{"id":6696,"date":"2024-04-11T19:27:14","date_gmt":"2024-04-11T16:27:14","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6696"},"modified":"2024-04-11T20:00:45","modified_gmt":"2024-04-11T17:00:45","slug":"raggiungere-la-casella-di-posta-5-fattori-per-il-successo-della-deliverability","status":"publish","type":"post","link":"https:\/\/masterbase.com\/it\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/","title":{"rendered":"Arrivare alla casella di posta: 5 fattori per il successo della deliverability"},"content":{"rendered":"<p>Si potrebbe pensare che la chiave del successo di una campagna di email marketing risieda in fattori quali un oggetto accattivante, una call to action efficace e persino un design innovativo e reattivo.<\/p>\n<p>Questi sono indubbiamente indicatori rilevanti per valutare l'impatto di una campagna, ma passano in secondo piano quando si considera l'importanza della deliverability. Se il messaggio non viene ricevuto nella casella di posta dei vostri contatti, tutti gli sforzi precedenti non servono a nulla.<\/p>\n<p>Vogliamo raccontarvi come l'MasterBase\u00ae gioca un ruolo chiave nella recapitabilit\u00e0 dei vostri messaggi e come potete contribuire a questa importante missione.<\/p>\n<h3>5 fattori che determinano la deliverability di un messaggio:<\/h3>\n<h3>1. Reputazione:<\/h3>\n<p>Questo \u00e8 un aspetto cruciale e il pi\u00f9 difficile da raggiungere, ma non allarmatevi perch\u00e9 dipende da noi come fornitori di servizi e-mail.<\/p>\n<p>Una buona reputazione presso gli ISP (Yahoo, Gmail, Hotmail, ecc.) pu\u00f2 essere ottenuta solo con la costanza nel tempo, inviando messaggi appropriati al pubblico che esprime interesse a riceverli.<\/p>\n<p>In MasterBase\u00ae lavoriamo da oltre 20 anni curando il nostro prestigio presso gli ISP, rispettando tutti gli standard tecnologici per garantire che oltre 600 milioni di mailing raggiungano la casella di posta dei destinatari ogni mese, il che ci rende i migliori alleati dei nostri clienti per il successo delle loro campagne.<\/p>\n<p>Operare con integrit\u00e0 da cos\u00ec tanti anni ci ha fatto guadagnare un nome serio sul mercato e il riconoscimento degli ISP, che ci permette di garantire che non inviamo, ma consegniamo messaggi.<\/p>\n<h3>2. Autenticazione:<\/h3>\n<p>Questo argomento \u00e8 trattato in modo pi\u00f9 approfondito nel nostro articolo <a href=\"https:\/\/masterbase.com\/it\/es\/es\/es\/lautenticazione-nel-mondo-della-posta-elettronica-il-ruolo-di-spicco-di-spf-dkim-e-dmarc\/masterbase\/\">L'autenticazione nel mondo delle e-mail: Il ruolo di primo piano di SPF, DKIM e DMARC.<\/a><\/p>\n<p>Questo \u00e8 l'aspetto pi\u00f9 tecnico di ci\u00f2 che presentiamo e ha a che fare con una serie di convalide, sia nel messaggio che nei mittenti degli invii, la cui conformit\u00e0 ci pone all'avanguardia del settore e delle richieste dei principali ISP, che hanno ideato queste convalide per affrontare lo spam e il phishing.<\/p>\n<p>Esistono tre convalide principali e, se lavorate con noi, quasi sicuramente ne avete gi\u00e0 sentito parlare:<\/p>\n<ul>\n<li><strong>ID mittente e SPF:<\/strong> Si tratta di metodi di autenticazione basati su IP. Con questa metodologia, il mittente specifica quali IP sono autorizzati a inviare messaggi da un determinato dominio. Quando un mittente richiede una connessione all'ISP, quest'ultimo verifica che l'indirizzo IP del server che invia il messaggio abbia l'autorizzazione a farlo dal dominio indicato come mittente.<\/li>\n<li><strong>Chiave di dominio e DKIM:<\/strong> \u00c8 un'autenticazione basata sulla crittografia. Il mittente del messaggio aggiunge una firma digitale (una chiave) nell'intestazione del messaggio, che pu\u00f2 essere verificata solo dagli ISP. Questi ultimi rilevano il nome di dominio mittente e la sua firma digitale ed eseguono una ricerca DNS per verificare che la firma digitale sia autentica.<\/li>\n<li><strong>Dmarc<\/strong>Si tratta di una convalida un po' pi\u00f9 recente tra le tante che i grandi ISP stanno spingendo per garantire la validit\u00e0 dei messaggi e si basa su un allineamento degli identificatori, che controlla l'SPF e il DKIM del messaggio, come parte di un processo di verifica pi\u00f9 robusto rispetto ai suoi componenti separati.<\/li>\n<\/ul>\n<h3>3. Rilevanza:<\/h3>\n<p>\u00c8 anche uno dei fattori strategici chiave. Ma in questo caso spetta alla vostra azienda garantire che i messaggi siano il pi\u00f9 possibile pertinenti per i vostri clienti.<\/p>\n<p>Una strategia di email marketing che non si concentra sulla rilevanza \u00e8 come la cronaca di una morte annunciata, perch\u00e9 disincanta i vostri contatti, satura le vostre comunicazioni e genera il rifiuto dei vostri invii e, nel peggiore dei casi, le vostre comunicazioni vengono contrassegnate come spam.<\/p>\n<p>La rilevanza, come la reputazione, sono aspetti strategici che si costruiscono nel tempo; tuttavia, esistono modi semplici per misurare la rilevanza, ad esempio indicatori come il CTO (Click to Open) e il CTR (Click through rate) che riflettono quanto attivamente i vostri contatti si sono impegnati con il vostro messaggio.<\/p>\n<p>Vi consigliamo di non accontentarvi di aperture, ma di cercare sempre di motivare un'azione nel vostro messaggio, per confermare che c'\u00e8 un reale interesse nelle vostre comunicazioni. Dovete procedere passo dopo passo, campagna dopo campagna, imparando dai vostri contatti e da come deliziarli con messaggi pertinenti.<\/p>\n<p>Oggi gli ISP monitorano il comportamento dei contatti sui messaggi e attraverso complessi algoritmi possono stimare la destinazione dei futuri messaggi di un'azienda.<\/p>\n<p>In particolare, se un ISP rileva che uno dei vostri invii \u00e8 stato contrassegnato come spam da un numero considerevole di contatti, il resto degli invii della stessa campagna (e, potenzialmente, di campagne future) finir\u00e0 nella cartella della posta indesiderata. In altre parole, si basano sul comportamento degli utenti per applicare misure di protezione tempestive.<\/p>\n<h3>4. Oggetto e design:<\/h3>\n<p>Questo \u00e8 forse l'aspetto pi\u00f9 affascinante della deliverability, ma anche quello pi\u00f9 cosmetico. \u00c8 risaputo che bisogna fare attenzione alle parole che si usano nell'oggetto e al contenuto del messaggio stesso.<\/p>\n<p>Sul nostro blog troverete molto materiale utile su questo punto. Inoltre, consigliamo vivamente di utilizzare formati di template responsive, che possono essere adattati ai diversi dispositivi attuali (mobile, tablet, desktop).<\/p>\n<h3>5. Debug delle basi di contatto:<\/h3>\n<p>Un altro aspetto importante della deliverability: \u00e8 essenziale rivedere continuamente le metriche della campagna per eliminare i contatti che rimbalzano con difficolt\u00e0, nonch\u00e9 ottenere l'autorizzazione per ogni nuovo contatto aggiunto ai propri record in MasterBase\u00ae.<\/p>\n<p>In questo modo si garantisce che la propria azienda stia lavorando su una base valida e consentita. Per garantire questa buona pratica, gli ISP hanno sviluppato diverse tecniche, come l'uso di \"trappole per lo spam\": quando alcune caselle di posta elettronica del proprio dominio - che sono obsolete o in disuso - mostrano un'attivit\u00e0 improvvisa, deducono che state inviando a database acquistati e non aggiornati. In questi casi, mettono in atto meccanismi per bloccare gli invii futuri.<\/p>\n<p>La deliverability \u00e8 la porta d'accesso per ottenere il massimo dalla vostra strategia di email marketing. Una potente partnership tra il mittente (la vostra azienda) e il mittente (MasterBase\u00ae) contribuisce a un risultato di successo.<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-de-la-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"525\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/it\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=800%2C525&#038;ssl=1\" alt=\"\" class=\"wp-image-13084\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Scoprite come l'MasterBase\u00ae vi aiuta a raggiungere la casella di posta dei vostri contatti e quanto sia importante il ruolo della vostra azienda in questo contesto.<\/p>","protected":false},"author":239642484,"featured_media":13093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Llegar a la bandeja de entrada: 5 factores para el \u00e9xito en la entregabilidad - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/it\/raggiungere-la-casella-di-posta-5-fattori-per-il-successo-della-deliverability\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Llegar a la bandeja de entrada: 5 factores para el \u00e9xito en la entregabilidad - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Conoce c\u00f3mo MasterBase\u00ae te ayuda a alcanzar la bandeja de entrada de tus contactos y qu\u00e9 tan clave es el rol que tu empresa juega en ello.\" \/>\n<meta property=\"og:url\" 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