{"id":6732,"date":"2024-01-15T17:54:55","date_gmt":"2024-01-15T15:54:55","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6732"},"modified":"2024-01-16T21:08:16","modified_gmt":"2024-01-16T19:08:16","slug":"gunakan-pemasaran-email-untuk-membangun-merek-anda-bukan-merusaknya","status":"publish","type":"post","link":"https:\/\/masterbase.com\/id\/use-el-email-marketing-para-construir-tu-marca-no-para-danarla\/masterbase\/","title":{"rendered":"Gunakan pemasaran email untuk membangun merek Anda, bukan merusaknya."},"content":{"rendered":"<p>Setiap hal yang Anda lakukan atau tidak lakukan dengan merek Anda dapat memperkuat atau melemahkannya. Setiap kontak yang dilakukan merek Anda dengan konsumen secara positif atau negatif memengaruhi persepsi mereka terhadap merek tersebut, dan pemasaran email adalah bagian dari kenyataan ini.<\/p>\n<p>Jadi, istirahatlah sejenak dari kampanye pemasaran email Anda dan tinjau kembali apakah strategi Anda benar-benar membangun atau menghancurkan merek Anda.<\/p>\n<p>Apakah pesan Anda selaras dengan posisi yang ingin Anda berikan pada merek Anda? Di luar apakah logo sesuai dengan desain atau ditempatkan dengan baik, kami mengacu pada pengalaman konsumen secara keseluruhan dengan email Anda.<\/p>\n<p>Ingatlah bahwa, bagi audiens Anda, apa yang mereka rasakan adalah kenyataan. Jika merek Anda dipersepsikan dengan baik atau buruk, itu berarti begitulah cara audiens target Anda melihatnya.<\/p>\n<p>Setiap komponen dari strategi pemasaran email harus dievaluasi sesuai dengan dampaknya terhadap merek. Catat setiap komponen dan apa dampaknya.<\/p>\n<h2><strong>Pengirim<\/strong>:<\/h2>\n<p>Ini adalah orang yang mengirim email. Ini adalah hal pertama yang dilihat oleh orang tersebut untuk memutuskan apakah akan membuka pesan atau menolaknya.<\/p>\n<p>Apakah baik mengirim email dengan pengirim \"noreply@\" atau \"sales@\"? Bangunlah merek Anda, jangan hancurkan.<\/p>\n<h2><strong>Frekuensi:<\/strong><\/h2>\n<p>Apakah Anda mengirim banyak email setiap minggu? Satu email setiap dua bulan? Terlalu banyak atau terlalu sedikit itu relatif. Ini terkait dengan relevansi konten. Tidak ada rumus atau resep.<\/p>\n<p>Jadi... bagaimana Anda tahu? Kirim hanya jika Anda memiliki sesuatu yang relevan untuk dikomunikasikan.<\/p>\n<p>Jangan merusak merek Anda, jangan membuat mereka membenci merek Anda dengan mengacaukan kotak surat atau berkomunikasi hanya ketika Anda ingat.<\/p>\n<h2><strong>Konten<\/strong><\/h2>\n<p>Apakah Anda mengkomunikasikan kepada konsumen Anda apa yang ingin mereka ketahui?<\/p>\n<p>Dalam hal nada, cara, atau cara Anda berkomunikasi, apakah Anda memenuhi harapan dan persepsi orang tersebut terhadap perusahaan Anda?<\/p>\n<p>Jika merek Anda menghibur dan pesan Anda membosankan atau serius, apakah Anda membangun atau membingungkan audiens Anda?<\/p>\n<h2><strong>Penawaran<\/strong><\/h2>\n<p>Apakah penawaran Anda menarik bagi audiens? Jika perusahaan Anda menawarkan produk premium dan mengirimkan penawaran agresif yang tidak melakukan apa pun selain merusak citra eksklusivitas perusahaan Anda, itu mungkin hanya akan menjadi roti untuk hari ini dan kelaparan untuk esok hari.<\/p>\n<p>Jika penawarannya adalah berlangganan ke daftar kontak melalui email melalui janji nilai dan ternyata Anda hanya mengirim email penawaran massal tanpa nilai individual, Anda dapat merusak merek Anda secara serius.<\/p>\n<p>Merek Anda ada di mana-mana, bahkan di kotak masuk pembaca Anda. Waspadalah. Email adalah alat yang sangat efektif dan ampuh untuk membangun merek dan merusak merek.<\/p>\n<p><strong>Pastikan Anda selalu membangun merek Anda.<\/strong><\/p>\n<div><\/div>","protected":false},"excerpt":{"rendered":"<p>Apakah Anda menggunakan pemasaran email untuk membangun merek Anda?<br \/>\nDan apakah pemasaran email benar-benar membangun atau menghancurkannya?<\/p>","protected":false},"author":239642484,"featured_media":8362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[1414],"class_list":["post-6732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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