<\/title> \n\t<\/head> \n\t<body><\/p>\n<img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1010\/6528082b37101e0010d465f8\/vpwax9vr966i1chvja6gbfjs6gimet9265lgresooux4f97dwu4rpi8fh4z1ffzm\" alt=\"iStock-914788012-1\" style=\"width: 600px; display: block; margin: 0px auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" width=\"600\"><\/p>\nUn email marketing di successo non consiste nel chiedere alle persone di iscriversi e nell'inviare loro email promozionali finch\u00e9 non si cancellano. \u00c8 una grande opportunit\u00e0 per costruire relazioni uniche tra il vostro marchio e il vostro pubblico.<\/p>\nSe volete ottenere il massimo dal vostro email marketing, cambiate approccio e pensate al processo di registrazione come a un viaggio che trasformer\u00e0 un contatto in un fedele seguace del vostro marchio. <\/p>\nOggi ci addentreremo nella creazione di un efficace funnel di email marketing che guider\u00e0 il viaggio dei vostri lead verso la conversione. Questo imbuto pu\u00f2 essere parte di un approccio pi\u00f9 ampio che include pi\u00f9 canali e punti di contatto con i clienti.<\/p>\n <\/p>\n<h2>Pianificazione<\/h2>\nIn questa fase, definiamo gli obiettivi e la portata della nostra strategia di email marketing. \u00c8 importante essere chiari su ci\u00f2 che vogliamo ottenere e su come misureremo il successo. In altre parole, definire i KPI.<\/p>\nSuggerimenti per le campagne di email marketing in questa fase:<\/em><\/p>\nInviate sondaggi sulla soddisfazione e sul feedback per capire le esigenze e le aspettative dei vostri potenziali clienti.<\/p>\n <\/p>\n<h2>Conoscenza<\/h2>\nIn questa fase ci concentriamo sul far conoscere il nostro marchio e i nostri prodotti o servizi a un pubblico pi\u00f9 vasto. Per questo \u00e8 necessario costruire una lista di email marketing mirata.<\/p>\nSuggerimenti per le campagne di email marketing in questa fase:<\/em><\/p>\nInviate newsletter con contenuti di valore relativi al vostro settore per affermare la vostra autorit\u00e0 nel campo e attirare il maggior numero possibile di abbonati.<\/p>\n <\/p>\n<h2>Considerazione<\/h2>\nIn questo caso, gli abbonati mostrano un maggiore interesse per la vostra offerta. Cominciano a valutare se il vostro prodotto o servizio \u00e8 quello che stanno cercando. Questo aiuta i potenziali clienti a entrare in contatto con il vostro marchio e i vostri prodotti.<\/p>\nSuggerimenti per le campagne di email marketing in questa fase:<\/em><\/p>\nOffrite casi di studio o testimonianze di acquirenti per dimostrare l'efficacia del vostro prodotto e il livello di soddisfazione di altri clienti.<\/p>\n <\/p>\n<h2>Familiarit\u00e0<\/h2>\nA questo punto, gli abbonati stanno esplorando ulteriormente ci\u00f2 che avete da offrire loro. \u00c8 importante costruire un rapporto di fiducia. Aiutate gli abbonati con informazioni chiave sui vostri prodotti.<\/p>\nSuggerimenti per le campagne di email marketing in questa fase:<\/em><\/p>\nInviate e-mail con dimostrazioni del prodotto, guide per l'utente o contenuti esclusivi. E concentratevi sui vantaggi piuttosto che sulle caratteristiche del prodotto.<\/p>\n <\/p>\n <\/strong><\/p>\n<h2>Scopo<\/h2>\nGli abbonati sono nella fase decisionale. Hanno bisogno di capire come la vostra offerta risolva i loro problemi o soddisfi le loro esigenze.<\/p>\nSuggerimenti per le campagne di email marketing in questa fase:<\/em><\/p>\nOffrite sconti o prove gratuite per incoraggiare l'azione.<\/p>\n <\/strong><\/p>\n<h2>Valutazione<\/h2>\nIn questo caso, gli abbonati confrontano la vostra offerta con quella dei vostri concorrenti. \u00c8 importante evidenziare i vostri vantaggi distintivi. Mostrate come il vostro prodotto si comporta rispetto alla concorrenza.<\/p>\nSuggerimenti per le campagne di email marketing in questa fase:<\/em><\/p>\nInviate esempi comparativi dettagliati o casi di studio che dimostrino perch\u00e9 la vostra soluzione \u00e8 la migliore.<\/p>\n <\/p>\n<h2>Conversione<\/h2>\nQuesto \u00e8 il momento in cui gli abbonati diventano clienti. Assicuratevi che il processo di acquisto sia facile e trasparente.<\/p>\nSuggerimenti per le campagne di email marketing in questa fase:<\/em><\/p>\nInviate promemoria per i carrelli abbandonati e offerte esclusive per incoraggiare gli acquisti.<\/p>\n <\/p>\n<h2>Fedelt\u00e0<\/h2>\nOra che avete convertito un abbonato in un cliente, \u00e8 importante mantenerlo impegnato e soddisfatto per favorire una fedelt\u00e0 a lungo termine. Costruire relazioni reali.<\/p>\nSuggerimenti per le campagne di email marketing in questa fase:<\/em><\/p>\n <\/em><\/p>\nOffre contenuti esclusivi, aggiornamenti sui prodotti e programmi di ricompensa.<\/p>\nRicordate che ogni fase dell'imbuto richiede un approccio specifico e contenuti pertinenti. Personalizzate le vostre campagne per ognuna di esse e vedrete il vostro tasso di conversione salire vertiginosamente.<\/p>\n <\/p>\nCreate un funnel di email marketing che porti i vostri clienti alla soddisfazione!<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t<a href=\"https:\/\/ebook.masterbase.com\/20-consejos-para-mejorar-su-email-marketing\" rel=\"noopener noreferrer\" style=\"user-select: auto;\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1011\/652807845ccc4e00123b9d8c\/f4p1m76z89d9z3ndr6pit5wngm7klv3jwbw9h0ugpx6k7b4ir4kr34g5bhn2ez28\" style=\"width: 640px !important;\" width=\"640\"><\/a><\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\t<\/body> \n<\/html><\/p>","protected":false},"excerpt":{"rendered":"Un email marketing di successo non consiste nel chiedere alle persone di iscriversi e nell'inviare loro email promozionali finch\u00e9 non si cancellano. \u00c8 una grande opportunit\u00e0 per costruire relazioni uniche tra il vostro marchio e il vostro pubblico.<\/p>","protected":false},"author":239642484,"featured_media":2716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n<title>Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/it\/costruire-un-imbuto-di-email-marketing-il-percorso-efficace-per-la-conversione\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El \u00e9xito del email marketing no radica en pedir a la gente que se registre y enviarles emails promocionales hasta que se den de baja. Es una gran oportunidad para construir relaciones \u00fanicas entre tu marca y tu audiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/it\/costruire-un-imbuto-di-email-marketing-il-percorso-efficace-per-la-conversione\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T16:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:37:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/sinfondo.png?fit=612%2C408&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n\",\"datePublished\":\"2023-09-14T16:39:00+00:00\",\"dateModified\":\"2024-01-09T14:37:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\"},\"wordCount\":746,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/sinfondo.png?fit=612%2C408&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\",\"name\":\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - 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{"id":2689,"date":"2023-09-14T19:39:00","date_gmt":"2023-09-14T16:39:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2689"},"modified":"2024-01-09T16:37:10","modified_gmt":"2024-01-09T14:37:10","slug":"costruire-un-imbuto-di-email-marketing-il-percorso-efficace-per-la-conversione","status":"publish","type":"post","link":"https:\/\/masterbase.com\/it\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\/masterbase\/","title":{"rendered":"Costruire un funnel di email marketing, il percorso efficace per la conversione"},"content":{"rendered":"

\n
\n\t
\n\t\t<\/title> \n\t<\/head> \n\t<body><\/p>\n<img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1010\/6528082b37101e0010d465f8\/vpwax9vr966i1chvja6gbfjs6gimet9265lgresooux4f97dwu4rpi8fh4z1ffzm\" alt=\"iStock-914788012-1\" style=\"width: 600px; display: block; margin: 0px auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" width=\"600\"><\/p>\nUn email marketing di successo non consiste nel chiedere alle persone di iscriversi e nell'inviare loro email promozionali finch\u00e9 non si cancellano. \u00c8 una grande opportunit\u00e0 per costruire relazioni uniche tra il vostro marchio e il vostro pubblico.<\/p>\nSe volete ottenere il massimo dal vostro email marketing, cambiate approccio e pensate al processo di registrazione come a un viaggio che trasformer\u00e0 un contatto in un fedele seguace del vostro marchio. <\/p>\nOggi ci addentreremo nella creazione di un efficace funnel di email marketing che guider\u00e0 il viaggio dei vostri lead verso la conversione. Questo imbuto pu\u00f2 essere parte di un approccio pi\u00f9 ampio che include pi\u00f9 canali e punti di contatto con i clienti.<\/p>\n <\/p>\n<h2>Pianificazione<\/h2>\nIn questa fase, definiamo gli obiettivi e la portata della nostra strategia di email marketing. \u00c8 importante essere chiari su ci\u00f2 che vogliamo ottenere e su come misureremo il successo. In altre parole, definire i KPI.<\/p>\nSuggerimenti per le campagne di email marketing in questa fase:<\/em><\/p>\nInviate sondaggi sulla soddisfazione e sul feedback per capire le esigenze e le aspettative dei vostri potenziali clienti.<\/p>\n <\/p>\n<h2>Conoscenza<\/h2>\nIn questa fase ci concentriamo sul far conoscere il nostro marchio e i nostri prodotti o servizi a un pubblico pi\u00f9 vasto. Per questo \u00e8 necessario costruire una lista di email marketing mirata.<\/p>\nSuggerimenti per le campagne di email marketing in questa fase:<\/em><\/p>\nInviate newsletter con contenuti di valore relativi al vostro settore per affermare la vostra autorit\u00e0 nel campo e attirare il maggior numero possibile di abbonati.<\/p>\n <\/p>\n<h2>Considerazione<\/h2>\nIn questo caso, gli abbonati mostrano un maggiore interesse per la vostra offerta. Cominciano a valutare se il vostro prodotto o servizio \u00e8 quello che stanno cercando. Questo aiuta i potenziali clienti a entrare in contatto con il vostro marchio e i vostri prodotti.<\/p>\nSuggerimenti per le campagne di email marketing in questa fase:<\/em><\/p>\nOffrite casi di studio o testimonianze di acquirenti per dimostrare l'efficacia del vostro prodotto e il livello di soddisfazione di altri clienti.<\/p>\n <\/p>\n<h2>Familiarit\u00e0<\/h2>\nA questo punto, gli abbonati stanno esplorando ulteriormente ci\u00f2 che avete da offrire loro. \u00c8 importante costruire un rapporto di fiducia. Aiutate gli abbonati con informazioni chiave sui vostri prodotti.<\/p>\nSuggerimenti per le campagne di email marketing in questa fase:<\/em><\/p>\nInviate e-mail con dimostrazioni del prodotto, guide per l'utente o contenuti esclusivi. E concentratevi sui vantaggi piuttosto che sulle caratteristiche del prodotto.<\/p>\n <\/p>\n <\/strong><\/p>\n<h2>Scopo<\/h2>\nGli abbonati sono nella fase decisionale. Hanno bisogno di capire come la vostra offerta risolva i loro problemi o soddisfi le loro esigenze.<\/p>\nSuggerimenti per le campagne di email marketing in questa fase:<\/em><\/p>\nOffrite sconti o prove gratuite per incoraggiare l'azione.<\/p>\n <\/strong><\/p>\n<h2>Valutazione<\/h2>\nIn questo caso, gli abbonati confrontano la vostra offerta con quella dei vostri concorrenti. \u00c8 importante evidenziare i vostri vantaggi distintivi. Mostrate come il vostro prodotto si comporta rispetto alla concorrenza.<\/p>\nSuggerimenti per le campagne di email marketing in questa fase:<\/em><\/p>\nInviate esempi comparativi dettagliati o casi di studio che dimostrino perch\u00e9 la vostra soluzione \u00e8 la migliore.<\/p>\n <\/p>\n<h2>Conversione<\/h2>\nQuesto \u00e8 il momento in cui gli abbonati diventano clienti. Assicuratevi che il processo di acquisto sia facile e trasparente.<\/p>\nSuggerimenti per le campagne di email marketing in questa fase:<\/em><\/p>\nInviate promemoria per i carrelli abbandonati e offerte esclusive per incoraggiare gli acquisti.<\/p>\n <\/p>\n<h2>Fedelt\u00e0<\/h2>\nOra che avete convertito un abbonato in un cliente, \u00e8 importante mantenerlo impegnato e soddisfatto per favorire una fedelt\u00e0 a lungo termine. Costruire relazioni reali.<\/p>\nSuggerimenti per le campagne di email marketing in questa fase:<\/em><\/p>\n <\/em><\/p>\nOffre contenuti esclusivi, aggiornamenti sui prodotti e programmi di ricompensa.<\/p>\nRicordate che ogni fase dell'imbuto richiede un approccio specifico e contenuti pertinenti. Personalizzate le vostre campagne per ognuna di esse e vedrete il vostro tasso di conversione salire vertiginosamente.<\/p>\n <\/p>\nCreate un funnel di email marketing che porti i vostri clienti alla soddisfazione!<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t<a href=\"https:\/\/ebook.masterbase.com\/20-consejos-para-mejorar-su-email-marketing\" rel=\"noopener noreferrer\" style=\"user-select: auto;\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1011\/652807845ccc4e00123b9d8c\/f4p1m76z89d9z3ndr6pit5wngm7klv3jwbw9h0ugpx6k7b4ir4kr34g5bhn2ez28\" style=\"width: 640px !important;\" width=\"640\"><\/a><\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\t<\/body> \n<\/html><\/p>","protected":false},"excerpt":{"rendered":"Un email marketing di successo non consiste nel chiedere alle persone di iscriversi e nell'inviare loro email promozionali finch\u00e9 non si cancellano. \u00c8 una grande opportunit\u00e0 per costruire relazioni uniche tra il vostro marchio e il vostro pubblico.<\/p>","protected":false},"author":239642484,"featured_media":2716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n<title>Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/it\/costruire-un-imbuto-di-email-marketing-il-percorso-efficace-per-la-conversione\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El \u00e9xito del email marketing no radica en pedir a la gente que se registre y enviarles emails promocionales hasta que se den de baja. 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