{"id":6896,"date":"2023-07-13T21:43:43","date_gmt":"2023-07-13T18:43:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6896"},"modified":"2023-12-24T12:21:58","modified_gmt":"2023-12-24T10:21:58","slug":"5-strategie-comprovate-per-una-buona-igiene-della-lista-e-mail","status":"publish","type":"post","link":"https:\/\/masterbase.com\/it\/5-estrategias-probadas-para-una-correcta-higiene-de-tu-lista-de-emails\/masterbase\/","title":{"rendered":"5 strategie comprovate per una buona igiene della lista e-mail"},"content":{"rendered":"<p>L'igiene delle e-mail \u00e8 il processo di manutenzione di un database di e-mail rimuovendo gli indirizzi e-mail vecchi o errati e sostituendoli con indirizzi e-mail verificati, accettati e accessibili.<\/p>\n<p>\u00c8 importante perch\u00e9 influisce direttamente sulle prestazioni del vostro email marketing. Una mailing list pulita migliorer\u00e0 la reputazione del mittente del vostro marchio, la deliverability e il coinvolgimento nelle e-mail. Al contrario, una mailing list trascurata danneggia tutti questi aspetti.<\/p>\n<p>Ma come si individua una scarsa igiene delle e-mail? E cosa potete fare per assicurarvi che il vostro database di posta elettronica sia immacolato?<\/p>\n<h2>Segni di scarsa igiene delle e-mail<\/h2>\n<p>Lo stato di salute del vostro database di e-mail potrebbe essere compromesso se si verificano i seguenti casi:<\/p>\n<ul>\n<li>Alta frequenza di rimbalzo<\/li>\n<li>Riduzione del coinvolgimento nelle e-mail<\/li>\n<li>Aumento del numero di vittime<\/li>\n<li>Aumento del numero di reclami per spam<\/li>\n<\/ul>\n<p>Le conseguenze di una scarsa igiene delle liste e-mail sono gravi e includono l'offuscamento della reputazione del vostro marchio, l'inserimento nella lista nera e\/o l'etichettatura come non conforme alle normative governative sui dati come il GDPR e il CCPA.<\/p>\n<p>Queste conseguenze possono comportare multe salate e una battaglia in salita per riconquistare la fiducia dei consumatori. Fortunatamente, \u00e8 facile evitare questi inconvenienti con alcune semplici azioni per mantenere l'igiene delle e-mail.<\/p>\n<h2>5 consigli per l'igiene delle e-mail<\/h2>\n<p><strong>1. Investire nell'invio di e-mail<\/strong><\/p>\n<p>Una buona igiene delle e-mail dipende dalla qualit\u00e0 dei messaggi presenti nel vostro database. L'appending delle e-mail vi aiuta a valutare la qualit\u00e0 del vostro database di e-mail e vi aiuta ad aggiungere le e-mail mancanti o a sostituire le e-mail sbagliate con quelle buone nel vostro CRM.<\/p>\n<p>Un'appendice e-mail pu\u00f2 anche aiutarvi a inserire altre informazioni mancanti sui vostri clienti attuali e potenziali, come i dati demografici, consentendo una maggiore personalizzazione delle vostre comunicazioni.<\/p>\n<p><strong>2. Privilegiare la personalizzazione delle e-mail\u00a0<\/strong><\/p>\n<p>Sapevate che l'email marketing personalizzato genera un ROI medio di 122%? I consumatori sono pi\u00f9 propensi a continuare a interagire con le vostre e-mail quando queste sono personalizzate con il loro nome e offrono messaggi rilevanti e specifici per il loro interesse verso le offerte del vostro marchio.<\/p>\n<p>Grazie alla personalizzazione, le prestazioni delle vostre e-mail migliorano, rafforzando la qualit\u00e0 della vostra lista. La personalizzazione si ottiene segmentando gli invii, come vedremo di seguito.<\/p>\n<p><strong>3. Rimuovere gli abbonati inattivi<\/strong><\/p>\n<p>Gli iscritti inattivi potrebbero essere un peso morto per il vostro database, che a sua volta influisce sulle prestazioni del vostro email marketing. Un iscritto inattivo \u00e8 un utente che non ha interagito con i vostri messaggi per un certo periodo di tempo, da qualche settimana a qualche mese, a seconda della frequenza con cui inviate le campagne e-mail.<\/p>\n<p>\u00c8 importante notare che alcuni abbonati inattivi hanno ancora un valore e potrebbero riattivare le vostre comunicazioni in futuro.<\/p>\n<p>Per determinare quali abbonati inattivi mantenere, si consiglia di avviare una campagna di riattivazione che ricatturi alcuni di quelli che non hanno aperto i messaggi nel recente passato.<\/p>\n<p><strong>4. Impedire che i vostri messaggi di posta elettronica finiscano nella cartella dello spam.<\/strong><\/p>\n<p>Sapevate che lo spam via e-mail costa alle aziende 20,5 miliardi di dollari all'anno? Di conseguenza, il peggior timore di ogni esperto di email marketing \u00e8 quello di finire nella cartella dello spam.<\/p>\n<p>Anche se questo pu\u00f2 accadere di tanto in tanto anche ai migliori marketer, assicurarsi che il database sia aggiornato con gli abbonati attivi \u00e8 una tattica utile per evitarlo.<\/p>\n<p>Pulire regolarmente la vostra lista e-mail, eliminando gli indirizzi che rimbalzano o si bloccano, la manterr\u00e0 sana e far\u00e0 s\u00ec che nessun problema di deliverability ostacoli le vostre prestazioni di marketing.<\/p>\n<p><strong>5. Creare elenchi di soppressione<\/strong><\/p>\n<p>Volete inviare e-mail che risuonino con i vostri abbonati, quindi quando questi ultimi non vogliono pi\u00f9 sentirvi, le vostre operazioni di e-mail marketing devono supportare questa decisione.<\/p>\n<p>Una lista di soppressione contiene gli indirizzi e-mail che si sono cancellati o che hanno contrassegnato le vostre e-mail come spam. Una buona lista di soppressione dovrebbe contenere anche gli indirizzi e-mail rimbalzati.<\/p>\n<p>Un'alta percentuale di messaggi respinti \u00e8 un segno evidente che l'igiene della posta elettronica deve essere migliorata. I rimbalzi frequenti possono anche portare il mittente a finire nella lista di spam. Creando una lista di soppressione, potrete preservare la buona reputazione del vostro dominio e IP, evitare le sanzioni CAN-SPAM e stare lontani dalla cartella spam.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/obtener-obtenga-y-centralice-todo-tipo-de-datos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1013\/64b024618be23d001036b4b3\/35hck1lseol4p5hhrlpx8rbtd1aqfjck6q7ljebuox0jq3ruztmmuqhqxpcpb5kq\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>L'igiene delle e-mail \u00e8 il processo di manutenzione di un database di e-mail rimuovendo gli indirizzi e-mail vecchi o errati e sostituendoli con indirizzi e-mail verificati, accettati e accessibili.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":6998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is 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