{"id":6587,"date":"2024-08-12T19:09:29","date_gmt":"2024-08-12T16:09:29","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6587"},"modified":"2024-09-13T13:04:01","modified_gmt":"2024-09-13T10:04:01","slug":"inviare-une-mail-non-significa-farla-arrivare-nella-casella-di-posta-del-destinatario","status":"publish","type":"post","link":"https:\/\/masterbase.com\/it\/no-es-lo-mismo-enviar-un-email-que-conseguir-que-llegue-a-la-casilla-de-destino\/masterbase\/","title":{"rendered":"Inviare un'e-mail non significa farla arrivare nella casella di posta del destinatario."},"content":{"rendered":"<h1>I protagonisti di questo difficile gioco sono l'esperienza, la tecnologia e pi\u00f9 di qualche difficolt\u00e0.<\/h1>\n<p>A livello globale, solo il 20% degli invii di e-mail \u00e8 legittimo, cio\u00e8 non \u00e8 considerato Spam. Tutti gli altri lo sono.<\/p>\n<p>Questo porta i provider di servizi di posta elettronica (o ISP) a erigere sempre pi\u00f9 barriere per filtrare la posta dannosa e lo spam, rendendo una sfida enorme raggiungere le caselle di posta dei destinatari.<\/p>\n<p>Pertanto, inviare messaggi non significa riuscire a recapitarli nella casella di posta dei contatti. Per ottenere questo risultato, \u00e8 necessario prendere in considerazione diversi aspetti, tutti compresi nel concetto di deliverability, la cui portata \u00e8 descritta in dettaglio in questo articolo.<\/p>\n<p>Prima, per\u00f2, \u00e8 bene comprendere la catena di produzione del processo.<\/p>\n<h2>Catena di consegnabilit\u00e0<\/h2>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 471px; display: block; margin: 0px auto;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/blogsept9.jpg?w=471&#038;ssl=1\" alt=\"blogsept9\"  \/><\/p>\n<ul>\n<li>L'originatore \u00e8 l'azienda o la persona che crea i messaggi che volete inviare alla vostra base di clienti.<\/li>\n<li>Il mittente \u00e8 l'azienda che offre il servizio di consegna tramite corriere elettronico, nel nostro caso: MasterBase\u00ae.<\/li>\n<li>L'autore invia quindi i suoi messaggi attraverso il mittente e questi vengono inviati via Internet.<\/li>\n<li>I messaggi arrivano al destinatario, che di solito \u00e8 la societ\u00e0 che fornisce il servizio di account di posta.<\/li>\n<li>Decidono se i messaggi saranno consegnati o meno ai destinatari, definendo se si tratta di Spam o di posta legittima.<\/li>\n<li>Il destinatario \u00e8 il cliente o il potenziale cliente a cui l'autore ha indirizzato l'invio: il destinatario finale.<\/li>\n<\/ul>\n<p>Dopo aver spiegato la catena di deliverability, vediamo ora cosa determina che un destinatario (ISP) classifichi un messaggio come Spam.<\/p>\n<p>La procedura di valutazione degli invii da parte dell'ISP \u00e8 fondamentale, in quanto determina il successo o il fallimento di una campagna di email marketing. A cosa serve avere una base di registrazione, sviluppare campagne e offerte interessanti, se alla fine non raggiungono il destinatario?<\/p>\n<p>Una buona deliverability si ottiene rispondendo positivamente a ciascuno degli aspetti che un provider di servizi e-mail valuta prima di trasmettere i vostri messaggi.<\/p>\n<p>Vediamo quali sono:<\/p>\n<h3>1. Supporto per l'autenticazione<\/h3>\n<p>In pratica, si tratta di rispondere affermativamente alla domanda dell'ISP: siete il mittente che dite di essere? Lo stesso provider di servizi di posta elettronica vi fornisce gli strumenti necessari per autenticare il vostro invio: SPF, Domain Keys, SenderID e DKIM.<\/p>\n<h3>2. Buone relazioni con gli ISP<\/h3>\n<p>Mantenere un contatto diretto con Gmail, Hotmail o Yahoo per risolvere eventuali problemi di invio \u00e8 un obiettivo che non tutti possono raggiungere. Solo le aziende con un alto volume di consegne, una buona reputazione e un buon comportamento di consegna nel tempo possono riuscirci.<\/p>\n<h3>3. Gestione dei rimbalzi<\/h3>\n<p>Una gestione efficiente dei bounce da parte del mittente (MasterBase\u00ae) \u00e8 essenziale per mantenere un buon rapporto con i destinatari (ISP).<\/p>\n<h3>4. Ciclo di feedback<\/h3>\n<p>Si tratta di meccanismi generati dagli ISP per comunicare ai mittenti le segnalazioni di spam fatte dai destinatari. Queste informazioni consentono al mittente di misurare la qualit\u00e0 dell'invio, avvisando l'autore di eventuali problemi e, di conseguenza, curando la reputazione dell'invio.<\/p>\n<h3>5. Correzione della struttura HTML<\/h3>\n<p>Disporre della tecnologia necessaria per offrire la correzione automatica degli errori nei pezzi progettati in HTML. Qualsiasi errore pu\u00f2 far s\u00ec che l'invio sia considerato spam.<\/p>\n<h3>6. Seguire i consigli di buona pratica<\/h3>\n<p>Sapere cosa fare e cosa non fare \u00e8 fondamentale per un'efficace deliverability e per evitare di danneggiare la reputazione del vostro invio con gli ISP. \u00c8 sempre una buona idea ascoltare i consigli e le best practice fornite dal mittente, in modo da non cadere nello spam.<\/p>\n<p>Non \u00e8 il caso di elencare subito i consigli, ma \u00e8 bene citarne uno che \u00e8 fondamentale per la vostra reputazione con gli ISP:<\/p>\n<p>State alla larga dai mittenti che affittano o commercializzano basi di contatti e non possono dimostrare la loro legittimit\u00e0. Il motivo pi\u00f9 importante \u00e8 che molto probabilmente nessuno dei destinatari ha dato il proprio consenso all'invio di messaggi.<\/p>\n<p>Ci\u00f2 aumenta indubbiamente il numero di reclami e di feedback loop e danneggia la reputazione del vostro marchio presso gli ISP, indipendentemente dal fatto che il messaggio sia stato inviato da un IP del provider che vi ha affittato i log.<\/p>\n<p>In breve, lasciate la deliverability nelle mani di esperti...<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-de-la-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/it\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" class=\"wp-image-13084 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044-300x197.png?resize=643%2C422&#038;ssl=1\" alt=\"ebook Guida alla deliverability\" width=\"643\" height=\"422\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Chiunque pu\u00f2 inviare messaggi via e-mail, ma pochi riescono a farli arrivare con successo nella casella di posta dei destinatari.<\/p>","protected":false},"author":239642484,"featured_media":15768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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