{"id":6732,"date":"2024-01-15T17:54:55","date_gmt":"2024-01-15T15:54:55","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6732"},"modified":"2024-01-16T21:08:16","modified_gmt":"2024-01-16T19:08:16","slug":"utilizzate-lemail-marketing-per-costruire-il-vostro-marchio-non-per-danneggiarlo","status":"publish","type":"post","link":"https:\/\/masterbase.com\/it\/use-el-email-marketing-para-construir-tu-marca-no-para-danarla\/masterbase\/","title":{"rendered":"Utilizzate l'email marketing per costruire il vostro marchio, non per danneggiarlo."},"content":{"rendered":"

Ogni singola cosa che fate o non fate con il vostro marchio pu\u00f2 rafforzarlo o indebolirlo. Ogni contatto che il vostro marchio ha con un consumatore influisce positivamente o negativamente sulla sua percezione, e l'email marketing fa parte di questa realt\u00e0.<\/p>\n

Quindi, prendetevi una pausa dalle campagne di email marketing e verificate se le vostre strategie stanno effettivamente costruendo o distruggendo il vostro marchio.<\/p>\n

I vostri messaggi sono allineati con il posizionamento che volete dare al vostro marchio? Al di l\u00e0 del fatto che il logo sia conforme o meno al design o sia ben posizionato, ci riferiamo all'esperienza complessiva del consumatore con le vostre e-mail.<\/p>\n

Ricordate che, per il vostro pubblico, ci\u00f2 che percepisce \u00e8 la realt\u00e0. Se il vostro marchio \u00e8 percepito bene o male, significa che \u00e8 cos\u00ec che lo vede il vostro pubblico di riferimento.<\/p>\n

Ogni componente di una strategia di email marketing deve essere valutato in base all'impatto che ha sul marchio. Prendete nota di ciascuno di essi e del loro impatto.<\/p>\n

Mittente<\/strong>:<\/h2>\n

\u00c8 la persona che invia l'e-mail. \u00c8 la prima cosa che la persona vede per decidere se aprire il messaggio o rifiutarlo.<\/p>\n

\u00c8 bene inviare e-mail con mittenti \"noreply@\" o \"sales@\"? Costruite il vostro marchio, non distruggetelo.<\/p>\n

Frequenza:<\/strong><\/h2>\n

Inviate molte e-mail ogni settimana o una ogni due mesi? Troppo o troppo poco \u00e8 relativo. \u00c8 legato alla rilevanza del contenuto. Non esistono formule o ricette.<\/p>\n

Quindi... come si fa a saperlo? Inviate solo quando avete qualcosa di rilevante da comunicare.<\/p>\n

Non danneggiate il vostro marchio, non fatelo odiare ingombrando le caselle di posta o comunicando solo quando ve ne ricordate.<\/p>\n

Contenuto<\/strong><\/h2>\n

State comunicando ai vostri consumatori ci\u00f2 che vogliono sapere?<\/p>\n

In termini di tono, modi o modalit\u00e0 di comunicazione, soddisfate le aspettative della persona e la percezione della vostra azienda?<\/p>\n

Se il vostro marchio \u00e8 divertente e i vostri messaggi sono noiosi o seri, state costruendo o confondendo il vostro pubblico?<\/p>\n

Offerta<\/strong><\/h2>\n

La vostra offerta \u00e8 attraente per il pubblico? Se la vostra azienda offre prodotti premium e invia offerte aggressive che non fanno altro che danneggiare l'immagine di esclusivit\u00e0 della vostra azienda, potrebbe essere pane per oggi e fame per domani.<\/p>\n

Se l'offerta \u00e8 quella di iscriversi alla lista di contatti via e-mail attraverso una promessa di valore e si scopre che si inviano solo e-mail di offerta di massa senza alcun valore individuale, si pu\u00f2 danneggiare seriamente il proprio marchio.<\/p>\n

Il vostro marchio \u00e8 ovunque, anche nella casella di posta dei vostri lettori. Attenzione. L'e-mail \u00e8 uno strumento molto efficace e potente sia per costruire il marchio che per danneggiarlo.<\/p>\n

Assicuratevi di costruire sempre il vostro marchio.<\/strong><\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

State utilizzando l'email marketing per costruire il vostro marchio?
\nE l'email marketing lo sta davvero costruendo o lo sta distruggendo?<\/p>","protected":false},"author":239642484,"featured_media":8362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nUsa 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