{"id":6775,"date":"2023-02-13T21:43:00","date_gmt":"2023-02-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6775"},"modified":"2024-01-09T16:41:29","modified_gmt":"2024-01-09T14:41:29","slug":"la-newsletter-e-un-ottimo-strumento-di-fidelizzazione","status":"publish","type":"post","link":"https:\/\/masterbase.com\/it\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/","title":{"rendered":"La newsletter, un grande strumento di fidelizzazione"},"content":{"rendered":"<h2>La newsletter \u00e8 caratterizzata dal fatto di essere una comunicazione inviata via e-mail, che vi permette di essere in contatto con i vostri clienti in modo costante e frequente.<\/h2>\n<p>L'importante \u00e8 che li tenga aggiornati sui vostri prodotti e servizi e che fornisca loro informazioni rilevanti.<\/p>\n<p><!--more--><\/p>\n<p>Esistono diversi tipi di messaggi di e-mail marketing, alcuni pi\u00f9 adatti alla fidelizzazione dei clienti di altri.<\/p>\n<p>Esistono email transazionali, associate a un acquisto o a un'azione successiva, sondaggi, newsletter e email di fidelizzazione.<\/p>\n<p>Le newsletter sono una delle email che fidelizzano i clienti. Aggiungono valore alla relazione con i vostri clienti, purch\u00e9 siano preparate e utilizzate correttamente.<\/p>\n<p>In genere, tendiamo a inviarli periodicamente, ma non limitiamoci a questo, bens\u00ec prepariamoci a inviarne uno ogni volta che abbiamo qualcosa di rilevante da comunicare.<\/p>\n<h2><strong style=\"font-weight: bold;\">Vantaggi<\/strong><\/h2>\n<ul>\n<li><strong style=\"font-weight: bold;\">Contribuiscono ad aumentare organicamente il numero di potenziali clienti nella vostra base di clienti:\u00a0<\/strong>Incoraggiando l'iscrizione attraverso il vostro sito web o un altro canale, attirerete l'attenzione di quelle persone che non sanno abbastanza di voi e le renderete interessate a saperne di pi\u00f9 sulla vostra azienda e sui vostri servizi e desiderose di approfondire le loro conoscenze su base quotidiana.<\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-weight: bold;\">Contribuiscono a generare cross-selling:<\/strong> La coerenza e la frequenza della messaggistica aiutano a posizionare il marchio della vostra azienda nella mente dei clienti, mese dopo mese, e vi permettono di comunicare meglio la variet\u00e0 di servizi o prodotti che offrite, incoraggiando il cross-selling.<\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-weight: bold;\">Aumenta la fiducia dei clienti nel fatto di essere apprezzati:<\/strong> La concorrenza pu\u00f2 eguagliare i vostri prezzi, offrire servizi e prodotti simili, persino assomigliare all'immagine della vostra azienda. Ma ci\u00f2 che non pu\u00f2 eguagliare \u00e8 il rapporto che riesce a stabilire con i vostri clienti, n\u00e9 la loro fedelt\u00e0. Questo tipo di messaggistica aiuta a fare proprio questo: fidelizzare i clienti.<\/li>\n<\/ul>\n<h2><strong style=\"font-weight: bold;\">Cosa considerare quando si progetta una newsletter<\/strong><\/h2>\n<p><strong style=\"font-weight: bold;\">Il contenuto:<br \/>\n<\/strong>Assicuratevi di generare contenuti pertinenti, che attirino l'attenzione e siano coinvolgenti per il vostro pubblico.<\/p>\n<p><strong style=\"font-weight: bold;\">Formato e design:<\/strong><\/p>\n<p>Come nel caso di una rivista offline, il formato e il design devono essere coerenti nel tempo, in modo che il pubblico acquisisca familiarit\u00e0 con la newsletter e sappia dove trovare le informazioni pi\u00f9 rilevanti.<\/p>\n<p><strong style=\"font-weight: bold;\">Gestione degli abbonati:<\/strong><\/p>\n<p>Conoscere il proprio pubblico \u00e8 essenziale, ovvero: avere sempre chiaro chi si \u00e8 iscritto e quali sono i contatti a cui inviare la newsletter.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-hacer-newsletter-efectivos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1013\/63ea6684716ae60010121640\/gozzi167o21hhtcmjnh81rrbrk0pedzyq7snyi8cbmu2hwus7h6ls6k1f0zihtdp\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La newsletter \u00e8 caratterizzata dal fatto di essere una comunicazione inviata via e-mail, che vi permette di essere in contatto con i vostri clienti in modo costante e frequente.<\/p>","protected":false},"author":239642484,"featured_media":7772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized 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