{"id":6719,"date":"2023-11-14T21:43:00","date_gmt":"2023-11-14T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6719"},"modified":"2024-01-19T19:22:27","modified_gmt":"2024-01-19T17:22:27","slug":"bahaya-meningkatkan-frekuensi-pengiriman","status":"publish","type":"post","link":"https:\/\/masterbase.com\/id\/el-peligro-de-aumentar-la-frecuencia-de-envio\/masterbase\/","title":{"rendered":"Bahaya meningkatkan frekuensi pengiriman"},"content":{"rendered":"

Selain itu, apa yang terjadi jika kita meningkatkannya?<\/strong>\u00a0Jika kita menggandakan atau melipatgandakannya?<\/strong>\u00a0<\/strong><\/h2>\n

Jika Anda meningkatkan frekuensi pengiriman kampanye pemasaran email Anda, dari satu menjadi dua atau tiga kali per minggu, Anda mungkin akan meningkatkan penjualan Anda. Jadi, mengapa mengirim terlalu banyak pesan merupakan hal yang buruk?<\/p>\n

Karena Anda mungkin akan kehilangan pelanggan.<\/strong><\/p>\n

Kami melakukan pengujian berikut: Kami mengirimkan 2 jenis kampanye yang setara ke segmen konsumen pakaian dalam wanita. Kampanye-kampanye tersebut berisi penawaran yang sangat mirip.<\/p>\n

Dari total 3.000 data, grup A dikirimi 6 kampanye pemasaran email ke setiap alamat. Grup B, 12 kampanye pemasaran email per alamat, selama 3 minggu.<\/p>\n

Dan kami menemukan bahwa meningkatkan frekuensi pengiriman ke grup B menghasilkan 11% berhenti berlangganan dibandingkan dengan 5% untuk grup A.<\/p>\n

Namun demikian, di grup B, 15% pelanggan membeli, dibandingkan dengan 6% di grup A.<\/p>\n

Ketika menyelidiki kualitas dari mereka yang berhenti berlangganan di grup B, ditemukan bahwa banyak dari mereka (70%) adalah pelanggan yang baik dan pernah berbelanja di toko, baik sebelum maupun sesudah pengujian dilakukan. Artinya, mereka berhenti berlangganan dari daftar kontak, tetapi tetap berbelanja di toko.<\/p>\n

Beralih ke kualitas pelanggan yang tidak berlangganan, mereka ternyata melakukan pembelian di atas rata-rata sebelum dan sesudah tes, dibandingkan dengan rata-rata kelompok A. Dengan kata lain, mereka adalah pembeli yang baik.<\/p>\n

Maka, dapat disimpulkan bahwa meskipun frekuensi pengiriman meningkatkan penjualan untuk promosi tertentu, hal ini menghasilkan kebocoran pelanggan yang cukup besar, lebih dari separuhnya adalah pelanggan yang sangat baik.<\/p>\n

Hal ini membuktikan relevansi pepatah \"Roti untuk hari ini, kelaparan untuk esok hari\".<\/p>\n

Jika Anda meningkatkan frekuensi kampanye pemasaran email Anda, Anda akan mendapatkan lebih banyak penjualan, tetapi juga kebocoran pelanggan yang signifikan.<\/p>\n

Penting untuk mengetahui kualitas mereka yang memilih untuk berhenti berlangganan. Jika Anda kehilangan pelanggan yang baik atau pelanggan terbaik .... apakah perlu meningkatkan frekuensi pengiriman?<\/p>\n

Bagaimana Anda mempertahankan pelanggan terbaik Anda?<\/strong><\/h2>\n

Jika Anda melakukan tes ini dan hasilnya seperti yang ditunjukkan, Anda tahu apa yang bisa disimpulkan.<\/p>\n

Salah satu solusi untuk menghindari kebocoran pelanggan yang relevan ini adalah memperlakukan segmen pembeli yang sering dan penting ini secara berbeda dari segmen lainnya di basis Anda.<\/p>\n

Mesin yang sebenarnya yang terkadang menjadi pembuat kampanye baru menghalangi kita untuk melihat bahwa ada berbagai jenis pembeli dan bahwa mereka harus diperlakukan secara berbeda.<\/p>\n

Jika pelanggan penting dikecualikan dalam peningkatan frekuensi ini, mungkin hanya peningkatan penjualan dan bukan dampaknya terhadap pembatalan langganan yang dapat dicapai, dan taktik ini akan mendukung.<\/p>\n

Setelah ini, akan dapat diukur apakah 12 pengiriman sudah cukup atau perlu 20 pengiriman, tetapi itu adalah subjek pengujian lain yang menarik untuk dilakukan dan dianalisis.<\/p>\n

Kesimpulan<\/strong><\/h2>\n

Singkatnya, pengujian dengan jelas menentukan apa yang berhasil dan apa yang tidak dalam kampanye pemasaran email Anda.<\/p>\n

Di sisi lain, tidak ada resep untuk frekuensi yang ideal, kuncinya adalah mengetahui kelompok sasaran Anda dan mengetahui bagaimana mereka akan bereaksi.<\/p>\n

Dan terakhir, peningkatan frekuensi memiliki efek yang analisisnya dapat mendukung tujuan bisnis Anda.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Pertanyaan umum di antara para pemasar email adalah berapa frekuensi pengiriman yang 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