{"id":6711,"date":"2025-06-10T22:10:25","date_gmt":"2025-06-10T19:10:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6711"},"modified":"2025-06-11T18:49:33","modified_gmt":"2025-06-11T15:49:33","slug":"4-tecniche-di-personalizzazione-che-vanno-oltre-il-nome","status":"publish","type":"post","link":"https:\/\/masterbase.com\/it\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/","title":{"rendered":"4 tecniche di personalizzazione che vanno oltre il nome"},"content":{"rendered":"<h2><strong style=\"font-size: inherit;\">Siamo nell'era della personalizzazione.<\/strong><\/h2>\n<h2><strong style=\"font-size: inherit;\">Ogni giorno abbiamo a disposizione sempre pi\u00f9 dati, ma l'importante \u00e8 saperli usare e sfruttare le opportunit\u00e0 che ci offrono.<\/strong><\/h2>\n<p><strong style=\"font-size: inherit;\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/blog1.png?w=800\" alt=\"blog1\" \/><\/strong><\/p>\n<p><strong style=\"font-size: inherit;\"><!--more--><\/strong><\/p>\n<p>Oggi, le aziende che primeggiano in termini di tassi di apertura, di clic e di conversione sono quelle che progettano esperienze davvero rilevanti per ciascun abbonato.<\/p>\n<p>Vi presentiamo quattro tecniche avanzate di personalizzazione, con esempi e storie di successo, da applicare alle vostre prossime campagne.<\/p>\n<h2><strong>1. Targeting comportamentale avanzato<\/strong><\/h2>\n<p>L'analisi delle modalit\u00e0 di interazione degli utenti con i prodotti, i messaggi e il sito web consente di creare segmenti pi\u00f9 precisi ed efficaci (fonte: Marketing Week, 2024).<\/p>\n<h3><strong>Esempio:<\/strong><\/h3>\n<p>Un negozio online di articoli sportivi ha rilevato che un gruppo di utenti visita ripetutamente la categoria delle scarpe sportive. <em>sentiero<\/em>ma non porta all'acquisto. Si crea un segmento con questi utenti e si invia loro un messaggio che confronta i modelli, offre sconti esclusivi e testimonianze di acquirenti soddisfatti.<\/p>\n<h3><strong>Una storia di successo:<\/strong><\/h3>\n<p><em>Adidas\u00ae ha attuato una strategia simile con la sua linea \"Ultraboost\". Segmentando gli utenti in base ai prodotti visitati e alla cronologia di navigazione, sono riusciti ad aumentare le conversioni di 27% sulle campagne personalizzate.<\/em> (fonte: Marketing Week, 2024).<\/p>\n<h2><strong>2. Contenuti dinamici adattati al profilo dell'utente<\/strong><\/h2>\n<p>I contenuti dinamici consentono di visualizzare, nello stesso modello di messaggio, immagini, testi e pulsanti personalizzati per ogni tipo di utente (fonte: Marketing Week, 2025).<\/p>\n<h3><strong>Esempio:<\/strong><\/h3>\n<p>Un'universit\u00e0 che offre programmi di laurea invia ai suoi contatti lo stesso messaggio, ma chi ha un background tecnico vede contenuti sui master di ingegneria, mentre chi ha un background economico riceve informazioni sui vari programmi MBA. Tutto viene adattato automaticamente nello stesso mailing.<\/p>\n<h3><strong>Una storia di successo:<\/strong><\/h3>\n<p><em>Netflix\u00ae utilizza contenuti dinamici nelle proprie e-mail per visualizzare copertine personalizzate di serie e film, in base a ci\u00f2 che si \u00e8 guardato. Questa tecnica ha aumentato il CTR delle loro campagne e-mail di oltre 40%.<\/em> (fonte: Marketing Week, 2024).<\/p>\n<h2><strong>3. Automatizzazione dei messaggi a seguito di eventi<\/strong><\/h2>\n<p>Le consegne automatiche basate sul comportamento degli utenti (chiamate anche messaggi \"triggered\") sono fondamentali per rimanere rilevanti.<\/p>\n<h3><strong>Esempio:<\/strong><\/h3>\n<p>Un eCommerce imposta una serie di messaggi per l'abbandono del carrello. Dopo 2 ore dalla chiusura senza acquisto, gli utenti ricevono un promemoria. Dopo 24 ore, un incentivo con uno sconto di 10%. Se acquistano, vengono ringraziati con una guida all'uso del prodotto.<\/p>\n<h3><strong>Una storia di successo:<\/strong><\/h3>\n<p><em>Amazon\u00ae utilizza una complessa rete di invii automatici basati su eventi: carrelli abbandonati, cronologia delle ricerche, variazioni di prezzo, ecc. Si stima che questi tipi di messaggi rappresentino il 35% dei suoi ricavi da email marketing.<\/em> (fonte: Omnisend Benchmark Report, 2024).<\/p>\n<h2><strong>4. Personalizzazione basata sulla posizione e sul tempo<\/strong><\/h2>\n<p>L'invio di messaggi nel momento ottimale e la personalizzazione dell'offerta in base alla posizione dell'abbonato migliorano notevolmente l'efficacia.<\/p>\n<h3><strong>Esempio:<\/strong><\/h3>\n<p>Una catena di ristoranti invia promozioni in base alla regione di residenza dei clienti. A chi vive in zone a clima caldo vengono offerte bevande rinfrescanti a mezzogiorno; a chi vive in zone fredde viene offerto un caff\u00e8 caldo al mattino. Il tutto automatizzato in base all'IP e al codice postale.<\/p>\n<h3><strong>Una storia di successo:<\/strong><\/h3>\n<p><em>Starbucks\u00ae adatta le sue campagne in base alla citt\u00e0, al tempo, alle festivit\u00e0 locali e all'ora del giorno. Questo ha aumentato il riscatto dei coupon inviati via e-mail di 18% nel 2023.<\/em> (fonte: Starbucks Annual Marketing Report, 2024).<\/p>\n<h2><strong>Conclusione<\/strong><\/h2>\n<p>L'applicazione di queste tecniche avanzate migliora le metriche delle campagne e rafforza il rapporto con i clienti.<\/p>\n<p>Ricordate che la personalizzazione \u00e8 pi\u00f9 di una tattica: \u00e8 un modo di pensare incentrato sul cliente.<\/p>\n<p>Per portare queste azioni al livello successivo, prendete in considerazione l'utilizzo di MasterBase\u00ae, una piattaforma di email marketing leader con oltre 20 anni di esperienza in diversi Paesi.<\/p>\n<p>MasterBase\u00ae vi permette di automatizzare, segmentare e personalizzare i vostri messaggi con precisione, grazie alla sua tecnologia avanzata e al supporto locale specializzato.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=explote-el-poder-del-email-de-bienvenida\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"237\" data-attachment-id=\"14954\" data-permalink=\"https:\/\/masterbase.com\/it\/disena-una-serie-de-mensajes-de-bienvenida-con-masterbase\/masterbase\/explota-el-poder-del-email-de-bienvenida\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" data-orig-size=\"370,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Explota el poder del Email de Bienvenida\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook email&lt;br \/&gt; Explota el poder del Email de Bienvenida&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=370%2C237&#038;ssl=1\" alt=\"ebook email Sfruttare il potere dell&#039;email di benvenuto\" class=\"wp-image-14954\" style=\"width:635px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?w=370&amp;ssl=1 370w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/a><figcaption class=\"wp-element-caption\">ebook email\n Sfruttare la potenza dell'e-mail di benvenuto\n<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>La personalizzazione nel marketing via e-mail non si limita pi\u00f9 a salutare il destinatario per nome.<\/p>","protected":false},"author":239642484,"featured_media":22641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/it\/4-tecniche-di-personalizzazione-che-vanno-oltre-il-nome\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La personalizaci\u00f3n en email marketing ya no se limita a saludar al destinatario por su nombre.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/it\/4-tecniche-di-personalizzazione-che-vanno-oltre-il-nome\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-10T19:10:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T15:49:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/3-3.png?fit=1114%2C1114&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1114\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/ismin-otesine-gecen-4-kisisellestirme-teknigi\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/ismin-otesine-gecen-4-kisisellestirme-teknigi\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre\",\"datePublished\":\"2025-06-10T19:10:25+00:00\",\"dateModified\":\"2025-06-11T15:49:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/ismin-otesine-gecen-4-kisisellestirme-teknigi\\\/masterbase\\\/\"},\"wordCount\":702,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/ismin-otesine-gecen-4-kisisellestirme-teknigi\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/3-3.png?fit=1114%2C1114&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/tr\\\/ismin-otesine-gecen-4-kisisellestirme-teknigi\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/ismin-otesine-gecen-4-kisisellestirme-teknigi\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/ismin-otesine-gecen-4-kisisellestirme-teknigi\\\/masterbase\\\/\",\"name\":\"4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/ismin-otesine-gecen-4-kisisellestirme-teknigi\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/ismin-otesine-gecen-4-kisisellestirme-teknigi\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/3-3.png?fit=1114%2C1114&ssl=1\",\"datePublished\":\"2025-06-10T19:10:25+00:00\",\"dateModified\":\"2025-06-11T15:49:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/ismin-otesine-gecen-4-kisisellestirme-teknigi\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/tr\\\/ismin-otesine-gecen-4-kisisellestirme-teknigi\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/ismin-otesine-gecen-4-kisisellestirme-teknigi\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/3-3.png?fit=1114%2C1114&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/3-3.png?fit=1114%2C1114&ssl=1\",\"width\":1114,\"height\":1114,\"caption\":\"personalizaci\u00f3n\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/ismin-otesine-gecen-4-kisisellestirme-teknigi\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/it\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 tecniche di personalizzazione che vanno oltre il nome - MasterBase\u00ae - MasterBase\u00ae.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/it\/4-tecniche-di-personalizzazione-che-vanno-oltre-il-nome\/masterbase\/","og_locale":"it_IT","og_type":"article","og_title":"4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre - MasterBase\u00ae","og_description":"La personalizaci\u00f3n en email marketing ya no se limita a saludar al destinatario por su nombre.","og_url":"https:\/\/masterbase.com\/it\/4-tecniche-di-personalizzazione-che-vanno-oltre-il-nome\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-06-10T19:10:25+00:00","article_modified_time":"2025-06-11T15:49:33+00:00","og_image":[{"width":1114,"height":1114,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/3-3.png?fit=1114%2C1114&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Alejandro Dur\u00e1n","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/tr\/ismin-otesine-gecen-4-kisisellestirme-teknigi\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/tr\/ismin-otesine-gecen-4-kisisellestirme-teknigi\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre","datePublished":"2025-06-10T19:10:25+00:00","dateModified":"2025-06-11T15:49:33+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/tr\/ismin-otesine-gecen-4-kisisellestirme-teknigi\/masterbase\/"},"wordCount":702,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/tr\/ismin-otesine-gecen-4-kisisellestirme-teknigi\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/3-3.png?fit=1114%2C1114&ssl=1","articleSection":["Email Marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/tr\/ismin-otesine-gecen-4-kisisellestirme-teknigi\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/tr\/ismin-otesine-gecen-4-kisisellestirme-teknigi\/masterbase\/","url":"https:\/\/masterbase.com\/tr\/ismin-otesine-gecen-4-kisisellestirme-teknigi\/masterbase\/","name":"4 tecniche di personalizzazione che vanno oltre il nome - MasterBase\u00ae - MasterBase\u00ae.","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/tr\/ismin-otesine-gecen-4-kisisellestirme-teknigi\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/tr\/ismin-otesine-gecen-4-kisisellestirme-teknigi\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/3-3.png?fit=1114%2C1114&ssl=1","datePublished":"2025-06-10T19:10:25+00:00","dateModified":"2025-06-11T15:49:33+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/tr\/ismin-otesine-gecen-4-kisisellestirme-teknigi\/masterbase\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/tr\/ismin-otesine-gecen-4-kisisellestirme-teknigi\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/masterbase.com\/tr\/ismin-otesine-gecen-4-kisisellestirme-teknigi\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/3-3.png?fit=1114%2C1114&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/3-3.png?fit=1114%2C1114&ssl=1","width":1114,"height":1114,"caption":"personalizaci\u00f3n"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/tr\/ismin-otesine-gecen-4-kisisellestirme-teknigi\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/en\/#website","url":"https:\/\/masterbase.com\/en\/","name":"MasterBase","description":"Automi che lavorano per voi","publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/en\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Direttore marketing","url":"https:\/\/masterbase.com\/it\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/3-3.png?fit=1114%2C1114&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Kf","_links":{"self":[{"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/posts\/6711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/comments?post=6711"}],"version-history":[{"count":4,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/posts\/6711\/revisions"}],"predecessor-version":[{"id":22623,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/posts\/6711\/revisions\/22623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/media\/22641"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/media?parent=6711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/categories?post=6711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/tags?post=6711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}