{"id":6616,"date":"2025-01-09T12:49:33","date_gmt":"2025-01-09T10:49:33","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6616"},"modified":"2025-01-13T22:55:35","modified_gmt":"2025-01-13T20:55:35","slug":"7-pertimbangan-untuk-pemasar-di-era-privasi-data","status":"publish","type":"post","link":"https:\/\/masterbase.com\/id\/7-consideraciones-para-los-marketeros-en-la-era-de-la-privacidad-de-datos\/masterbase\/","title":{"rendered":"7 pertimbangan untuk pemasar di era privasi data"},"content":{"rendered":"

Regulasi telah menciptakan lingkungan yang mewajibkan pengelolaan data pelanggan dengan akuntabilitas, transparansi, dan kepatuhan.<\/h2>\n

Di bawah ini, kami sajikan 7 aspek utama<\/strong> untuk mempersiapkan strategi pemasaran Anda di era privasi ini:<\/p>\n

    \n
  1. \n

    Mematuhi undang-undang privasi yang paling ketat<\/strong><\/h3>\n<\/li>\n<\/ol>\n

    Lakukan inventarisasi lengkap atas data yang Anda miliki dan berkolaborasi dengan tim yang mengelola infrastruktur data perusahaan Anda. Sangat penting untuk mengadopsi kebijakan privasi komprehensif yang memenuhi standar tertinggi, seperti Peraturan Perlindungan Data Umum (GDPR)<\/strong> Eropa.<\/p>\n

    Meskipun mungkin tergoda untuk menerapkan peraturan khusus untuk wilayah tertentu, namun praktik ini menjadi tidak berkelanjutan dalam jangka panjang. Kebijakan global yang seragam memungkinkan Anda untuk mengatasi berbagai peraturan dengan satu upaya. Selain itu, jika suatu wilayah memiliki peraturan yang terlalu ketat, kaji apakah bisnis Anda dapat beroperasi secara kompetitif di sana.<\/p>\n

      \n
    1. \n

      Kebijakan global saja tidak cukup<\/strong><\/h3>\n<\/li>\n<\/ol>\n

      Meskipun kebijakan global merupakan titik awal yang baik, namun hal ini tidak menjamin bahwa Anda akan mematuhi peraturan lokal di setiap wilayah. Sebagai contoh, kebijakan Undang-Undang Privasi Konsumen California (CCPA)<\/strong> memiliki perbedaan penting dibandingkan dengan GDPR.<\/p>\n

      Oleh karena itu, sangat penting untuk memahami peraturan khusus dan kekhususannya. Pertanyaan pentingnya adalah: Di mana saya mulai?<\/strong> Jawabannya sederhana: jadikanlah prioritas untuk mengetahui hukum pasar tempat Anda berada dan beradaptasi.<\/p>\n

        \n
      1. \n

        Miliki data, jangan menyewanya<\/strong><\/h3>\n<\/li>\n<\/ol>\n

        Salah satu langkah paling aman dalam strategi data Anda adalah memprioritaskan pengumpulan informasi secara langsung daripada membelinya dari pihak ketiga. Data yang dibeli cenderung kurang akurat, lebih mahal, dan sering kali memiliki masalah legalitas dan kedaluwarsa.<\/p>\n

        Data dari sumber pertama<\/strong> sangat penting untuk memastikan pemasaran yang dapat dipercaya dan untuk mematuhi peraturan privasi. Jenis informasi ini, yang dikumpulkan secara langsung dengan persetujuan pengguna, akan membangun kepercayaan dan memberi Anda keunggulan kompetitif.<\/p>\n

          \n
        1. \n

          Ketahui inventaris data Anda<\/strong><\/h3>\n<\/li>\n<\/ol>\n

          Sebelum menerapkan strategi privasi baru, lakukan analisis menyeluruh terhadap data yang Anda miliki dan bagaimana Anda menggunakannya. Untuk mematuhi undang-undang perlindungan data, penting untuk mengetahui jenis informasi yang Anda miliki dan mengetahui dengan jelas bagaimana informasi tersebut diperoleh.<\/p>\n

          Ini juga akan membantu Anda mengelola permintaan pengguna yang terkait dengan data mereka, seperti menghapus atau mengubah informasi pribadi. Ingat: transparansi adalah kunci untuk memperkuat hubungan Anda dengan pelanggan.<\/strong><\/p>\n

            \n
          1. \n

            Menggunakan pemetaan data<\/strong><\/h3>\n<\/li>\n<\/ol>\n

            Langkah pertama dalam mematuhi peraturan adalah membuat peta data yang memungkinkan Anda mengidentifikasi informasi apa yang Anda miliki dan di mana informasi tersebut disimpan. Adalah hal yang umum untuk menemukan bahwa beberapa data diduplikasi di berbagai area berbeda dalam organisasi Anda.<\/p>\n

            Pemetaan akan membantu Anda mengkonsolidasikan informasi dan menghindari kesalahan, serta memfasilitasi akses ke data ketika pengguna meminta rincian tentang informasi yang telah Anda kumpulkan.<\/p>\n

              \n
            1. \n

              Kustomisasi di atas personalisasi<\/strong><\/h3>\n<\/li>\n<\/ol>\n

              Daripada berfokus secara eksklusif pada data pribadi, fokuslah pada personifikasi<\/strong>Tujuannya adalah untuk memberikan pengalaman yang relevan berdasarkan perilaku dan preferensi pengguna.<\/p>\n

              Misalnya, Anda dapat mengirimkan rekomendasi berdasarkan interaksi terbaru pengguna di situs web Anda atau pembelian sebelumnya, tanpa mengumpulkan informasi sensitif seperti lokasi atau data identifikasi mereka.<\/p>\n

              Praktik ini tidak hanya meningkatkan pengalaman pelanggan, tetapi juga mengurangi risiko yang terkait dengan penanganan data pribadi.<\/p>\n

                \n
              1. \n

                Mendapatkan kepercayaan dari pelanggan<\/strong><\/h3>\n<\/li>\n<\/ol>\n

                Pengguna mengharapkan jaminan bahwa data yang mereka berikan tidak akan dibagikan dengan pihak ketiga atau disalahgunakan. Cara yang efektif untuk mendapatkan kepercayaan mereka adalah dengan menerapkan proses manajemen data yang transparan dan mengkomunikasikan dengan jelas bagaimana dan untuk tujuan apa informasi tersebut akan digunakan.<\/p>\n

                Mengizinkan pengguna untuk dengan mudah berkonsultasi dan mengelola data mereka adalah cara yang sangat baik untuk menunjukkan bahwa kebijakan privasi Anda serius dan terhormat. Hal ini juga memperkuat persepsi bahwa merek Anda dapat dipercaya dan bertanggung jawab.<\/p>\n

                Kesimpulan<\/strong><\/h3>\n

                Privasi data merupakan tantangan konstan bagi pemasar, tetapi juga merupakan peluang untuk memperkuat hubungan dengan pelanggan dengan menunjukkan transparansi dan komitmen untuk melindungi informasi mereka.<\/p>\n

                Jika Anda ingin membawa strategi pemasaran email Anda ke tingkat berikutnya dan memastikan kepatuhan dengan peraturan yang paling ketat, MasterBase\u00ae<\/strong> adalah solusi yang ideal. Dengan lebih dari Pengalaman 20 tahun<\/strong> dan hadir di beberapa negara, platform pemasaran email terkemuka ini menawarkan alat personalisasi, otomatisasi, dan segmentasi canggih yang akan mengoptimalkan setiap pengiriman email dan meningkatkan hasil Anda.<\/p>\n

                \u00a0<\/p>\n\n\n

                \"email<\/figure>","protected":false},"excerpt":{"rendered":"

                Undang-undang perlindungan data telah berkembang secara signifikan dan merupakan tantangan konstan bagi pemasar.<\/p>","protected":false},"author":239642484,"featured_media":20639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[],"class_list":["post-6616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n7 consideraciones para los marketeros en la era de la privacidad de datos - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/id\/7-pertimbangan-untuk-pemasar-di-era-privasi-data\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 consideraciones para los marketeros en la era de la privacidad de datos - 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