{"id":15082,"date":"2024-07-10T14:41:58","date_gmt":"2024-07-10T11:41:58","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/?p=15082"},"modified":"2024-09-13T13:12:59","modified_gmt":"2024-09-13T10:12:59","slug":"ottimizzate-le-vostre-campagne-di-email-marketing-con-smtp-e-masterbase","status":"publish","type":"post","link":"https:\/\/masterbase.com\/it\/optimiza-tus-campanas-de-email-marketing-con-smtp-y-masterbase\/masterbase\/","title":{"rendered":"Ottimizzate le vostre campagne di email marketing con SMTP e MasterBase\u00ae."},"content":{"rendered":"<h1>Questo tipo di spedizione \u00e8 chiamato corriere transazionale, in quanto costituisce una transazione tra le due parti:<\/h1>\n<h2>1) Il cliente compie un'azione e 2) l'azienda risponde a tale azione inviando un messaggio.<\/h2>\n<h3>Esempi di messaggi transazionali sono:<\/h3>\n<ul>\n<li>Recupero password<\/li>\n<li>Invio degli estratti conto<\/li>\n<li>Conferme di acquisto o di spedizione di prodotti<\/li>\n<li>Invio di polizze di garanzia, fatture, ricevute di acquisto, ecc.<\/li>\n<\/ul>\n<h2><strong>Messaggistica transazionale<\/strong><\/h2>\n<p>I messaggi transazionali hanno un alto tasso di apertura, perch\u00e9 sono messaggi che il cliente si aspetta, quindi \u00e8 consapevole del loro arrivo e li apre in un periodo di tempo abbastanza breve.<\/p>\n<p>Sono quindi un'ottima opportunit\u00e0 per includere in essi alcuni inviti all'azione, nonch\u00e9 offerte aggiuntive, per alimentare la relazione tra le parti.<\/p>\n<p>Per la loro consegna, le aziende dispongono solitamente di processi interni che attivano questi messaggi in risposta all'azione scatenante. I messaggi vengono quindi gestiti da personale addestrato a tali processi.<\/p>\n<p>Tuttavia, l'ostacolo principale che le aziende devono affrontare \u00e8 la mancanza di tracciabilit\u00e0 di queste spedizioni e di metriche che permettano di analizzarne le prestazioni.<\/p>\n<p>In altre parole, si tratta di spedizioni su cui hanno poca visibilit\u00e0 e controllo.<\/p>\n<p>In molti casi, inoltre, non dispongono delle tutele che consentono loro di rispettare le normative e i protocolli tecnici per l'invio dei messaggi, una situazione che influisce direttamente e negativamente sui loro tassi di deliverability.<\/p>\n<h2><strong>Piattaforma MasterBase<\/strong><\/h2>\n<p>Con la sua piattaforma di Email Marketing, MasterBase\u00ae fornisce una risposta a queste esigenze di tracciamento e statistiche, grazie all'esclusiva funzionalit\u00e0 di invio. I nostri clienti possono inviare questi messaggi via Web Services o via SMTP.<\/p>\n<p>In questo articolo ci occupiamo specificamente della procedura da seguire per inviare questi messaggi via SMTP.<\/p>\n<h1><strong>Che cos'\u00e8 l'invio SMTP<\/strong><\/h1>\n<p>SMTP (Simple Mail Transfer Protocol) \u00e8 il processo di invio di e-mail attraverso un server di posta elettronica che utilizza il protocollo SMTP.<\/p>\n<p>Questo protocollo \u00e8 lo standard Internet per la trasmissione di e-mail e viene utilizzato per inviare messaggi da un client di posta elettronica (come Outlook o Gmail) a un server di posta e da un server di posta a un altro.<\/p>\n<h2><strong>Vantaggi della consegna SMTP<\/strong><\/h2>\n<ol>\n<li><strong>Affidabilit\u00e0<\/strong>SMTP garantisce che i messaggi siano inviati in modo coerente e che raggiungano la loro destinazione.<\/li>\n<li><strong>Scalabilit\u00e0<\/strong>Consente di inviare grandi volumi di e-mail senza compromettere l'efficienza.<\/li>\n<li><strong>Sicurezza<\/strong>Fornisce meccanismi di autenticazione e crittografia, garantendo che i messaggi non vengano intercettati.<\/li>\n<li><strong>Tracciabilit\u00e0<\/strong>Traccia ogni e-mail inviata, fornendo statistiche dettagliate su aperture e clic.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><strong>Processo di invio SMTP di base<\/strong><\/h3>\n<ol>\n<li><strong>Stabilire la connessione:<\/strong> Il client di posta (o un'applicazione) stabilisce una connessione al server SMTP sulla porta 25 o 587.<\/li>\n<li><strong>Scambio di messaggi:<\/strong> Il client e il server si scambiano una serie di comandi e risposte per negoziare la trasmissione della posta. Ci\u00f2 include l'identificazione del mittente, dei destinatari e del contenuto del messaggio.<\/li>\n<li><strong>Invio del messaggio:<\/strong> Una volta che il messaggio \u00e8 stato negoziato e accettato, il server SMTP trasmette la posta al server del destinatario.<\/li>\n<li><strong>Consegna al destinatario<\/strong>Il server del destinatario riceve la posta e la memorizza nella casella corrispondente, da dove il destinatario pu\u00f2 recuperarla con un client di posta, tramite protocolli come IMAP o POP3, o visualizzarla via web, se il provider di posta del destinatario offre questa opzione.<\/li>\n<\/ol>\n<h2><strong>MasterBase\u00ae e SMTP<\/strong><\/h2>\n<p>MasterBase\u00ae fornisce una piattaforma completa per l'automazione delle e-mail SMTP, che consente alle aziende di inviare e-mail uniche, personalizzate, altamente tracciabili ed efficaci.<\/p>\n<p>Con MasterBase\u00ae, le aziende possono configurare facilmente le regole di spedizione, garantire alti livelli di deliverability e ottenere metriche dettagliate per l'analisi delle prestazioni.<\/p>\n<p><strong>Se volete saperne di pi\u00f9 sull'MasterBase\u00ae Invio singolo via SMTP <a href=\"https:\/\/masterbase.com\/it\/es\/es\/portale_cliente\/9-6-smtp-spedizioni-singole\/\">clicca qui<\/a>.<\/strong><\/p>\n<h3><\/h3>\n<h3><strong>Raccomandazione finale<\/strong><\/h3>\n<p>Noi di MasterBase\u00ae siamo pronti e abbiamo la piattaforma per aiutarvi ad automatizzare i vostri processi aziendali in modo semplice, efficace ed economico.<\/p>\n<p>Sfruttate la nostra esclusiva funzionalit\u00e0 di invio SMTP per migliorare l'efficienza e l'efficacia delle vostre campagne di email marketing.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15085\" data-permalink=\"https:\/\/masterbase.com\/it\/optimiza-tus-campanas-de-email-marketing-con-smtp-y-masterbase\/masterbase\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?fit=852%2C551&amp;ssl=1\" data-orig-size=\"852,551\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?fit=800%2C517&amp;ssl=1\" class=\"aligncenter wp-image-15085\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-300x194.png?resize=653%2C422&#038;ssl=1\" alt=\"ebook Come migliorare il customer journey con la messaggistica transazionale \" width=\"653\" height=\"422\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=768%2C497&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?w=852&amp;ssl=1 852w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Tra le opzioni che un'azienda ha a disposizione per comunicare con i propri clienti ci sono i messaggi inviati in risposta a un'azione compiuta da questi ultimi in un ambiente interno all'azienda.<\/p>","protected":false},"author":239642484,"featured_media":13091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[],"class_list":["post-15082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimiza tus campa\u00f1as de email marketing con SMTP y MasterBase\u00ae - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Este tipo de env\u00edos recibe el nombre de mensajer\u00eda transaccional, pues 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