{"id":6721,"date":"2024-07-10T13:12:11","date_gmt":"2024-07-10T10:12:11","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6721"},"modified":"2024-09-13T13:16:52","modified_gmt":"2024-09-13T10:16:52","slug":"10-hal-yang-perlu-diperiksa-sebelum-mengirim-pesan-anda","status":"publish","type":"post","link":"https:\/\/masterbase.com\/id\/10-aspectos-que-debes-revisar-antes-de-enviar-tu-mensaje\/masterbase\/","title":{"rendered":"10 hal yang perlu diperiksa sebelum mengirim pesan Anda"},"content":{"rendered":"

Selain melakukan uji coba pengiriman, banyak aspek lain yang perlu ditinjau.<\/strong><\/h1>\n

<\/strong><\/p>\n

Siapa pun bisa melakukan kesalahan, terutama di dunia yang semakin menuntut ini di mana semua orang berlomba untuk sampai di sana dan menjual sebelum kompetisi.<\/p>\n

Tekanan ini berarti bahwa terkadang segala sesuatunya tidak berjalan sesuai rencana, dan lebih buruk lagi, hal ini membuat kita membuat kesalahan yang tidak dapat diperbaiki, terutama dalam hal pemasaran email.<\/p>\n

Setelah pesan terkirim, pesan tersebut tidak dapat lagi diperbaiki. Untuk menghindari rasa malu, keharusan meminta maaf, dan akibat buruk yang ditimbulkannya, perhatikan daftar berikut yang merangkum 10 hal yang harus diperiksa sebelum mengirim pesan.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0<\/strong>Tautan yang hilang atau rusak<\/strong><\/h2>\n

Pastikan tautan Anda berfungsi. Apakah tautan tersebut mengarah ke tempat yang seharusnya. Apakah jelas bagi orang-orang bahwa mereka harus mengklik dan bahkan mengapa mereka harus mengklik pada saat itu. Periksa tautan di profil media sosial Anda.<\/p>\n

Hindari \"kesalahan klasik 404 halaman tidak ditemukan\". Tidak ada yang lebih buruk daripada mengklik dan menjadi frustrasi.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0<\/strong>Kesalahan pengejaan<\/strong><\/h2>\n

Kesalahan pengejaan memang penting dalam pemasaran, terutama dalam email, yang merupakan media langsung dan personal.<\/p>\n

Kerusakan tersebut berdampak pada reputasi merek Anda, kesan buruk yang Anda tinggalkan pada prospek dan pelanggan Anda. Belum lagi kesalahan seperti itu dapat mengubah makna dan maksud dari apa yang tertulis.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0<\/strong>Gambar terdistorsi<\/strong><\/h2>\n

Bagaimana tampilan gambar Anda? Ini adalah pertanyaan yang bagus, karena ada berbagai jenis pembaca email (Gmail, Yahoo, Notes, Outlook), yang bisa mendistorsi gambar Anda: apakah gambar Anda menyusut, melebar, berpiksel, terlalu panjang, atau tidak terlihat?<\/p>\n

Ingatlah bahwa ada filter gambar atau pemblokir gambar, dan jika Anda bertaruh pada terlalu banyak gambar, pesan Anda mungkin gagal menyampaikan apa pun.<\/p>\n

Pastikan gambar terlihat bagus, seperti yang dimaksudkan untuk ditampilkan, jika tidak, perbaiki sebelum dikirim.<\/p>\n

Pastikan juga, jika gambar tidak dimuat, ada teks di belakangnya yang menjelaskannya (teks alternatif).<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0<\/strong>Warna<\/strong><\/h2>\n

Apakah warna huruf dan warna latar belakang sudah sesuai? Yang kami maksudkan dengan sesuai, yaitu, mudah dibaca, tanpa mengganggu mata atau konsentrasi, dan memenuhi tujuan desainnya, yaitu untuk berkomunikasi.<\/p>\n

Terkadang, untuk menyoroti sebuah pesan, warna latar belakang yang keras digunakan (hitam, merah, hijau), yang meskipun menarik perhatian dan membedakannya dari email lain, namun sangat sulit untuk dibaca. Berhati-hatilah.<\/p>\n

Terkadang, beberapa pembaca email tidak menampilkan warna latar belakang, tetapi warna putih, dan jika huruf-hurufnya sama-sama putih, pesan Anda akan hilang. Pastikan bahwa visibilitas pesan Anda tidak bergantung pada warna latar belakang.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0<\/strong>Format yang teratur<\/strong><\/h2>\n

Periksa jarak antar kalimat, serta apakah foto memiliki ruang yang cukup untuk teks dan tombol ajakan bertindak tidak tumpang tindih dengan elemen konten lainnya.<\/p>\n

Pastikan semuanya berada di tempat yang seharusnya.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0<\/strong>Subjek \/ Pengirim<\/strong><\/h2>\n

Pengirim, yaitu siapa yang mengirim pesan, haruslah nama perusahaan Anda atau nama yang paling mudah dikenali oleh audiens Anda.<\/p>\n

Mengenai baris subjek, terkadang ketika Anda mengunggah email ke sistem, baris subjek tetap sebagai deskripsi. Hati-hati! Baris subjek bukanlah deskripsi; ini adalah ajakan bertindak yang memotivasi orang untuk membuka pesan. Periksa apakah itu memenuhi premis ini.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0<\/strong>Personalisasi<\/strong><\/h2>\n

Personalisasi dasar mencakup salam dan nama orang yang menerima pesan.<\/p>\n

Pastikan semuanya sudah benar. Periksa juga apakah daftar kontak Anda sudah diperbarui dan dieja dengan benar.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0<\/strong>Sesuai dengan AntiSpam<\/strong><\/h2>\n

Jika Anda tidak ingin mendapat masalah, patuhilah hukum. Pastikan bahwa email Anda mencantumkan alamat fisik perusahaan Anda dan menyatakan bahwa email tersebut dikirim oleh Anda (nama perusahaan) melalui pengirim (mis. MasterBase<\/a>).<\/p>\n

Buatlah subjek Anda jelas, selaras dengan pesan Anda.<\/p>\n

Terakhir, pastikan Anda tidak hanya menyertakan opsi berhenti berlangganan, tetapi juga opsi tersebut berfungsi. Dan selalu hormati komitmen untuk tidak mengirim ulang pesan kepada mereka yang berhenti berlangganan.<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0<\/strong>Opsi untuk melihat di Web<\/strong><\/h2>\n

Selalu sertakan opsi \"lihat pesan ini di web\" \/ \"lihat online\". Karena tidak ada jaminan mutlak bahwa pesan akan ditampilkan di setiap pembaca email persis seperti yang dirancang, pastikan untuk memberi penerima pilihan format standar yang paling aman: lihat di web.<\/p>\n

10.\u00a0<\/strong>\u00a0Berbagai perangkat<\/strong><\/h2>\n

Tidak hanya ada pembaca email yang berbeda, tetapi juga perangkat yang berbeda di mana pengguna memeriksa kotak masuk mereka: PC desktop atau ponsel (ponsel cerdas atau tablet). Rekomendasinya adalah untuk selalu memikirkan perangkat seluler terlebih dahulu, karena jika pesan terlihat bagus di perangkat seluler, pesan tersebut akan terlihat bagus di PC desktop.<\/p>\n

Tetapi idealnya, Anda harus menguji masing-masing perangkat yang berbeda sebelum mengirim pesan Anda.<\/p>\n

Apakah ada hal lain yang menurut Anda penting untuk diperiksa sebelum mengirim pesan Anda?<\/strong><\/p>\n

 <\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Melakukan kesalahan adalah hal yang manusiawi. Tetapi ada kegagalan yang bisa dihindari, jadi sebaiknya Anda mengetahui apa yang harus diwaspadai sebelum mengirim pesan. <\/p>","protected":false},"author":239642484,"featured_media":15097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n10 aspectos que debes revisar antes de enviar tu mensaje - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Adem\u00e1s de hacer un env\u00edo de prueba, es necesario revisar muchos otros aspectos. 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