{"id":6616,"date":"2025-01-09T12:49:33","date_gmt":"2025-01-09T10:49:33","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6616"},"modified":"2025-01-13T22:55:35","modified_gmt":"2025-01-13T20:55:35","slug":"7-considerazioni-per-i-marketer-nellera-della-privacy-dei-dati","status":"publish","type":"post","link":"https:\/\/masterbase.com\/it\/7-consideraciones-para-los-marketeros-en-la-era-de-la-privacidad-de-datos\/masterbase\/","title":{"rendered":"7 considerazioni per i marketer nell'era della privacy dei dati"},"content":{"rendered":"

La regolamentazione ha creato un ambiente in cui \u00e8 imperativo gestire i dati dei clienti con responsabilit\u00e0, trasparenza e conformit\u00e0.<\/h2>\n

Di seguito, presentiamo 7 aspetti chiave<\/strong> per preparare la vostra strategia di marketing nell'era della privacy:<\/p>\n

    \n
  1. \n

    Rispetta le pi\u00f9 severe leggi sulla privacy<\/strong><\/h3>\n<\/li>\n<\/ol>\n

    Fate un inventario completo dei dati in vostro possesso e collaborate con i team che gestiscono l'infrastruttura dei dati della vostra azienda. \u00c8 fondamentale adottare una politica sulla privacy completa che soddisfi gli standard pi\u00f9 elevati, come ad esempio il Regolamento generale sulla protezione dei dati (GDPR)<\/strong> Europa.<\/p>\n

    Sebbene possa essere allettante applicare regole specifiche per ogni regione, questa pratica diventa insostenibile nel lungo periodo. Una politica globale uniforme vi permette di affrontare pi\u00f9 regolamenti con un unico sforzo. Inoltre, se una regione ha leggi troppo restrittive, valutate se la vostra azienda pu\u00f2 operare in modo competitivo in quella regione.<\/p>\n

      \n
    1. \n

      La politica globale non \u00e8 sufficiente<\/strong><\/h3>\n<\/li>\n<\/ol>\n

      Sebbene una polizza globale sia un buon punto di partenza, non garantisce la conformit\u00e0 alle normative locali in ogni territorio. Ad esempio, la Legge sulla privacy dei consumatori della California (CCPA)<\/strong> presenta importanti differenze rispetto al GDPR.<\/p>\n

      Pertanto, \u00e8 fondamentale comprendere le normative specifiche e le loro peculiarit\u00e0. La domanda essenziale \u00e8: Da dove inizio?<\/strong> La risposta \u00e8 semplice: \u00e8 prioritario conoscere le leggi dei mercati in cui si \u00e8 maggiormente presenti e adattarsi.<\/p>\n

        \n
      1. \n

        Possedere i dati, non affittarli<\/strong><\/h3>\n<\/li>\n<\/ol>\n

        Uno dei passi pi\u00f9 sicuri nella vostra strategia sui dati \u00e8 quello di dare priorit\u00e0 alla raccolta diretta delle informazioni piuttosto che all'acquisto da terzi. I dati acquistati tendono a essere meno accurati, pi\u00f9 costosi e spesso presentano problemi di legalit\u00e0 e di obsolescenza.<\/p>\n

        I dati di prima fonte<\/strong> sono essenziali per garantire un marketing affidabile e per rispettare le norme sulla privacy. Questo tipo di informazioni, raccolte direttamente con il consenso dell'utente, crea fiducia e vi offre un vantaggio competitivo.<\/p>\n

          \n
        1. \n

          Conoscere l'inventario dei dati<\/strong><\/h3>\n<\/li>\n<\/ol>\n

          Prima di implementare nuove strategie di tutela della privacy, \u00e8 necessario condurre un'analisi approfondita dei dati in vostro possesso e di come li utilizzate. Per rispettare le leggi sulla protezione dei dati, \u00e8 importante conoscere il tipo di informazioni in vostro possesso ed essere chiari su come sono state ottenute.<\/p>\n

          Questo vi aiuter\u00e0 anche a gestire le richieste degli utenti relative ai loro dati, come la cancellazione o la modifica delle informazioni personali. Ricordate: La trasparenza \u00e8 fondamentale per rafforzare il rapporto con i clienti.<\/strong><\/p>\n

            \n
          1. \n

            Utilizza la mappatura dei dati<\/strong><\/h3>\n<\/li>\n<\/ol>\n

            Il primo passo per conformarsi alle normative \u00e8 la creazione di una mappa dei dati che consenta di identificare le informazioni in vostro possesso e dove sono archiviate. \u00c8 comune scoprire che alcuni dati sono duplicati in diverse aree dell'organizzazione.<\/p>\n

            La mappatura vi aiuter\u00e0 a consolidare le informazioni e a evitare errori, oltre a facilitare l'accesso ai dati quando gli utenti chiederanno dettagli sulle informazioni raccolte.<\/p>\n

              \n
            1. \n

              Personalizzazione pi\u00f9 che personalizzazione<\/strong><\/h3>\n<\/li>\n<\/ol>\n

              Piuttosto che concentrarsi esclusivamente sui dati personali, \u00e8 bene focalizzarsi sulla personificazione<\/strong>L'obiettivo \u00e8 quello di offrire esperienze pertinenti in base ai comportamenti e alle preferenze degli utenti.<\/p>\n

              Ad esempio, \u00e8 possibile inviare raccomandazioni basate sulle interazioni recenti di un utente sul vostro sito web o su acquisti precedenti, senza raccogliere informazioni sensibili come la posizione esatta o i dati di identificazione.<\/p>\n

              Questa pratica non solo migliora l'esperienza del cliente, ma riduce anche i rischi associati al trattamento dei dati personali.<\/p>\n

                \n
              1. \n

                Ottenere la fiducia dei clienti<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                Gli utenti si aspettano garanzie che i dati da loro forniti non vengano condivisi con terzi o utilizzati in modo improprio. Un modo efficace per guadagnarsi la loro fiducia consiste nell'implementare processi di gestione dei dati trasparenti e nel comunicare chiaramente come e per quale scopo verranno utilizzate le informazioni.<\/p>\n

                Consentire agli utenti di consultare e gestire facilmente i propri dati \u00e8 un ottimo modo per dimostrare che la vostra politica sulla privacy \u00e8 seria e rispettosa. Inoltre, rafforza la percezione del vostro marchio come affidabile e responsabile.<\/p>\n

                Conclusione<\/strong><\/h3>\n

                La privacy dei dati \u00e8 una sfida costante per i marketer, ma rappresenta anche un'opportunit\u00e0 per rafforzare il rapporto con i clienti dimostrando trasparenza e impegno nella protezione delle loro informazioni.<\/p>\n

                Se volete portare la vostra strategia di email marketing a un livello superiore e garantire la conformit\u00e0 alle normative pi\u00f9 severe, MasterBase<\/strong> \u00e8 la soluzione ideale. Con pi\u00f9 di 20 anni di esperienza<\/strong> e presente in diversi Paesi, questa piattaforma leader nell'email marketing vi offre strumenti avanzati di personalizzazione, automazione e segmentazione che ottimizzeranno ogni invio e aumenteranno i vostri risultati.<\/p>\n

                \u00a0<\/p>\n\n\n

                \"ebook<\/figure>","protected":false},"excerpt":{"rendered":"

                La legislazione in materia di protezione dei dati si \u00e8 evoluta in modo significativo e rappresenta una sfida costante per gli addetti al marketing.<\/p>","protected":false},"author":239642484,"featured_media":20639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n7 consideraciones para los marketeros en la era de la privacidad de datos - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/it\/7-considerazioni-per-i-marketer-nellera-della-privacy-dei-dati\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 consideraciones para los marketeros en la era de la privacidad de datos - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La legislaci\u00f3n sobre protecci\u00f3n de datos ha avanzado significativamente y, para los especialistas en marketing, representa un desaf\u00edo constante.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/it\/7-considerazioni-per-i-marketer-nellera-della-privacy-dei-dati\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-09T10:49:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-13T20:55:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/2-1.png?fit=600%2C600&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"7 consideraciones para los marketeros en la era de la privacidad de datos\",\"datePublished\":\"2025-01-09T10:49:33+00:00\",\"dateModified\":\"2025-01-13T20:55:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\\\/masterbase\\\/\"},\"wordCount\":827,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/2-1.png?fit=600%2C600&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/el\\\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/el\\\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\\\/masterbase\\\/\",\"name\":\"7 consideraciones para los marketeros en la era de la privacidad de datos - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/2-1.png?fit=600%2C600&ssl=1\",\"datePublished\":\"2025-01-09T10:49:33+00:00\",\"dateModified\":\"2025-01-13T20:55:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/el\\\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/2-1.png?fit=600%2C600&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/2-1.png?fit=600%2C600&ssl=1\",\"width\":600,\"height\":600,\"caption\":\"privacidad de datos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 consideraciones para los marketeros en la era de la privacidad de datos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/it\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 considerazioni per gli addetti al marketing nell'era della privacy dei dati - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/it\/7-considerazioni-per-i-marketer-nellera-della-privacy-dei-dati\/masterbase\/","og_locale":"it_IT","og_type":"article","og_title":"7 consideraciones para los marketeros en la era de la privacidad de datos - MasterBase\u00ae","og_description":"La legislaci\u00f3n sobre protecci\u00f3n de datos ha avanzado significativamente y, para los especialistas en marketing, representa un desaf\u00edo constante.","og_url":"https:\/\/masterbase.com\/it\/7-considerazioni-per-i-marketer-nellera-della-privacy-dei-dati\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-01-09T10:49:33+00:00","article_modified_time":"2025-01-13T20:55:35+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/2-1.png?fit=600%2C600&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Alejandro Dur\u00e1n","Tempo di lettura stimato":"4 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/el\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/el\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"7 consideraciones para los marketeros en la era de la privacidad de datos","datePublished":"2025-01-09T10:49:33+00:00","dateModified":"2025-01-13T20:55:35+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/el\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\/masterbase\/"},"wordCount":827,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/el\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/2-1.png?fit=600%2C600&ssl=1","articleSection":["Email Marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/el\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/el\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\/masterbase\/","url":"https:\/\/masterbase.com\/el\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\/masterbase\/","name":"7 considerazioni per gli addetti al marketing nell'era della privacy dei dati - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/el\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/el\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/2-1.png?fit=600%2C600&ssl=1","datePublished":"2025-01-09T10:49:33+00:00","dateModified":"2025-01-13T20:55:35+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/el\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\/masterbase\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/el\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/masterbase.com\/el\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/2-1.png?fit=600%2C600&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/2-1.png?fit=600%2C600&ssl=1","width":600,"height":600,"caption":"privacidad de datos"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/el\/7-%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%bc%ce%b1%cf%84%ce%b9%cf%83%ce%bc%ce%bf%ce%af-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf%cf%85%cf%82-%ce%b5%ce%bc%cf%80%cf%8c%cf%81%ce%bf%cf%85%cf%82-%cf%83%cf%84%ce%b7\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"7 consideraciones para los marketeros en la era de la privacidad de datos"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/uk\/#website","url":"https:\/\/masterbase.com\/uk\/","name":"MasterBase","description":"Automi che lavorano per voi","publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/uk\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Direttore marketing","url":"https:\/\/masterbase.com\/it\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/2-1.png?fit=600%2C600&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1II","_links":{"self":[{"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/posts\/6616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/comments?post=6616"}],"version-history":[{"count":5,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/posts\/6616\/revisions"}],"predecessor-version":[{"id":20545,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/posts\/6616\/revisions\/20545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/media\/20639"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/media?parent=6616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/categories?post=6616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/tags?post=6616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}