{"id":6891,"date":"2026-02-09T17:30:31","date_gmt":"2026-02-09T15:30:31","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6891"},"modified":"2026-02-09T17:32:24","modified_gmt":"2026-02-09T15:32:24","slug":"e%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%8c%87%e6%a8%99%ef%bc%9a%e4%bb%8a%e5%b9%b4%e3%81%ae%e6%88%90%e5%8a%9f%e3%81%ae%e9%8d%b5","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ja\/metricas-de-email-marketing-las-claves-del-exito-para-lo-que-resta-del-ano\/masterbase\/","title":{"rendered":"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\uff1a\u4eca\u5e74\u6b8b\u308a\u306e\u6210\u529f\u306e\u9375"},"content":{"rendered":"

\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5e38\u306b\u9032\u5316\u3057\u3066\u304a\u308a\u3001\u5e38\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3055\u308c\u305fE\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5fc5\u8981\u3068\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u3053\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u3064\u306a\u304c\u308b\u305f\u3081\u306b\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7406\u89e3\u3057\u3001\u6700\u7d42\u7684\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u3001\u91cd\u8981\u306a\u6307\u6a19\u3092\u5206\u6790\u3057\u3001\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5\u3092\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

En esta entrada, abordaremos las m\u00e9tricas relevantes para este a\u00f1o y propondremos estrategias para mejorarlas, lo que, en \u00faltima instancia, conducir\u00e1 a un mejor rendimiento del email marketing.<\/p>\n

\u30aa\u30fc\u30d7\u30cb\u30f3\u30b0\u30fb\u30ec\u30fc\u30c8<\/h2>\n

\u958b\u5c01\u7387\u3068\u306f\u3001\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u305f\u53d7\u4fe1\u8005\u306e\u5272\u5408\u3092\u793a\u3059\u3082\u306e\u3067\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u7684\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n

En 2026, es crucial centrarse en mejorar la tasa de apertura mediante l\u00edneas de asunto personalizadas, preencabezados optimizados y textos de vista previa atractivos.<\/p>\n

\u8aad\u8005\u306e\u5171\u611f\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8abf\u6574\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u4ef6\u540d\u3092\u8a66\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6280\u8853\u3092\u6d3b\u7528\u3057\u3066\u6ce8\u76ee\u3092\u96c6\u3081\u3001\u958b\u5c01\u7387\u3092\u4e0a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\uff08CTR\uff09<\/h2>\n

CTR\u306f\u3001\u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u53d7\u4fe1\u8005\u306e\u5272\u5408\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u30022023\u5e74\u306bCTR\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001GIF\u3001\u52d5\u753b\u3001\u30af\u30a4\u30ba\u306a\u3069\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u3092\u5c0e\u5165\u3057\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u307e\u305f\u3001\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09\u30dc\u30bf\u30f3\u3092\u6226\u7565\u7684\u306b\u914d\u7f6e\u3057\u3001\u8996\u899a\u7684\u306b\u30a2\u30d4\u30fc\u30eb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u53d7\u4fe1\u8005\u30ea\u30b9\u30c8\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9001\u4fe1\u3057\u3001CTA\u3092\u30e1\u30fc\u30eb\u306e\u76ee\u7684\u306b\u5408\u308f\u305b\u3001CTR\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u5b9a\u671f\u7684\u306b\u69d8\u3005\u306a\u30ec\u30a4\u30a2\u30a6\u30c8\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u30c6\u30ad\u30b9\u30c8\u3092\u30c6\u30b9\u30c8\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/h2>\n

La tasa de conversi\u00f3n indica el porcentaje de destinatarios que completaron una acci\u00f3n deseada, como realizar una compra o rellenar un formulario. Para mejorar las tasas de conversi\u00f3n, optimiza tus p\u00e1ginas de destino para que coincidan con el mensaje del email y proporcionen una experiencia de usuario fluida.<\/p>\n

\u30e6\u30fc\u30b6\u30fc\u306e\u597d\u307f\u3084\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d7\u30ed\u30bb\u30b9\u3092\u7c21\u7d20\u5316\u3057\u3001\u793e\u4f1a\u7684\u8a3c\u660e\u3084\u8a3c\u8a00\u3092\u6d3b\u7528\u3057\u3066\u4fe1\u983c\u3092\u7bc9\u304f\u3002\u3055\u307e\u3056\u307e\u306a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u8981\u7d20\u3092A\/B\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u6700\u3082\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u30ea\u30b9\u30c8\u6210\u9577\u7387<\/h2>\n

La tasa de crecimiento de la lista significa la velocidad a la que se expande tu lista de suscriptores de email. Para garantizar un crecimiento sostenido este a\u00f1o, aplica estrategias eficaces para la creaci\u00f3n de listas.<\/p>\n

\u9650\u5b9a\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u5272\u5f15\u3001\u65e9\u671f\u30a2\u30af\u30bb\u30b9\u306a\u3069\u306e\u4fa1\u5024\u3042\u308b\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3057\u3001\u8cfc\u8aad\u3092\u4fc3\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u305d\u306e\u4ed6\u306e\u30c1\u30e3\u30f3\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u3066\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3092\u5ba3\u4f1d\u3057\u3001\u5b9a\u671f\u7684\u306b\u30ea\u30b9\u30c8\u3092\u30d1\u30fc\u30b8\u3057\u3066\u30a2\u30af\u30c6\u30a3\u30d6\u3067\u306a\u3044\u8cfc\u8aad\u8005\u3092\u524a\u9664\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u30c0\u30d6\u30eb\u30aa\u30d7\u30c8\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9\u3092\u5c0e\u5165\u3057\u3001\u8cea\u306e\u9ad8\u3044\u8cfc\u8aad\u8005\u30d9\u30fc\u30b9\u3092\u78ba\u4fdd\u3059\u308b\u3002<\/p>\n

\u672a\u52a0\u5165\u7387<\/h2>\n

\u914d\u4fe1\u505c\u6b62\u7387\u306f\u3001\u914d\u4fe1\u3092\u505c\u6b62\u3057\u305f\u308a\u3001\u30e1\u30fc\u30eb\u3068\u306e\u3084\u308a\u53d6\u308a\u3092\u3084\u3081\u305f\u308a\u3057\u305f\u8cfc\u8aad\u8005\u306e\u5272\u5408\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u30022023\u5e74\u3001\u914d\u4fe1\u505c\u6b62\u7387\u3092\u4e0b\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3057\u3001\u9001\u4fe1\u8005\u306e\u8a55\u5224\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306b\u6ce8\u529b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u305f\u3081\u306b\u8cfc\u8aad\u8005\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u5b9a\u671f\u7684\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u8aad\u3057\u3066\u3044\u306a\u3044\u8cfc\u8aad\u8005\u3092\u7279\u5b9a\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u8aad\u8005\u306e\u95a2\u5fc3\u3092\u53d6\u308a\u623b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u5f93\u3063\u3066\u3001\u30e1\u30fc\u30eb\u304c\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u6027\u3092\u6700\u9069\u5316\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u7d50\u8ad6<\/h2>\n

A medida que el email marketing sigue evolucionando, mantenerse al d\u00eda de las m\u00e9tricas relevantes y emplear estrategias eficaces es crucial para el \u00e9xito. C\u00e9ntrate en mejorar las tasas de apertura, el CTR, las tasas de conversi\u00f3n, las tasas de crecimiento de las listas y la reducci\u00f3n de las bajas. Experimenta con la personalizaci\u00f3n, los elementos interactivos, la segmentaci\u00f3n dirigida y las p\u00e1ginas de destino optimizadas para mejorar estas m\u00e9tricas.<\/p>\n

\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u7d99\u7d9a\u7684\u306b\u5206\u6790\u3057\u3001\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u826f\u3044\u7d50\u679c\u3092\u51fa\u3057\u3001\u8aad\u8005\u3068\u306e\u5f37\u3044\u3064\u306a\u304c\u308a\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u305d\u3057\u3066\u3001\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u5805\u7262\u3067\u67d4\u8edf\u6027\u304c\u3042\u308a\u3001\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u9375\u3068\u306a\u308b\u3002 \u30de\u30b9\u30bf\u30fc\u30d9\u30fc\u30b9<\/strong> \u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u767a\u306e\u6226\u7565\u7684\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3059\u3002\u4e16\u754c\u5404\u56fd\u306720\u5e74\u4ee5\u4e0a\u306e\u5b9f\u7e3e\u304c\u3042\u308a\u3001\u8cb4\u793e\u306e\u3088\u3046\u306a\u4f01\u696d\u304c\u6b63\u78ba\u3067\u81ea\u4fe1\u306b\u6e80\u3061\u3001\u7d50\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u304a\u624b\u4f1d\u3044\u3057\u307e\u3059\u3002<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u65e5\u9032\u6708\u6b69\u3067\u9032\u5316\u3057\u3066\u304a\u308a\u3001E\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3082\u5e38\u306b\u6700\u65b0\u306e\u3082\u306e\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>","protected":false},"author":239642484,"featured_media":7017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nM\u00e9tricas de email marketing: Las claves del \u00e9xito para lo que resta del a\u00f1o - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ja\/e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\uff1a\u4eca\u5e74\u306e\u6210\u529f\u306e\u9375\/\u30de\u30b9\u30bf\u30fc\u30d9\u30fc\u30b9\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9tricas de email marketing: Las claves del \u00e9xito para lo que resta del a\u00f1o - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El marketing digital est\u00e1 en permanente evoluci\u00f3n y sigue necesitando de un tambi\u00e9n siempre actualizado email marketing.\" \/>\n<meta property=\"og:url\" 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