{"id":17631,"date":"2024-11-07T17:40:28","date_gmt":"2024-11-07T15:40:28","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=17631"},"modified":"2024-11-21T17:46:19","modified_gmt":"2024-11-21T15:46:19","slug":"7-idee-sbagliate-sulla-deliverability-che-devono-essere-chiarite","status":"publish","type":"post","link":"https:\/\/masterbase.com\/it\/7-ideas-erroneas-en-entregabilidad-que-deben-ser-aclaradas\/masterbase\/","title":{"rendered":"7 idee sbagliate sulla deliverability che devono essere chiarite"},"content":{"rendered":"

Successivamente, chiariremo le \"7 idee sbagliate sulla deliverability nell'email marketing\" che molti marketer ancora fraintendono.<\/h2>\n

1. Non mi interessa essere contrassegnato come spam, posso sempre continuare a inviare messaggi.<\/strong><\/h3>\n

Se le persone etichettano le vostre e-mail come spam, di solito \u00e8 perch\u00e9 non trovano valore in ci\u00f2 che gli inviate o si sentono saturati. Alcuni utenti contrassegnano le e-mail come spam come un modo rapido per annullare l'iscrizione. Continuare a inviare e-mail a questi contatti pu\u00f2 danneggiare seriamente la reputazione del vostro marchio, il che si traduce in una perdita di fiducia e in una riduzione delle vendite.<\/p>\n

Inoltre, i provider di servizi Internet (ISP) come Gmail, Yahoo e Outlook sono severi con gli account che ricevono molte segnalazioni di spam. Sapevate che questi tre provider gestiscono circa l'80% degli indirizzi e-mail del mondo?<\/p>\n

La violazione delle loro regole potrebbe escludere un ampio segmento di potenziali clienti, causando perdite finanziarie e danneggiando la credibilit\u00e0 del vostro marchio.<\/p>\n

2. Gli abbonati leggono e comprendono la mia Informativa sulla privacy<\/strong><\/h3>\n

Sebbene sia essenziale avere un'informativa sulla privacy, non \u00e8 realistico aspettarsi che tutti i vostri abbonati la leggano.<\/p>\n

Gli studi indicano che circa il 90% degli utenti tende a non leggere le informative sulla privacy.<\/p>\n

Pertanto, \u00e8 essenziale che in ogni modulo sia chiaro come utilizzerete i loro dati. Siate trasparenti su ci\u00f2 che farete con le loro informazioni e rendetelo chiaro, anche nelle vostre e-mail.<\/p>\n

3. Utilizzando un provider esterno, il mio IP e il mio marchio sono protetti.<\/strong><\/h3>\n

Gli ISP sono in grado di distinguere tra il provider di invio (la vostra piattaforma di email marketing) e l'entit\u00e0 che sta dietro al contenuto (il vostro marchio).<\/p>\n

Se il fornitore esterno ha una cattiva reputazione, ci\u00f2 pu\u00f2 influire direttamente sulla deliverability e sulla reputazione del vostro marchio e della vostra IP.<\/p>\n

Pertanto, non siete esenti da sanzioni se il vostro provider si impegna in pratiche discutibili. Scegliete una piattaforma di email marketing affidabile per proteggere la reputazione del vostro marchio.<\/p>\n

4. L'investimento in annunci presso gli ISP migliora la deliverability.<\/strong><\/h3>\n

Non esiste una relazione tra gli investimenti pubblicitari e i tassi di deliverability.<\/p>\n

Spendere in Google Ads o nei social media non aumenta le possibilit\u00e0 di raggiungere le caselle di posta di Gmail.<\/p>\n

Se le vostre e-mail non rispettano il consenso dei destinatari, saranno probabilmente contrassegnate come spam, indipendentemente dalla quantit\u00e0 di pubblicit\u00e0 spesa.<\/p>\n

L'unico modo per mantenere alti i tassi di recapito \u00e8 inviare al pubblico contenuti pertinenti e di valore.<\/p>\n

5. Non \u00e8 illegale, quindi posso farlo.<\/strong><\/h3>\n

Anche se non \u00e8 illegale acquistare liste di contatti o inviare e-mail a persone che non hanno dato il loro consenso, questa non \u00e8 una strategia sostenibile.<\/p>\n

Il marketing via e-mail si basa sulla fiducia e gli utenti tengono alla loro privacy. Saturare la loro vita con e-mail non richieste \u00e8 una strada veloce per essere segnalati come spam.<\/p>\n

Trattate i vostri abbonati con rispetto, inviando solo contenuti pertinenti e desiderati, in modo da fidelizzarli a lungo termine e migliorare i tassi di interazione.<\/p>\n

6. Gli ISP non possono bloccarmi perch\u00e9 il mio marchio \u00e8 noto.<\/strong><\/h3>\n

Gli ISP valutano la qualit\u00e0 delle e-mail in base al feedback e all'interazione degli utenti, non in base alla potenza del vostro marchio.<\/p>\n

Che siate una startup o un grande marchio globale, se le vostre e-mail vengono etichettate come spam, la vostra deliverability ne risentir\u00e0.<\/p>\n

Gli ISP danno la priorit\u00e0 all'esperienza dell'utente, quindi il rispetto di buone pratiche di email marketing \u00e8 fondamentale per mantenere l'accesso alla casella di posta del vostro pubblico.<\/p>\n

7. Pi\u00f9 grande \u00e8 la mia lista di contatti, pi\u00f9 vendite otterr\u00f2<\/strong><\/h3>\n

Nel marketing via e-mail, pi\u00f9 non \u00e8 sempre meglio. Se gran parte della vostra lista di contatti \u00e8 inattiva, disimpegnata o non aggiornata, la vostra deliverability pu\u00f2 risentirne.<\/p>\n

I dati dimostrano che le liste altamente mirate e coinvolte raggiungono tassi di apertura fino a 4 volte superiori e tassi di clic 2 volte superiori.<\/p>\n

Concentrarsi su un elenco pulito e impegnato, piuttosto che sul volume, aiuta a proteggere la reputazione e aumenta le possibilit\u00e0 di conversione.<\/p>\n

Per un email marketing efficace, scegliete MasterBase\u00ae.<\/strong><\/h3>\n

Per una strategia di email marketing affidabile ed efficace che rispetti le best practice di deliverability, affidatevi a MasterBase\u00ae. Con oltre 20 anni di esperienza in diversi Paesi, MasterBase\u00ae si distingue come leader nel settore dell'email marketing, aiutando aziende come la vostra a massimizzare la portata e i risultati attraverso soluzioni email basate sui dati.<\/p>\n

 <\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

La deliverability \u00e8 il fondamento di qualsiasi programma di email marketing. Per quanto creative o ben progettate siano le vostre e-mail, non avranno alcun impatto se non raggiungono le caselle di posta del vostro pubblico.<\/p>","protected":false},"author":239642484,"featured_media":17633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-17631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/it\/7-idee-sbagliate-sulla-deliverability-che-devono-essere-chiarite\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La entregabilidad es la base de cualquier programa de email marketing. 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