{"id":6489,"date":"2025-12-09T21:42:00","date_gmt":"2025-12-09T19:42:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6489"},"modified":"2025-12-11T16:43:40","modified_gmt":"2025-12-11T14:43:40","slug":"perche-la-rilevanza-e-la-chiave-del-successo-dellemail-marketing","status":"publish","type":"post","link":"https:\/\/masterbase.com\/it\/por-que-la-relevancia-es-la-clave-para-el-exito-en-email-marketing\/masterbase\/","title":{"rendered":"Perch\u00e9 la rilevanza \u00e8 la chiave del successo nell'Email Marketing"},"content":{"rendered":"

Per essere un buon email marketer, la priorit\u00e0 \u00e8 assicurarsi che i messaggi siano rilevanti per gli abbonati.<\/p>\n

<\/p>\n

Se volete che la vostra lista diminuisca e si esaurisca rapidamente, inviate messaggi irrilevanti. Non c'\u00e8 dubbio che questo \u00e8 ci\u00f2 che otterrete. Infatti, uno studio condotto dalla nota societ\u00e0 di ricerche di mercato Ricerca Forrester<\/a> ha concluso che l'irrilevanza \u00e8 il motivo principale per cui le persone si cancellano da una mailing list.<\/p>\n

Quasi tre quarti degli intervistati hanno dichiarato di annullare l'iscrizione quando ricevono messaggi non pertinenti. Semplicemente ignorano tali comunicazioni. E c'\u00e8 uno scenario ancora peggiore: ricevere molti, molti<\/em> messaggi irrilevanti. Si disiscriveranno sicuramente da questi fastidiosi invii.<\/p>\n

Che cos'\u00e8 la rilevanza?<\/strong><\/h3>\n

Indipendentemente dalla natura della vostra attivit\u00e0, la rilevanza \u00e8 la chiave del successo dell'email marketing. Quando create le campagne di marketing, pensate innanzitutto a cosa ha spinto i vostri abbonati a iscriversi, quindi ponetevi alcune domande importanti:<\/p>\n

    \n
  • In che modo il messaggio che sto creando si riferisce ai miei abbonati?<\/li>\n
  • Che valore ha questo messaggio per i miei abbonati?<\/li>\n
  • Il messaggio aiuta i miei abbonati a risolvere un problema o sto solo cercando di vendere loro qualcosa?<\/li>\n<\/ul>\n

    Se da questo esercizio emerge che il messaggio che state creando non offre alcun valore reale ai vostri abbonati, \u00e8 probabile che il messaggio sembri irrilevante per loro.<\/p>\n

    Se volete far crescere la vostra lista di abbonati o semplicemente mantenerla ai livelli attuali, \u00e8 essenziale che ogni messaggio che inviate sia il pi\u00f9 pertinente possibile.<\/p>\n

    \u00a0<\/strong><\/h3>\n

    Perch\u00e9 la rilevanza \u00e8 cos\u00ec importante?<\/strong><\/h3>\n

    Come gi\u00e0 detto, l'irrilevanza \u00e8 il motivo principale per cui le persone abbandonano le mailing list a cui si sono iscritte. Se non riuscite a coinvolgere i vostri iscritti, non potete aspettarvi che leggano i vostri messaggi, n\u00e9 tantomeno che rispondano.<\/p>\n

    L'invio di messaggi di marketing pertinenti alla vostra base di abbonati migliora i tassi di risposta, aumenta le vendite, fa s\u00ec che gli abbonati tornino a chiedere di pi\u00f9 e, soprattutto, aumenta il ritorno sugli investimenti.<\/p>\n

    C'\u00e8 una domanda che il pubblico si pone e che non potete permettervi di ignorare: \"Cosa c'\u00e8 in questo messaggio per me?\".<\/p>\n

    Alcuni suggerimenti <\/strong>per la costruzione di messaggi rilevanti:<\/strong><\/h3>\n
      \n
    • Concentratevi sulla soluzione di un problema per gli abbonati:<\/strong>\u00c8 vero che avete un prodotto da vendere, ma mantenete l'attenzione del pubblico su come quel prodotto pu\u00f2 risolvere un problema per loro.<\/li>\n
    • Il messaggio deve essere facile da capire:<\/strong>\u00a0 La semplicit\u00e0 \u00e8 essenziale, soprattutto in un formato breve come un messaggio di posta elettronica.<\/li>\n
    • Personalizzate i vostri messaggi:<\/strong>\u00a0 Fate tutto in base a ci\u00f2 che conoscete dei vostri abbonati. Pi\u00f9 si attinge a ci\u00f2 che si conosce di loro, pi\u00f9 i messaggi saranno pertinenti per loro.<\/li>\n
    • Segmentare il pi\u00f9 possibile le liste<\/strong>. Un messaggio non \u00e8 adatto a tutti. Segmentare la vostra lista di abbonati in base alle loro preferenze dichiarate (informazioni esplicite) e al loro comportamento precedente (informazioni implicite) rende pi\u00f9 facile selezionare i contenuti dei messaggi futuri e contribuire a campagne pertinenti.<\/li>\n<\/ul>\n

      Pensate come un cliente. Se foste iscritti alla newsletter di un negozio, cosa vorreste sapere e cosa trovereste interessante?<\/p>\n

      Mettersi nei panni dei clienti pu\u00f2 aiutare ad adattare i messaggi a ci\u00f2 che conta davvero per loro.<\/p>","protected":false},"excerpt":{"rendered":"

      Per essere un buon email marketer, la priorit\u00e0 \u00e8 assicurarsi che i messaggi siano rilevanti per gli abbonati.<\/p>","protected":false},"author":239642484,"featured_media":7758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nPor 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