{"id":6711,"date":"2025-06-10T22:10:25","date_gmt":"2025-06-10T19:10:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6711"},"modified":"2025-06-11T18:49:33","modified_gmt":"2025-06-11T15:49:33","slug":"4-teknik-personalisasi-yang-lebih-dari-sekadar-nama","status":"publish","type":"post","link":"https:\/\/masterbase.com\/id\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/","title":{"rendered":"4 teknik personalisasi yang lebih dari sekadar nama"},"content":{"rendered":"<h2><strong style=\"font-size: inherit;\">Kita berada di era personalisasi.<\/strong><\/h2>\n<h2><strong style=\"font-size: inherit;\">Setiap hari kita memiliki semakin banyak data yang dapat kita gunakan, tetapi yang terpenting adalah mengetahui cara menggunakannya dan memanfaatkan peluang yang ditawarkannya.<\/strong><\/h2>\n<p><strong style=\"font-size: inherit;\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/blog1.png?w=800\" alt=\"blog1\" \/><\/strong><\/p>\n<p><strong style=\"font-size: inherit;\"><!--more--><\/strong><\/p>\n<p>Saat ini, perusahaan yang memimpin dalam hal tingkat keterbukaan, klik-tayang, dan konversi adalah perusahaan yang mendesain pengalaman yang benar-benar relevan untuk setiap pelanggan.<\/p>\n<p>Kami menyajikan empat teknik personalisasi tingkat lanjut, dengan contoh dan kisah sukses, untuk Anda terapkan dalam kampanye Anda berikutnya.<\/p>\n<h2><strong>1. Penargetan perilaku tingkat lanjut<\/strong><\/h2>\n<p>Menganalisis bagaimana pengguna berinteraksi dengan produk, pesan, dan situs web Anda memungkinkan Anda membuat segmen yang lebih akurat dan efektif (sumber: Marketing Week, 2024).<\/p>\n<h3><strong>Contoh:<\/strong><\/h3>\n<p>Sebuah toko perlengkapan olahraga online telah mendeteksi bahwa sekelompok pengguna berulang kali mengunjungi kategori sepatu olahraga. <em>jejak<\/em>tetapi tidak mengarah pada pembelian. Segmen dibuat dengan pengguna ini dan pesan dikirimkan kepada mereka yang membandingkan model, menawarkan diskon eksklusif dan testimoni dari pembeli yang puas.<\/p>\n<h3><strong>Kisah sukses:<\/strong><\/h3>\n<p><em>Adidas\u00ae menerapkan strategi serupa dengan lini \"Ultraboost\" mereka. Dengan menyegmentasikan pengguna berdasarkan produk yang dikunjungi dan riwayat penelusuran, mereka dapat meningkatkan konversi sebesar 27% pada kampanye yang dipersonalisasi.<\/em> (sumber: Marketing Week, 2024).<\/p>\n<h2><strong>2. Konten dinamis yang disesuaikan dengan profil pengguna<\/strong><\/h2>\n<p>Konten dinamis memungkinkan Anda untuk menampilkan, dalam templat pesan yang sama, gambar, teks, dan tombol yang disesuaikan untuk setiap jenis pengguna (sumber: Marketing Week, 2025).<\/p>\n<h3><strong>Contoh:<\/strong><\/h3>\n<p>Sebuah universitas yang menawarkan program pascasarjana mengirimkan pesan yang sama kepada para kontaknya, tetapi mereka yang memiliki latar belakang teknik akan melihat konten tentang master teknik, dan mereka yang memiliki latar belakang bisnis akan menerima informasi tentang berbagai program MBA. Semuanya secara otomatis disesuaikan dalam email yang sama.<\/p>\n<h3><strong>Kisah sukses:<\/strong><\/h3>\n<p><em>Netflix\u00ae menggunakan konten dinamis dalam email mereka untuk menampilkan sampul serial dan film yang dipersonalisasi, berdasarkan apa yang telah Anda tonton. Teknik ini telah meningkatkan RKPT kampanye email mereka lebih dari 40%.<\/em> (sumber: Marketing Week, 2024).<\/p>\n<h2><strong>3. Otomatisasi pesan yang dipicu oleh peristiwa<\/strong><\/h2>\n<p>Pengiriman otomatis berdasarkan perilaku pengguna (juga disebut pesan \"terpicu\") adalah kunci untuk tetap relevan.<\/p>\n<h3><strong>Contoh:<\/strong><\/h3>\n<p>Sebuah eCommerce menyiapkan serangkaian pesan untuk pengabaian keranjang. Setelah 2 jam ditutup tanpa pembelian, pengguna menerima pengingat. Setelah 24 jam, insentif berupa diskon 10%. Jika mereka membeli, mereka berterima kasih dengan panduan penggunaan produk.<\/p>\n<h3><strong>Kisah sukses:<\/strong><\/h3>\n<p><em>Amazon\u00ae menggunakan jaringan pengiriman email otomatis yang kompleks berdasarkan peristiwa: keranjang yang ditinggalkan, riwayat pencarian, perubahan harga, dll. Diperkirakan bahwa jenis pesan ini menyumbang 35% dari pendapatan pemasaran emailnya.<\/em> (sumber: Laporan Benchmark Omnisend, 2024).<\/p>\n<h2><strong>4. Personalisasi berbasis lokasi dan waktu<\/strong><\/h2>\n<p>Mengirim pesan pada waktu yang optimal dan menyesuaikan penawaran sesuai dengan lokasi pelanggan secara signifikan meningkatkan efektivitas.<\/p>\n<h3><strong>Contoh:<\/strong><\/h3>\n<p>Sebuah jaringan restoran mengirimkan promosi sesuai dengan wilayah tempat tinggal pelanggan. Mereka yang tinggal di daerah beriklim panas ditawari minuman menyegarkan di tengah hari; mereka yang tinggal di daerah dingin ditawari kopi panas di pagi hari. Semua otomatis sesuai dengan IP dan kode pos.<\/p>\n<h3><strong>Kisah sukses:<\/strong><\/h3>\n<p><em>Starbucks\u00ae menyesuaikan kampanyenya sesuai dengan kota, cuaca, hari libur lokal, dan waktu. Hal ini meningkatkan penukaran kupon yang dikirim melalui email sebanyak 18% pada tahun 2023.<\/em> (sumber: Laporan Pemasaran Tahunan Starbucks, 2024).<\/p>\n<h2><strong>Kesimpulan<\/strong><\/h2>\n<p>Menerapkan teknik-teknik canggih ini akan meningkatkan metrik kampanye Anda dan memperkuat hubungan Anda dengan pelanggan.<\/p>\n<p>Ingatlah bahwa personalisasi lebih dari sekadar taktik: personalisasi adalah cara berpikir yang berpusat pada pelanggan.<\/p>\n<p>Untuk membawa tindakan ini ke tingkat berikutnya, pertimbangkan untuk menggunakan MasterBase\u00ae, sebuah platform pemasaran email terkemuka dengan pengalaman lebih dari 20 tahun di beberapa negara.<\/p>\n<p>MasterBase\u00ae memungkinkan Anda mengotomatisasi, menyegmentasikan, dan mempersonalisasi pesan Anda secara presisi, berkat teknologi canggih dan dukungan lokal khusus.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=explote-el-poder-del-email-de-bienvenida\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"237\" data-attachment-id=\"14954\" data-permalink=\"https:\/\/masterbase.com\/id\/disena-una-serie-de-mensajes-de-bienvenida-con-masterbase\/masterbase\/explota-el-poder-del-email-de-bienvenida\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" data-orig-size=\"370,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Explota el poder del Email de Bienvenida\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook email&lt;br \/&gt; Explota el poder del Email de Bienvenida&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=370%2C237&#038;ssl=1\" alt=\"email ebook Memanfaatkan kekuatan Email Selamat Datang\" class=\"wp-image-14954\" style=\"width:635px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?w=370&amp;ssl=1 370w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/a><figcaption class=\"wp-element-caption\">email ebook\n Memanfaatkan kekuatan Email Selamat Datang\n<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>Personalisasi dalam pemasaran email tidak lagi terbatas pada menyapa penerima dengan nama.<\/p>","protected":false},"author":239642484,"featured_media":22641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 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