{"id":6711,"date":"2025-06-10T22:10:25","date_gmt":"2025-06-10T19:10:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6711"},"modified":"2025-06-11T18:49:33","modified_gmt":"2025-06-11T15:49:33","slug":"%e5%90%8d%e5%89%8d%e3%82%92%e8%b6%85%e3%81%88%e3%81%9f4%e3%81%a4%e3%81%ae%e3%83%91%e3%83%bc%e3%82%bd%e3%83%8a%e3%83%a9%e3%82%a4%e3%82%bc%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%83%bb%e3%83%86%e3%82%af","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ja\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/","title":{"rendered":"\u540d\u524d\u3092\u8d85\u3048\u305f4\u3064\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30fb\u30c6\u30af\u30cb\u30c3\u30af"},"content":{"rendered":"<h2><strong style=\"font-size: inherit;\">\u79c1\u305f\u3061\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u6642\u4ee3\u306b\u3044\u308b\u3002<\/strong><\/h2>\n<h2><strong style=\"font-size: 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inherit;\"><!--more--><\/strong><\/p>\n<p>\u4eca\u65e5\u3001\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3067\u30ea\u30fc\u30c9\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u5404\u8cfc\u8aad\u8005\u306b\u771f\u306b\u95a2\u9023\u3057\u305f\u4f53\u9a13\u3092\u30c7\u30b6\u30a4\u30f3\u3057\u3066\u3044\u308b\u4f01\u696d\u3067\u3042\u308b\u3002<\/p>\n<p>\u6b21\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5fdc\u7528\u3067\u304d\u308b\u30014\u3064\u306e\u9ad8\u5ea6\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30c6\u30af\u30cb\u30c3\u30af\u3092\u4e8b\u4f8b\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u4ea4\u3048\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2><strong>1.\u9ad8\u5ea6\u306a\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong><\/h2>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u88fd\u54c1\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u3069\u306e\u3088\u3046\u306b\u76f8\u4e92\u4f5c\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6b63\u78ba\u3067\u52b9\u679c\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\uff08\u51fa\u5178\uff1aMarketing Week\u30012024\u5e74\uff09\u3002<\/p>\n<h3><strong>\u4f8b<\/strong><\/h3>\n<p>\u3042\u308b\u30b9\u30dd\u30fc\u30c4\u7528\u54c1\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u306f\u3001\u3042\u308b\u30b0\u30eb\u30fc\u30d7\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30dd\u30fc\u30c4\u30b7\u30e5\u30fc\u30ba\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u7e70\u308a\u8fd4\u3057\u8a2a\u554f\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u691c\u77e5\u3057\u305f\u3002 <em>\u30c8\u30ec\u30fc\u30eb<\/em>\u3057\u304b\u3057\u3001\u8cfc\u5165\u306b\u306f\u81f3\u3063\u3066\u3044\u306a\u3044\u3002\u3053\u306e\u3088\u3046\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u30e2\u30c7\u30eb\u3092\u6bd4\u8f03\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308a\u3001\u9650\u5b9a\u5272\u5f15\u3084\u6e80\u8db3\u3057\u305f\u8cfc\u5165\u8005\u306e\u58f0\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n<h3><strong>\u30b5\u30af\u30bb\u30b9\u30fb\u30b9\u30c8\u30fc\u30ea\u30fc<\/strong><\/h3>\n<p><em>\u30a2\u30c7\u30a3\u30c0\u30b9\u00ae\u3082\u300c\u30a6\u30eb\u30c8\u30e9\u30d6\u30fc\u30b9\u30c8\u300d\u3067\u540c\u69d8\u306e\u6226\u7565\u3092\u5b9f\u65bd\u3057\u305f\u3002\u8a2a\u554f\u3057\u305f\u88fd\u54c1\u3084\u95b2\u89a7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u309227%\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3002<\/em> (\u51fa\u5178\uff1aMarketing Week\u30012024\u5e74\uff09\u3002<\/p>\n<h2><strong>2.\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u5408\u308f\u305b\u305f\u52d5\u7684\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong><\/h2>\n<p>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u540c\u3058\u30e1\u30c3\u30bb\u30fc\u30b8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u4e2d\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30bf\u30a4\u30d7\u3054\u3068\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u753b\u50cf\u3001\u30c6\u30ad\u30b9\u30c8\u3001\u30dc\u30bf\u30f3\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\uff08\u51fa\u5178\uff1aMarketing Week\u30012025\u5e74\uff09\u3002<\/p>\n<h3><strong>\u4f8b<\/strong><\/h3>\n<p>\u5927\u5b66\u9662\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u63d0\u4f9b\u3059\u308b\u5927\u5b66\u306f\u3001\u540c\u3058\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9023\u7d61\u5148\u306b\u9001\u308a\u307e\u3059\u304c\u3001\u6280\u8853\u7684\u80cc\u666f\u3092\u6301\u3064\u4eba\u306b\u306f\u5de5\u5b66\u4fee\u58eb\u8ab2\u7a0b\u306b\u95a2\u3059\u308b\u5185\u5bb9\u3092\u3001\u30d3\u30b8\u30cd\u30b9\u7684\u80cc\u666f\u3092\u6301\u3064\u4eba\u306b\u306f\u69d8\u3005\u306aMBA\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u9001\u308a\u307e\u3059\u3002\u3059\u3079\u3066\u304c\u81ea\u52d5\u7684\u306b\u540c\u3058\u30e1\u30fc\u30ea\u30f3\u30b0\u306b\u9069\u5fdc\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3><strong>\u30b5\u30af\u30bb\u30b9\u30fb\u30b9\u30c8\u30fc\u30ea\u30fc<\/strong><\/h3>\n<p><em>Netflix\u00ae\u306f\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30b3\u30f3\u30c6\u30f3\u30c4\u3092E\u30e1\u30fc\u30eb\u306b\u4f7f\u7528\u3057\u3001\u3042\u306a\u305f\u304c\u8996\u8074\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u57fa\u3065\u3044\u3066\u3001\u30b7\u30ea\u30fc\u30ba\u3084\u6620\u753b\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ab\u30d0\u30fc\u3092\u8868\u793a\u3057\u307e\u3059\u3002\u3053\u306e\u30c6\u30af\u30cb\u30c3\u30af\u306b\u3088\u308a\u3001\u540c\u793e\u306e\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306eCTR\u306f40%\u4ee5\u4e0a\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/em> (\u51fa\u5178\uff1aMarketing Week\u30012024\u5e74\uff09\u3002<\/p>\n<h2><strong>3.\u30a4\u30d9\u30f3\u30c8\u30fb\u30c8\u30ea\u30ac\u30fc\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u81ea\u52d5\u5316<\/strong><\/h2>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u57fa\u3065\u3044\u305f\u81ea\u52d5\u914d\u4fe1\uff08\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u3082\u547c\u3070\u308c\u308b\uff09\u306f\u3001\u95a2\u9023\u6027\u3092\u4fdd\u3064\u305f\u3081\u306e\u9375\u3068\u306a\u308b\u3002<\/p>\n<h3><strong>\u4f8b<\/strong><\/h3>\n<p>\u3042\u308be\u30b3\u30de\u30fc\u30b9\u3067\u306f\u3001\u30ab\u30fc\u30c8\u653e\u68c4\u306b\u5bfe\u3059\u308b\u4e00\u9023\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u3002\u8cfc\u5165\u305b\u305a\u306b\u30ab\u30fc\u30c8\u3092\u9589\u3058\u3066\u304b\u30892\u6642\u9593\u5f8c\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u3092\u53d7\u3051\u53d6\u308a\u307e\u3059\u300224\u6642\u9593\u5f8c\u300110%\u5272\u5f15\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3002\u8cfc\u5165\u3057\u305f\u5834\u5408\u306f\u3001\u88fd\u54c1\u306e\u4f7f\u7528\u30ac\u30a4\u30c9\u3067\u611f\u8b1d\u3055\u308c\u308b\u3002<\/p>\n<h3><strong>\u30b5\u30af\u30bb\u30b9\u30fb\u30b9\u30c8\u30fc\u30ea\u30fc<\/strong><\/h3>\n<p><em>Amazon\u00ae\u306f\u3001\u30a4\u30d9\u30f3\u30c8\uff08\u30ab\u30fc\u30c8\u653e\u68c4\u3001\u691c\u7d22\u5c65\u6b74\u3001\u4fa1\u683c\u5909\u66f4\u306a\u3069\uff09\u306b\u57fa\u3065\u304f\u81ea\u52d5\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u8907\u96d1\u306a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u7a2e\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u53ce\u76ca\u306e35%\u3092\u5360\u3081\u308b\u3068\u63a8\u5b9a\u3055\u308c\u3066\u3044\u308b\u3002<\/em> 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