc810<\/b><\/h2>\n<p>\uc790\ub3d9\ud654\ub294 \uc18c\ub9e4\uc5c5\uccb4\uc5d0 \ub2e4\uc74c\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4:<\/p>\n<ul>\n<li><b>\uc6b4\uc601 \ud6a8\uc728\uc131 \ud5a5\uc0c1:<\/b> \ubc18\ubcf5\uc801\uc778 \ub370\uc774\ud130 \uae30\ubc18 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \uc6b4\uc601\uc758 \uc815\ud655\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><b>\uac1c\uc778\ud654\ub41c \uace0\uac1d \uacbd\ud5d8:<\/b> \uac1c\uc778\ud654\ub41c \ucd94\ucc9c\uacfc \ud504\ub85c\ubaa8\uc158\uc744 \ud1b5\ud574 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0 \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><b>\uc81c\ud488 \uac00\uc6a9\uc131:<\/b> \uc2e4\uc2dc\uac04 \uc7ac\uace0 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uc778\uae30 \uc81c\ud488\uc744 \ud56d\uc0c1 \uad6c\ube44\ud558\uace0 \uace0\uac1d \ubd88\ub9cc\uc744 \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><b>\ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305:<\/b> \uc790\ub3d9\ud654\ub41c \uac1c\uc778 \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \uc804\ud658\uc728\uacfc \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ucf1c \ub354\uc6b1 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3><b>\uacb0\ub860<\/b><\/h3>\n<p>\ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc6b4\uc601\uc744 \uac04\uc18c\ud654\ud558\uace0 \ube44\uc6a9\uc744 \uc808\uac10\ud558\uae30 \uc704\ud574 \uc790\ub3d9\ud654\ub97c \uc810\uc810 \ub354 \ub9ce\uc774 \ub3c4\uc785\ud560 \uac83\uc785\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub294 \uc7ac\uace0 \uad00\ub9ac, \uac00\uaca9 \ucd5c\uc801\ud654, \uace0\uac1d \uc11c\ube44\uc2a4 \uac1c\uc120\uc5d0 \uc0ac\uc6a9\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uac80\uc0c9\ubd80\ud130 \uacb0\uc81c\uae4c\uc9c0 \uace0\uac1d\uc5d0\uac8c \uc6d0\ud65c\ud55c \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>MasterBase\u00ae\ub294 \uac04\ub2e8\ud558\uace0 \ud6a8\uacfc\uc801\uc774\uba70 \uc800\ub834\ud55c \ube44\uc6a9\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud560 \uc218 \uc788\ub294 \ucd5c\uc801\uc758 \ud50c\ub7ab\ud3fc\uc744 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc790\ub3d9\ud654\ub294 \ubbf8\ub798\uac00 \uc544\ub2cc \ub9ac\ud14c\uc77c\uc758 \ud604\uc7ac\uc774\uba70, \ub2f9\uc0ac\ub294 \uc5ec\ub7ec\ubd84\uc774 \uadf8 \ud61c\ud0dd\uc744 \ub204\ub9b4 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=automatizacion-de-procesos-en-areas-comerciales\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"8081\" data-permalink=\"https:\/\/masterbase.com\/ko\/automatizacion-de-procesos-en-areas-comerciales\/masterbase\/ebook_descargarazul-3-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?fit=1667%2C1074&amp;ssl=1\" data-orig-size=\"1667,1074\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook Automatizaci\u00f3n en\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook Automatizaci\u00f3n en&lt;\/p&gt;\" 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