{"id":38154,"date":"2026-10-14T19:58:31","date_gmt":"2026-10-14T16:58:31","guid":{"rendered":"https:\/\/masterbase.com\/es\/?page_id=38154"},"modified":"2026-10-29T15:52:41","modified_gmt":"2026-10-29T13:52:41","slug":"mb3-ia","status":"publish","type":"page","link":"https:\/\/masterbase.com\/it\/mb3-ia\/","title":{"rendered":"MB3 + IA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"38154\" class=\"elementor elementor-38154\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e88d872 e-flex e-con-boxed e-con e-parent\" data-id=\"e88d872\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-209e9dd elementor-widget elementor-widget-html\" data-id=\"209e9dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"mbia-page\" id=\"mbia-top\">\r\n<style>\r\n.mbia-page,.mbia-page *{box-sizing:border-box}.mbia-page{--navy:#061d47;--blue:#0b74e8;--cyan:#8ec1d2;--ink:#17384f;--line:#cfe2f4;font-family:\"Noto Sans\",Arial,sans-serif;color:var(--ink);background:#fbfdff;width:100vw;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);overflow:visible}.mbia-wrap{width:min(100% - 40px,1480px);margin:auto}.mbia-page a{text-decoration:none}.mbia-pill{display:inline-flex;padding:8px 14px;border:1px solid #a9cdf5;border-radius:8px;color:var(--blue);background:#fff;font-size:11px;font-weight:900;letter-spacing:.05em;text-transform:uppercase}.mbia-hero{background:radial-gradient(circle at 83% 34%,#d5f0fb 0%,transparent 34%),linear-gradient(120deg,#f8fbff,#e9f5fb);padding:64px 0 58px;border-bottom:1px solid var(--line)}.mbia-hero-grid{display:grid;grid-template-columns:1.12fr .88fr;gap:46px;align-items:center}.mbia-hero h1{font-size:clamp(36px,4.1vw,64px);letter-spacing:-.045em;line-height:1.08;color:var(--navy);margin:24px 0}.mbia-hero p{font-size:18px;line-height:1.65;max-width:720px;margin:0 0 26px}.mbia-hero-visual{position:relative;min-height:390px;display:flex;align-items:center;justify-content:center}.mbia-visual-halo{position:absolute;width:min(90%,420px);aspect-ratio:1;border:1px solid #a6d4e8;border-radius:50%;background:radial-gradient(circle,#fff 0%,#dceefa 58%,#c8e4f1 100%);box-shadow:0 24px 70px #0b74e822}.mbia-visual-halo:before,.mbia-visual-halo:after{content:\"\";position:absolute;inset:12%;border:1px dashed #8fc5df;border-radius:50%}.mbia-visual-halo:after{inset:-11%;border-style:solid;opacity:.4}.mbia-ai-icon{position:relative;z-index:2;width:clamp(140px,20vw,235px);height:auto;object-fit:contain;filter:drop-shadow(0 16px 15px #0a4e7925)}.mbia-orbit-label{position:absolute;z-index:3;padding:12px 16px;background:#fff;border:1px solid var(--line);border-radius:12px;box-shadow:0 10px 25px #06244914;color:var(--navy);font-weight:800;font-size:14px}.mbia-orbit-label.a{left:0;top:20%}.mbia-orbit-label.b{right:0;bottom:17%}.mbia-cta{display:inline-flex;align-items:center;justify-content:center;gap:14px;background:linear-gradient(90deg,#0b74e8,#2f8cff);border-radius:8px;padding:16px 25px;min-height:54px;color:white!important;font-size:16px;font-weight:850;box-shadow:0 10px 24px #0b74e833}.mbia-cta:after{content:\"\u2192\";font-size:22px}.mbia-cta:hover{filter:brightness(.94)}.mbia-nav{position:sticky;top:76px;z-index:990;background:#fff;padding-top:10px}.mbia-nav-scroll{display:flex;overflow-x:auto;scrollbar-width:thin;background:#8ec1d2;border-top:1px solid #78b2c6;border-bottom:1px solid #6aa7bd;box-shadow:0 8px 22px #061d4722}.mbia-nav a{position:relative;flex:1 0 auto;min-width:135px;display:flex;align-items:center;justify-content:center;text-align:center;min-height:78px;padding:12px 15px;font-size:14px;font-weight:750;color:#091c3d;border-right:1px solid #ffffff55}.mbia-nav a.active{background:#3c809a;color:#fff}.mbia-nav a.active:before{content:\"\";position:absolute;top:0;left:0;right:0;height:5px;background:#061d47}.mbia-content{display:grid;gap:28px;padding:34px 0 58px}.mbia-section{scroll-margin-top:190px;border:1px solid var(--line);border-radius:20px;background:radial-gradient(circle at 100% 100%,#eaf5ff 0%,transparent 24%),#fff;box-shadow:0 12px 32px #10384e0f;padding:36px 40px}.mbia-section h2{font-size:clamp(28px,3vw,42px);line-height:1.14;letter-spacing:-.035em;color:var(--navy);margin:18px 0 22px}.mbia-section p{font-size:16px;line-height:1.7;margin:0 0 15px}.mbia-split{display:grid;grid-template-columns:1fr 1fr;gap:46px;align-items:center}.mbia-diagram{padding:26px;border:1px solid var(--line);border-radius:20px;background:linear-gradient(145deg,#f6fbff,#eaf4fb);min-height:280px;display:flex;flex-direction:column;justify-content:center;gap:15px}.mbia-diagram-node{border:1px solid #b9d8f4;background:white;border-radius:12px;padding:16px 20px;text-align:center;color:var(--navy);font-weight:800}.mbia-diagram-arrow{text-align:center;color:var(--blue);font-size:24px;line-height:1}.mbia-grid4{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:26px}.mbia-benefit{border:1px solid var(--line);border-radius:15px;background:#f9fcff;padding:24px 20px}.mbia-num{width:50px;height:50px;border-radius:50%;background:linear-gradient(145deg,#0b74e8,#2f8cff);color:white;display:grid;place-items:center;font-weight:900;font-size:19px}.mbia-benefit h3,.mbia-case h3{font-size:19px;color:var(--navy);line-height:1.22;margin:18px 0 12px}.mbia-benefit p{font-size:14px;margin:0}.mbia-case-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:25px}.mbia-case{border:1px solid var(--line);border-radius:16px;padding:24px;background:#fff;display:flex;flex-direction:column}.mbia-case .mbia-quote{margin-top:auto;background:#edf5ff;border-radius:10px;padding:16px;font-size:14px;line-height:1.5;color:#073c69;font-weight:750}.mbia-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:26px}.mbia-step{border:1px solid var(--line);border-radius:15px;padding:24px;background:#f7fbff}.mbia-step h3{font-size:22px;color:var(--navy);margin:12px 0}.mbia-step p{font-size:15px;margin:0}.mbia-note{background:#eff5ff;border-radius:12px;padding:16px 20px;color:#073c69;font-size:14px;line-height:1.55;margin-top:20px}.mbia-close{text-align:center;padding:52px 25px!important;background:linear-gradient(130deg,#eaf5ff,#fff)!important}.mbia-close h2{max-width:850px;margin:18px auto 22px}.mbia-close p{max-width:740px;margin:0 auto 25px}.mbia-link{color:#0b74e8!important;font-weight:800;display:inline-block;margin-top:15px}.mbia-footer-link{display:block;margin-top:18px;font-size:14px}.mbia-section--cases{background:linear-gradient(180deg,#fff,#f6fbff)}@media(max-width:1100px){.mbia-grid4{grid-template-columns:repeat(2,1fr)}.mbia-case-grid{grid-template-columns:1fr}.mbia-nav{top:66px}.mbia-nav a{min-height:66px}}@media(max-width:720px){.mbia-wrap{width:calc(100% - 28px)}.mbia-hero{padding:35px 0}.mbia-hero-grid,.mbia-split{grid-template-columns:1fr;gap:22px}.mbia-hero-visual{min-height:300px;order:-1}.mbia-visual-halo{width:270px}.mbia-ai-icon{width:150px}.mbia-orbit-label{font-size:11px;padding:9px}.mbia-hero h1{font-size:36px}.mbia-hero p{font-size:16px}.mbia-section{padding:25px 20px}.mbia-grid4,.mbia-steps{grid-template-columns:1fr}.mbia-nav{top:58px}.mbia-nav a{min-height:60px;font-size:13px;min-width:150px}.mbia-cta{width:100%}}@media(prefers-reduced-motion:reduce){.mbia-page{scroll-behavior:auto}}\r\n.mbia-hero-workflow{display:block;width:100%;max-width:660px;height:auto;object-fit:contain;filter:drop-shadow(0 15px 30px #0b74e814)}.mbia-hero-visual{min-height:0}.mbia-hero-grid{grid-template-columns:1fr 1fr}@media(max-width:720px){.mbia-hero-grid{grid-template-columns:1fr}.mbia-hero-visual{min-height:0}.mbia-hero-workflow{max-width:100%}}\r\n\r\n\/* Iconografia visual de beneficios: sin enumeracion *\/\r\n.mbia-benefit-icon{width:64px;height:64px;border-radius:18px;display:grid;place-items:center;background:linear-gradient(145deg,#e5f5ff,#d8edff);border:1px solid #a7d3f2;box-shadow:0 8px 20px #0b74e812}\r\n.mbia-benefit-icon svg{width:35px;height:35px;fill:none;stroke:#0b74e8;stroke-width:2.6;stroke-linecap:round;stroke-linejoin:round}\r\n.mbia-case-illustration{width:100%;aspect-ratio:16\/10;display:flex;align-items:center;justify-content:center;margin-bottom:8px;overflow:hidden;border-radius:14px;background:transparent}\r\n.mbia-case-illustration img{display:block;width:100%;height:100%;object-fit:contain}\r\n@media(max-width:720px){.mbia-case-illustration{aspect-ratio:16\/10}.mbia-benefit-icon{width:58px;height:58px}}\r\n    \/* FAQ *\/\r\n    .mbia-faq {\r\n      padding: 38px;\r\n    }\r\n\r\n    .mbia-faq-header {\r\n      width: 100%;\r\n      max-width: none;\r\n      margin-bottom: 30px;\r\n    }\r\n\r\n    .mbia-faq-header h2 {\r\n      display: block;\r\n      width: 100%;\r\n      max-width: none;\r\n      clear: both;\r\n      margin: 34px 0 18px !important;\r\n      padding: 0;\r\n      text-align: left;\r\n    }\r\n\r\n    .mbia-faq-header > p {\r\n      width: 100%;\r\n      max-width: none;\r\n      margin: 0;\r\n      padding: 0;\r\n      text-align: left;\r\n    }\r\n\r\n    .mbia-faq-list {\r\n      display: grid;\r\n      gap: 13px;\r\n    }\r\n\r\n    .mbia-faq-item {\r\n      overflow: hidden;\r\n      border: 1px solid var(--line);\r\n      border-radius: 15px;\r\n      background: rgba(255,255,255,.82);\r\n      transition: border-color .22s ease, box-shadow .22s ease;\r\n    }\r\n\r\n    .mbia-faq-item[open] {\r\n      border-color: #9cc4f5;\r\n      box-shadow: 0 12px 27px rgba(11,116,232,.1);\r\n    }\r\n\r\n    .mbia-faq-question {\r\n      display: flex;\r\n      align-items: center;\r\n      justify-content: space-between;\r\n      gap: 20px;\r\n      padding: 19px 22px;\r\n      cursor: pointer;\r\n      list-style: none;\r\n    }\r\n\r\n    .mbia-faq-question::-webkit-details-marker { display: none; }\r\n\r\n    .mbia-faq-question h3 {\r\n      margin: 0;\r\n      color: var(--navy);\r\n      font-size: 17px;\r\n      line-height: 1.35;\r\n      font-weight: 800;\r\n    }\r\n\r\n    .mbia-faq-icon {\r\n      position: relative;\r\n      width: 32px;\r\n      height: 32px;\r\n      flex: 0 0 auto;\r\n      border-radius: 50%;\r\n      background: #dfeeff;\r\n    }\r\n\r\n    .mbia-faq-icon::before,\r\n    .mbia-faq-icon::after {\r\n      content: \"\";\r\n      position: absolute;\r\n      top: 50%;\r\n      left: 50%;\r\n      width: 14px;\r\n      height: 2px;\r\n      border-radius: 2px;\r\n      background: #0b74e8;\r\n      transform: translate(-50%,-50%);\r\n    }\r\n\r\n    .mbia-faq-icon::after {\r\n      transform: translate(-50%,-50%) rotate(90deg);\r\n    }\r\n\r\n    .mbia-faq-item[open] .mbia-faq-icon { background: #0b74e8; }\r\n    .mbia-faq-item[open] .mbia-faq-icon::before { background: #fff; }\r\n    .mbia-faq-item[open] .mbia-faq-icon::after { display: none; }\r\n\r\n    .mbia-faq-answer {\r\n      padding: 0 22px 21px;\r\n    }\r\n\r\n    .mbia-faq-answer p,\r\n    .mbia-faq-answer ul {\r\n      max-width: 900px;\r\n      color: var(--ink);\r\n      font-size: 15px;\r\n      line-height: 1.65;\r\n    }\r\n\r\n    .mbia-faq-answer p { margin: 0 0 12px; }\r\n    .mbia-faq-answer p:last-child { margin-bottom: 0; }\r\n    .mbia-faq-answer ul, .mbia-faq-answer ol { margin: 8px 0 14px; padding-left: 22px; }\r\n    .mbia-faq-answer ol, .mbia-faq-answer li { color: var(--ink); font-size: 15px; line-height: 1.65; }\r\n    .mbia-faq-answer a { color: var(--blue); text-decoration: underline; overflow-wrap: anywhere; }\r\n\r\n\r\n@media(max-width:620px){.mbia-faq{padding:25px 20px}.mbia-faq-question{padding:17px}.mbia-faq-question h3{font-size:15px}.mbia-faq-answer{padding:0 17px 18px}}\r\n\r\n\/* Beneficios: tarjetas editoriales con icono, texto e ilustracion inferior *\/\r\n.mbia-section--benefits{background:linear-gradient(145deg,#fff 65%,#edf9ff)!important}\r\n.mbia-section--benefits h2{font-size:clamp(26px,2.7vw,38px);margin:12px 0 20px}\r\n.mbia-section--benefits .mbia-grid4{gap:12px;margin-top:16px;align-items:stretch}\r\n.mbia-section--benefits .mbia-benefit{padding:14px 12px 10px;background:#f8fcff;border:1px solid #cbe8f9;border-radius:13px;display:flex;flex-direction:column;min-width:0;overflow:hidden}\r\n.mbia-benefit-top{display:flex;align-items:flex-start;gap:12px;min-height:78px}\r\n.mbia-section--benefits .mbia-benefit-icon{width:52px;height:52px;min-width:52px;border-radius:13px;box-shadow:none}\r\n.mbia-section--benefits .mbia-benefit-icon svg{width:29px;height:29px}\r\n.mbia-section--benefits .mbia-benefit h3{font-size:clamp(13px,1.15vw,17px);line-height:1.25;margin:3px 0 0;font-weight:800}\r\n.mbia-section--benefits .mbia-benefit p{font-size:clamp(12px,.92vw,14px);line-height:1.48;margin:0 0 14px 64px;flex:1}\r\n.mbia-benefit-art{display:block;width:100%;height:auto;aspect-ratio:1.95\/1;object-fit:contain;object-position:center bottom;margin-top:auto;border-radius:9px}\r\n@media(max-width:1100px){.mbia-section--benefits .mbia-grid4{grid-template-columns:repeat(2,minmax(0,1fr))}.mbia-section--benefits .mbia-benefit h3{font-size:17px}.mbia-section--benefits .mbia-benefit p{font-size:14px}}\r\n@media(max-width:620px){.mbia-section--benefits .mbia-grid4{grid-template-columns:1fr}.mbia-benefit-top{min-height:0;margin-bottom:12px}.mbia-section--benefits .mbia-benefit p{margin-left:64px}.mbia-benefit-art{max-height:230px}}\r\n\r\n\/* BLOQUE RECURSOS INCORPORADO *\/\r\n\/* RESOURCES *\/\r\n    .mb-mb3-resources {\r\n      padding: 0;\r\n    }\r\n\r\n    .mb-mb3-resources-grid {\r\n      display: grid;\r\n      grid-template-columns: minmax(280px,.78fr) minmax(0,1.22fr);\r\n      align-items: center;\r\n      min-height: 520px;\r\n    }\r\n\r\n    .mb-mb3-resources-visual {\r\n      display: flex;\r\n      align-items: center;\r\n      justify-content: center;\r\n      min-height: 520px;\r\n      padding: 36px 20px 36px 34px;\r\n      background: radial-gradient(circle, rgba(77,148,235,.18), transparent 60%);\r\n    }\r\n\r\n    .mb-mb3-resources-visual img {\r\n      display: block;\r\n      width: 100%;\r\n      max-width: 390px;\r\n      height: auto;\r\n      object-fit: contain;\r\n    }\r\n\r\n    .mb-mb3-resources-content {\r\n      min-width: 0;\r\n      padding: 42px 42px 38px 24px;\r\n    }\r\n\r\n    .mb-mb3-resources-content h2 {\r\n      margin-top: 20px;\r\n      margin-bottom: 14px;\r\n    }\r\n\r\n    .mb-mb3-resources-intro {\r\n      max-width: 650px;\r\n    }\r\n\r\n    .mb-mb3-resources-divider {\r\n      width: 100%;\r\n      height: 2px;\r\n      margin: 22px 0 16px;\r\n      border-radius: 999px;\r\n      background: linear-gradient(90deg,var(--blue),rgba(47,140,255,.2));\r\n    }\r\n\r\n    .mb-mb3-resource-cards {\r\n      display: grid;\r\n      grid-template-columns: repeat(3, minmax(0, 1fr));\r\n      gap: 12px;\r\n      width: 100%;\r\n      max-width: 780px;\r\n    }\r\n\r\n    .mb-mb3-resource-card {\r\n      display: flex;\r\n      flex-direction: column;\r\n      align-items: center;\r\n      justify-content: flex-start;\r\n      min-width: 0;\r\n      min-height: 245px;\r\n      padding: 16px 11px 13px;\r\n      border: 1px solid var(--line);\r\n      border-radius: 15px;\r\n      background: rgba(255,255,255,.95);\r\n      box-shadow: 0 9px 22px rgba(18,62,99,.06);\r\n      text-align: center;\r\n      transition: transform .2s ease, box-shadow .2s ease;\r\n    }\r\n\r\n    .mb-mb3-resource-card:hover {\r\n      transform: translateY(-3px);\r\n      box-shadow: 0 13px 27px rgba(18,62,99,.1);\r\n    }\r\n\r\n    .mb-mb3-resource-card h3 {\r\n      margin: 10px 0 14px;\r\n      color: var(--navy);\r\n      font-size: 15px;\r\n      line-height: 1.15;\r\n      font-weight: 850;\r\n    }\r\n\r\n    .mb-mb3-resource-icon {\r\n      display: flex;\r\n      align-items: center;\r\n      justify-content: center;\r\n      width: 117px;\r\n      height: 117px;\r\n      flex: 0 0 117px;\r\n      margin: 0 0 4px;\r\n    }\r\n\r\n    .mb-mb3-resource-icon img {\r\n      display: block;\r\n      width: 117px;\r\n      height: 117px;\r\n      object-fit: contain;\r\n    }\r\n\r\n    .mb-mb3-resource-button {\r\n      display: inline-flex;\r\n      align-items: center;\r\n      justify-content: center;\r\n      width: 100%;\r\n      min-height: 36px;\r\n      margin-top: auto;\r\n      padding: 8px 7px;\r\n      border-radius: 7px;\r\n      background: #0b74e8;\r\n      color: #fff !important;\r\n      font-size: 11px;\r\n      line-height: 1;\r\n      font-weight: 850;\r\n      text-decoration: none;\r\n    }\r\n\r\n    .mb-mb3-resources-note {\r\n      margin-top: 15px;\r\n      color: #31586d;\r\n      font-size: 12px;\r\n      line-height: 1.4;\r\n      font-weight: 600;\r\n      text-align: left;\r\n    }\r\n\r\n    .mbia-page .mb-copy { display: none; }\r\n    .mbia-page .mb-copy-en { display: inline; }\r\n\r\n    html[lang^=\"es\"] .mbia-page .mb-copy-es,\r\n    html[lang^=\"it\"] .mbia-page .mb-copy-it,\r\n    html[lang^=\"fr\"] .mbia-page .mb-copy-fr,\r\n    html[lang^=\"pt\"] .mbia-page .mb-copy-pt { display: inline; }\r\n\r\n    html[lang^=\"es\"] .mbia-page .mb-copy-en,\r\n    html[lang^=\"it\"] .mbia-page .mb-copy-en,\r\n    html[lang^=\"fr\"] .mbia-page .mb-copy-en,\r\n    html[lang^=\"pt\"] .mbia-page .mb-copy-en { display: none; }\r\n\r\n\r\n    \/* Ajuste visual de tarjetas de Recursos seg\u00fan referencia adjunta *\/\r\n    .mb-mb3-resource-card {\r\n      min-height: 164px;\r\n      padding: 10px 8px 9px;\r\n      border-radius: 10px;\r\n    }\r\n\r\n    .mb-mb3-resource-icon {\r\n      width: 72px;\r\n      height: 72px;\r\n      flex: 0 0 72px;\r\n      margin: 0 auto 2px;\r\n    }\r\n\r\n    .mb-mb3-resource-icon img {\r\n      width: 72px;\r\n      height: 72px;\r\n      object-fit: contain;\r\n    }\r\n\r\n    .mb-mb3-resource-card h3 {\r\n      margin: 4px 0 10px;\r\n      font-size: 16px;\r\n    }\r\n\r\n    .mb-mb3-resource-button {\r\n      min-height: 25px;\r\n      padding: 6px 7px;\r\n      border-radius: 5px;\r\n      font-size: 9px;\r\n    }\r\n\r\n    \r\n\/* Recursos: ajustes responsive originales *\/\r\n@media(max-width:960px){.mbia-page .mb-mb3-resources-grid{grid-template-columns:1fr}.mbia-page .mb-mb3-resources-visual{min-height:300px;padding:30px}.mbia-page .mb-mb3-resources-content{padding:10px 30px 34px}}\r\n@media(max-width:680px){.mbia-page .mb-mb3-resource-cards{grid-template-columns:1fr!important}}\r\n.mbia-page .mb-mb3-resources{padding:0;overflow:hidden}\r\n.mbia-page .mb-mb3-resources-content h2{margin:20px 0 14px}\r\n.mbia-page .mb-mb3-resources-content p{line-height:1.62}\r\n\/* RECURSOS: Brochure + Presentaci\u00f3n + Video *\/\r\n    .mbia-page .mb-mb3-resource-cards {\r\n      display: grid !important;\r\n      grid-template-columns: repeat(3, minmax(0, 1fr)) !important;\r\n      gap: 12px !important;\r\n      width: 100% !important;\r\n      max-width: 780px !important;\r\n    }\r\n\r\n    .mbia-page .mb-mb3-resource-card {\r\n      min-width: 0 !important;\r\n      width: auto !important;\r\n    }\r\n\r\n    @media (max-width: 680px) {\r\n      .mbia-page .mb-mb3-resource-cards {\r\n        grid-template-columns: 1fr !important;\r\n      }\r\n    }\r\n\r\n  \r\n.mbia-guide-action{text-align:center;margin-top:28px}.mbia-guide-cta{display:inline-flex;align-items:center;justify-content:center;gap:11px;background:#0b74e8;color:#fff!important;border-radius:9px;padding:15px 23px;font-size:15px;font-weight:800;line-height:1.35;box-shadow:0 8px 22px #0b74e82b}.mbia-guide-cta svg{width:20px;height:20px;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}.mbia-guide-action p{font-size:13px;margin:11px 0 0;color:#31586d}@media(max-width:720px){.mbia-guide-cta{width:100%;padding:14px 12px;font-size:13px}}\r\n .mbia-guide-buttons{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:16px}.mbia-guide-cta--claude{background:#d97732;box-shadow:0 8px 22px #d977322b}@media(max-width:720px){.mbia-guide-buttons{flex-direction:column;align-items:stretch}}\r\n<\/style>\r\n<header class=\"mbia-hero\"><div class=\"mbia-wrap mbia-hero-grid\"><div><span class=\"mbia-pill\">MB3 EMAIL MARKETING + IA<\/span><h1>Ahora tu IA puede utilizar MB3 Email Marketing.<\/h1><p>Conecta tu asistente de IA con MB3 para consultar informaci\u00f3n, analizar resultados y preparar acciones, combinando las capacidades de email marketing con las posibilidades de tu propia IA.<\/p><a class=\"mbia-cta\" href=\"#mbia-casos\">Explora las nuevas posibilidades<\/a><\/div><div class=\"mbia-hero-visual\" aria-label=\"Ilustraci\u00f3n del flujo de automatizaci\u00f3n de email con IA\"><img data-recalc-dims=\"1\" class=\"mbia-hero-workflow\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/10\/AI-Powered-Marketing-Automation-Flow.png?w=800&#038;ssl=1\" alt=\"Flujo de automatizaci\u00f3n de email con inteligencia artificial\" loading=\"eager\" decoding=\"async\"\/><\/div><\/div><\/header>\r\n<nav class=\"mbia-nav\" aria-label=\"Secciones de IA con MB3\"><div class=\"mbia-wrap mbia-nav-scroll\"><a class=\"active\" href=\"#mbia-valor\">Nuevas posibilidades<\/a><a href=\"#mbia-beneficios\">Beneficios<\/a><a href=\"#mbia-casos\">Casos de uso<\/a><a href=\"#mbia-funciona\">C\u00f3mo funciona<\/a><a href=\"#mbia-seguridad\">Seguridad y control<\/a><a href=\"#mbia-recursos\">Recursos<\/a><a href=\"#mbia-faq\">Preguntas frecuentes<\/a><a href=\"#mbia-accion\">Conoce m\u00e1s<\/a><\/div><\/nav>\r\n<main class=\"mbia-wrap mbia-content\">\r\n<section id=\"mbia-valor\" class=\"mbia-section\"><span class=\"mbia-pill\">Nuevas posibilidades<\/span><div class=\"mbia-split\"><div><h2>Tu IA ampl\u00eda lo que puedes hacer con MB3.<\/h2><p>Hasta ahora, utilizabas MB3 desde sus interfaces habituales. Con la nueva conexi\u00f3n MCP, tambi\u00e9n puedes interactuar con sus capacidades desde un asistente de IA compatible.<\/p><p>Esto abre nuevas posibilidades: no solo solicitar operaciones de email marketing, sino tambi\u00e9n aprovechar las capacidades de tu IA para analizar informaci\u00f3n, relacionar resultados y preparar nuevas acciones.<\/p><\/div><div class=\"mbia-diagram\" aria-label=\"Tu IA se conecta a MB3 mediante MCP\"><div class=\"mbia-diagram-node\">Tu asistente de IA y sus capacidades<\/div><div class=\"mbia-diagram-arrow\">\u2193<\/div><div class=\"mbia-diagram-node\">Conexi\u00f3n MCP \u00b7 permisos autorizados<\/div><div class=\"mbia-diagram-arrow\">\u2193<\/div><div class=\"mbia-diagram-node\">MB3 Email Marketing<\/div><\/div><\/div><\/section>\r\n<section id=\"mbia-beneficios\" class=\"mbia-section mbia-section--benefits\"><span class=\"mbia-pill\">Beneficios<\/span><h2>M\u00e1s posibilidades para trabajar con MB3 Email Marketing<\/h2><div class=\"mbia-grid4\"><article class=\"mbia-benefit\"><div class=\"mbia-benefit-top\"><div class=\"mbia-benefit-icon\"><svg viewBox=\"0 0 48 48\" aria-hidden=\"true\"><path d=\"M8 11h32v22H21l-9 7v-7H8z\"\/><path d=\"M15 19h18M15 25h12\"\/><\/svg><\/div><h3>Pide lo que necesitas con tus palabras<\/h3><\/div><p>Consulta informaci\u00f3n y solicita acciones en MB3 desde tu asistente de IA, sin necesidad de aprender nuevas interfaces.<\/p><img data-recalc-dims=\"1\" class=\"mbia-benefit-art\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/10\/01_Pide_lo_que_necesitas-1.png?w=800&#038;ssl=1\" alt=\"Ilustraci\u00f3n: Pide lo que necesitas con tus palabras\" loading=\"lazy\" decoding=\"async\"><\/article><article class=\"mbia-benefit\"><div class=\"mbia-benefit-top\"><div class=\"mbia-benefit-icon\"><svg viewBox=\"0 0 48 48\" aria-hidden=\"true\"><path d=\"M8 37V11M8 37h33M14 29l9-10 7 5 11-13\"\/><path d=\"M34 11h7v7\"\/><\/svg><\/div><h3>Convierte datos en informaci\u00f3n \u00fatil<\/h3><\/div><p>Utiliza tu IA para analizar resultados, comparar informaci\u00f3n y obtener conclusiones que faciliten tus decisiones.<\/p><img data-recalc-dims=\"1\" class=\"mbia-benefit-art\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/10\/02_Convierte_datos-1.png?w=800&#038;ssl=1\" alt=\"Ilustraci\u00f3n: Convierte datos en informaci\u00f3n \u00fatil\" loading=\"lazy\" decoding=\"async\"><\/article><article class=\"mbia-benefit\"><div class=\"mbia-benefit-top\"><div class=\"mbia-benefit-icon\"><svg viewBox=\"0 0 48 48\" aria-hidden=\"true\"><rect x=\"4\" y=\"17\" width=\"13\" height=\"14\" rx=\"3\"\/><rect x=\"31\" y=\"4\" width=\"13\" height=\"14\" rx=\"3\"\/><rect x=\"31\" y=\"30\" width=\"13\" height=\"14\" rx=\"3\"\/><path d=\"M17 24h8l7-13M25 24l7 13\"\/><\/svg><\/div><h3>Conecta informaci\u00f3n y capacidades<\/h3><\/div><p>Combina la informaci\u00f3n de MB3 con documentos, datos y otras herramientas a las que tu IA tenga acceso.<\/p><img data-recalc-dims=\"1\" class=\"mbia-benefit-art\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/10\/03_Conecta_informacion-1.png?w=800&#038;ssl=1\" alt=\"Ilustraci\u00f3n: Conecta informaci\u00f3n y capacidades\" loading=\"lazy\" decoding=\"async\"><\/article><article class=\"mbia-benefit\"><div class=\"mbia-benefit-top\"><div class=\"mbia-benefit-icon\"><svg viewBox=\"0 0 48 48\" aria-hidden=\"true\"><path d=\"M24 4 40 11v12c0 11-7 17-16 21C15 40 8 34 8 23V11z\"\/><path d=\"m16 24 6 6 11-12\"\/><\/svg><\/div><h3>Mant\u00e9n el control de tu operaci\u00f3n<\/h3><\/div><p>Tu IA utiliza las funcionalidades habilitadas de MB3 respetando los permisos y restricciones de seguridad establecidos.<\/p><img data-recalc-dims=\"1\" class=\"mbia-benefit-art\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/10\/04_Manten_control-1.png?w=800&#038;ssl=1\" alt=\"Ilustraci\u00f3n: Mant\u00e9n el control de tu operaci\u00f3n\" loading=\"lazy\" decoding=\"async\"><\/article><\/div><\/section>\r\n<section id=\"mbia-casos\" class=\"mbia-section mbia-section--cases\"><span class=\"mbia-pill\">Casos de uso<\/span><h2>De tus preguntas a nuevas posibilidades de acci\u00f3n<\/h2><div class=\"mbia-case-grid\"><article class=\"mbia-case\"><div class=\"mbia-case-illustration\"><img data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/10\/Panel-de-analitica-para-campanas-con-IA.png?w=800&#038;ssl=1\" alt=\"Panel de anal\u00edtica de campa\u00f1as con IA\" loading=\"lazy\" decoding=\"async\"><\/div><h3><b>De estad\u00edsticas a an\u00e1lisis<\/b><\/h3><p>Consulta los resultados de distintas campa\u00f1as, comp\u00e1ralos y utiliza tu IA para elaborar reportes e identificar oportunidades de mejora.<\/p><div class=\"mbia-quote\">\u00abCompara los resultados de las campa\u00f1as X y Z y prepara un reporte\u00bb.<\/div><\/article><article class=\"mbia-case\"><div class=\"mbia-case-illustration\"><img data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/10\/Panel-de-Analitica-Integrada-con-IA.png?w=800&#038;ssl=1\" alt=\"Panel de anal\u00edtica integrada con IA\" loading=\"lazy\" decoding=\"async\"><\/div><h3><b>De datos a decisiones<\/b><\/h3><p>Contrasta los resultados de tus campa\u00f1as con objetivos comerciales u otra informaci\u00f3n disponible para tu asistente de IA.<\/p><div class=\"mbia-quote\">\u00abCompara estos resultados con nuestros objetivos de ventas\u00bb.<\/div><\/article><article class=\"mbia-case\"><div class=\"mbia-case-illustration\"><img data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/10\/AI-Powered-Email-Campaign-Network.png?w=800&#038;ssl=1\" alt=\"Preparaci\u00f3n de campa\u00f1as de email con IA\" loading=\"lazy\" decoding=\"async\"><\/div><h3><b>De an\u00e1lisis a acci\u00f3n<\/b><\/h3><p>Utiliza la informaci\u00f3n analizada por tu IA para proponer nuevas campa\u00f1as y preparar operaciones autorizadas en MB3.<\/p><div class=\"mbia-quote\">\u00abA partir de estos resultados, prop\u00f3n una nueva campa\u00f1a y prepara su configuraci\u00f3n\u00bb.<\/div><\/article><\/div><\/section>\r\n<section id=\"mbia-funciona\" class=\"mbia-section\"><span class=\"mbia-pill\">C\u00f3mo funciona<\/span><h2>Conecta tu IA con MB3 Email Marketing en tres sencillos pasos.<\/h2><div class=\"mbia-steps\"><article class=\"mbia-step\"><div class=\"mbia-num\">1<\/div><h3>Agrega MasterBase\u00ae a tu IA<\/h3><p>En tu asistente de IA compatible, agrega MasterBase\u00ae utilizando la URL de conexi\u00f3n MCP proporcionada.<\/p><\/article><article class=\"mbia-step\"><div class=\"mbia-num\">2<\/div><h3>Autoriza la conexi\u00f3n<\/h3><p>Inicia sesi\u00f3n con tus credenciales de MB3 Email Marketing y autoriza el acceso de forma segura.<\/p><\/article><article class=\"mbia-step\"><div class=\"mbia-num\">3<\/div><h3>Comienza a utilizar MB3<\/h3><p>Pide a tu IA que consulte informaci\u00f3n o realice acciones en MB3 Email Marketing, seg\u00fan tus permisos.<\/p><\/article><\/div><div class=\"mbia-guide-action\"><div class=\"mbia-guide-buttons\"><a class=\"mbia-guide-cta\" href=\"https:\/\/masterbase.com\/mb3-guia-mcp\/\" target=\"_blank\" rel=\"noopener noreferrer\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M12 3v12m0 0-5-5m5 5 5-5M4 17v4h16v-4\"\/><\/svg>Accede a gu\u00eda de conexi\u00f3n ChatGPT<\/a><a class=\"mbia-guide-cta mbia-guide-cta--claude\" href=\"https:\/\/masterbase.com\/claude-guia-mcp-mb3\/\" target=\"_blank\" rel=\"noopener noreferrer\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M12 3v12m0 0-5-5m5 5 5-5M4 17v4h16v-4\"\/><\/svg>Accede a gu\u00eda de conexi\u00f3n Claude<\/a><\/div><p>Instrucciones detalladas para conectar MasterBase\u00ae con ChatGPT y Claude.<\/p><\/div><\/section>\r\n<section id=\"mbia-seguridad\" class=\"mbia-section\"><span class=\"mbia-pill\">Seguridad y control<\/span><div class=\"mbia-split\"><div><h2>Las nuevas posibilidades mantienen los controles de MB3 Email Marketing.<\/h2><p>La conexi\u00f3n utiliza los permisos del usuario autenticado y respeta las restricciones de seguridad establecidas. Puedes decidir si deseas conectar tu asistente o continuar utilizando MB3 desde su administrador habitual.<\/p><p>Las operaciones restringidas, como habilitar emails, siguen realiz\u00e1ndose mediante los mecanismos autorizados fuera de MCP.<\/p><\/div><div class=\"mbia-diagram\"><div class=\"mbia-diagram-node\">Autenticaci\u00f3n con credenciales y MFA<\/div><div class=\"mbia-diagram-node\">Permisos del usuario conectado<\/div><div class=\"mbia-diagram-node\">Restricciones de seguridad de MB3<\/div><\/div><\/div><\/section>\r\n\r\n<!-- RECURSOS INCORPORADOS DESDE MB3 CON IA BETA -->\r\n<section class=\"mbia-section mb-mb3-resources\" id=\"mbia-recursos\">\r\n<div class=\"mb-mb3-resources-grid\">\r\n<div class=\"mb-mb3-resources-visual\">\r\n<img data-recalc-dims=\"1\" alt=\"MB3 Email Marketing\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/mb3.png?w=800&#038;ssl=1\"\/>\r\n<\/div>\r\n<div class=\"mb-mb3-resources-content\">\r\n<span class=\"mbia-pill\">Recursos<\/span>\r\n<h2>Descubre MB3 Email Marketing en profundidad<\/h2>\r\n<p class=\"mb-mb3-resources-intro\">\r\n            Accede al brochure, la presentaci\u00f3n y el video para conocer en mayor profundidad c\u00f3mo MB3 Email Marketing permite ejecutar comunicaciones por email basadas en datos, segmentaci\u00f3n y automatizaci\u00f3n.\r\n          <\/p>\r\n<div aria-hidden=\"true\" class=\"mb-mb3-resources-divider\"><\/div>\r\n<div class=\"mb-mb3-resource-cards\">\r\n<article class=\"mb-mb3-resource-card\">\r\n<div aria-hidden=\"true\" class=\"mb-mb3-resource-icon\">\r\n<img alt=\"\" decoding=\"async\" loading=\"lazy\" src=\"data:image\/png;base64,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\"\/>\r\n<\/div>\r\n<h3>\r\n<span class=\"mb-copy mb-copy-es\">Brochure<\/span>\r\n<span class=\"mb-copy mb-copy-en\">Brochure<\/span>\r\n<span class=\"mb-copy mb-copy-it\">Brochure<\/span>\r\n<span class=\"mb-copy mb-copy-fr\">Brochure<\/span>\r\n<span class=\"mb-copy mb-copy-pt\">Brochure<\/span>\r\n<\/h3>\r\n<a class=\"mb-mb3-resource-button\" href=\"\/mb3-brochure\/\" rel=\"noopener noreferrer\" target=\"_blank\">\r\n                Ver brochure\r\n                \r\n                \r\n                \r\n                \r\n                \r\n              <\/a>\r\n<\/article>\r\n<article class=\"mb-mb3-resource-card\">\r\n<div aria-hidden=\"true\" class=\"mb-mb3-resource-icon\">\r\n<img data-recalc-dims=\"1\" alt=\"\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/07\/Icono-Recurso-PPT.png?w=800&#038;ssl=1\"\/>\r\n<\/div>\r\n<h3>\r\n<span class=\"mb-copy mb-copy-es\">Presentaci\u00f3n<\/span>\r\n<span class=\"mb-copy mb-copy-en\">Presentation<\/span>\r\n<span class=\"mb-copy mb-copy-it\">Presentazione<\/span>\r\n<span class=\"mb-copy mb-copy-fr\">Pr\u00e9sentation<\/span>\r\n<span class=\"mb-copy mb-copy-pt\">Apresenta\u00e7\u00e3o<\/span>\r\n<\/h3>\r\n<a class=\"mb-mb3-resource-button js-mb-resource-link\" href=\"\/mb3-presentacion\/\" rel=\"noopener noreferrer\" target=\"_blank\">\r\n<span class=\"mb-copy mb-copy-es\">Ver presentaci\u00f3n<\/span>\r\n<span class=\"mb-copy mb-copy-en\">View presentation<\/span>\r\n<span class=\"mb-copy mb-copy-it\">Vedi presentazione<\/span>\r\n<span class=\"mb-copy mb-copy-fr\">Voir la pr\u00e9sentation<\/span>\r\n<span class=\"mb-copy mb-copy-pt\">Ver apresenta\u00e7\u00e3o<\/span>\r\n<\/a>\r\n<\/article>\r\n<article class=\"mb-mb3-resource-card\">\r\n<div aria-hidden=\"true\" class=\"mb-mb3-resource-icon\">\r\n<img data-recalc-dims=\"1\" alt=\"\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/07\/Icono-Recurso-Video.png?w=800&#038;ssl=1\"\/>\r\n<\/div>\r\n<h3>\r\n<span class=\"mb-copy mb-copy-es\">Video<\/span>\r\n<span class=\"mb-copy mb-copy-en\">Video<\/span>\r\n<span class=\"mb-copy mb-copy-it\">Video<\/span>\r\n<span class=\"mb-copy mb-copy-fr\">Vid\u00e9o<\/span>\r\n<span class=\"mb-copy mb-copy-pt\">V\u00eddeo<\/span>\r\n<\/h3>\r\n<a class=\"mb-mb3-resource-button js-mb-resource-link\" data-en=\"https:\/\/publicsmartview.mba.eu.masterbase.com\/v1\/6adbaf5e8be775c9c75f1f79\/\" data-es=\"https:\/\/publicsmartview.mba.eu.masterbase.com\/v1\/6adf700f4b1091f796164047\/\" data-fr=\"https:\/\/publicsmartview.mba.eu.masterbase.com\/v1\/6adbb3c302c65a2c9df19695\/\" data-it=\"https:\/\/publicsmartview.mba.eu.masterbase.com\/v1\/6adf6f04a2609dbebfc92adf\/\" data-pt=\"https:\/\/publicsmartview.mba.eu.masterbase.com\/v1\/6adbb5d638d64528177e0f91\/\" href=\"https:\/\/publicsmartview.mba.eu.masterbase.com\/v1\/6adbaf5e8be775c9c75f1f79\/\" rel=\"noopener noreferrer\" target=\"_blank\">\r\n<span class=\"mb-copy mb-copy-es\">Ver video<\/span>\r\n<span class=\"mb-copy mb-copy-en\">Watch video<\/span>\r\n<span class=\"mb-copy mb-copy-it\">Guarda il video<\/span>\r\n<span class=\"mb-copy mb-copy-fr\">Voir la vid\u00e9o<\/span>\r\n<span class=\"mb-copy mb-copy-pt\">Ver v\u00eddeo<\/span>\r\n<\/a>\r\n<\/article>\r\n<\/div>\r\n<div class=\"mb-mb3-resources-note\">\r\n            Recursos disponibles: <strong>Brochure, Presentaci\u00f3n y Video de MB3 Email Marketing<\/strong>.\r\n          <\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<section id=\"mbia-faq\" class=\"mbia-section mbia-faq\"><div class=\"mbia-faq-header\"><span class=\"mbia-pill\">Preguntas y respuestas frecuentes<\/span><h2>Preguntas frecuentes sobre IA + MB3 Email Marketing<\/h2><p>Resuelve tus dudas sobre la conexi\u00f3n, la seguridad y las nuevas posibilidades de utilizar MB3 con tu propia IA.<\/p><\/div><div class=\"mbia-faq-list\"><details class=\"mbia-faq-item\" open><summary class=\"mbia-faq-question\"><h3>\u00bfLa IA puede enviar emails por su cuenta, sin mi autorizaci\u00f3n?<\/h3><span class=\"mbia-faq-icon\" aria-hidden=\"true\"><\/span><\/summary><div class=\"mbia-faq-answer\"><p>No. Conectar tu asistente de IA con MB3 no significa entregarle el control de tus campa\u00f1as. La IA puede ayudarte a consultar informaci\u00f3n, analizar resultados y realizar operaciones habilitadas, siempre dentro de los permisos establecidos. La habilitaci\u00f3n de emails no est\u00e1 disponible mediante MCP y debe realizarse desde los mecanismos autorizados de MB3.<\/p><\/div><\/details>\r\n<details class=\"mbia-faq-item\"><summary class=\"mbia-faq-question\"><h3>\u00bfMi informaci\u00f3n y la de mis contactos quedan expuestas al conectar MB3 con una IA?<\/h3><span class=\"mbia-faq-icon\" aria-hidden=\"true\"><\/span><\/summary><div class=\"mbia-faq-answer\"><p>La conexi\u00f3n no entrega acceso ilimitado a MB3. El asistente utiliza los permisos del usuario autenticado y respeta las restricciones de seguridad correspondientes. Adem\u00e1s, puedes configurar un usuario con permisos espec\u00edficos para esta conexi\u00f3n. El tratamiento de la informaci\u00f3n por parte del proveedor de IA depender\u00e1 de sus propias condiciones de privacidad y seguridad.<\/p><\/div><\/details>\r\n<details class=\"mbia-faq-item\"><summary class=\"mbia-faq-question\"><h3>\u00bfC\u00f3mo conecto mi IA con MB3 Email Marketing?<\/h3><span class=\"mbia-faq-icon\" aria-hidden=\"true\"><\/span><\/summary><div class=\"mbia-faq-answer\"><p>Puedes conectar asistentes de IA compatibles con MCP (Model Context Protocol) a MB3 Email Marketing de MasterBase\u00ae y gestionar tareas de email marketing utilizando instrucciones en lenguaje natural.<\/p><p>Para configurar la conexi\u00f3n, agrega un nuevo conector MCP en tu asistente de IA:<\/p><ol><li>Escribe <strong>MasterBase\u00ae<\/strong> como nombre de la conexi\u00f3n.<\/li><li>Introduce la <strong>URL MCP oficial<\/strong>: <a href=\"https:\/\/g3.adminng.masterbase.com\/mcp\/nemo\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/g3.adminng.masterbase.com\/mcp\/nemo<\/a>.<\/li><li>Reemplaza <strong><code>nemo<\/code><\/strong> por tu <strong>nemot\u00e9cnico de MasterBase\u00ae<\/strong>.<\/li><\/ol><p><strong>Como referencia, disponemos de gu\u00edas de configuraci\u00f3n para ChatGPT y Claude<\/strong>, aunque la conexi\u00f3n MCP no se limita a estos asistentes:<\/p><ul><li><a href=\"https:\/\/masterbase.com\/es\/mb3-guia-mcp\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gu\u00eda de conexi\u00f3n con ChatGPT<\/a><\/li><li><a href=\"https:\/\/masterbase.com\/es\/claude-guia-mcp-mb3\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gu\u00eda de conexi\u00f3n con Claude<\/a><\/li><\/ul><\/div><\/details>\r\n<details class=\"mbia-faq-item\"><summary class=\"mbia-faq-question\"><h3>\u00bfNecesito conocimientos t\u00e9cnicos o saber programar para utilizar MB3 con IA?<\/h3><span class=\"mbia-faq-icon\" aria-hidden=\"true\"><\/span><\/summary><div class=\"mbia-faq-answer\"><p>No necesitas programar para formular solicitudes. Puedes interactuar con MB3 utilizando lenguaje cotidiano desde un asistente compatible. Para comenzar, debes configurar la conexi\u00f3n agregando la URL MCP proporcionada por MasterBase\u00ae y autenticarte con tu usuario, contrase\u00f1a y MFA.<\/p><\/div><\/details>\r\n<details class=\"mbia-faq-item\"><summary class=\"mbia-faq-question\"><h3>\u00bfQu\u00e9 puedo hacer con mi IA y MB3 que antes requer\u00eda trabajar con distintas herramientas?<\/h3><span class=\"mbia-faq-icon\" aria-hidden=\"true\"><\/span><\/summary><div class=\"mbia-faq-answer\"><p>Puedes aprovechar las capacidades de tu IA para desarrollar tareas m\u00e1s completas. Por ejemplo, consultar estad\u00edsticas de campa\u00f1as, comparar resultados, elaborar reportes o relacionar informaci\u00f3n de MB3 con documentos y otras fuentes a las que tu asistente tenga acceso. Tambi\u00e9n puedes solicitar la preparaci\u00f3n de operaciones habilitadas en MB3. Las posibilidades concretas dependen de las herramientas conectadas y sus permisos.<\/p><\/div><\/details>\r\n<details class=\"mbia-faq-item\"><summary class=\"mbia-faq-question\"><h3>\u00bfDebo cambiar mi forma habitual de trabajar con MB3 para utilizar IA?<\/h3><span class=\"mbia-faq-icon\" aria-hidden=\"true\"><\/span><\/summary><div class=\"mbia-faq-answer\"><p>No. La conexi\u00f3n con IA es una alternativa adicional, no un reemplazo del administrador de MB3. Puedes seguir utilizando MB3 como siempre y, si lo deseas, conectar un asistente compatible para aprovechar estas nuevas posibilidades. Ambas formas de interacci\u00f3n pueden coexistir.<\/p><\/div><\/details><\/div><\/section>\r\n<section id=\"mbia-accion\" class=\"mbia-section mbia-close\"><span class=\"mbia-pill\">IA + MB3 Email Marketing<\/span><h2>Ampl\u00eda las posibilidades de MB3 con tu propia IA.<\/h2><p>Descubre una nueva manera de aprovechar las capacidades de MB3 Email Marketing desde tu asistente de IA.<\/p><a class=\"mbia-cta\" href=\"https:\/\/contactme.masterbase.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Solicita m\u00e1s informaci\u00f3n<\/a><div class=\"mbia-footer-link\"><a class=\"mbia-link\" href=\"https:\/\/masterbase.com\/email-marketing\/\">Conoce MB3 Email Marketing<\/a><\/div><\/section>\r\n<\/main><\/section>\r\n<script>(function(){var page=document.querySelector('.mbia-page');if(!page)return;var nav=page.querySelector('.mbia-nav');var links=Array.from(nav.querySelectorAll('a[href^=\"#\"]'));var sections=links.map(function(a){return page.querySelector(a.getAttribute('href'))}).filter(Boolean);function offset(){return (parseFloat(getComputedStyle(nav).top)||0)+nav.getBoundingClientRect().height+14}function active(id){links.forEach(function(a){var yes=a.hash==='#'+id;a.classList.toggle('active',yes);if(yes)a.setAttribute('aria-current','location');else a.removeAttribute('aria-current')})}function scrollToSection(el,history){window.scrollTo({top:Math.max(0,window.scrollY+el.getBoundingClientRect().top-offset()),behavior:matchMedia('(prefers-reduced-motion: reduce)').matches?'auto':'smooth'});active(el.id);if(history)window.history.pushState(null,'','#'+el.id)}page.querySelectorAll('a[href^=\"#mbia-\"]').forEach(function(a){a.addEventListener('click',function(e){var el=page.querySelector(a.getAttribute('href'));if(!el)return;e.preventDefault();scrollToSection(el,true)})});var pending=false;function update(){var current=sections[0];sections.forEach(function(el){if(el.getBoundingClientRect().top<=offset()+25)current=el});if(window.innerHeight+window.scrollY>=document.documentElement.scrollHeight-5)current=sections[sections.length-1];if(current)active(current.id);pending=false}window.addEventListener('scroll',function(){if(!pending){pending=true;requestAnimationFrame(update)}},{passive:true});window.addEventListener('resize',update);if(location.hash){var el=page.querySelector(location.hash);if(el)setTimeout(function(){scrollToSection(el,false)},100)}else update()})();<\/script>\r\n<script>\r\n(function () {\r\n  var section = document.querySelector(\".mb-mb3-resources\");\r\n  if (!section) return;\r\n\r\n  function getCurrentLanguage() {\r\n    var language = \"\";\r\n\r\n    if (\r\n      document.documentElement &&\r\n      document.documentElement.getAttribute(\"lang\")\r\n    ) {\r\n      language = document.documentElement.getAttribute(\"lang\");\r\n    }\r\n\r\n    if (!language) {\r\n      var pathname = window.location.pathname.toLowerCase();\r\n      var match = pathname.match(\/^\\\/([a-z]{2})(\\\/|$)\/);\r\n\r\n      if (match && match[1]) {\r\n        language = match[1];\r\n      }\r\n    }\r\n\r\n    if (!language && window.navigator) {\r\n      language =\r\n        window.navigator.language ||\r\n        (window.navigator.languages && window.navigator.languages[0]) ||\r\n        \"\";\r\n    }\r\n\r\n    language = (language || \"en\").toLowerCase().trim().substring(0, 2);\r\n\r\n    if (\r\n      language === \"es\" ||\r\n      language === \"en\" ||\r\n      language === \"it\" ||\r\n      language === \"fr\" ||\r\n      language === \"pt\"\r\n    ) {\r\n      return language;\r\n    }\r\n\r\n    return \"en\";\r\n  }\r\n\r\n  function updateResourceLinks() {\r\n    var language = getCurrentLanguage();\r\n    var links = section.querySelectorAll(\".js-mb-resource-link\");\r\n\r\n    links.forEach(function (link) {\r\n      var selectedUrl =\r\n        link.getAttribute(\"data-\" + language) ||\r\n        link.getAttribute(\"data-en\");\r\n\r\n      if (selectedUrl) {\r\n        link.setAttribute(\"href\", selectedUrl);\r\n      }\r\n    });\r\n  }\r\n\r\n  updateResourceLinks();\r\n\r\n  section.querySelectorAll(\".js-mb-resource-link\").forEach(function (link) {\r\n    link.addEventListener(\"click\", function () {\r\n      var language = getCurrentLanguage();\r\n\r\n      var selectedUrl =\r\n        link.getAttribute(\"data-\" + language) ||\r\n        link.getAttribute(\"data-en\");\r\n\r\n      if (selectedUrl) {\r\n        link.setAttribute(\"href\", selectedUrl);\r\n      }\r\n    });\r\n  });\r\n})();\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MB3 EMAIL MARKETING + IA Ahora tu IA puede utilizar MB3 Email Marketing. Conecta tu asistente de IA con MB3 para consultar informaci\u00f3n, analizar resultados y preparar acciones, combinando las capacidades de email marketing con las posibilidades de tu propia IA. Explora las nuevas posibilidades Nuevas posibilidadesBeneficiosCasos de usoC\u00f3mo funcionaSeguridad y controlRecursosPreguntas frecuentesConoce m\u00e1s Nuevas [&hellip;]<\/p>\n","protected":false},"author":239642484,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-38154","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MB3 + IA - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/it\/mb3-ia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MB3 + IA - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"MB3 EMAIL MARKETING + IA Ahora tu IA puede utilizar MB3 Email Marketing. 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