{"id":25850,"date":"2025-12-09T22:08:22","date_gmt":"2025-12-09T20:08:22","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/?p=25850"},"modified":"2025-12-11T16:42:26","modified_gmt":"2025-12-11T14:42:26","slug":"oltre-lautomazione-le-tendenze-dellemail-marketing-da-conoscere-per-il-2026","status":"publish","type":"post","link":"https:\/\/masterbase.com\/it\/mas-alla-de-la-automatizacion-las-tendencias-de-email-marketing-que-debes-conocer-para-2026\/masterbase\/","title":{"rendered":"Oltre l'automazione. Le tendenze dell'email marketing da conoscere per il 2026.\u00a0\u00a0"},"content":{"rendered":"
Non perch\u00e9 stia perdendo rilevanza - anzi, \u00e8 ancora uno dei canali con il miglior ROI - ma perch\u00e9 l'intero ecosistema \u00e8 diventato pi\u00f9 esigente. <\/p>\n\n\n\n
Los consumidores como t\u00fa esperan m\u00e1s valor, m\u00e1s claridad y m\u00e1s autenticidad; y los proveedores de email marketing ajustan constantemente sus algoritmos para filtrar lo irrelevante, lo riesgoso o lo que simplemente no aporta. <\/p>\n\n\n\n
Nel 2026, avere una strategia di email marketing non \u00e8 sufficiente. \u00c8 necessario avere la giusta strategia<\/em>, una que entienda el comportamiento humano actual, los riesgos crecientes como el phishing, y los desaf\u00edos reales de entregabilidad en un entorno <\/s>en el que la IA <\/s>ofrece tantas oportunidades como amenazas. <\/p>\n\n\n\n
Este art\u00edculo est\u00e1 escrito para ti: para que puedas anticiparte, optimizar tus campa\u00f1as y enviar mensajes que, adem\u00e1s de llegar a destino, importen<\/p>\n\n\n\n
Lo que el consumidor realmente quiere en 2026<\/strong> <\/h2>\n\n\n\n
La verit\u00e0 \u00e8 semplice: i consumatori non vogliono pi\u00f9 e-mail, ma e-mail migliori. <\/p>\n\n\n\n
E migliore significa tre cose fondamentali: <\/p>\n\n\n\n
1. Rilevanza reale<\/strong> <\/h3>\n\n\n\n
Hoy ya nadie tolera mensajes gen\u00e9ricos. El lector quiere sentir que cada email que recibe tiene una raz\u00f3n clara de existir: que t\u00fa entendiste su necesidad, su contexto y su momento. Ya no basta con segmentar por datos b\u00e1sicos; la expectativa es recibir contenido que responda a comportamientos, intereses expl\u00edcitos intenciones claras<\/p>\n\n\n\n
2. Trasparenza<\/strong> <\/h3>\n\n\n\n
En un mundo en el que los ataques de phishing se multiplican, las personas quieren entender: <\/p>\n\n\n\n
\n
Perch\u00e9 ricevono un messaggio,<\/s> <\/li>\n<\/ul>\n\n\n\n
\n
Qq<\/s>quali informazioni utilizzate per personalizzarlo,<\/s> <\/li>\n<\/ul>\n\n\n\n
\n
Cc<\/s>come possono cambiare la loro esperienza con voi.<\/s> <\/li>\n<\/ul>\n\n\n\n
Quando questa chiarezza non esiste, la fiducia viene meno. E quando viene meno, il lettore agisce rapidamente: vi contrassegna come spam, si disiscrive o semplicemente vi ignora. <\/p>\n\n\n\n
3. Valore immediato<\/strong> <\/h3>\n\n\n\n
Il tempo \u00e8 poco. Il consumatore vi concede solo pochi secondi per dimostrare che il vostro messaggio \u00e8 valido. Se lo costringete a scorrere troppo, se riempite il design di elementi inutili o se gli chiedete di fare tre cose prima di capire cosa volete... lo avete perso. <\/p>\n\n\n\n
En 2026, los mensajes que funcionan son simples, directos y \u00fatiles desde la primera l\u00ednea. <\/p>\n\n\n\n
Qu\u00e9 hacer: Las estrategias que F<\/s>unciona oggi<\/strong> <\/h2>\n\n\n\n
Se volete che le vostre campagne siano rilevanti ed efficaci, queste sono le pratiche da applicare, senza eccezioni. <\/p>\n\n\n\n
1. Costruire una lista sana dalla fonte<\/strong> <\/h3>\n\n\n\n
Le liste gonfiate appartengono al passato. Ci\u00f2 di cui avete bisogno \u00e8 una base di contatti che sia realmente interessata ai vostri contenuti. Implementare la doppia conferma, controllare periodicamente la qualit\u00e0 e rimuovere gli indirizzi inattivi. Esto, por un lado, aumenta el compromiso y, por otro te protege de caer en trampas de spam que da\u00f1an tu reputaci\u00f3n como remitente. <\/p>\n\n\n\n
2. Segmentare con intelligenza, non con intuizione.<\/strong> <\/h3>\n\n\n\n
La segmentazione non \u00e8 pi\u00f9 una raccomandazione: \u00e8 un obbligo. Nel 2026 la segmentazione si basa sul comportamento, sull'intento e sulla frequenza di interazione. Non si tratta solo dio<\/s>Non si tratta solo di una questione di et\u00e0 o di luogo; si tratta di: <\/p>\n\n\n\n
\n
Qq<\/s>che l'utente sta cercando,<\/s> <\/li>\n<\/ul>\n\n\n\n
\n
Cosa serve,<\/s> <\/li>\n<\/ul>\n\n\n\n
\n
Cosa ha fatto in precedenza,<\/s> <\/li>\n<\/ul>\n\n\n\n
\n
Quali segnali state inviando oggi.<\/s> <\/li>\n<\/ul>\n\n\n\n
L'obiettivo \u00e8 semplice: fare in modo che ogni e-mail sembri fatta a mano per il destinatario. <\/p>\n\n\n\n
3. Creare contenuti che risolvano, non che decorino.<\/strong> <\/h3>\n\n\n\n
Il pubblico di oggi non vuole testi lunghi e senza scopo. Vuole soluzioni. Ci\u00f2 significa che ogni messaggio deve avere una funzione chiara: <\/p>\n\n\n\n
\n
Aiutarvi a decidere,<\/s> <\/li>\n<\/ul>\n\n\n\n
\n
Fornisce una risorsa,<\/s> <\/li>\n<\/ul>\n\n\n\n
\n
Fornire un beneficio concreto,<\/s> <\/li>\n<\/ul>\n\n\n\n
\n
Resolver una duda. <\/li>\n<\/ul>\n\n\n\n
El contenido \u00fatil gana. El contenido relleno ni siquiera es abierto. <\/p>\n\n\n\n
4. Progettazione per l'attenzione mobile e frammentata<\/strong> <\/h3>\n\n\n\n
S\u00ed, el dise\u00f1o responsivo es obligatorio. Pero lo importante hoy no es el dise\u00f1o, es la esperienza di lettura<\/em>. Il vostro messaggio deve essere compreso in 5 secondi: <\/p>\n\n\n\n
\n
Titoli in chiaro,<\/s> <\/li>\n<\/ul>\n\n\n\n
\n
Un'idea per paragrafo,<\/s> <\/li>\n<\/ul>\n\n\n\n
Aire visual, para que el lector no se sature.<\/s> <\/li>\n<\/ul>\n\n\n\n
5. Mantenere una frequenza stabile ma flessibile<\/strong> <\/p>\n\n\n\n
La coerenza costruisce le abitudini. La saturazione distrugge la fiducia. Definite un tasso di consegna che potete rispettare e che il vostro pubblico apprezza. Recuerda: uno de los motivos m\u00e1s comunes de desuscripci\u00f3n en la actualidad es la saturaci\u00f3n de una bandeja con demasiados emails. <\/p>\n\n\n\n
Qu\u00e9 no hacer: Pr\u00e1cticas que sabotean tu entregabilidad<\/strong> <\/h2>\n\n\n\n
Per avere successo nell'email marketing nel 2026, \u00e8 necessario capire cosa sar\u00e0 necessario per non si deve fare<\/em> \u00e8 importante quanto sapere cosa funziona. <\/p>\n\n\n\n
1. Non comprare database di contatti<\/strong> <\/h3>\n\n\n\n
Nessun fornitore serio lo raccomanda. Las listas compradas da\u00f1an tu reputaci\u00f3n, activan alertas de spam y son una puerta directa a problemas de seguridad y entregabilidad. Incluyen direcciones que nunca quisieron saber de ti. <\/p>\n\n\n\n
2. Non ingannare con l'argomento trattato<\/strong> <\/h3>\n\n\n\n
Gli algoritmi rilevano gi\u00e0 tattiche quali :<\/s> <\/p>\n\n\n\n
\n
finte emergenze, <\/li>\n<\/ul>\n\n\n\n
\n
frases sensacionalistas y ,<\/s> <\/li>\n<\/ul>\n\n\n\n
\n
promesas imposibles. <\/li>\n<\/ul>\n\n\n\n
Anche i consumatori. <\/p>\n\n\n\n
Una volta persa la loro fiducia, non la si recupera pi\u00f9. <\/p>\n\n\n\n
Non ignorare il <\/strong>impegno<\/em><\/strong> negativo<\/strong> <\/h3>\n\n\n\n
Si tus tasas de apertura caen y nadie hace clic, seguir enviando m\u00e1s s\u00f3lo empeora todo.\u00a0 Le metriche non sono un rapporto:<\/s>;\u00a0son un term\u00f3metro emocional.\u00a0 Se il lettore si disconnette, \u00e8 necessario modificare il tono, la frequenza o il valore del contenuto.\u00a0<\/p>\n\n\n\n
4. Non dimenticate di autenticare il vostro dominio<\/strong> <\/h3>\n\n\n\n
Nel 2026, SPF, DKIM e DMARC non sono pi\u00f9 facoltativi. Son requisitos m\u00ednimos para evitar suplantaci\u00f3n y para demostrar a los proveedores de correo electr\u00f3nico que tu marca es confiable. Sin esto, tu entregabilidad caer\u00e1 de inmediato. <\/p>\n\n\n\n
5. Non confondere l'intensit\u00e0 con l'efficacia<\/strong> <\/h3>\n\n\n\n
La vecchia abitudine di \u201cinviare per ogni evenienza\u201d \u00e8 stata seppellita. Ogni messaggio ha un costo emotivo per il vostro pubblico; usatelo con rispetto. <\/p>\n\n\n\n
La realidad 2026 de la entregabilidad<\/strong> <\/h2>\n\n\n\n
La entregabilidad ya no depende \u00fanicamente de tu plataforma. Depende de tu reputaci\u00f3n global como remitente. <\/p>\n\n\n\n
Los proveedores de email marketing est\u00e1n evaluando constantemente: <\/p>\n\n\n\n
\n
Quale percentuale di messaggi viene aperta? <\/li>\n<\/ul>\n\n\n\n
\n
Gli utenti interagiscono? <\/li>\n<\/ul>\n\n\n\n
\n
Sei stato contrassegnato come spam? <\/li>\n<\/ul>\n\n\n\n
\n
Siete costanti nel volume e nella frequenza? <\/li>\n<\/ul>\n\n\n\n
\n
I vostri invii sono autenticati? <\/li>\n<\/ul>\n\n\n\n
Se si trascura uno di questi punti, anche le campagne pi\u00f9 preziose possono finire nel cestino sbagliato. <\/p>\n\n\n\n
La clave hoy es concebir la entregabilidad como un sistema: <\/p>\n\n\n\n
Una reputazione accurata.<\/s> <\/li>\n<\/ul>\n\n\n\n<\/figure>\n\n\n\n
IA y phishing: un contexto para tomar en serio<\/strong> <\/h2>\n\n\n\n
L'intelligenza artificiale ha trasformato la produzione di contenuti e l'automazione, ma ha anche aumentato il livello di minaccia. I consumatori di oggi sono pi\u00f9 attenti che mai ai segni di frode, ai messaggi impersonali o al linguaggio sospettosamente generico. <\/p>\n\n\n\n
Questo implica due cose: <\/p>\n\n\n\n
\n
I vostri contenuti devono sembrare umani<\/strong>, anche se si utilizza l'IA per il supporto. <\/li>\n<\/ol>\n\n\n\n\n
La vostra infrastruttura deve dimostrare autenticit\u00e0 e sicurezza<\/strong>: domini verificati, politiche di protezione attive e assoluta chiarezza sulla vostra identit\u00e0 di mittente. <\/li>\n<\/ol>\n\n\n\n
Senza queste basi, la percezione del rischio aumenta e l'interazione diminuisce. <\/p>\n\n\n\n
El camino hacia un Email Marketing m\u00e1s inteligente<\/strong> <\/p>\n\n\n\n
Il successo nel 2026 dipende da tre pilastri che ogni professionista deve far propri: <\/p>\n\n\n\n
Rilevanza<\/strong> <\/h3>\n\n\n\n
Ogni messaggio deve avere uno scopo, un contesto e un valore personale. <\/p>\n\n\n\n
2. L'autenticit\u00e0<\/strong> <\/h3>\n\n\n\n
Il vostro marchio deve apparire affidabile, coerente e umano. La trasparenza \u00e8 ora una parte essenziale della strategia. <\/p>\n\n\n\n
3. Rispetto<\/strong> <\/h3>\n\n\n\n
Rispetto del tempo, delle preferenze e della privacy del lettore. Questo \u00e8 il principio guida di tutte le moderne best practice. <\/p>\n\n\n\n
Quando vi basate su questi pilastri, le vostre campagne smettono di essere interruzioni e diventano esperienze utili. <\/p>\n\n\n\n
Recomendaci\u00f3n final: Por qu\u00e9 MasterBase\u00ae es clave para 2026<\/strong> <\/h2>\n\n\n\n
L'adozione di queste strategie non richiede solo buone intenzioni. Richiede una piattaforma in grado di sostenere: <\/p>\n\n\n\n
\n
Entregabilidad de alto nivel,<\/s> <\/li>\n<\/ul>\n\n\n\n
\n
Sicurezza attiva contro i rischi di phishing<\/em> e impersonificazione,<\/s> <\/li>\n<\/ul>\n\n\n\n
Capacidad de operar a escala, sin perder personalizaci\u00f3n.<\/s> <\/li>\n<\/ul>\n\n\n\n
MasterBase<\/strong> lleva m\u00e1s de 20 a\u00f1os liderando el desarrollo de soluciones de email marketing en el mercado internacional. Su tecnolog\u00eda, experiencia y enfoque centrado en el usuario ofrecen exactamente lo que necesitas para competir en 2026: una plataforma confiable, segura, adaptable y dise\u00f1ada para maximizar la productividad y el impacto de cada mensaje que env\u00edas. <\/p>\n\n\n\n
Se volete che le vostre campagne non solo vengano inviate, ma che funzionino davvero, MasterBase\u00ae \u00e8 la soluzione ideale. <\/s>socio estrat\u00e9gico que te acompa\u00f1ar\u00e1 con la experiencia y la solidez que el mercado actual exige. <\/p>\n\n\n\n
<\/p>","protected":false},"excerpt":{"rendered":"
Se lavorate nel marketing, lo sapete gi\u00e0: l'email marketing sta vivendo uno dei pi\u00f9 grandi cambiamenti della sua storia. <\/p>","protected":false},"author":239642484,"featured_media":25876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-25850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n
M\u00e1s all\u00e1 de la automatizaci\u00f3n. Las tendencias de Email Marketing que debes conocer para 2026.\u00a0\u00a0 - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/it\/oltre-lautomazione-le-tendenze-dellemail-marketing-da-conoscere-per-il-2026\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1s all\u00e1 de la automatizaci\u00f3n. Las tendencias de Email Marketing que debes conocer para 2026.\u00a0\u00a0 - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Si est\u00e1s trabajando en marketing, ya lo sabes: el email marketing est\u00e1 viviendo uno de los cambios m\u00e1s grandes de su historia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/it\/oltre-lautomazione-le-tendenze-dellemail-marketing-da-conoscere-per-il-2026\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-09T20:08:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T14:42:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/12\/Email-Marketing-2026.png?fit=1500%2C1000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"M\u00e1s all\u00e1 de la automatizaci\u00f3n. Las tendencias de Email Marketing que debes conocer para 2026.\u00a0\u00a0\",\"datePublished\":\"2025-12-09T20:08:22+00:00\",\"dateModified\":\"2025-12-11T14:42:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/\"},\"wordCount\":1601,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Email-Marketing-2026.png?fit=1500%2C1000&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/\",\"name\":\"M\u00e1s all\u00e1 de la automatizaci\u00f3n. Las tendencias de Email Marketing que debes conocer para 2026.\u00a0\u00a0 - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Email-Marketing-2026.png?fit=1500%2C1000&ssl=1\",\"datePublished\":\"2025-12-09T20:08:22+00:00\",\"dateModified\":\"2025-12-11T14:42:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Email-Marketing-2026.png?fit=1500%2C1000&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Email-Marketing-2026.png?fit=1500%2C1000&ssl=1\",\"width\":1500,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00e1s all\u00e1 de la automatizaci\u00f3n. Las tendencias de Email Marketing que debes conocer para 2026.\u00a0\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/it\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Oltre l'automazione. Le tendenze dell'Email Marketing da conoscere per il 2026. - MasterBase","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/it\/oltre-lautomazione-le-tendenze-dellemail-marketing-da-conoscere-per-il-2026\/masterbase\/","og_locale":"it_IT","og_type":"article","og_title":"M\u00e1s all\u00e1 de la automatizaci\u00f3n. Las tendencias de Email Marketing que debes conocer para 2026.\u00a0\u00a0 - MasterBase\u00ae","og_description":"Si est\u00e1s trabajando en marketing, ya lo sabes: el email marketing est\u00e1 viviendo uno de los cambios m\u00e1s grandes de su historia.","og_url":"https:\/\/masterbase.com\/it\/oltre-lautomazione-le-tendenze-dellemail-marketing-da-conoscere-per-il-2026\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-12-09T20:08:22+00:00","article_modified_time":"2025-12-11T14:42:26+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/12\/Email-Marketing-2026.png?fit=1500%2C1000&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Alejandro Dur\u00e1n","Tempo di lettura stimato":"7 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/uk\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/uk\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/bg\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"M\u00e1s all\u00e1 de la automatizaci\u00f3n. Las tendencias de Email Marketing que debes conocer para 2026.\u00a0\u00a0","datePublished":"2025-12-09T20:08:22+00:00","dateModified":"2025-12-11T14:42:26+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/uk\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/"},"wordCount":1601,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/bg\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/uk\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/12\/Email-Marketing-2026.png?fit=1500%2C1000&ssl=1","articleSection":["Email Marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/uk\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/uk\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/","url":"https:\/\/masterbase.com\/uk\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/","name":"Oltre l'automazione. Le tendenze dell'Email Marketing da conoscere per il 2026. - MasterBase","isPartOf":{"@id":"https:\/\/masterbase.com\/bg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/uk\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/uk\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/12\/Email-Marketing-2026.png?fit=1500%2C1000&ssl=1","datePublished":"2025-12-09T20:08:22+00:00","dateModified":"2025-12-11T14:42:26+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/uk\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/uk\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/masterbase.com\/uk\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/12\/Email-Marketing-2026.png?fit=1500%2C1000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/12\/Email-Marketing-2026.png?fit=1500%2C1000&ssl=1","width":1500,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/uk\/%d0%be%d0%ba%d1%80%d1%96%d0%bc-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d1%96%d1%97-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"M\u00e1s all\u00e1 de la automatizaci\u00f3n. Las tendencias de Email Marketing que debes conocer para 2026.\u00a0\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/bg\/#website","url":"https:\/\/masterbase.com\/bg\/","name":"MasterBase","description":"Automi che lavorano per voi","publisher":{"@id":"https:\/\/masterbase.com\/bg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/bg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/bg\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/bg\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/masterbase.com\/bg\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/bg\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/bg\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Direttore marketing","url":"https:\/\/masterbase.com\/it\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/12\/Email-Marketing-2026.png?fit=1500%2C1000&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-6IW","_links":{"self":[{"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/posts\/25850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/comments?post=25850"}],"version-history":[{"count":13,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/posts\/25850\/revisions"}],"predecessor-version":[{"id":25884,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/posts\/25850\/revisions\/25884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/media\/25876"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/media?parent=25850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/categories?post=25850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/it\/wp-json\/wp\/v2\/tags?post=25850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2025\/12\/image-13.png?resize=1%2C1&ssl=1\")
<\/figure>\n\n\n\n