{"id":6696,"date":"2024-04-11T19:27:14","date_gmt":"2024-04-11T16:27:14","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6696"},"modified":"2024-04-11T20:00:45","modified_gmt":"2024-04-11T17:00:45","slug":"masuk-ke-kotak-masuk-5-faktor-untuk-keberhasilan-pengiriman","status":"publish","type":"post","link":"https:\/\/masterbase.com\/id\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/","title":{"rendered":"Masuk ke kotak masuk: 5 faktor untuk keberhasilan pengiriman"},"content":{"rendered":"<p>Anda mungkin berpikir bahwa kunci keberhasilan kampanye pemasaran email terletak pada faktor-faktor seperti baris subjek yang menarik, ajakan bertindak yang efektif, dan bahkan desain yang inovatif dan responsif.<\/p>\n<p>Tidak diragukan lagi, ini adalah indikator yang relevan untuk mengevaluasi dampak dari sebuah kampanye, namun indikator ini tidak terlalu penting ketika mempertimbangkan pentingnya keterkiriman. Jika pesan tidak diterima di kotak masuk kontak Anda, semua upaya sebelumnya menjadi sia-sia.<\/p>\n<p>Kami ingin memberi tahu Anda bagaimana MasterBase\u00ae memainkan peran kunci dalam penyampaian pesan Anda dan bagaimana Anda dapat membantu dalam misi penting ini.<\/p>\n<h3>5 faktor yang menentukan penyampaian pesan:<\/h3>\n<h3>1. Reputasi:<\/h3>\n<p>Ini adalah aspek yang sangat penting dan paling sulit untuk dicapai, tetapi jangan khawatir karena ini tergantung pada kita sebagai penyedia layanan email.<\/p>\n<p>Reputasi yang baik dengan ISP (Yahoo, Gmail, Hotmail, dll.) hanya dapat dicapai dengan bersikap konsisten dari waktu ke waktu, mengirimkan pesan yang sesuai kepada audiens yang menunjukkan minat untuk menerimanya.<\/p>\n<p>Di MasterBase\u00ae kami telah bekerja selama lebih dari 20 tahun untuk menjaga gengsi kami dengan ISP, mematuhi semua standar teknologi untuk memastikan bahwa lebih dari 600 juta surat mencapai kotak masuk penerima setiap bulannya, yang membuat kami menjadi sekutu terbaik bagi klien kami demi kesuksesan kampanye mereka.<\/p>\n<p>Beroperasi dengan integritas selama bertahun-tahun telah membuat kami memiliki nama besar di pasar dan pengakuan dari ISP, yang memungkinkan kami untuk memastikan bahwa kami tidak hanya mengirim, tetapi juga menyampaikan pesan.<\/p>\n<h3>2. Otentikasi:<\/h3>\n<p>Topik ini dibahas secara lebih mendalam dalam artikel kami <a href=\"https:\/\/masterbase.com\/id\/es\/es\/es\/otentikasi-di-dunia-email-peran-penting-spf-dkim-dan-dmarc\/masterbase\/\">Otentikasi di Dunia Email: Peran penting SPF, DKIM dan DMARC.<\/a><\/p>\n<p>Ini adalah aspek paling teknis dari apa yang kami sajikan dan berkaitan dengan serangkaian validasi, baik dalam pesan maupun pengirim surat, yang kepatuhannya menempatkan kami di garis depan industri dan tuntutan ISP utama, yang telah merancang validasi ini untuk menangani spam dan phishing.<\/p>\n<p>Ada tiga validasi utama dan, jika Anda bekerja dengan kami, Anda hampir pasti sudah pernah mendengarnya:<\/p>\n<ul>\n<li><strong>ID pengirim dan SPF:<\/strong> Ini adalah metode autentikasi berbasis IP. Dengan metodologi ini, pengirim menentukan IP mana yang diotorisasi untuk mengirim pesan dari domain tertentu. Ketika pengirim meminta koneksi dari ISP, ISP memverifikasi bahwa alamat IP server yang mengirim pesan memiliki izin untuk melakukannya dari domain yang terdaftar sebagai pengirim.<\/li>\n<li><strong>Kunci Domain dan DKIM:<\/strong> Ini adalah otentikasi berdasarkan kriptografi. Pengirim pesan menambahkan tanda tangan digital (kunci) di header pesan, yang hanya dapat diverifikasi oleh ISP. ISP mendeteksi nama domain pengirim dan tanda tangan digitalnya, lalu melakukan pencarian DNS untuk memverifikasi bahwa tanda tangan digital tersebut asli.<\/li>\n<li><strong>Dmarc<\/strong>Ini adalah validasi yang agak baru di antara banyak validasi yang didorong oleh ISP besar untuk memastikan keabsahan pesan dan didasarkan pada penyelarasan pengenal, yang memeriksa SPF dan DKIM pesan, sebagai bagian dari proses verifikasi yang lebih kuat daripada komponen yang terpisah.<\/li>\n<\/ul>\n<h3>3. Relevansi:<\/h3>\n<p>Ini juga merupakan salah satu faktor strategis utama. Namun dalam hal ini, tergantung pada perusahaan Anda untuk memastikan bahwa pesan Anda serelevan mungkin dengan pelanggan Anda.<\/p>\n<p>Strategi pemasaran email yang tidak berfokus pada relevansi seperti kronik kematian yang diramalkan, karena akan membuat kontak Anda kecewa, membuat komunikasi Anda jenuh, dan menghasilkan penolakan terhadap email Anda, dan, dalam skenario terburuk, komunikasi Anda akan ditandai sebagai spam.<\/p>\n<p>Relevansi, seperti halnya reputasi, merupakan aspek strategis yang dibangun dari waktu ke waktu; namun, ada cara sederhana untuk mengukur relevansi, misalnya, indikator seperti CTO (Click to Open) dan CTR (Click through rate) yang mencerminkan seberapa aktif kontak Anda berinteraksi dengan pesan Anda.<\/p>\n<p>Kami menyarankan agar Anda tidak puas dengan pembukaan saja, tetapi selalu berusaha untuk memotivasi suatu tindakan dalam pesan Anda, untuk mengkonfirmasi bahwa ada minat yang nyata dalam komunikasi Anda. Anda harus melangkah selangkah demi selangkah, kampanye demi kampanye, belajar dari kontak Anda dan bagaimana cara menyenangkan mereka dengan pesan yang relevan.<\/p>\n<p>Saat ini, ISP memantau perilaku kontak pada pesan dan melalui algoritme yang rumit dapat memperkirakan tujuan pesan di masa depan dari sebuah perusahaan.<\/p>\n<p>Khususnya, jika ISP mendeteksi bahwa salah satu email Anda ditandai sebagai spam oleh sejumlah besar kontak, email lainnya dari kampanye yang sama (dan, mungkin juga, dari kampanye di masa mendatang) akan masuk ke dalam folder sampah. Dengan kata lain, mereka mengandalkan perilaku pengguna mereka untuk menerapkan tindakan perlindungan dini.<\/p>\n<h3>4. Subjek dan desain:<\/h3>\n<p>Ini mungkin merupakan aspek yang paling glamor dari keterkiriman, tetapi juga yang paling kosmetik. Sudah diketahui bahwa Anda harus berhati-hati dengan kata-kata yang Anda gunakan dalam baris subjek dan isi pesan itu sendiri.<\/p>\n<p>Ada banyak materi bermanfaat tentang hal ini di blog kami. Selain itu, kami sangat menyarankan untuk menggunakan format templat responsif yang bisa disesuaikan dengan berbagai perangkat yang ada saat ini (seluler, tablet, desktop).<\/p>\n<h3>5. Debugging basis kontak:<\/h3>\n<p>Aspek penting lainnya dari keterkiriman: Penting untuk terus meninjau metrik kampanye Anda untuk menghilangkan kontak yang memantul, serta mendapatkan izin untuk setiap kontak baru yang Anda tambahkan ke catatan Anda di MasterBase\u00ae.<\/p>\n<p>Hal ini memastikan bahwa perusahaan Anda bekerja dengan dasar yang valid dan diizinkan. Untuk memastikan praktik yang baik ini, ISP telah mengembangkan berbagai teknik, seperti penggunaan \"perangkap spam\": Ketika beberapa kotak surat dari domain mereka sendiri - yang sudah usang atau tidak digunakan - menunjukkan aktivitas yang tiba-tiba, mereka menyimpulkan bahwa Anda mengirim ke database yang sudah dibeli dan sudah ketinggalan zaman. Dalam kasus seperti itu, mereka juga menyiapkan mekanisme untuk memblokir email di masa mendatang.<\/p>\n<p>Keterkiriman adalah pintu gerbang untuk mendapatkan hasil maksimal dari strategi pemasaran email Anda. Kemitraan yang kuat antara pengirim (perusahaan Anda) dan penerima (MasterBase\u00ae) berkontribusi pada hasil yang sukses.<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-de-la-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"525\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/id\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=800%2C525&#038;ssl=1\" alt=\"\" class=\"wp-image-13084\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Ketahui bagaimana MasterBase\u00ae membantu Anda menjangkau kotak masuk kontak Anda dan bagaimana peran kunci yang dimainkan oleh perusahaan Anda dalam hal ini.<\/p>","protected":false},"author":239642484,"featured_media":13093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast 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