{"id":6663,"date":"2023-07-07T21:43:00","date_gmt":"2023-07-07T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6663"},"modified":"2023-12-29T09:04:02","modified_gmt":"2023-12-29T07:04:02","slug":"__-dibuang-2","status":"publish","type":"post","link":"https:\/\/masterbase.com\/id\/__trashed-2\/masterbase\/","title":{"rendered":"Bagaimana email transaksional beroperasi dan cara menggunakannya secara efektif"},"content":{"rendered":"<p><span style=\"font-size: 18px;\"><strong style=\"font-weight: bold;\">Sebagai pemilik atau pemasar bisnis Internet, Anda pasti perlu menyadari keberadaan email transaksional dan bagaimana hal itu dapat memengaruhi upaya promosi Anda secara besar-besaran.<\/strong><\/span><\/p>\n<p><strong style=\"font-size: 18px; background-color: transparent; font-weight: bold;\">Bahkan, jika Anda memiliki pelanggan yang harus berinteraksi dengan Anda secara teratur melalui email (siapa yang tidak?), maka dalam beberapa hal Anda sudah menggunakan email transaksional.<\/strong><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Apa yang dimaksud dengan pengiriman transaksional?<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Ini adalah komunikasi yang dikirimkan perusahaan kepada kontak, prospek, atau pelanggannya untuk memungkinkan mereka menindaklanjuti tindakan yang telah mereka lakukan di situs web perusahaan atau di media atau contoh lain, baik online maupun offline.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Tindakan yang dilakukan oleh kontak, prospek, atau pelanggan itulah yang memicu pengiriman email transaksional, dan yang paling sering terjadi adalah pesan dan pemberitahuan seperti berikut ini:<\/span><\/p>\n<ul>\n<li>Konfirmasi pembelian<\/li>\n<li>Pemberitahuan pengiriman atau pengiriman barang<\/li>\n<li>Unduh dokumen, brosur, atau artikel<\/li>\n<li>Status pengembalian, penukaran<\/li>\n<li>Tanggapan layanan pelanggan<\/li>\n<li>Surat penagihan<\/li>\n<li>Faktur elektronik<\/li>\n<li>Peringatan gagal bayar, tunggakan<\/li>\n<li>Kebijakan jaminan<\/li>\n<li>Transaksi bank, asuransi atau pensiun<\/li>\n<\/ul>\n<p>Dalam beberapa kasus, mereka mungkin meminta penerima untuk melakukan beberapa tindakan tambahan, sementara dalam kasus lain mereka hanya ingin mengonfirmasi bahwa proses yang dimulai oleh kontak telah berhasil diselesaikan.<\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Fitur utama yang umum untuk semua pengiriman transaksional adalah:<\/strong><\/p>\n<ol>\n<li>Data tersebut harus relevan dengan transaksi atau interaksi tertentu yang telah dilakukan oleh penerima di situs web atau aplikasi.<\/li>\n<li>Pesan-pesan ini tidak dikirim secara teratur atau dalam jumlah besar seperti pesan promosi.<\/li>\n<\/ol>\n<p>Apa yang membuat email transaksional sangat kuat adalah, terbukti secara statistik, email ini memiliki tingkat keterbukaan dan klik-tayang yang sangat tinggi.<\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Cukup dengan melihat yang berikut ini <\/span><a style=\"font-size: 1em; background-color: transparent; user-select: auto;\" href=\"http:\/\/www.theemailguide.com\/images\/infographics\/easySMTP_infographic_small.jpg\">infografis<\/a><span style=\"font-size: 1em; background-color: transparent;\"> dan perhatikan perbedaan antara surat transaksional dan surat massal atau promosi.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 600px;\" title=\"transactional_blog_2.png\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/transaccional_blog_2.png?w=600&#038;ssl=1\" alt=\"transactional_blog_2.png\"  data-constrained=\"true\" \/><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Mengapa demikian?<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Pertama-tama, perlu dicatat bahwa setiap hari\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">lebih dari 191 juta pesan<\/strong><span style=\"font-size: 1em; background-color: transparent;\">\u00a0di seluruh dunia. Ini setara dengan sekitar\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">48 pesan baru di setiap kotak masuk per hari<\/strong><span style=\"font-size: 1em; background-color: transparent;\">. Lebih dari separuhnya berasal dari perusahaan dan bertujuan untuk mempromosikan produk atau layanan.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Angka-angka seperti ini menjelaskan mengapa sangat sulit untuk menangkap dan menjaga perhatian penerima dengan kampanye pemasaran email.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Dalam skenario inilah email transaksional diatur untuk mengambil alih.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Mailing transaksional mungkin tidak hanya menghasilkan open rate sebesar\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">100%<\/strong><span style=\"font-size: 1em; background-color: transparent;\">Selain itu, dari mereka yang membuka dan membaca pesan, banyak yang akan membukanya lebih dari sekali. Mereka juga mencapai rasio klik-tayang yang ditargetkan!\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">17%<\/strong><span style=\"font-size: 1em; background-color: transparent;\">! Justru sebaliknya, sebagian besar kampanye promosi dan surat massal hanya mencerminkan\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">tingkat keterbukaan 15% dan tingkat klik-tayang 3% yang dapat diabaikan<\/strong><span style=\"font-size: 1em; background-color: transparent;\">.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Hal ini karena email transaksional merespons tindakan langsung dari penerima dan oleh karena itu menarik bagi mereka; ini adalah sesuatu yang mereka harapkan untuk diterima atau, paling tidak, tidak terkejut menerimanya. Pesan seperti itu pasti akan menarik perhatian penerima ketika mereka melihatnya di kotak masuk mereka dan akan membukanya.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Dan ini adalah sesuatu yang dapat memberikan manfaat besar, jika Anda tahu caranya.<\/span><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Tingkatkan rasio klik-tayang dan pendapatan dengan email transaksional Anda<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Setiap pengiriman email ini merupakan peluang yang sangat baik untuk mempromosikan bisnis Anda dan lebih melibatkan pelanggan Anda. Hal yang penting adalah bahwa pesan yang dikirim selalu dalam lingkup transaksional, untuk menjaga kepentingan penerima Anda dan untuk mematuhi undang-undang (Can Spam, daftar pengecualian Robinson, dll.).<\/span><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Bagaimana cara mencapainya dan dengan potensi peningkatan apa?\u00a0<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Pertama, buatlah pesan Anda menjadi bagian komunikasi yang lebih menarik. Gunakan berbagai templat di mana citra merek Anda selalu menonjol dan mudah dikenali; kemudian uji A\/B format yang berbeda untuk menentukan format mana yang paling berhasil dalam meningkatkan konversi. Buatlah apa yang mereka lihat (desain) dan bagaimana mereka berinteraksi dengan apa yang mereka lihat (pengalaman pengguna) menjadi berkesan.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Di sisi lain, tingkatkan eksposur audiens Anda ke email transaksional Anda sebanyak mungkin, dalam serangkaian pesan yang lebih besar dan lebih kecil. Misalnya, kirimkan dua atau lebih pesan selamat datang, secara berurutan, dengan komponen transaksional di antaranya. Hal ini telah terbukti meningkatkan pendapatan sebesar 13% atau lebih.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Personalisasikan email transaksional Anda dan gunakan untuk penjualan silang dengan merujuk pada informasi spesifik untuk setiap pelanggan\/pengguna. Sertakan nama penerima dalam pesan Anda dan, jika memungkinkan (misalnya, saat mengirimkan faktur penjualan), dorong mereka untuk membeli produk atau layanan lain untuk melengkapi pembelian sebelumnya.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Terakhir, belajarlah untuk mengucapkan terima kasih dalam pesan Anda. Jika Anda mengirimkan faktur, pesan selamat datang, atau pemberitahuan pembaruan kepada pelanggan, ucapkan terima kasih kepada mereka di baris subjek dan di isi pesan. Sesuatu yang sederhana seperti ini dapat meningkatkan rasio buka dan klik-tayang lebih dari 35%!<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Singkatnya, email transaksional dapat menjadi alat yang ampuh bagi pengusaha dan pemasar, jika digunakan secara cerdas.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Rincian lebih lanjut, tips dan saran tentang cara meningkatkan manfaat surat transaksional Anda, dalam eBook ini.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">\u00a0<\/span><\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/el-poder-del-email-transaccional\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1014\/64b0263510ca22001129ff92\/emzg426xjsy8wtsppeygq2lougf8dbqsxm5rlio22n97tqul6kqu2k218rnqsw18\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Sebagai pemilik atau pemasar bisnis Internet, Anda pasti perlu menyadari keberadaan email transaksional dan bagaimana hal itu dapat memengaruhi upaya promosi Anda secara besar-besaran.<\/p>","protected":false},"author":239642484,"featured_media":7748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[],"class_list":["post-6663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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